DoubleClick Exchange Adds AdMob for In-App Inventory
Display Advertising

DoubleClick Exchange Adds AdMob for In-App Inventory

13y Idris Nagri

DoubleClick Exchange Adds AdMob for In-App Invento...

Addition could help bring scale to exchange advertisers looking to buy cross-platform. Read More...

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Ad Exchanges Present Hurdles for Rich Media Firms
Media

Ad Exchanges Present Hurdles for Rich Media Firms

13y Idris Nagri

Ad Exchanges Present Hurdles for Rich Media Firms

Rich media ad exchanges could be on the horizon, says PointRoll CEO Rob Gatto. Read More...

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Mobile Ad Streamlining Fuels National Buys for Gannett Digital
Media

Mobile Ad Streamlining Fuels National Buys for Gannett Digital

13y Idris Nagri

Mobile Ad Streamlining Fuels National Buys for Gan...

Gannett today reported a 12 percent boost in its company-wide digital revenues in Q1 2011. Read More...

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PointRoll Names New CEO
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PointRoll Names New CEO

13y Idris Nagri

PointRoll Names New CEO

Robert Gatto, former SVP of sales, replaces cofounder Jason Tafler. Read More...

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Mobile, Video Muscle Onto Ad Exchanges
Media

Mobile, Video Muscle Onto Ad Exchanges

14y Idris Nagri

Mobile, Video Muscle Onto Ad Exchanges

Here's a rundown of the most recent offerings. Read More...

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Execs & Accounts: David&Goliath, Arc Worldwide, PointRoll
Agency Spotlight

Execs & Accounts: David&Goliath, Arc Worldwide, PointRoll

15y Idris Nagri

Execs & Accounts: David&Goliath, Arc Worldwide, Po...

David&Goliath hires an associate creative director; Leo Burnett's Arc Worldwide names chief creative officer; PointRoll expands its West Coast team. R...

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