Can We Ever Expect Native Advertising to Scale?
Media

Can We Ever Expect Native Advertising to Scale?

10y Laney Whitcanack

Can We Ever Expect Native Advertising to Scale?

A platform that can deliver content marketing at scale, for both publishers and marketers, must have both ends of the advertising spectrum--native adv...

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The New Mobile Reality for Advertisers & Publishers
Media

The New Mobile Reality for Advertisers & Publishers

10y Omar Nicola

The New Mobile Reality for Advertisers & Publi...

In the new mobile reality, publishers and advertisers are being forced to engage users in different fashions. Omar Nicola explains. Read More...

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The State of Video Advertising
Display Advertising

The State of Video Advertising

11y Julie Ginches

The State of Video Advertising

An interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid. Read More...

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SVG Media Aims to Demystify Digital Ecosystem in India
Asia

SVG Media Aims to Demystify Digital Ecosystem in India

11y Adaline Lau

SVG Media Aims to Demystify Digital Ecosystem in I...

SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country...

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The Challenge of RTB/DSP in China
Asia

The Challenge of RTB/DSP in China

11y Charlie Wang

The Challenge of RTB/DSP in China

While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Read Mor...

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MediaQuark Unveils Programmatic Media Trading for APAC Advertisers
Asia

MediaQuark Unveils Programmatic Media Trading for APAC Advertisers

11y Adaline Lau

MediaQuark Unveils Programmatic Media Trading for ...

Capitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims...

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Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline
Asia

Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline

11y Adaline Lau

Xaxis Expands Asia Footprint in Thailand, Taiwan, ...

WPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Read More...

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What Display Ad Tech Can Learn From Wall Street or Not
Asia

What Display Ad Tech Can Learn From Wall Street or Not

11y Adaline Lau

What Display Ad Tech Can Learn From Wall Street or...

Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Read More...

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