The next generation of digitized airlines: Three brands on transformation in travel
Digital Transformation

The next generation of digitized airlines: Three brands on transformation i...

7y Chris Camps

The next generation of digitized airlines: Three b...

ClickZ were at the annual Aviation Festival last week, hearing about how the travel & aviation industries are handling digital disruption. Day 2 k...

View article
Instagram: best practice content examples from global brands
Acquisition

Instagram: best practice content examples from global brands

8y Tereza Litsa

Instagram: best practice content examples from glo...

This month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers lookin...

View article
How KLM uses China's WeChat for customer service
Asia

How KLM uses China's WeChat for customer service

8y Sophie Loras

How KLM uses China's WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....

View article
Get the latest analysis and reports delivered to your inbox daily
Tweets of the week: celebrations and festivals dominate Twitter in APAC
Acquisition

Tweets of the week: celebrations and festivals dominate Twitter in APAC

8y Sophie Loras

Tweets of the week: celebrations and festivals dom...

This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...

View article
Five ways to optimize customer loyalty in a changing landscape
Analytics

Five ways to optimize customer loyalty in a changing landscape

8y Stephen Hay

Five ways to optimize customer loyalty in a changi...

Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...

View article
Tweets of the week: Rugby World Cup and a race that stops a nation
Asia

Tweets of the week: Rugby World Cup and a race that stops a nation

8y Sophie Loras

Tweets of the week: Rugby World Cup and a race tha...

Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's...

View article