Next Friday 18th November will bring together digitally-savvy brands from across the worlds of publishing, advertising, artificial intelligence and sp...
View articleAdvertisers could be doing more to understand, measure and evaluate the effectiveness of their display advertising campaigns. In this whitepaper, Quan...
View articleThis new whitepaper by Quantcast will help marketers understand the current advertising technology ecosystem; explain how we arrived at this point and...
View articlePeople who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO. Read More...
View articleSurvey measures tags from ads, analytics, email and social media firms. Read More...
View articleNew strategies at Mediabrands and McCann Erickson, new sales SVP for Quantcast's ad targeting business. Read More...
View articleA new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Read More...
View articleBefore you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and wh...
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