Real-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this year?
One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually be measured.
There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods.
The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes.
What do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend projections and budgets.
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the ... read more
Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate.