How Brakes bridged the B2B/ B2C gap to feed a nation

B2C How Brakes bridged the B2B/ B2C gap to feed a nation

4y Ben Sekhon

How Brakes bridged the B2B/ B2C gap to feed a nati...

Brakes, a B2B food delivery service, implements direct to consumer business model to address COVID-19 supply shortages. Read More...

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Q&A with SAP's Global Chief Marketing Officer Alicia Tillman

Digital Leaders Q&A with SAP's Global Chief Marketing Officer Alicia Tillman

4y Mahir Prasad

Q&A with SAP's Global Chief Marketing Officer Alic...

We spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...

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Forrester B2C commerce suites: What made the winners stand out

Marketing Technology Forrester B2C commerce suites: What made the winners stand out

5y Emily Alford

Forrester B2C commerce suites: What made the winne...

SAP and Salesforce were the top-ranked leaders in the Forrester B2C Commerce Suites report, thanks to impactful experience, operational efficiency, an...

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Weekly martech review: SAP buys Qualtrics, Alibaba's record Singles Day sales, Facebook's Portal now available

Marketing Technology Weekly martech review: SAP buys Qualtrics, Alibaba's record Singles Day sales, Facebook's Portal now available

5y Kimberly Collins

Weekly martech review: SAP buys Qualtrics, Alibaba...

We review the top news in martech from the week of November 5–November 12, 2018. Read More...

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SAP announces commerce platform Upscale into US market today

Industry Developments SAP announces commerce platform Upscale into US market today

5y Kimberly Collins

SAP announces commerce platform Upscale into US ma...

Upscale is a mobile-first, direct to consumer commerce platform that can be deployed in 7-14 days. One of its first use cases? New Era baseball caps. ...

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Q&A with SAP on digital transformation and search

Educating leadership Q&A with SAP on digital transformation and search

6y Kimberly Collins

Q&A with SAP on digital transformation and sea...

Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by te...

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How the NBA engages China's 200M millennials with mobile video

How the NBA engages China's 200M millennials with mobile video

8y Steven Chang

How the NBA engages China's 200M millennials with ...

China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...

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Testing How Personalized Content Improves Customer Experience [#CZLNY]

Testing How Personalized Content Improves Customer Experience [#CZLNY]

9y Stephanie Miller

Testing How Personalized Content Improves Customer...

In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experi...

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VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

9y Sophie Loras

VIDEO: Attribution Testing Is Everything, Says SAP...

In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Read More...

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SAP Harnesses Facebook Data to Boost Personalized Marketing

SAP Harnesses Facebook Data to Boost Personalized Marketing

9y Roland Moore-Colyer

SAP Harnesses Facebook Data to Boost Personalized ...

Marketers will now be able to better target campaigns with the use of customer data on HANA. Read More...

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Oracle Purchases LiveLOOK, Enhances Ad Agency/ Client Experience

Oracle Purchases LiveLOOK, Enhances Ad Agency/ Client Experience

10y Yuyu Chen

Oracle Purchases LiveLOOK, Enhances Ad Agency/ Cli...

By acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently. Read ...

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SnappyTV Acquisition and GIF Support Mean New Ad Opportunities on Twitter

SnappyTV Acquisition and GIF Support Mean New Ad Opportunities on Twitter

10y Lisa Lacy

SnappyTV Acquisition and GIF Support Mean New Ad O...

The SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Read More...

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#CZLNY: 5 Valuable Lessons From SAP's Inbound Marketing Program

#CZLNY: 5 Valuable Lessons From SAP's Inbound Marketing Program

10y Megan Leap

#CZLNY: 5 Valuable Lessons From SAP's Inbound Mark...

During last week's ClickZ Live New York, Adriel Sanchez of SAP shared 10 lessons from SAP's inbound marketing program. Read More...

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Choosing a Digital Agency: Advice From SAP and Adidas [Video]

Choosing a Digital Agency: Advice From SAP and Adidas [Video]

11y Adaline Lau

Choosing a Digital Agency: Advice From SAP and Adi...

How do brand marketers manage their agencies when things don't work out? Read More...

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SAP Launches Branded Blog on Business Insider

SAP Launches Branded Blog on Business Insider

11y Lisa Lacy

SAP Launches Branded Blog on Business Insider

Online publication Business Insider has partnered with business management software company SAP in a larger deployment of a branded content initiative...

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Omnicom, Oracle, and SAP Make Key Acquisitions

Omnicom, Oracle, and SAP Make Key Acquisitions

12y ClickZ News Staff

Omnicom, Oracle, and SAP Make Key Acquisitions

Ad agency, ad tech vendors ramp up their offerings. Read More...

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Facebook Shows Fast Growth in Brand Value

Facebook Shows Fast Growth in Brand Value

12y Anna Maria Virzi

Facebook Shows Fast Growth in Brand Value

Millward Brown's BrandZ finds other social platforms are "social climbers" too. Read More...

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ClickZ Connected Marketing Awards 2011 Winners Announced

ClickZ Connected Marketing Awards 2011 Winners Announced

13y Team ClickZ

ClickZ Connected Marketing Awards 2011 Winners Ann...

Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Read More...

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Forbes Media's Publishing Mashup: Ad Blogs

Forbes Media's Publishing Mashup: Ad Blogs

13y Anna Maria Virzi

Forbes Media's Publishing Mashup: Ad Blogs

Advertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Read More...

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