Understanding the customer: how to improve the perception of mobile video ads
Media

Understanding the customer: how to improve the perception of mobile video a...

8y Alex LePage

Understanding the customer: how to improve the per...

Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...

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3 things you need to know about bot traffic
Display Advertising

3 things you need to know about bot traffic

8y Mike O'Brien

3 things you need to know about bot traffic

Most advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily n...

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Thinking out loud: the next great marketing opportunity
Search

Thinking out loud: the next great marketing opportunity

8y Chris Copeland

Thinking out loud: the next great marketing opport...

The evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally dr...

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Holiday shopping and search behaviors in moments
Paid Search

Holiday shopping and search behaviors in moments

8y Lisa Raehsler

Holiday shopping and search behaviors in moments

Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...

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How to craft a truly personalized intent marketing campaign
Marketing

How to craft a truly personalized intent marketing campaign

8y Som Puangladda

How to craft a truly personalized intent marketing...

Creating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrat...

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And the top digital marketer in the presidential race is...
Marketing

And the top digital marketer in the presidential race is...

8y Mike O'Brien

And the top digital marketer in the presidential r...

There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...

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9 great examples of content from online retailers
Ecommerce

9 great examples of content from online retailers

8y Graham Charlton

9 great examples of content from online retailers

This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes...

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How to remarket your way to a better ROI
Paid Search

How to remarket your way to a better ROI

8y Lars Hirsch

How to remarket your way to a better ROI

Remarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ult...

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Optimizing search in the mobile era
Asia

Optimizing search in the mobile era

8y Rico Chan

Optimizing search in the mobile era

Mobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimiz...

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Welcome to the next generation of rank tracking
Search

Welcome to the next generation of rank tracking

9y Kevin Lee

Welcome to the next generation of rank tracking

To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Read More...

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No Single Channel Excels in China as Consumer Touchpoints Expand
Asia

No Single Channel Excels in China as Consumer Touchpoints Expand

9y Sophie Loras

No Single Channel Excels in China as Consumer Touc...

Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience...

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Yahoo’s Top Tips for Writing Copy That Converts
Marketing

Yahoo’s Top Tips for Writing Copy That Converts

9y Guest

Yahoo’s Top Tips for Writing Copy That Converts

Many marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips f...

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Why Quality Content Can Help Top Rankings
Search

Why Quality Content Can Help Top Rankings

9y Mike O'Brien

Why Quality Content Can Help Top Rankings

Content scored high in Moz's biennial ranking of search engine ranking factors. It may have been the first time that it was included in the research, ...

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Content Marketing for China's Social Commerce World
Asia

Content Marketing for China's Social Commerce World

9y Gordon Choi

Content Marketing for China's Social Commerce Worl...

In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Read...

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5 Online Freemium Tools for Start-Ups and Agencies
Asia

5 Online Freemium Tools for Start-Ups and Agencies

9y Navneet Kaushal

5 Online Freemium Tools for Start-Ups and Agencies

Freemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Read More...

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Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO
Local

Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO

9y Emily Alford

Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO

Google recently made changes to its Local Pack. Now only exhibiting three top search results, here are five tips to help optimize your SEO strategy an...

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4 Strategic Tips for Building a Lasting Social Campaign in China
Asia

4 Strategic Tips for Building a Lasting Social Campaign in China

9y Sophie Loras

4 Strategic Tips for Building a Lasting Social Cam...

We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...

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The Role of the Modern Day Web Analyst
Analytics

The Role of the Modern Day Web Analyst

9y Gordon Choi

The Role of the Modern Day Web Analyst

Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...

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Your Email Marketing May Impact Your Rankings
Email

Your Email Marketing May Impact Your Rankings

9y Dave Davies

Your Email Marketing May Impact Your Rankings

Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it remin...

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Who Is a Hot Surprise? Never Use Your Worst Photo!
Asia

Who Is a Hot Surprise? Never Use Your Worst Photo!

9y David Ketchum

Who Is a Hot Surprise? Never Use Your Worst Photo!

Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Read More...

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Are You Optimistic About SEO?
Search

Are You Optimistic About SEO?

9y Bryan Eisenberg

Are You Optimistic About SEO?

Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on ...

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Digital Marketing People on the Move: July 2015 Roundup
Marketing

Digital Marketing People on the Move: July 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: July 2015 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during July of 2015. Read More...

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7 SEO Tools to Improve Content Marketing
Asia

7 SEO Tools to Improve Content Marketing

9y Navneet Kaushal

7 SEO Tools to Improve Content Marketing

Key SEO tools to power a content marketing campaign. Read More...

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Cross-Device Data Analytics for Chinese Websites
Analytics

Cross-Device Data Analytics for Chinese Websites

9y Gordon Choi

Cross-Device Data Analytics for Chinese Websites

It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...

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4 Red Flags When Hearing a PPC Agency Pitch
Paid Search

4 Red Flags When Hearing a PPC Agency Pitch

9y Michelle Morgan

4 Red Flags When Hearing a PPC Agency Pitch

Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise re...

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The New Media Meritocracy
Paid Search

The New Media Meritocracy

9y Kevin Lee

The New Media Meritocracy

Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all...

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Advertising is on Life Support: Content is About to Be King
Media

Advertising is on Life Support: Content is About to Be King

9y Andrew Edwards

Advertising is on Life Support: Content is About t...

Content is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a pu...

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