The human behind the device: achieving and measuring true engagement
Analytics

The human behind the device: achieving and measuring true engagement

8y Sean Hutchinson

The human behind the device: achieving and measuri...

Because content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact...

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Facebook Lead Ads opens up to all advertisers
Social

Facebook Lead Ads opens up to all advertisers

8y Angie Pascale

Facebook Lead Ads opens up to all advertisers

Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...

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9 great examples of content from online retailers
Ecommerce

9 great examples of content from online retailers

8y Graham Charlton

9 great examples of content from online retailers

This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes...

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The true value of social listening
Analytics

The true value of social listening

9y Benjamin Spiegel

The true value of social listening

Can digital marketers collect valuable data by exclusively listening to social chatter? Here's why it's important to accumulate and analyze consumer i...

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5 Online Freemium Tools for Start-Ups and Agencies
Asia

5 Online Freemium Tools for Start-Ups and Agencies

9y Navneet Kaushal

5 Online Freemium Tools for Start-Ups and Agencies

Freemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Read More...

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Harnessing the Workplace for Employee Generated Content
Asia

Harnessing the Workplace for Employee Generated Content

9y Scott Heron

Harnessing the Workplace for Employee Generated Co...

One overlooked and valuable resource for content marketing is a business's own employees. Here's how to harness employee generated content (EGC). Read...

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Five Social Actions that can Help You Convert
Social

Five Social Actions that can Help You Convert

9y Himanshu Sareen

Five Social Actions that can Help You Convert

Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, vi...

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Tencent’s SY Lau on How China is Re-Shaping Digital Media
Asia

Tencent’s SY Lau on How China is Re-Shaping Digital Media

9y Sophie Loras

Tencent’s SY Lau on How China is Re-Shaping Digita...

Tencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the ...

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Save the Date: "One-Stop Digital" for Big Data & Analytics
Data insights

Save the Date: "One-Stop Digital" for Big Data & Analytics

9y Sarah Ong

Save the Date: "One-Stop Digital" for Big Data &am...

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on Big Data & Analytics and w...

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The Seven Deadly Sins of Digital Marketing
Asia

The Seven Deadly Sins of Digital Marketing

9y Nick Annetts

The Seven Deadly Sins of Digital Marketing

Marketers are still making basic faux pas when it comes to a digital strategy. Read More...

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TV Becomes Major Driver of Social Activity [Study]
Data insights

TV Becomes Major Driver of Social Activity [Study]

9y Yuyu Chen

TV Becomes Major Driver of Social Activity [Study]

A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social...

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The Brand Value of Running
Asia

The Brand Value of Running

9y Christopher Lee

The Brand Value of Running

Brands across Asia could be capitalizing off the region's new fitness fad. Read More...

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Keeping Up With Social Media as Your B2B Marketing Organization Grows
Social

Keeping Up With Social Media as Your B2B Marketing Organization Grows

9y Jasmine Sandler

Keeping Up With Social Media as Your B2B Marketing...

As your company grows, you will need to put more effort into supporting and maintaining your social media programs. Read More...

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VIDEO: How Durex Uses Facebook to Sell "Love" in Indonesia [#CZLJKT]
Asia

VIDEO: How Durex Uses Facebook to Sell "Love" in Indonesia [#CZLJKT]

9y Sophie Loras

VIDEO: How Durex Uses Facebook to Sell "Love" in I...

Sex is a forbidden topic of discussion in Indonesia, but at ClickZ Live Jakarta, Pungkas Riandika, digital manager for RB, talked about the power of s...

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Facebook Offers Free Analytics for Apps Tool
Analytics

Facebook Offers Free Analytics for Apps Tool

9y Emily Alford

Facebook Offers Free Analytics for Apps Tool

At today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consum...

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Connecting With Hong Kong's Youth: 3 Key Strategies
Asia

Connecting With Hong Kong's Youth: 3 Key Strategies

9y Andreas Krasser

Connecting With Hong Kong's Youth: 3 Key Strategie...

Millennials, Generation Y, the Post-Generation: a look at how marketers can most effectively reach Hong Kong's digital natives. Read More...

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IBM Teams Up With Twitter for Social Media Data Analysis
Analytics

IBM Teams Up With Twitter for Social Media Data Analysis

9y Dan Worth

IBM Teams Up With Twitter for Social Media Data An...

The collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marke...

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90 Percent of Goldman Sachs' Marketing Is Digital
Financial Services

90 Percent of Goldman Sachs' Marketing Is Digital

9y Yuyu Chen

90 Percent of Goldman Sachs' Marketing Is Digital

Amanda Rubin, managing director and global co-head of brand and content strategy at Goldman Sachs, says the company has been active in the world of di...

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Twitter "Quick Promote" Targets SMBs
Social

Twitter "Quick Promote" Targets SMBs

9y Emily Alford

Twitter "Quick Promote" Targets SMBs

Twitter's new ad product allows small businesses to promote their highest-performing tweets straight from their analytics dashboards to drive engageme...

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Super Bowl Fans Ready to Engage With Brand Ads on Social
Ad Industry Metrics

Super Bowl Fans Ready to Engage With Brand Ads on Social

9y Yuyu Chen

Super Bowl Fans Ready to Engage With Brand Ads on ...

A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Read M...

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Twitter Adds Mobile Video Capability, Private Group Messaging
Social

Twitter Adds Mobile Video Capability, Private Group Messaging

9y Yuyu Chen

Twitter Adds Mobile Video Capability, Private Grou...

Twitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely...

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Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi
Data insights

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

9y Emily Alford

Spotlight On: Jason Kodish, Global Data Scientist,...

We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marke...

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The Home Depot Rocks Social Media [Study]
Data insights

The Home Depot Rocks Social Media [Study]

9y Mike O'Brien

The Home Depot Rocks Social Media [Study]

Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...

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10 Social Media Habits to Get You Better Results This Year
Social

10 Social Media Habits to Get You Better Results This Year

9y Krista Neher

10 Social Media Habits to Get You Better Results T...

These 10 tips will help you get the most out of your social media efforts in the year ahead. Read More...

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How Southeast Asia Leapfrogged Web 1.0 and Why Your Western Marketing Strategy Won’t Work Here
Asia

How Southeast Asia Leapfrogged Web 1.0 and Why Your Western Marketing Strat...

9y Sheji Ho

How Southeast Asia Leapfrogged Web 1.0 and Why You...

Southeast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Read More...

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SAP Harnesses Facebook Data to Boost Personalized Marketing
Social

SAP Harnesses Facebook Data to Boost Personalized Marketing

9y Roland Moore-Colyer

SAP Harnesses Facebook Data to Boost Personalized ...

Marketers will now be able to better target campaigns with the use of customer data on HANA. Read More...

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Does Social Sway Elections?
Social

Does Social Sway Elections?

9y Emily Alford

Does Social Sway Elections?

This year, more voters than ever used smartphones and social media to keep up with political news, while hashtags like #IVoted became status symbols f...

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