Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers...
View articleEvolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up? Read More...
View articleFacebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffi...
View articlePinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Read More...
View articleA Hootsuite survey found that most businesses see the value in social media data but many struggle to organize that data into a successful social medi...
View articleThere have been privacy concerns surrounding photo analysis company Ditto Labs, but Ditto's CMO says that Ditto provides essential data insights for m...
View articleBlogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on th...
View articleThe health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Read More...
View articleWhile 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers,...
View articleWe need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relyin...
View articleThe sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Read More...
View articlePublicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Read More...
View articleWithin the next five years, U.S. social advertising revenues will reach $15 billion, with native and mobile leading the way. Read More...
View articleThe combination of the best possible tools for social marketing and the best possible customer service representatives will result in a unique, engagi...
View articleAfter buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marke...
View articleShares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom. Read More...
View articleMeasuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a c...
View articleNew research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tw...
View articleSpending on social media marketing continues to grow, but what are the metrics that could be measured and should they be benchmarked against return on...
View articleHere are five steps to take to start listening to what people are saying about you on the Web, regardless of your marketing budgets. Read More...
View articleAt a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for m...
View articleThe Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang f...
View articleWhat you should pay attention to when thinking strategically and how this can drive true engagement to your brand. Read More...
View articleA sharp and discreet man, powered by a hugely curious and focused mind, with a passion for photography - this could be the shortest description for Ta...
View articleHollywood's biggest night, the Academy Awards, shows how paid and earned media work better together. Read More...
View articleGlobal advertisers are increasing search spend in China, but so are Chinese gaming companies tapping Kenshoo's search and social to reach audiences ov...
View articleEvery brand is unique, but there are some basic things every brand should consider. Read More...
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