In its first Indian acquisition, Facebook has bought up a startup to help it gain better insights for advertisers into how the social network is used ...
View articleGigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. Read More...
View articleHaving direct access to one of the largest social media feeds, along with full ownership of Topsy's sentiment analysis engine, just might allow Apple ...
View articleInstant messenger, email, text message and other private sharing accounts for 69 percent of all online sharing, yet it's not trackable. What's a brand...
View articleKenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend th...
View articleMarketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Read More...
View articleHere are some simple steps to create a customer advocacy program that will generate Passionate Advocates. Read More...
View articleMake social media your new best friend and you'll find it a powerful tool in getting your content noticed. Here's how. Read More...
View articleFacebook's redesigned ad buying process now begins with a list of eight defined objectives. This means marketers will no longer be picking the ad unit...
View articleTwitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under press...
View articleSilicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad...
View articleSocial media analysis firm NetBase examined the social web for sentiment about seven popular TV shows. Read More...
View articleWith the new obsession around click streams and digital engagement metrics we must not forget the roots to which all social media platforms owe their ...
View articleConsider these digital tools that can help build a clearer picture of your customers' behaviors and actions. Read More...
View articleThe year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the incre...
View articleNew investor Millennium Technology Value Partners led the round. Read More...
View articleIn Asia, marketers were keen to know more about marketing on China's popular social platform, Weibo. Read More...
View articleWalmart's Carrier Classic is a new Veteran's Day tradition. The college basketball tournament, played out on an aircraft carrier, garnered more than 1...
View articleNew social networking site will allow FX traders to connect to their peers – and to trade Read More...
View articleDo you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell ...
View articleCheck out more tips and trends from Day 2 of SES Hong Kong. Read More...
View articleDavid Ketchum, chairman for the ADMA and president of Bite Communications, Asia Pacific spoke about the highlights of the Yearbook findings. Read More...
View articleGoogle enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Read More...
View articleMobile contributed to a big year-over-year increase in consumer spending activity. Read More...
View articleTechnology tracks page views, shares, site referrers in real-time. Read More...
View articleHow do you stay current in social media and develop the skills you know you need and keep them up-to-date? Read More...
View articleThe desire to define social media in settled absolutes is taking us in some directions that aren't allowing us to make the best decisions. Read More...
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