Facebook Acquires Android Analytics Startup Little Eye Labs for Advertiser Insights
Social

Facebook Acquires Android Analytics Startup Little Eye Labs for Advertiser ...

10y Dan Worth

Facebook Acquires Android Analytics Startup Little...

In its first Indian acquisition, Facebook has bought up a startup to help it gain better insights for advertisers into how the social network is used ...

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No.2 Most Read Article of 2013: Say Goodbye to the Age of Generalizations
Social

No.2 Most Read Article of 2013: Say Goodbye to the Age of Generalizations

10y John Elkaim

No.2 Most Read Article of 2013: Say Goodbye to the...

Gigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. Read More...

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Apple's Software & Services Set to Improve with Topsy Acquisition
Social

Apple's Software & Services Set to Improve with Topsy Acquisition

10y Himanshu Sareen

Apple's Software & Services Set to Improve with To...

Having direct access to one of the largest social media feeds, along with full ownership of Topsy's sentiment analysis engine, just might allow Apple ...

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Tracking Dark Social Media: A Light at the End of the Tunnel
Social

Tracking Dark Social Media: A Light at the End of the Tunnel

10y Angie Pascale

Tracking Dark Social Media: A Light at the End of ...

Instant messenger, email, text message and other private sharing accounts for 69 percent of all online sharing, yet it's not trackable. What's a brand...

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Facebook Ads Give Paid Search Campaigns ROI Boost [Study]
Ad Industry Metrics

Facebook Ads Give Paid Search Campaigns ROI Boost [Study]

10y Jessica Lee

Facebook Ads Give Paid Search Campaigns ROI Boost ...

Kenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend th...

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Digital Analytics in an Age of Spying
Actionable Analysis

Digital Analytics in an Age of Spying

10y Andrew Edwards

Digital Analytics in an Age of Spying

Marketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Read More...

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You Need “Beliebers” for Your Brand
Social

You Need “Beliebers” for Your Brand

10y Russ Fradin

You Need “Beliebers” for Your Brand

Here are some simple steps to create a customer advocacy program that will generate Passionate Advocates. Read More...

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Using Social Media to Earn Links
Asia

Using Social Media to Earn Links

10y Christian Arno

Using Social Media to Earn Links

Make social media your new best friend and you'll find it a powerful tool in getting your content noticed. Here's how. Read More...

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Facebook Puts Marketing Objectives at the Center of Ad Buying and Reporting
Social

Facebook Puts Marketing Objectives at the Center of Ad Buying and Reporting

11y Matt Kapko

Facebook Puts Marketing Objectives at the Center o...

Facebook's redesigned ad buying process now begins with a list of eight defined objectives. This means marketers will no longer be picking the ad unit...

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Will Twittervision Transform US TV Advertising?
Analytics

Will Twittervision Transform US TV Advertising?

11y Pelin Thorogood

Will Twittervision Transform US TV Advertising?

Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under press...

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Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs
Marketing

Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs

11y Mary Lisbeth D'Amico

Adweek 2013: AdStage Launches Unified Ad Platform ...

Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad...

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NBC and Fox Lead the Way In TV Network Online Social Chatter
Social

NBC and Fox Lead the Way In TV Network Online Social Chatter

11y Lisa Lacy

NBC and Fox Lead the Way In TV Network Online Soci...

Social media analysis firm NetBase examined the social web for sentiment about seven popular TV shows. Read More...

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Don't Forget the Social in Social Media
Asia

Don't Forget the Social in Social Media

11y Carl Griffith

Don't Forget the Social in Social Media

With the new obsession around click streams and digital engagement metrics we must not forget the roots to which all social media platforms owe their ...

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Top 80 Tools for Digital and Data Marketing
Analytics

Top 80 Tools for Digital and Data Marketing

11y Simon Small

Top 80 Tools for Digital and Data Marketing

Consider these digital tools that can help build a clearer picture of your customers' behaviors and actions. Read More...

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Harnessing the $9+ Billion Social and Mobile Ad Potential
Social

Harnessing the $9+ Billion Social and Mobile Ad Potential

11y ClickZ News Staff

Harnessing the $9+ Billion Social and Mobile Ad Po...

The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the incre...

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Janrain Raises $33M Series C Round
Marketing

Janrain Raises $33M Series C Round

11y Lisa Lacy

Janrain Raises $33M Series C Round

New investor Millennium Technology Value Partners led the round. Read More...

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Weibo Marketing and Social Analytics Rule in July
Analytics

Weibo Marketing and Social Analytics Rule in July

11y Adaline Lau

Weibo Marketing and Social Analytics Rule in July

In Asia, marketers were keen to know more about marketing on China's popular social platform, Weibo. Read More...

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Wishpond Powers Social Media for Walmart Carrier Classic
Social

Wishpond Powers Social Media for Walmart Carrier Classic

11y Susan Kuchinskas

Wishpond Powers Social Media for Walmart Carrier C...

Walmart's Carrier Classic is a new Veteran's Day tradition. The college basketball tournament, played out on an aircraft carrier, garnered more than 1...

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Financial Traders Turn to Social Network
Community Management

Financial Traders Turn to Social Network

11y Melanie White

Financial Traders Turn to Social Network

New social networking site will allow FX traders to connect to their peers – and to trade Read More...

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One Share = $4.20, According to Eventbrite
Ad Industry Metrics

One Share = $4.20, According to Eventbrite

11y Susan Kuchinskas

One Share = $4.20, According to Eventbrite

Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell ...

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SES HK 2012 Roundup: Social Analytics, Multi-Touch Attribution, and Mobile Trends
Asia

SES HK 2012 Roundup: Social Analytics, Multi-Touch Attribution, and Mobile ...

12y Adaline Lau

SES HK 2012 Roundup: Social Analytics, Multi-Touch...

Check out more tips and trends from Day 2 of SES Hong Kong. Read More...

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Q&A: ADMA Chairman on Social Commerce, Analytics, and Do Not Track
Analytics

Q&A: ADMA Chairman on Social Commerce, Analytics, and Do Not Track

12y Adaline Lau

Q&A: ADMA Chairman on Social Commerce, Analytics, ...

David Ketchum, chairman for the ADMA and president of Bite Communications, Asia Pacific spoke about the highlights of the Yearbook findings. Read More...

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Google, Adobe Update Analytics Offerings
Analytics

Google, Adobe Update Analytics Offerings

12y ClickZ News Staff

Google, Adobe Update Analytics Offerings

Google enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Read More...

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Black Friday E-Commerce by the Numbers
Media

Black Friday E-Commerce by the Numbers

12y Zachary Rodgers

Black Friday E-Commerce by the Numbers

Mobile contributed to a big year-over-year increase in consumer spending activity. Read More...

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Webtrends Acquires Real-Time Analytics Firm
Actionable Analysis

Webtrends Acquires Real-Time Analytics Firm

13y Team ClickZ

Webtrends Acquires Real-Time Analytics Firm

Technology tracks page views, shares, site referrers in real-time. Read More...

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Social Media Marketing: Build Your Chops
Social

Social Media Marketing: Build Your Chops

13y Dave Evans

Social Media Marketing: Build Your Chops

How do you stay current in social media and develop the skills you know you need and keep them up-to-date? Read More...

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Nobody Gets Social Media...Yet
Marketing

Nobody Gets Social Media...Yet

13y Gary Stein

Nobody Gets Social Media...Yet

The desire to define social media in settled absolutes is taking us in some directions that aren't allowing us to make the best decisions. Read More...

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