How Meta lay-offs will impact social media marketing in 2023
Social

How Meta lay-offs will impact social media marketing in 2023

1y Ed East

How Meta lay-offs will impact social media marketi...

Advertisers and brands will need to be patient with the metaverse. Brands may need to redirect or pause 2023 ad spend in the platform until it has bee...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass
Case Study

Turning TikToks into book sales: Penguin Random House's influencer marketin...

2y Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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New digital strategy on the menu for over 70 Bar Louie restaurants
B2C

New digital strategy on the menu for over 70 Bar Louie restaurants

2y Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

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Maropost: the secret to email personalization at scale
Automation

Maropost: the secret to email personalization at scale

3y Maropost

Maropost: the secret to email personalization at s...

A Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...

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Key Insights: Leaders harness social media for digital transformation and customer service
Digital Leaders

Key Insights: Leaders harness social media for digital transformation and c...

3y Kamaljeet Kalsi

Key Insights: Leaders harness social media for dig...

Insights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and...

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Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points
Digital Advertising

Key Insights: Holiday shopping ecommerce trends and how your business can w...

4y Kamaljeet Kalsi

Key Insights: Holiday shopping ecommerce trends an...

COVID-19 sure crunched wallets but can’t dampen the holiday spirit, ecommerce consumer trends, and advertising insights. Read More...

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Snapchat bounces back: How are brands marketing on the platform?
Digital Marketing

Snapchat bounces back: How are brands marketing on the platform?

4y Tereza Litsa

Snapchat bounces back: How are brands marketing on...

Snap's shares are up 150% since last year, and more brands are using the platform. What's next for marketers and marketing strategy on Snapchat? Read ...

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The rise of Instagram Stories ads in Q2 2019
Digital Marketing

The rise of Instagram Stories ads in Q2 2019

5y Tereza Litsa

The rise of Instagram Stories ads in Q2 2019

Spend on Instagram Stories ads has seen the biggest growth in social advertising budgets, doubling since last year, according to Kenshoo's latest repo...

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95% of B2B marketers consider demand creation strategy to be successful
Digital Marketing

95% of B2B marketers consider demand creation strategy to be successful

5y Jacqueline Dooley

95% of B2B marketers consider demand creation stra...

And nearly 60% of B2B marketers say email marketing is the most effective strategy for demand creation, followed by content/video, SEO, events, then s...

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Five ways to up your social media ante with conversational AI
AI & Automation

Five ways to up your social media ante with conversational AI

5y Kartik Walia

Five ways to up your social media ante with conver...

From more effective inbound engagement to higher lifetime value, from superior service to the economy of scale, conversational AI for social media can...

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People are reducing their Facebook usage: What marketers need to know
Digital Marketing

People are reducing their Facebook usage: What marketers need to know

5y Tereza Litsa

People are reducing their Facebook usage: What mar...

Facebook usage among Americans has declined from 67% to 61% since 2017 -- which means 15 million users have stopped using the platform. How will this ...

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Instagram introduces ads to the “Explore” feed
Industry Developments

Instagram introduces ads to the “Explore” feed

5y Jacqueline Dooley

Instagram introduces ads to the “Explore” feed

Instagram's Explore feature -- which is used by 50% of users each month -- will now include ads, giving brands a new way to reach its audience of near...

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LinkedIn introduces Objective Based Advertising
Digital Marketing

LinkedIn introduces Objective Based Advertising

5y Jacqueline Dooley

LinkedIn introduces Objective Based Advertising

LinkedIn has officially announced the rollout of Objective Based Advertising (OBA), reconfiguring its Campaign Manager to keep advertisers' objectives...

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Thirteen email marketing platforms with high ROI
Email

Thirteen email marketing platforms with high ROI

5y Jeannie Dougherty

Thirteen email marketing platforms with high ROI

Top email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, social media integration, and reporting. ...

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A brief look at the state of influencer marketing
Social media

A brief look at the state of influencer marketing

5y Ellie Roddy

A brief look at the state of influencer marketing

Despite ongoing negativity, it doesn't look like influencers are going anywhere anytime soon, especially ones with true purpose that brands can align ...

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AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2
AR & VR

AR, voice technology, and social media wellbeing in 2019: Mary Meeker part ...

5y Tereza Litsa

AR, voice technology, and social media wellbeing i...

With the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...

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The anatomy of a U.S. adult Twitter user in 2019 (and how marketers can use the information)
Social media

The anatomy of a U.S. adult Twitter user in 2019 (and how marketers can use...

5y Jacqueline Dooley

The anatomy of a U.S. adult Twitter user in 2019 (...

A new Pew Research study reveals demographics of U.S. adult Twitter users. 80% of tweets comes from 10% of users, the study found. But those 10% of to...

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Ten examples of how brands stand out on Instagram
Brand awareness

Ten examples of how brands stand out on Instagram

5y Tereza Litsa

Ten examples of how brands stand out on Instagram

Instagram's one of the most popular social platforms. Ten creative ways how brands like Casper, Starbucks, Sprout Social, NatGeo, and Mailchimp stand ...

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What types of video content on social do consumers engage with most?
Social media

What types of video content on social do consumers engage with most?

5y Tereza Litsa

What types of video content on social do consumers...

The average length of the top 100 videos shared on Facebook was 132 seconds, and 35 seconds on Twitter. Key findings of native video and more. Read Mo...

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The social media channels that marketers plan to use over the next 12 months
Digital Marketing

The social media channels that marketers plan to use over the next 12 month...

5y Tereza Litsa

The social media channels that marketers plan to u...

Top insights from a report on how 4800 marketers currently use social media and what their future plans are, including organic posting, ads, video, an...

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Photoslurp: How user-generated content (UGC) can increase online sales by 15%
Disruptive MarTech

Photoslurp: How user-generated content (UGC) can increase online sales by 1...

5y Kimberly Collins

Photoslurp: How user-generated content (UGC) can i...

CEO and cofounder of Photoslurp talks to us about how companies are using user-generated content to grow their ecommerce presence with social, visual ...

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The 10 types of social and relationship-based marketing platforms
Disruptive MarTech

The 10 types of social and relationship-based marketing platforms

5y Jonathan Brown

The 10 types of social and relationship-based mark...

People spend nearly two hours per day on social. What platforms should marketers be using to reach these users? An overview of the ten main types, plu...

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Instagram tests hiding likes: Top announcements from the F8 Conference
Digital Marketing

Instagram tests hiding likes: Top announcements from the F8 Conference

5y Tereza Litsa

Instagram tests hiding likes: Top announcements fr...

The five most significant announcements about Instagram from the F8 conference, and how they might affect marketing strategy. Read More...

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Facebook rolls out their biggest redesign in five years: What does it mean for marketers?
Digital Marketing

Facebook rolls out their biggest redesign in five years: What does it mean ...

5y Tereza Litsa

Facebook rolls out their biggest redesign in five ...

Their updated vision is now based on six principles: Private interactions, encryption, reduced permanence, safety, interoperability, and secure data s...

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Facebook Stories reach 500 million daily users: What it means for your brand
Digital Marketing

Facebook Stories reach 500 million daily users: What it means for your bran...

5y Tereza Litsa

Facebook Stories reach 500 million daily users: Wh...

Facebook Stories daily users have jumped to 500 million, as compared to 300 million in Sept 2018. What's next for the platform and how should brands p...

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TikTok was the most downloaded social media app Q1 2019. Should your brand join?
Digital Marketing

TikTok was the most downloaded social media app Q1 2019. Should your brand ...

5y Tereza Litsa

TikTok was the most downloaded social media app Q1...

TikTok is the latest trending social media app. Its number of downloads have skyrocketed over the last few months. Is it time for your brand to try it...

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Top 11 social media marketing tools for 2019
Digital Marketing

Top 11 social media marketing tools for 2019

5y Tereza Litsa

Top 11 social media marketing tools for 2019

Top social media marketing tools for 2019 and key points to consider for each. Hootsuite, Buffer, Lightful, Sprout Social – which is best for your bus...

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