Puma Asks 'What Does Football Mean to You?'
Marketing

Puma Asks 'What Does Football Mean to You?'

11y Matt Kapko

Puma Asks 'What Does Football Mean to You?'

Puma partnered with Foap, a Swedish-based mobile photo agency for brands, to ask fans "What does football mean to you?" Read More...

View article
Super Bowl Ads 2012: Winners and Losers
Marketing

Super Bowl Ads 2012: Winners and Losers

11y Anna Maria Virzi

Super Bowl Ads 2012: Winners and Losers

Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...

View article
Roger Black Endorses Twitter Use for Olympics Athletes [Video]
Marketing

Roger Black Endorses Twitter Use for Olympics Athletes [Video]

12y Rosalie Marshall

Roger Black Endorses Twitter Use for Olympics Athl...

Olympics medal winner discusses his views on Twitter, online video and the Olympics legacy. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Brands Reflect and Score Olympics Facebook Apps
Marketing

Brands Reflect and Score Olympics Facebook Apps

12y Matt Kapko

Brands Reflect and Score Olympics Facebook Apps

Citi grabbed its most likes and most People Talking About This during the week ending August 2. Read More...

View article
Olympics Searches Up 10X in First Week of London Games
Marketing

Olympics Searches Up 10X in First Week of London Games

12y Dan Worth

Olympics Searches Up 10X in First Week of London G...

Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets. Re...

View article
Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2
Marketing

Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2

12y Daniel Mickens

Nike Hopes to #RiseAbove Twitter Clutter During US...

Hashtag generated 400 tweets since Game 1. Read More...

View article
Q&A: Jordan Schlachter Connects Brands to Sports Passion
Agency Spotlight

Q&A: Jordan Schlachter Connects Brands to Sports Passion

12y Daniel Mickens

Q&A: Jordan Schlachter Connects Brands to Sports P...

Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience. Read More...

View article
Nike Plans Real-Time Olympics Ads on Twitter
Marketing

Nike Plans Real-Time Olympics Ads on Twitter

12y Joan Voight

Nike Plans Real-Time Olympics Ads on Twitter

Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Read More...

View article
NBC Sports Brings Olympics Coverage to Facebook
Marketing

NBC Sports Brings Olympics Coverage to Facebook

12y Matt Kapko

NBC Sports Brings Olympics Coverage to Facebook

App could help NBC glean data about niche interests of its Facebook fans. Read More...

View article
MLB Players Scored Twitter Followers During All-Star Game
Marketing

MLB Players Scored Twitter Followers During All-Star Game

12y Daniel Mickens

MLB Players Scored Twitter Followers During All-St...

MLB reveals social stats from in-game player interaction. Read More...

View article
Tequila Brand Spikes MLB All-Star Game Promo on Twitter
Marketing

Tequila Brand Spikes MLB All-Star Game Promo on Twitter

12y Daniel Mickens

Tequila Brand Spikes MLB All-Star Game Promo on Tw...

Don Julio sponsors a Twitter-centric real-world scavenger hunt. Read More...

View article
LA Kings Celebrate Stanley Cup Win With Instagram
Marketing

LA Kings Celebrate Stanley Cup Win With Instagram

12y Daniel Mickens

LA Kings Celebrate Stanley Cup Win With Instagram

Team also posted around 40 tweets during last night's game. Read More...

View article
NBA Launches First-Ever Social Media Awards
Community Management

NBA Launches First-Ever Social Media Awards

12y Daniel Mickens

NBA Launches First-Ever Social Media Awards

Twelve awards will be handed out June 20. Read More...

View article
Pepsi Max's Video With NBA Star Quickly Explodes
Marketing

Pepsi Max's Video With NBA Star Quickly Explodes

12y Christopher Heine

Pepsi Max's Video With NBA Star Quickly Explodes

YouTube effort garners over 3 million views since the weekend. Read More...

View article
Facebook Memes Embraced by 90-Year-Old Sports Brand
Marketing

Facebook Memes Embraced by 90-Year-Old Sports Brand

12y Lisa Lacy

Facebook Memes Embraced by 90-Year-Old Sports Bran...

Easton leans on social marketing to target high school athletes. Read More...

View article
Miami Marlins Add Latin Flavor to Social Presence
Marketing

Miami Marlins Add Latin Flavor to Social Presence

12y Kate Kaye

Miami Marlins Add Latin Flavor to Social Presence

The team recently started a Tumblr to highlight "Miami Style" baseball. Read More...

View article
Timberwolves and Devils Draw Attention to Doodle.ly
Marketing

Timberwolves and Devils Draw Attention to Doodle.ly

12y Lisa Lacy

Timberwolves and Devils Draw Attention to Doodle.l...

The NBA and NHL clubs are running contests using digital drawing app. Read More...

View article
K-Swiss Doubles Down on Digital
Display Advertising

K-Swiss Doubles Down on Digital

12y Christopher Heine

K-Swiss Doubles Down on Digital

Its agency of record, Mile 9, talks about targeting hardcore runners online. Read More...

View article
On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter
Marketing

On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter

12y Kate Kaye

On Guillen Crisis, Marlins Speak to Latinos Differ...

Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans. Read More...

View article
Women Buy Into Sports Via Social
Audience

Women Buy Into Sports Via Social

12y Christopher Heine

Women Buy Into Sports Via Social

Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. Read More...

View article
Mobile and Tablet Advertisers Score During March Madness
Audience

Mobile and Tablet Advertisers Score During March Madness

12y Christopher Heine

Mobile and Tablet Advertisers Score During March M...

Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Read More...

View article
From Cities to Resorts, Travel Marketers Flock to Pinterest
Marketing

From Cities to Resorts, Travel Marketers Flock to Pinterest

12y Kate Kaye

From Cities to Resorts, Travel Marketers Flock to ...

Pinterest is the trendiest new destination for the travel industry. Read More...

View article
Jeremy Lin Helps Knicks Score Huge Digital Wins
Marketing

Jeremy Lin Helps Knicks Score Huge Digital Wins

12y Christopher Heine

Jeremy Lin Helps Knicks Score Huge Digital Wins

NBA team has added 500,000 Facebook fans in two weeks. Read More...

View article
Gannett Touts Digital Growth Plans, Partners With MLB
Marketing

Gannett Touts Digital Growth Plans, Partners With MLB

12y Kate Kaye

Gannett Touts Digital Growth Plans, Partners With ...

Major League Baseball Advanced Media will team up with Gannett on digital content products. Read More...

View article
Adidas Throws Twitter Bomb for 'RG3'
Marketing

Adidas Throws Twitter Bomb for 'RG3'

12y Christopher Heine

Adidas Throws Twitter Bomb for 'RG3'

Sneakers brand buys a Promoted Trend to push its Heisman Trophy-winning spokesperson. Read More...

View article
Dog Days of Winter for NJ Devils Social Media Program
Marketing

Dog Days of Winter for NJ Devils Social Media Program

12y Kate Kaye

Dog Days of Winter for NJ Devils Social Media Prog...

NHL team's successful social media program has become its leading sponsorships money maker. Read More...

View article
Insurer Targets NCAA Fans on National Signing Day
Financial Services

Insurer Targets NCAA Fans on National Signing Day

12y Christopher Heine

Insurer Targets NCAA Fans on National Signing Day

American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. Read More...

View article