Eight predictions about the future of big data

Eight predictions about the future of big data

8y Benjamin Spiegel

Eight predictions about the future of big data

Real-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this y...

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Snapchat and Lyft win SXSW, but there were hundreds of other successes

Snapchat and Lyft win SXSW, but there were hundreds of other successes

8y Monty Munford

Snapchat and Lyft win SXSW, but there were hundred...

This year saw the 30th anniversary of the influential South by Southwest (SXSW) digital festival in Austin, Texas, and in those three decades the worl...

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Three tips for becoming an experience-based brand

Three tips for becoming an experience-based brand

8y Mike O'Brien

Three tips for becoming an experience-based brand

Execs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-ba...

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The reality of virtual reality

More News The reality of virtual reality

8y Joe Laszlo

The reality of virtual reality

A lot of today's virtual reality is actually virtual virtual reality. The technology may take off, but like "the year of mobile," it will happen slowl...

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What's left for humans to do?: Four takeaways from SXSW

What's left for humans to do?: Four takeaways from SXSW

8y Zachary Jean Paradis

What's left for humans to do?: Four takeaways from...

ClickZ missed SXSW this year, but luckily, SapientNitro's Zachary Jean Paradis was there to give us the lowdown. Here are his main takeaways from Tex...

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The Digital Download: New algorithms, ad formats and appointments

The Digital Download: New algorithms, ad formats and appointments

8y Mike O'Brien

The Digital Download: New algorithms, ad formats a...

BuzzFeed announced a plan to further monetize its social traffic , JWT saw a scandalous resignation, and Google and Instagram upped their algorithmic ...

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Agencies lack the diversity of the ads they create

Agencies lack the diversity of the ads they create

8y Mike O'Brien

Agencies lack the diversity of the ads they create

New research from BabyCenter shows that consumers love diversity in advertising. But there isn't much of it behind-the-scenes, which came up during a ...

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Personal branding lessons from four C-level executives

Personal branding lessons from four C-level executives

8y Yuyu Chen

Personal branding lessons from four C-level execut...

Nearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to...

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How Mondelēz International keeps Oreo dynamic with fearless marketing

How Mondelēz International keeps Oreo dynamic with fearless marketing

8y Yuyu Chen

How Mondelēz International keeps Oreo dynamic with...

Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistent...

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4 ways brands can tell an authentic story

4 ways brands can tell an authentic story

8y Yuyu Chen

4 ways brands can tell an authentic story

People are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Read More...

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Are Dating Apps the Next Big Thing in Marketing?

Are Dating Apps the Next Big Thing in Marketing?

9y Mike O'Brien

Are Dating Apps the Next Big Thing in Marketing?

Dating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video a...

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Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

Mobile Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

9y Yuyu Chen

Showtime Networks: Brands Can Do More Than Banner ...

Premium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV s...

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Twitter Debuts Periscope to Rival Meerkat

Twitter Debuts Periscope to Rival Meerkat

9y Yuyu Chen

Twitter Debuts Periscope to Rival Meerkat

Immediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are ...

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Missed #SXSW? Here's a Recap of Publisher-Relevant Sessions That Rocked

Missed #SXSW? Here's a Recap of Publisher-Relevant Sessions That Rocked

9y Chris Crawfurd

Missed #SXSW? Here's a Recap of Publisher-Relevant...

These SXSW sessions focused on the fast-paced world of digital marketing. Here's a summary of the most important topics covered for those who weren't ...

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Best of South by Southwest Interactive 2015

Best of South by Southwest Interactive 2015

9y Emily Alford

Best of South by Southwest Interactive 2015

ClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends in...

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Is Ex Machina’s Tinder Tactic Clever or Deceptive?

Is Ex Machina’s Tinder Tactic Clever or Deceptive?

9y Yuyu Chen

Is Ex Machina’s Tinder Tactic Clever or Deceptive?

The movie "Ex Machina," which premiered this weekend at South by Southwest, tricked Tinder users in Austin with its promotional campaign. Is this mark...

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SXSW 2015: Shazam Partners With Brands to Simplify Search

SXSW 2015: Shazam Partners With Brands to Simplify Search

9y Emily Alford

SXSW 2015: Shazam Partners With Brands to Simplify...

Shazam's chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand's app that will use images and...

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SXSW 2015: Pinterest Tackles Users' Fear of Missing Out

SXSW 2015: Pinterest Tackles Users' Fear of Missing Out

9y Emily Alford

SXSW 2015: Pinterest Tackles Users' Fear of Missin...

Raashi Bhalla, creative strategist at Pinterest, spoke with ClickZ at South by Southwest about how the Internet has hardwired our brains to leave us c...

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SXSW 2015: Esurance Uses Big Data to Drive Engagement

SXSW 2015: Esurance Uses Big Data to Drive Engagement

9y Emily Alford

SXSW 2015: Esurance Uses Big Data to Drive Engagem...

Esurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about...

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SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting

SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting

9y Emily Alford

SXSW 2015: Pandora Reaches Moment of Critical Mass...

Pandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Rea...

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SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

9y Emily Alford

SXSW 2015: Mazda Focuses on Community to Generate ...

Mazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-kn...

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ClickZ's South by Southwest Industry Preview

ClickZ's South by Southwest Industry Preview

9y Emily Alford

ClickZ's South by Southwest Industry Preview

ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Aus...

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Top 10 Industry Highlights of 2014

Top 10 Industry Highlights of 2014

9y Mike O'Brien

Top 10 Industry Highlights of 2014

From Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...

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Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

10y Mike O'Brien

Will Microsoft's Acquistion of Minecraft Lead to A...

The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Read More...

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3 Trends Marketers in Asia Can Learn From SXSW Interactive

3 Trends Marketers in Asia Can Learn From SXSW Interactive

10y Vincent Teo

3 Trends Marketers in Asia Can Learn From SXSW Int...

Big brands jumping on start-ups, privacy, and data ownership were among the key themes at the Austin, Texas-based event, which held valuable lessons f...

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Privacy is Dead, So What Do We Do Next? An Interview With JWT

Privacy is Dead, So What Do We Do Next? An Interview With JWT

10y Melanie White

Privacy is Dead, So What Do We Do Next? An Intervi...

In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that i...

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Storyscaping is the New Digital Storytelling, Says SapientNitro

Storyscaping is the New Digital Storytelling, Says SapientNitro

10y Melanie White

Storyscaping is the New Digital Storytelling, Says...

Storyscaping is a new-age approach to digital marketing, according to SapientNitro’s Gaston Legorburu and Darren McColl. Watch video to understand wha...

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