Pandora and Spotify Reveal SXSW Marketing Playlists
Marketing

Pandora and Spotify Reveal SXSW Marketing Playlists

12y Christopher Heine

Pandora and Spotify Reveal SXSW Marketing Playlist...

Music services incorporate Chipotle, Irish Spring, MSN, and other brands into festival experience. Read More...

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SXSWi Offers Big Stage for B2B Brands
Social

SXSWi Offers Big Stage for B2B Brands

12y Christopher Heine

SXSWi Offers Big Stage for B2B Brands

Buddy Media, Eloqua, and others purchase pre-show ads to maximize exposure. Read More...

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GroupMe Buzz Turns to Biz: MTV, Oxygen Sign Partnerships
Social

GroupMe Buzz Turns to Biz: MTV, Oxygen Sign Partnerships

13y Christopher Heine

GroupMe Buzz Turns to Biz: MTV, Oxygen Sign Partne...

SXSWi darling unveils "Featured Groups" for marketers in its initial monetization step. Read More...

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Social CRM: Customer Service for the Next Generation
Social

Social CRM: Customer Service for the Next Generation

13y Dave Evans

Social CRM: Customer Service for the Next Generati...

Taking lessons from SXSW further by continuing to explore customer service and the impact of satisfaction metrics versus productivity metrics. Read Mo...

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Gowalla on Geo-Social Marketing [SXSWi Video]
Social

Gowalla on Geo-Social Marketing [SXSWi Video]

13y Christopher Heine

Gowalla on Geo-Social Marketing [SXSWi Video]

Biz director talks about branding and sales via his firm’s geo-social platform. Read More...

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Funny or Die Ads: No Joke [SXSWi Video]
Media

Funny or Die Ads: No Joke [SXSWi Video]

13y Christopher Heine

Funny or Die Ads: No Joke [SXSWi Video]

Marketing VP Patrick Starzan talks about the evolution of his site as a branding vehicle. Read More...

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SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds
Media

SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds

13y Christopher Heine

SXSWi Ends: Geo-Social Maturity, Celeb Influencers...

Mobile marketing and celebrities take center stage. Who was this year's wunderkind? Read More...

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SXSWi Video: Southwest Contest Gets Attendees Sprinting
Marketing

SXSWi Video: Southwest Contest Gets Attendees Sprinting

13y Christopher Heine

SXSWi Video: Southwest Contest Gets Attendees Spri...

Southwest Airlines rewards 10 airline tickets to attendees checking in at an outdoor location. Read More...

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MySpace Still a Player? Woos Gen-Y at SXSW Music Fest
Data insights

MySpace Still a Player? Woos Gen-Y at SXSW Music Fest

13y Kate Kaye

MySpace Still a Player? Woos Gen-Y at SXSW Music F...

New ad formats and other tweaks as company stays focused on music and Gen-Y. Read More...

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SXSWi Video: Pepsi's Shiv Singh on Geo-Social
CPG

SXSWi Video: Pepsi's Shiv Singh on Geo-Social

13y Christopher Heine

SXSWi Video: Pepsi's Shiv Singh on Geo-Social

Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game. Read More...

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SXSWi Q&A With Eliza Dushku And Rick Fox
Marketing

SXSWi Q&A With Eliza Dushku And Rick Fox

13y Christopher Heine

SXSWi Q&A With Eliza Dushku And Rick Fox

Celebrities and Mr. Youth exec discuss social media, SXSWi, and Charlie Sheen. Read More...

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Google Launches Geo-Social 'Offers' at SXSWi
Social

Google Launches Geo-Social 'Offers' at SXSWi

13y Christopher Heine

Google Launches Geo-Social 'Offers' at SXSWi

Search giant rolls out rewards-for-check-ins via Latitude in Austin, TX. Read More...

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SXSWi Video: Foursquare Exec Explains New Marketing Features
Social

SXSWi Video: Foursquare Exec Explains New Marketing Features

13y Christopher Heine

SXSWi Video: Foursquare Exec Explains New Marketin...

Biz development director talks about local business features and Big Boi. Read More...

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Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]
Data insights

Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]

13y Christopher Heine

Scvngr CEO Says Location Can Be '10X' Bigger Than ...

At SXSWi, young geo-social exec packs a punch with marketing examples. Read More...

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SXSWi Video: Mint.com Talks Apps
Marketing

SXSWi Video: Mint.com Talks Apps

13y Christopher Heine

SXSWi Video: Mint.com Talks Apps

Product designer Aaron Forth describes how apps can be successful in an increasingly crowded mobile market. Read More...

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SXSWi Video: JWT's David Eastman
Marketing

SXSWi Video: JWT's David Eastman

13y Christopher Heine

SXSWi Video: JWT's David Eastman

CEO of legendary agency takes in the scene in Austin, Texas. Read More...

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AmEx And Starbucks Get 'Special' on Foursquare
Social

AmEx And Starbucks Get 'Special' on Foursquare

13y Christopher Heine

AmEx And Starbucks Get 'Special' on Foursquare

Credit brand launches SXSW rewards, while coffee retailer has fun turning 40. Read More...

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Spin Wants to Rock Foursquare at SXSW Again
Social

Spin Wants to Rock Foursquare at SXSW Again

13y Christopher Heine

Spin Wants to Rock Foursquare at SXSW Again

Magazine picked up 10,000 geo-social followers at last year's music festival in Austin, TX. Read More...

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