Updates to Adobe's Magento commerce platform announced this week will aid SMBs by integrating with Amazon Sales, Google Shopping ads and Merchant Acco...
View articleGartner calls the data management platform (DMP) the ‘soul of modern marketing’, but many marketers have yet to decipher the alphabet sou...
View articleMotoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization. Read...
View articleGoogle Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Read More...
View articleA look at what might be ahead this year in terms of Web analytics, including progress in attribution, tag management, and data layer standardization. ...
View articleThese three tools from Google Analytics should help ensure that your campaigns are running as smoothly as possible. Have you started using these yet? ...
View articleWhat can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things." Read More...
View articleA look at how to use UTM tagging to better understand the return on digital marketing strategies. Read More...
View articleDon't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital...
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View articleData layers provide a standardized format for developers, making it much easier to track or make changes. Are you using data layers in your analytics ...
View articleIt's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to h...
View articleTags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with ta...
View articleHere are some tips and tricks for earning a higher ranking for your video on YouTube, including optimizing video tags and encouraging comments. Read M...
View articleReport creation, education, and iteration can help you optimize and better your organization. Read More...
View articleAdobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Read More...
View articleWhat are marketers to do during climate change, when these marketing clouds form and darken? Read More...
View articleThe transition to Universal Analytics can be a tricky one, so here are a few tips to minimize headaches during the migration. Read More...
View articleThe tag-management industry is growing rapidly, as tags are critical to gathering data about your customers. Now, the best tag-management systems can ...
View articleWhy can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you c...
View articleWe've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore, we...
View articleMost websites, especially mobile sites, take too long to load and it's hurting your brand. Consider these tips to optimize your page load times. Read ...
View articleHow often have you not acted on what your digital analytics are telling you? How often is that because you don't trust the numbers? Data accuracy, or ...
View articleAs remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - w...
View articleColumnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management. Read More...
View articleTag management company, Tealium, is now offering pre-configured turnkey integration with 500 digital marketing vendor tags. Read More...
View articleThese best practices fall into four main buckets. Read More...
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