Four steps to ABM fueled targeting for B2B marketers

Data insights Four steps to ABM fueled targeting for B2B marketers

1y Jacqueline Dooley

Four steps to ABM fueled targeting for B2B markete...

ABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach. Read...

View article
In defence of the buyer persona

Data insights In defence of the buyer persona

2y Sabri Suby

In defence of the buyer persona

King Kong's founder, Sabri Suby shows why a buyer persona is the single most important approach in digital marketing today. Read More...

View article
A world without third-party data: The end of personalized marketing?

Data insights A world without third-party data: The end of personalized marketing?

2y Vivek Lakshman

A world without third-party data: The end of perso...

How marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and fo...

View article
Get the latest analysis and reports delivered to your inbox daily
LiveRamp and Bombora partner for patent-pending approach to SMB targeting

Digital Advertising LiveRamp and Bombora partner for patent-pending approach to SMB targeting

2y Barry Levine

LiveRamp and Bombora partner for patent-pending ap...

LiveRamp and Bombora are partnering for probabilistic targeting of SMBs with stated 86% accuracy, as determined by blind tests with 40,000 businesses....

View article
How Google Ads determines what you pay

Digital Advertising How Google Ads determines what you pay

3y Mike Ncube

How Google Ads determines what you pay

How the Google Ads auction works, how Google determines which ad to show and where, and how it calculates how much you end up paying. Read More...

View article
Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace, Facebook first-party cookies

Disruptive MarTech Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace, Facebook first-party cookies

3y Kimberly Collins

Weekly martech review: Braze $80m Series E, Torchl...

We review the top news in martech from the week of October 1–8, 2018. Read More...

View article
Weekly martech review: BrandTotal $6m funding, Salesforce's Customer 360, AT&T ad business Xandr.

Disruptive MarTech Weekly martech review: BrandTotal $6m funding, Salesforce's Customer 360, AT&T ad business Xandr.

3y Kimberly Collins

Weekly martech review: BrandTotal $6m funding, Sal...

We review the top news in martech from the week of September 24–October 1, 2018. Read More...

View article
Meet PebblePost, creators of Programmatic Direct Mail

Disruptive MarTech Meet PebblePost, creators of Programmatic Direct Mail

3y Kimberly Collins

Meet PebblePost, creators of Programmatic Direct M...

PebblePost created programmatic direct mail four years ago to combine customer intent data from online with the power of physical mail. In late August...

View article
Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo

Disruptive MarTech Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo

3y Kimberly Collins

Weekly martech review: Hootsuite integrates Google...

We review the top news in martech from the week of September 17–24, 2018. Read More...

View article
Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHeartMedia acquires podcasting business

Disruptive MarTech Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHeartMedia acquires podcasting business

3y Kimberly Collins

Weekly martech review: Sisense raises $80m, Adobe ...

We review the top news in martech from the week of September 11–17, 2018. Read More...

View article
Weekly martech review: Uberall acquires competitor, Amazon unifies ad products, Branch raising >$100m

Disruptive MarTech Weekly martech review: Uberall acquires competitor, Amazon unifies ad products, Branch raising >$100m

3y Kimberly Collins

Weekly martech review: Uberall acquires competitor...

We review the top news in martech from the week of September 4–10, 2018. Read More...

View article
Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Marketo appoints new global president

Disruptive MarTech Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Marketo appoints new global president

3y Kimberly Collins

Weekly MarTech review: Phrasee $4m funding, Amobee...

We review the top news in martech from the week of August 28–September 4, 2018. Phrasee lands $4m funding, Amobee acquires Videology, Marketo appoints...

View article
Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign

Disruptive MarTech Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign

3y Kimberly Collins

Weekly MarTech review: cuts to Facebook ad-targeti...

We review the top news in martech from the week of August 20–27, 2018. Cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign. ...

View article
Weekly MarTech review: Google beta launches Google Signals, Facebook offers Create to Convert, Oracle releases GraphPipe

Disruptive MarTech Weekly MarTech review: Google beta launches Google Signals, Facebook offers Create to Convert, Oracle releases GraphPipe

3y Kimberly Collins

Weekly MarTech review: Google beta launches Google...

In this review of last week's top MarTech news, we highlight the beta launch of Google Signals empowering marketers with a cross-device view of the cu...

View article
Goliath vs. Goliath: Amazon's ad spend continues to soar

Search Goliath vs. Goliath: Amazon's ad spend continues to soar

3y Mike O'Brien

Goliath vs. Goliath: Amazon's ad spend continues t...

Consumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....

View article
The meteoric rise of mobile ad fraud

Mobile The meteoric rise of mobile ad fraud

4y Mike O'Brien

The meteoric rise of mobile ad fraud

During the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...

View article
A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas

AI & Automation A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas

4y Mike O'Brien

A technology company that sells ribs: Q+A with TGI...

When you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...

View article
5 first-party data strategies to power your personalization

Analytics 5 first-party data strategies to power your personalization

4y Mike O'Brien

5 first-party data strategies to power your person...

The most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...

View article
Personalized video and the future of marketing

Content Personalized video and the future of marketing

4y Mike O'Brien

Personalized video and the future of marketing

Marketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...

View article
How to master Facebook advertising and targeting

Media How to master Facebook advertising and targeting

5y Tereza Litsa

How to master Facebook advertising and targeting

Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Searc...

View article
Four steps for winning the inbox with email automation

Automation Four steps for winning the inbox with email automation

5y Cynthia Price

Four steps for winning the inbox with email automa...

Email automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things. Read ...

View article
Keeping the right balance of "person" in "personalization"

Data insights Keeping the right balance of "person" in "personalization"

5y Mike O'Brien

Keeping the right balance of "person" in "personal...

Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is th...

View article
Better email acquisition is key for big data success

Email Better email acquisition is key for big data success

6y Ryan Phelan

Better email acquisition is key for big data succe...

Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in t...

View article
Four lessons B2C marketers can learn from B2B

B2C Four lessons B2C marketers can learn from B2B

6y Susan Wall

Four lessons B2C marketers can learn from B2B

It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...

View article
Filling in the data gaps: How content can be used as a tool for targeting audiences

Analyzing Customer Data Filling in the data gaps: How content can be used as a tool for targeting audiences

6y Rebecca Sentance

Filling in the data gaps: How content can be used ...

Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Dig...

View article
What’s in a name? (…not much)

Data insights What’s in a name? (…not much)

6y Aidan Cardella

What’s in a name? (…not much)

You'd never choose a car based just on a name, so why choose audiences that way? Making targeting decisions based on segment names degrades the data's...

View article
The Digital Download: Ad blocking, online video, Facebook updates on the rise

Media The Digital Download: Ad blocking, online video, Facebook updates on the rise

6y Mike O'Brien

The Digital Download: Ad blocking, online video, F...

New statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new fe...

View article
1 2 3 12