The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes.
This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direction for Meerkat.
Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards?
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Originally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course.
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?