Tags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with tag management?
It's important for marketing teams to get timely, meaningful insights out of data, rather than being overwhelmed by the volume and the velocity at which it accumulates.
Marketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, marketing automation will grow rapidly.
Columnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management.
Tealium AudienceStream launches to equip marketers with tools to send their audience data to specific vendors spanning multiple categories, including email, multi-channel messaging, content management and more.
Tag management company, Tealium, is now offering pre-configured turnkey integration with 500 digital marketing vendor tags.