In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat.
London's burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips from a trip across the pond.
Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast.
We've consulted with ClickZ's experts to pick the year's worst brand fails across social media. Did your choice for biggest misstep make the cut?
The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role.
The social effort from the U.K. supermarket chain has resulted in the purchase of more than 80,000 bottles of wine so far.
Tesco, Primark, and PizzaExpress are major brand partners at launch.
In Cannes, Huffington and Armstrong talk up mission to "humanize" web.
App helps patrons locate books in labyrinthine Portland, Oregon bookstore.
Social marketer was among first to use web to activate word of mouth.