From predictive analytics platforms to tools that automatically route the right leads to the right person, martech is helping companies overcome data ...
View articleNew Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. ...
View articleWe spoke with Terminus co-founder Sangram Vajre to learn more about the platform and how an ABM approach is effective at reaching B2B buyers. Read Mor...
View articleFor this guide to influencer marketing platforms Luke Richards chats to Kristy Sammis of the Influencer Marketing Association and CLEVER. Read More...
View articleExponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CR...
View articleKBMax's Kevin Jackson shares how CPQ tools allow sales teams to focus more on high-yield activities because their administrative tasks like configurat...
View articleFinteza's free analytics tool provides real-time in-depth website and app analytics to help digital marketers maximize conversions from the top to the...
View articleThe global chatbot market is expected to surpass $994 million by 2024, with a compound annual growth rate of 27%. An overview of the state of the chat...
View articleSocial media automation can help your team save time while focusing on more strategic tasks. Here are eight tools you can use. Read More...
View articleWe all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information d...
View articleAre you starting a new online business? It’s always overwhelming! Here’s your ultimate resource list to help. Maybe you have had an idea f...
View articleIf you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and se...
View articleAmerican Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articleThe number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate you might be struggl...
View articleData does not always have to be a confusing chunk of numbers. Here's how brands use data visualization and data-informed product design to bring out d...
View articleWe’ve been talking a lot about the importance of visual content recently, so it seemed only right to dedicate a #ClickZchat to the subject. We though...
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