Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will expand its pre-roll video ad product to live and replay Periscope streams.
The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music.
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence.
Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons.
Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Hashtags are not new in social platforms, but do you really know how to maximise their effectiveness?
Yesterday, Twitter announced that it will be discontinuing the mobile app for Vine, the short-form video sharing service that it acquired in 2012. ... read more
The average customer visits dozens of websites in a single session, yet marketers typically only have visibility over one of them: their own. How can you gain a holistic view of everything that your customer is doing online, in order to understand all of the touchpoints that influence their purchase?
Brands are already exploring the potential of virtual reality to create an immersive marketing experience. Which brands are using VR in their marketing, and how? And more to the point, can they help drive consumers to embrace the technology?
ClickZ were at the annual Aviation Festival last week, hearing about how the travel & aviation industries are handling digital disruption. Day 2 kicked off with a keynote panel featuring industry heavyweights from three major airlines – Emirates, JetBlue and Qantas.
