The anatomy of a U.S. adult Twitter user in 2019 (and how marketers can use the information)

Social Media Marketing The anatomy of a U.S. adult Twitter user in 2019 (and how marketers can use the information)

2y Jacqueline Dooley

The anatomy of a U.S. adult Twitter user in 2019 (...

A new Pew Research study reveals demographics of U.S. adult Twitter users. 80% of tweets comes from 10% of users, the study found. But those 10% of to...

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What types of video content on social do consumers engage with most?

Social Media Marketing What types of video content on social do consumers engage with most?

2y Tereza Litsa

What types of video content on social do consumers...

The average length of the top 100 videos shared on Facebook was 132 seconds, and 35 seconds on Twitter. Key findings of native video and more. Read Mo...

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The social media channels that marketers plan to use over the next 12 months

Digital Marketing The social media channels that marketers plan to use over the next 12 months

2y Tereza Litsa

The social media channels that marketers plan to u...

Top insights from a report on how 4800 marketers currently use social media and what their future plans are, including organic posting, ads, video, an...

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How do you measure a good click-through rate (CTR) for PPC?

Digital Marketing How do you measure a good click-through rate (CTR) for PPC?

2y Tereza Litsa

How do you measure a good click-through rate (CTR)...

Your click-through content can help you understand what people think of your ads and your content. Here’s how to understand the definition of good CTR...

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Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools, Facebook replacing relevance score

Marketing Technology Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools, Facebook replacing relevance score

2y Tessa Judge

Martech news roundup: Changes at Facebook, new Goo...

Roundup of top news in martech from the week of Mar 11-Mar 18, 2019. Read More...

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Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO

Marketing Technology Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO

2y Tessa Judge

Martech news roundup: Salesforce, Adobe, Twitter a...

Roundup of top news in martech from the week of Mar 4-Mar 11, 2019. Read More...

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Three shoestring social media strategies to amplify your brand presence

Social Media Marketing Three shoestring social media strategies to amplify your brand presence

2y Tiffany Delmore

Three shoestring social media strategies to amplif...

60% of social media marketers say they lack sufficient funds to do their jobs. Ideas / examples of social strategies that work -- without breaking the...

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Twitter marketing 2019: Eight tips to win

Social Media Marketing Twitter marketing 2019: Eight tips to win

2y Lucy Barret

Twitter marketing 2019: Eight tips to win

Twitter content marketing continues to get more complex with each passing day. Tips for a unique approach to your Twitter marketing strategy in 2019. ...

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Martech news roundup: WaitWhat funding, Twitter cofounder steps down from board, Google's GKE beta

Marketing Technology Martech news roundup: WaitWhat funding, Twitter cofounder steps down from board, Google's GKE beta

2y Kimberly Collins

Martech news roundup: WaitWhat funding, Twitter co...

Roundup of top news in martech from the week of Feb 19–Feb 25, 2019. Read More...

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Influencer marketing tips: 3 ways to rethink your strategies

Social Media Marketing Influencer marketing tips: 3 ways to rethink your strategies

2y Tiffany Delmore

Influencer marketing tips: 3 ways to rethink your ...

Twitter has reported that almost 40% of its users have purchased something after reading an influencer’s tweet. Tips for what works and what doesn't i...

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Martech news roundup: Databricks and Gong.io funding, Twitter earnings, new Facebook Ads segments

Marketing Technology Martech news roundup: Databricks and Gong.io funding, Twitter earnings, new Facebook Ads segments

2y Kimberly Collins

Martech news roundup: Databricks and Gong.io fundi...

Roundup of top news in martech from the week of Feb 4–Feb 11, 2019. Read More...

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Five tips to increase social media engagement

Social Media Marketing Five tips to increase social media engagement

2y Syed Balkhi

Five tips to increase social media engagement

77% of people in the US have a social media account. But few brands succeed at engaging followers. Here's how you can increase social media engagement...

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What does the future hold for influencer marketing?

Social & Community What does the future hold for influencer marketing?

2y Mike O'Brien

What does the future hold for influencer marketing...

The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...

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Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace, Facebook first-party cookies

Marketing Technology Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace, Facebook first-party cookies

3y Kimberly Collins

Weekly martech review: Braze $80m Series E, Torchl...

We review the top news in martech from the week of October 1–8, 2018. Read More...

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Here are some of the best (and worst) ways brands celebrated #WorldEmojiDay

Social & Community Here are some of the best (and worst) ways brands celebrated #WorldEmojiDay

3y Emily Alford

Here are some of the best (and worst) ways brands ...

To celebrate those tiny pictures that have made our lives so much easier (and more entertaining), users across social media platforms celebrated #Worl...

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ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

Digital Advertising ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

3y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

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Attention seeking announcements: Is causing a stir on social always a smart marketing strategy?

Strategy & Leadership Attention seeking announcements: Is causing a stir on social always a smart marketing strategy?

3y Emily Alford

Attention seeking announcements: Is causing a stir...

What’s the real value of having your brand caught up in a social media moment? As more brands attempt to recreate Wendy’s model for social success, th...

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Facebook and Twitter focus on ad transparency - what does this mean for marketers?

Marketing Technology Facebook and Twitter focus on ad transparency - what does this mean for marketers?

3y Tereza Litsa

Facebook and Twitter focus on ad transparency - wh...

Facebook and Twitter have both decided to promote ad transparency with a new set of features. What does this really mean for marketers and how will th...

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A look at Samsung's strategy for streamlining the smart home

Retail A look at Samsung's strategy for streamlining the smart home

3y Mike O'Brien

A look at Samsung's strategy for streamlining the ...

Smart products can make life easier, though there are a lot of challenges. Samsung VP, Bill Lee, discusses the brand's strategy to solve them. Read Mo...

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The Transformation of Search Summit: Strategy and tactics to harness the next generation of search marketing

Search Marketing The Transformation of Search Summit: Strategy and tactics to harness the next generation of search marketing

3y Clark Boyd

The Transformation of Search Summit: Strategy and ...

Combining the expertise of ClickZ, Search Engine Watch and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the trans...

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The meteoric rise of mobile ad fraud

Mobile The meteoric rise of mobile ad fraud

3y Mike O'Brien

The meteoric rise of mobile ad fraud

During the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...

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A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas

AI & Automation A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas

3y Mike O'Brien

A technology company that sells ribs: Q+A with TGI...

When you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...

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Metrics to support 'your' digital monetization strategy

Analytics Metrics to support 'your' digital monetization strategy

3y Adam Singer

Metrics to support 'your' digital monetization str...

While there have been many stories on how brands can use influencers as part of their marketing strategy there are not many on what influencers need t...

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Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean

Blockchain Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean

3y Jeremy Epstein

Crypto marketing: What does the recent Google/Twit...

In the latest guest post from our resident Blockchain expert Jeremy Epstein, he gives his perspective on what the recent Google/Twitter Ban on crypto ...

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Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

Digital Advertising Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

3y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

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ClickZ's Super Bowl LII winners, with a technology twist

Digital Advertising ClickZ's Super Bowl LII winners, with a technology twist

3y Mike O'Brien

ClickZ's Super Bowl LII winners, with a technology...

"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...

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Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser

Digital Advertising Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser

3y Mike O'Brien

Agility, innovation and guacamole: Q+A with Avocad...

Avocados From Mexico is back for its fourth Super Bowl and this year's campaign is its biggest yet. Just before the game, we talked to Ivonne Kinser, ...

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