I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence.
Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons.
Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Hashtags are not new in social platforms, but do you really know how to maximise their effectiveness?
Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook ... read more