Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will expand its pre-roll video ad product to live and replay Periscope streams.
The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music.
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence.
Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons.
Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Hashtags are not new in social platforms, but do you really know how to maximise their effectiveness?