A new Pew Research study reveals demographics of U.S. adult Twitter users. 80% of tweets comes from 10% of users, the study found. But those 10% of to...
View articleThe average length of the top 100 videos shared on Facebook was 132 seconds, and 35 seconds on Twitter. Key findings of native video and more. Read Mo...
View articleTop insights from a report on how 4800 marketers currently use social media and what their future plans are, including organic posting, ads, video, an...
View articleYour click-through content can help you understand what people think of your ads and your content. Here’s how to understand the definition of good CTR...
View articleRoundup of top news in martech from the week of Mar 11-Mar 18, 2019. Read More...
View articleRoundup of top news in martech from the week of Mar 4-Mar 11, 2019. Read More...
View article60% of social media marketers say they lack sufficient funds to do their jobs. Ideas / examples of social strategies that work -- without breaking the...
View articleTwitter content marketing continues to get more complex with each passing day. Tips for a unique approach to your Twitter marketing strategy in 2019. ...
View articleRoundup of top news in martech from the week of Feb 19–Feb 25, 2019. Read More...
View articleTwitter has reported that almost 40% of its users have purchased something after reading an influencer’s tweet. Tips for what works and what doesn't i...
View articleRoundup of top news in martech from the week of Feb 4–Feb 11, 2019. Read More...
View article77% of people in the US have a social media account. But few brands succeed at engaging followers. Here's how you can increase social media engagement...
View articleThe influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...
View articleWe review the top news in martech from the week of October 1–8, 2018. Read More...
View articleTo celebrate those tiny pictures that have made our lives so much easier (and more entertaining), users across social media platforms celebrated #Worl...
View articleNow that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...
View articleWhat’s the real value of having your brand caught up in a social media moment? As more brands attempt to recreate Wendy’s model for social success, th...
View articleFacebook and Twitter have both decided to promote ad transparency with a new set of features. What does this really mean for marketers and how will th...
View articleSmart products can make life easier, though there are a lot of challenges. Samsung VP, Bill Lee, discusses the brand's strategy to solve them. Read Mo...
View articleCombining the expertise of ClickZ, Search Engine Watch and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the trans...
View articleDuring the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...
View articleWhen you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...
View articleWhile there have been many stories on how brands can use influencers as part of their marketing strategy there are not many on what influencers need t...
View articleIn the latest guest post from our resident Blockchain expert Jeremy Epstein, he gives his perspective on what the recent Google/Twitter Ban on crypto ...
View articleIn the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...
View article"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...
View articleAvocados From Mexico is back for its fourth Super Bowl and this year's campaign is its biggest yet. Just before the game, we talked to Ivonne Kinser, ...
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