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    How do you measure a good click-through rate (CTR) for PPC?

    Digital Marketing How do you measure a good click-through rate (CTR) for PPC?

    4w Tereza Litsa
    Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools, Facebook replacing relevance score

    Marketing Technology Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools, Facebook replacing relevance score

    2m Tessa Judge
    Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO

    Marketing Technology Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO

    2m Tessa Judge
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    Three shoestring social media strategies to amplify your brand presence

    Social Media Marketing Three shoestring social media strategies to amplify your brand presence

    3m Tiffany Delmore
    Twitter marketing 2019: Eight tips to win

    Social Media Marketing Twitter marketing 2019: Eight tips to win

    3m Lucy Barret
    Martech news roundup: WaitWhat funding, Twitter cofounder steps down from board, Google's GKE beta

    Marketing Technology Martech news roundup: WaitWhat funding, Twitter cofounder steps down from board, Google's GKE beta

    3m Kimberly Collins
    Influencer marketing tips: 3 ways to rethink your strategies

    Social Media Marketing Influencer marketing tips: 3 ways to rethink your strategies

    3m Tiffany Delmore
    Martech news roundup: Databricks and Gong.io funding, Twitter earnings, new Facebook Ads segments

    Marketing Technology Martech news roundup: Databricks and Gong.io funding, Twitter earnings, new Facebook Ads segments

    3m Kimberly Collins
    Five tips to increase social media engagement

    Social Media Marketing Five tips to increase social media engagement

    4m Syed Balkhi
    What does the future hold for influencer marketing?

    Social & Community What does the future hold for influencer marketing?

    5m Mike O'Brien
    Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace, Facebook first-party cookies

    Marketing Technology Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace, Facebook first-party cookies

    7m Kimberly Collins
    Here are some of the best (and worst) ways brands celebrated #WorldEmojiDay

    Social & Community Here are some of the best (and worst) ways brands celebrated #WorldEmojiDay

    10m Emily Alford
    ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

    Digital Advertising ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

    10m Mike O'Brien
    Attention seeking announcements: Is causing a stir on social always a smart marketing strategy?

    Strategy & Leadership Attention seeking announcements: Is causing a stir on social always a smart marketing strategy?

    10m Emily Alford
    Facebook and Twitter focus on ad transparency - what does this mean for marketers?

    Marketing Technology Facebook and Twitter focus on ad transparency - what does this mean for marketers?

    10m Tereza Litsa
    A look at Samsung's strategy for streamlining the smart home

    Retail A look at Samsung's strategy for streamlining the smart home

    11m Mike O'Brien
    The Transformation of Search Summit: Strategy and tactics to harness the next generation of search marketing

    Search Marketing The Transformation of Search Summit: Strategy and tactics to harness the next generation of search marketing

    11m Clark Boyd
    The meteoric rise of mobile ad fraud

    Mobile The meteoric rise of mobile ad fraud

    11m Mike O'Brien
    A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas

    AI A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas

    1y Mike O'Brien
    Metrics to support 'your' digital monetization strategy

    Analytics Metrics to support 'your' digital monetization strategy

    1y Adam Singer
    Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean

    Blockchain Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean

    1y Jeremy Epstein
    Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

    Digital Advertising Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

    1y Mike O'Brien
    ClickZ's Super Bowl LII winners, with a technology twist

    Digital Advertising ClickZ's Super Bowl LII winners, with a technology twist

    1y Mike O'Brien
    Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser

    Digital Advertising Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser

    1y Mike O'Brien
    6 retail brands who are nailing the app game

    Ecommerce 6 retail brands who are nailing the app game

    1y Mike O'Brien
    How will the social media landscape change in 2018?

    Digital Marketing How will the social media landscape change in 2018?

    1y Tereza Litsa
    18 lessons we can learn from Airbnb, Nike and IKEA in 2017

    Content 18 lessons we can learn from Airbnb, Nike and IKEA in 2017

    1y Tereza Litsa
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