Conversational commerce: How smartphones and startups are driving a revolution

Industry Developments Conversational commerce: How smartphones and startups are driving a revolution

2y Jesse Martin

Conversational commerce: How smartphones and start...

Over the past year, 44% of consumers used chatbots to make purchases and 75% messaged businesses to do the same. The future of conversational commerce...

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More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

Strategy & Leadership More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

3y Mike O'Brien

More data, fewer agencies: Key takeaways from Dent...

Though the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...

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Mobile customers want brands to be more like Uber when they shop locally

Mobile Mobile customers want brands to be more like Uber when they shop locally

3y Brian Solis

Mobile customers want brands to be more like Uber ...

Customers are expressing on-demand expectations on smartphones when they want to buy or do anything with a "near me" search. With these keyword search...

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ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

Digital Advertising ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

3y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

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Uber, Airbnb and how their affiliate marketing strategies differ

Strategy & Leadership Uber, Airbnb and how their affiliate marketing strategies differ

3y Mike O'Brien

Uber, Airbnb and how their affiliate marketing str...

Uber and Airbnb have a lot of surface things in common: they're unicorns who have disrupted their respective industries and evolved into global powerh...

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5 reasons CMOs should get behind ads.txt

Digital Advertising 5 reasons CMOs should get behind ads.txt

3y Al Roberts

5 reasons CMOs should get behind ads.txt

Ads.txt allows publishers and distributors to declare which companies are authorized to sell their digital inventory. It aims to increase transparency...

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Are we about to enter an era of ad transparency?

Display Advertising Are we about to enter an era of ad transparency?

4y Al Roberts

Are we about to enter an era of ad transparency?

Marketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...

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What can we learn from the successes and failures of Unicorns?

Strategy & Leadership What can we learn from the successes and failures of Unicorns?

4y Clark Boyd

What can we learn from the successes and failures ...

The term “unicorn” is commonly used to define a privately-owned company that is valued at $1 billion or more. Although named after a mythi...

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Q&A: Quantcast's Amit Kotecha on why businesses should be unafraid of innovation

Events & Awards Q&A: Quantcast's Amit Kotecha on why businesses should be unafraid of innovation

5y Guest Writer

Q&A: Quantcast's Amit Kotecha on why businesse...

Next Friday 18th November will bring together digitally-savvy brands from across the worlds of publishing, advertising, artificial intelligence and sp...

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How brands in Hong Kong are cashing in on Pokémon GO

Asia How brands in Hong Kong are cashing in on Pokémon GO

5y Sophie Loras

How brands in Hong Kong are cashing in on Pokémon ...

Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in. Read More...

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Apple strikes back at the Worldwide Developers Conference

Conference Coverage Apple strikes back at the Worldwide Developers Conference

5y Mike O'Brien

Apple strikes back at the Worldwide Developers Con...

During the Worldwide Developers Conference, Apple announced that Siri will, in fact, become open to third-party developers, in addition to desktop use...

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The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

More News The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

5y Mike O'Brien

The Digital Download: In with TAG anti-fraud progr...

This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...

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Five fantastic 'phygital' campaigns from this spring

Strategies Five fantastic 'phygital' campaigns from this spring

5y Mike O'Brien

Five fantastic 'phygital' campaigns from this spri...

We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...

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Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

5y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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What the West can learn from China about chatbot marketing

Asia What the West can learn from China about chatbot marketing

5y Elisa Harca

What the West can learn from China about chatbot m...

Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...

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Why ranking tools need to evolve to keep up with search

SEO Why ranking tools need to evolve to keep up with search

5y Benjamin Spiegel

Why ranking tools need to evolve to keep up with s...

The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. Read Mor...

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The changing role of the CMO: from brand builder to business disruptor

Asia The changing role of the CMO: from brand builder to business disruptor

5y Sophie Loras

The changing role of the CMO: from brand builder t...

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...

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If it 'doesn't make any f**king sense,' it's ripe for disruption

Conference Coverage If it 'doesn't make any f**king sense,' it's ripe for disruption

5y Mike O'Brien

If it 'doesn't make any f**king sense,' it's ripe ...

As we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Read More...

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What can chatbots do for ecommerce?

Chatbots What can chatbots do for ecommerce?

5y Mike O'Brien

What can chatbots do for ecommerce?

Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? R...

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Q&A: Deloitte Digital's Mike Brinker on digital transformation

Conference Coverage Q&A: Deloitte Digital's Mike Brinker on digital transformation

5y Mike O'Brien

Q&A: Deloitte Digital's Mike Brinker on digita...

"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital t...

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How Ford plans to evolve past selling cars

Strategies How Ford plans to evolve past selling cars

5y Mike O'Brien

How Ford plans to evolve past selling cars

One of the largest automakers on the planet, Ford plans to stay relevant in the digital age by transitioning from a product brand to a product and s...

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What's left for humans to do?: Four takeaways from SXSW

Conference Coverage What's left for humans to do?: Four takeaways from SXSW

5y Zachary Jean Paradis

What's left for humans to do?: Four takeaways from...

ClickZ missed SXSW this year, but luckily, SapientNitro's Zachary Jean Paradis was there to give us the lowdown. Here are his main takeaways from Tex...

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Spotlight on Absolut's Afdhel Aziz: Online innovation around an offline product

More News Spotlight on Absolut's Afdhel Aziz: Online innovation around an offline product

5y Mike O'Brien

Spotlight on Absolut's Afdhel Aziz: Online innovat...

Absolut Vodka has remained relatively unchanged over the past 137 years, but Afdhel Aziz works to keep it innovative through the creation of Absolut L...

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Video: Seth Godin talks titles, transformation, Trump

Video Video: Seth Godin talks titles, transformation, Trump

5y Mike O'Brien

Video: Seth Godin talks titles, transformation, Tr...

The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a ...

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Five brands nailing multichannel customer service

Strategies Five brands nailing multichannel customer service

5y Mike O'Brien

Five brands nailing multichannel customer service

Multichannel customer service is a must in 2016. Who's doing it best? Read More...

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Three digital dilemmas that are really opportunities

Actionable Analysis Three digital dilemmas that are really opportunities

5y Catherine Magoffin

Three digital dilemmas that are really opportuniti...

Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilem...

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The pros and cons of beacon-based marketing

Local The pros and cons of beacon-based marketing

5y Mike O'Brien

The pros and cons of beacon-based marketing

Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons. Read More...

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