GDPR: How US businesses are preparing

Data & Analytics GDPR: How US businesses are preparing

6y Clark Boyd

GDPR: How US businesses are preparing

With the May 25 2018 deadline for implementing the GDPR's stipulations fast approaching, global businesses are investing heavily to get their house in...

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How the GDPR promises to improve personalization

Data & Analytics How the GDPR promises to improve personalization

6y Mike O'Brien

How the GDPR promises to improve personalization

The General Data Protection Regulation (GDPR) will give marketers less data to work with… but the data they have will be better. With consumers opting...

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GDPR: Increased transparency and increased trust

Data & Analytics GDPR: Increased transparency and increased trust

6y Mike O'Brien

GDPR: Increased transparency and increased trust

In May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...

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From 1980 through next May: The evolution of GDPR

Data & Analytics From 1980 through next May: The evolution of GDPR

6y Mike O'Brien

From 1980 through next May: The evolution of GDPR

In just six months, the General Data Protection Regulation will take effect in the European Union, requiring marketers to get consumers’ consent to st...

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Google beats Apple to become world's most valuable brand [Study]

Google beats Apple to become world's most valuable brand [Study]

8y Mike O'Brien

Google beats Apple to become world's most valuable...

Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...

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The middle: Where Nissan thinks IT and marketing should meet

The middle: Where Nissan thinks IT and marketing should meet

8y Mike O'Brien

The middle: Where Nissan thinks IT and marketing s...

Nissan's European CIO discussed how uniting marketing and IT is crucial for brands who want to thrive as the gap between physical and digital continue...

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The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

8y Mike O'Brien

The Digital Download: In with TAG anti-fraud progr...

This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...

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Four lessons B2C marketers can learn from B2B

B2C Four lessons B2C marketers can learn from B2B

8y Susan Wall

Four lessons B2C marketers can learn from B2B

It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...

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Tesco and M&S: seamlessness will be the new 'sadvertising' this Christmas

Tesco and M&S: seamlessness will be the new 'sadvertising' this Christmas

8y Mike O'Brien

Tesco and M&S: seamlessness will be the new 's...

As the line between traditional and digital marketing gets blurrier, consistent, easy experiences will be what makes brands successful this holiday se...

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Vodafone's top three tips to improve your mobile marketing

Vodafone's top three tips to improve your mobile marketing

8y Mike O'Brien

Vodafone's top three tips to improve your mobile m...

While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact ...

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Six cool user experience features on Norwegian Airlines

Six cool user experience features on Norwegian Airlines

8y Mike O'Brien

Six cool user experience features on Norwegian Air...

I came to London for Shift, flying with Norwegian Airlines for the first time. It was also my best flight, from a digital user experience standpoint. ...

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The U.K. Government's top five tips for dodging disruption

The U.K. Government's top five tips for dodging disruption

8y Mike O'Brien

The U.K. Government's top five tips for dodging di...

Being comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital ...

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Five fantastic 'phygital' campaigns from this spring

Five fantastic 'phygital' campaigns from this spring

8y Mike O'Brien

Five fantastic 'phygital' campaigns from this spri...

We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...

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Seventeen brands with stellar Snapchat Stories

Seventeen brands with stellar Snapchat Stories

8y Mike O'Brien

Seventeen brands with stellar Snapchat Stories

If you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really na...

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What's the difference between responsive, adaptive and mobile-friendly sites?

What's the difference between responsive, adaptive and mobile-friendly sites?

8y Mike O'Brien

What's the difference between responsive, adaptive...

Mobile adaptive sites and mobile responsive sites are the same, and both are synonyms for mobile friendly... right? Not quite. Here's a breakdown of t...

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Sincerity: The secret of Chobani's social success

Sincerity: The secret of Chobani's social success

8y Mike O'Brien

Sincerity: The secret of Chobani's social success

How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness. Rea...

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Study: 73% of 'millennials' prefer to contact brands via email

Study: 73% of 'millennials' prefer to contact brands via email

8y Mike O'Brien

Study: 73% of 'millennials' prefer to contact bran...

Millennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with br...

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Three tips for becoming an experience-based brand

Three tips for becoming an experience-based brand

8y Mike O'Brien

Three tips for becoming an experience-based brand

Execs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-ba...

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The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social

The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social

8y Mike O'Brien

The Digital Download: Ad additions to Pinterest an...

This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...

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Digital people on the move: February 2016

Digital people on the move: February 2016

8y Mike O'Brien

Digital people on the move: February 2016

This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world's...

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Throwback Thursday: It's all about "epic storytelling" for McCann NY's Nathy Aviram

Throwback Thursday: It's all about "epic storytelling" for McCann NY's Nathy Aviram

8y Mike O'Brien

Throwback Thursday: It's all about "epic storytell...

In this week's Throwback Thursday, Nathy Aviram, chief production officer at McCann New York, tells ClickZ about the storytelling behind his favorite ...

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Data for dummies: Four places to get started

Data for dummies: Four places to get started

8y Mike O'Brien

Data for dummies: Four places to get started

It may be imperative to any marketing strategy, but collecting data is daunting to all the digital dilettantes out there. Here are four tactics to sta...

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The Digital Download: Facebook Reactions, Foursquare attributions

The Digital Download: Facebook Reactions, Foursquare attributions

8y Mike O'Brien

The Digital Download: Facebook Reactions, Foursqua...

It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...

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Throwback Thursday: DDB's Chris Brown recalls his fave campaigns of all time

Throwback Thursday: DDB's Chris Brown recalls his fave campaigns of all time

8y Mike O'Brien

Throwback Thursday: DDB's Chris Brown recalls his ...

In our inaugural edition of this new Throwback Thursday column, the president and CEO of DDB New York takes a trip down memory lane to share his most ...

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Do brands need Super Bowl ads anymore?

Do brands need Super Bowl ads anymore?

8y Mike O'Brien

Do brands need Super Bowl ads anymore?

Super Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the ...

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Three meme lessons that we can learn from (stupidly annoying!) Be Like Bill

Three meme lessons that we can learn from (stupidly annoying!) Be Like Bill

8y Mike O'Brien

Three meme lessons that we can learn from (stupidl...

Be Like Bill came out of nowhere and now has 1.5 million Facebook likes. Here are a few lessons you can apply to your own meme-making. Read More...

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The digital download: YouTube ads go real-time, while Facebook woos publishers

The digital download: YouTube ads go real-time, while Facebook woos publishers

8y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

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