Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants.
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's not always the case.
Video advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content.
Video advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate ... read more
Mary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Facebook.
Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable video content for the 'skipping' generation.
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. ... read more
China's online video industry continues to be plagued by viewability and ad-serving issues – and here is why.
New statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new features, too.
When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have.