How to convert passive screen-scrollers into customers using video

Digital Marketing How to convert passive screen-scrollers into customers using video

7m Maarten Boon

How to convert passive screen-scrollers into custo...

Bynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read More...

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Americans spent over 123 billion minutes streaming video content in just one week

Digital Marketing Americans spent over 123 billion minutes streaming video content in just one week

7m Jacqueline Dooley

Americans spent over 123 billion minutes streaming...

Nielsen releases eye-opening statistics about the trends in the streaming video landscape including a spike in viewership of ad-supported streaming. R...

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The pivot to video is back, and that’s a good thing for innovation

Digital Marketing The pivot to video is back, and that’s a good thing for innovation

8m Arthur Mamedov

The pivot to video is back, and that’s a good thin...

Arthur Mamedov, COO of TheSoul Publishing, asserts that we’re in the midst of pivot to video 2.0, and why this time it will be a positive move forward...

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Adapting to the new normal: Video content strategy after COVID-19

Digital Marketing Adapting to the new normal: Video content strategy after COVID-19

9m Daniel Glickman

Adapting to the new normal: Video content strategy...

Wave.video's CMO Daniel Glickman shows how marketers must adapt their video content strategy to fit the 'new normal' post COVID-19. Read More...

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Let’s build your B2B video marketing strategy based on these examples

Digital Marketing Let’s build your B2B video marketing strategy based on these examples

10m Kateryna Novatska

Let’s build your B2B video marketing strategy base...

As the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Read More...

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Three “head fakes” and three tech trends to watch out for in 2020

Digital Marketing Three “head fakes” and three tech trends to watch out for in 2020

1y Erik Dochtermann and Robert Jones

Three “head fakes” and three tech trends to watch ...

MODCo Media's Erik Dochtermann and MiQ's Robert Jones offer up the tech trends that advertisers and marketers assume to be the most promising, along w...

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Making the most of your video content strategy

Digital Marketing Making the most of your video content strategy

1y Helen Aboagye

Making the most of your video content strategy

As video is shifting to an on-demand and non-linear, social and immersive experience, marketers need to create value-add content to enrich their custo...

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The technologies set to transform video content

AI & Automation The technologies set to transform video content

1y Tim Jobling

The technologies set to transform video content

Imagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in pla...

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When will 3D, 360-degree, and VR revolutionize social video ads?

AR & VR When will 3D, 360-degree, and VR revolutionize social video ads?

2y Arron Redmore

When will 3D, 360-degree, and VR revolutionize soc...

VP of creative services at Shuttlerock shares an overview of where we are with cutting-edge tech for social video ads like 3D, 360-degree video, and V...

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Shutterstock Custom now offers an intelligent creative brief-making tool

Marketing Technology Shutterstock Custom now offers an intelligent creative brief-making tool

2y Barry Levine

Shutterstock Custom now offers an intelligent crea...

The Shutterstock Custom service released a new tool, Smart Brief, which can speed up creative brief creation to about 20 minutes, Senior Product Manag...

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YouTube optimization and intent: Q&A with goop's Courtney Messerli

Search Tools YouTube optimization and intent: Q&A with goop's Courtney Messerli

2y Kimberly Collins

YouTube optimization and intent: Q&A with goop's C...

Courtney Messerli, Director of Ecommerce and Search at goop, discusses her upcoming session at the Search Summit on YouTube optimization and video int...

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The rise of Spotify as an advertising channel

Emerging Technology The rise of Spotify as an advertising channel

2y Tereza Litsa

The rise of Spotify as an advertising channel

Spotify brand marketing is turning into a successful strategy for many marketers. Examples of Pepsi and Unilever, and tips for using Spotify for adver...

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How will deepfakes in influencer marketing affect brands?

Social Media Marketing How will deepfakes in influencer marketing affect brands?

2y Emily Alford

How will deepfakes in influencer marketing affect ...

Deepfake technology is taking influencer marketing to a whole new level, and means trust and transparency will become even higher priority for brands....

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Offline video ads are a revenue opportunity most video providers are missing

Digital Transformation Offline video ads are a revenue opportunity most video providers are missing

2y Emily Alford

Offline video ads are a revenue opportunity most v...

Forrester found that two-thirds of Americans don’t mind watching ads accompanying free content, and 72% would rather watch video content containing ad...

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The future of video marketing: Growth and demand

Video Marketing The future of video marketing: Growth and demand

2y Jeannie Dougherty

The future of video marketing: Growth and demand

By 2022, online videos will make up more than 82% of all consumer internet traffic which is 15 times higher than 2017. More stats and insights include...

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The seven segments of online advertising and promotion: Key trends and players

Digital Advertising The seven segments of online advertising and promotion: Key trends and players

2y Jonathan Brown

The seven segments of online advertising and promo...

A look inside the current state of the online advertising and promotion industry. From display and programmatic to search and social, from PR to print...

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What types of video content on social do consumers engage with most?

Social Media Marketing What types of video content on social do consumers engage with most?

2y Tereza Litsa

What types of video content on social do consumers...

The average length of the top 100 videos shared on Facebook was 132 seconds, and 35 seconds on Twitter. Key findings of native video and more. Read Mo...

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The social media channels that marketers plan to use over the next 12 months

Digital Marketing The social media channels that marketers plan to use over the next 12 months

2y Tereza Litsa

The social media channels that marketers plan to u...

Top insights from a report on how 4800 marketers currently use social media and what their future plans are, including organic posting, ads, video, an...

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"Video is the future of marketing." But what video do people actually want to watch?

Video Marketing "Video is the future of marketing." But what video do people actually want to watch?

2y Emily Alford

"Video is the future of marketing." But what video...

Too often, video content can be irrelevant, annoying, and impossible to escape. Marketers looking to make video content should be concerned, first and...

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Building customer relationships with strategic video marketing: Expert tips from our latest webinar

Video Marketing Building customer relationships with strategic video marketing: Expert tips from our latest webinar

2y Emily Alford

Building customer relationships with strategic vid...

63% of businesses were using video as a marketing tool at the beginning of 2017. By 2019, that number had risen to 87%. Expert tips for your video mar...

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Top 8 video marketing platforms to improve your marketing strategy

Video Marketing Top 8 video marketing platforms to improve your marketing strategy

2y Jeannie Dougherty

Top 8 video marketing platforms to improve your ma...

Marketers are increasingly moving to include video in their marketing strategies. Here are the top video marketing platforms you should consider adopt...

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Adobe CMO Ann Lewnes: "Eight years ago, we moved 70% of our marketing budget to digital. People thought we were crazy."

Digital Marketing Adobe CMO Ann Lewnes: "Eight years ago, we moved 70% of our marketing budget to digital. People thought we were crazy."

2y Kimberly Collins

Adobe CMO Ann Lewnes: "Eight years ago, we moved 7...

Adobe CMO speaking on their transformation to subscription-based products and experience first, building a culture of testing, and trends for the futu...

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Amazon is aggressively entering entertainment -- with two big advantages

Content Amazon is aggressively entering entertainment -- with two big advantages

2y Mike O'Brien

Amazon is aggressively entering entertainment -- w...

As Amazon aggressively embraces entertainment, the company has two distinct advantages over competitors like Netflix: Data and diverse offerings. Read...

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Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools, Facebook replacing relevance score

Marketing Technology Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools, Facebook replacing relevance score

2y Tessa Judge

Martech news roundup: Changes at Facebook, new Goo...

Roundup of top news in martech from the week of Mar 11-Mar 18, 2019. Read More...

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Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO

Marketing Technology Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO

2y Tessa Judge

Martech news roundup: Salesforce, Adobe, Twitter a...

Roundup of top news in martech from the week of Mar 4-Mar 11, 2019. Read More...

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Survey: Streaming mobile video user frustrations worldwide

Mobile Survey: Streaming mobile video user frustrations worldwide

2y Tessa Judge

Survey: Streaming mobile video user frustrations w...

When frustrated with a streaming service, 60% of users will take some sort of action -- whether trying again later or abandoning the service altogethe...

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The power of virtualization is coming to video

Emerging Technology The power of virtualization is coming to video

2y Heidi Cuthbert

The power of virtualization is coming to video

The future of video virtualization is fascinating -- and very bright. Here's what we're already able to do, which companies are involved, and what to ...

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