You know what AR is. But do you understand how it works?

AR & VR You know what AR is. But do you understand how it works?

2y Mike O'Brien

You know what AR is. But do you understand how it ...

AR is one of today's hottest technologies, allowing consumers to virtually try on makeup and turn themselves into dogs on Snapchat. Here's how it work...

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How Mastercard is doing its part to revolutionize retail

Ecommerce How Mastercard is doing its part to revolutionize retail

3y Mike O'Brien

How Mastercard is doing its part to revolutionize ...

Financial services companies have a stodgy reputation, but Mastercard has long been at the forefront of using technology to bridge on- and offline sho...

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How to design a complete immersive AR experience

AR & VR How to design a complete immersive AR experience

3y Phill Dodd

How to design a complete immersive AR experience

Tips from an AR expert on how to plan, build, and perfect an immersive AR experience. How to keep users engaged, prototype, and make something awesome...

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Will 2019 be a momentous year for mobile marketing?

Disruptive MarTech Will 2019 be a momentous year for mobile marketing?

3y Luca Mastrorocco

Will 2019 be a momentous year for mobile marketing...

The average US adult spends more than 3.5 hours a day on mobile. Here are just a handful of the developments we can expect in mobile marketing for 201...

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4 ways to use immersive technology to change the face of your marketing

AR & VR 4 ways to use immersive technology to change the face of your marketing

3y Ellie Roddy

4 ways to use immersive technology to change the f...

Immersive technology (AR and VR) blurs the line between the physical and digital worlds, creating an environment so realistic that it almost feels rea...

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ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

Digital Advertising ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

3y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

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The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation

Ecommerce The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation

4y Mike O'Brien

The new luxury landscape: How Tiffany & Co., G...

As wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....

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Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism

AR & VR Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism

4y Mike O'Brien

Augmented reality, outer space and emerging techno...

While many publishers struggle to look past ad revenue, USA TODAY embraces emerging technology. A new augmented reality app allows users to experience...

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

Leadership How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

4y Mike O'Brien

How 3 retailers are looking ahead in the wake of T...

Earlier this month, Toys ‘R’ Us shut its doors for good, proving once and for all that retail is incredibly disruptable. Three brands that don’t plan ...

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Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

Digital Advertising Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

4y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

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ClickZ's Super Bowl LII winners, with a technology twist

Digital Advertising ClickZ's Super Bowl LII winners, with a technology twist

4y Mike O'Brien

ClickZ's Super Bowl LII winners, with a technology...

"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...

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Priceless experiences, storymaking and the "moment of truth": Why MasterCard sees itself as a technology company

Disruptive MarTech Priceless experiences, storymaking and the "moment of truth": Why MasterCard sees itself as a technology company

4y Mike O'Brien

Priceless experiences, storymaking and the "moment...

Financial service brands have a reputation for being old-fashioned and stodgy. MasterCard isn’t one of them. The company has a progressive CMO, Raja R...

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Chatbots, humanity and taking risks: ClickZ's most popular articles from April, May and June

Digital Transformation Chatbots, humanity and taking risks: ClickZ's most popular articles from April, May and June

4y Mike O'Brien

Chatbots, humanity and taking risks: ClickZ's most...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. D...

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Flashback to the forecast: Revisiting our 2017 predictions

Leadership Flashback to the forecast: Revisiting our 2017 predictions

4y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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Technology and tequila: What virtual reality has come to mean for Patrón

AR & VR Technology and tequila: What virtual reality has come to mean for Patrón

4y Mike O'Brien

Technology and tequila: What virtual reality has c...

“The Art of Patrón” virtual reality experience was originally intended to be an experiment and a learning opportunity. Over the last two years, that s...

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What the future holds for AR and VR

AR & VR What the future holds for AR and VR

4y Mike O'Brien

What the future holds for AR and VR

Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....

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"The future is here": Industry experts on AR, VR and smart hub marketing

AR & VR "The future is here": Industry experts on AR, VR and smart hub marketing

4y Tereza Litsa

"The future is here": Industry experts on AR, VR a...

VR and AR, along with smart technology and the Internet of Things, are two of the biggest marketing trends to keep an eye on. So it’s no surprise hat ...

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How are brands using virtual reality in their marketing?

AR & VR How are brands using virtual reality in their marketing?

4y Tereza Litsa

How are brands using virtual reality in their mark...

Brands are already exploring the potential of virtual reality to create an immersive marketing experience. Which brands are using VR in their marketin...

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The CMO's guide to the new IAB Standard Ad Unit Portfolio

Display Advertising The CMO's guide to the new IAB Standard Ad Unit Portfolio

4y Al Roberts

The CMO's guide to the new IAB Standard Ad Unit Po...

The Interactive Advertising Bureau (IAB) has released the "IAB Standard Ad Unit Portfolio", to provide publishers and advertisers with a set of standa...

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Why AR is a better investment for brands than VR

AR & VR Why AR is a better investment for brands than VR

4y Al Roberts

Why AR is a better investment for brands than VR

Companies large and small are increasingly exploring and experimenting with augmented reality (AR) and virtual reality (VR). Both are emerging technol...

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6 cutting-edge digital marketing ideas to reinvigorate your brand

Disruptive MarTech 6 cutting-edge digital marketing ideas to reinvigorate your brand

4y Rebecca Sentance

6 cutting-edge digital marketing ideas to reinvigo...

Most ‘digital marketing ideas’ or ‘digital marketing strategy’ pieces tend to be written and published at the beginning of the year, when everything’s...

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How "interactive realities" are enhancing the fashion shopping experience

AR & VR How "interactive realities" are enhancing the fashion shopping experience

4y Isabelle Ohnemus

How "interactive realities" are enhancing the fash...

The fashion industry is not exempt from the appeal of interactive realities, such as virtual and augmented reality, which promise to change the face o...

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April | Taking risks with digital transformation: Andy Main, Deloitte Digital

Digital Leaders April | Taking risks with digital transformation: Andy Main, Deloitte Digital

5y Rebecca Sentance

April | Taking risks with digital transformation: ...

Andy Main, Head of Deloitte Digital and ClickZ’s Featured Digital Leader for April, discusses digital transformation, risk-taking in his career, and t...

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Despite the hype, most marketers not investing in hot new technologies

Attribution Despite the hype, most marketers not investing in hot new technologies

5y Al Roberts

Despite the hype, most marketers not investing in ...

According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are...

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Lufthansa on virtual reality and turning an airplane into a FlyingLab

AR & VR Lufthansa on virtual reality and turning an airplane into a FlyingLab

5y Andy Favell

Lufthansa on virtual reality and turning an airpla...

Dr. Torsten Wingenter, Head of Digital Innovations at Lufthansa, talks us through using VR and 360° video in-flight and to sell upgrades, and the airl...

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Use of virtual reality reaches tipping point: stats

AR & VR Use of virtual reality reaches tipping point: stats

5y Linus Gregoriadis

Use of virtual reality reaches tipping point: stat...

The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according...

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How can chief marketing officers use disruption to stay ahead?

Asia How can chief marketing officers use disruption to stay ahead?

5y Sophie Loras

How can chief marketing officers use disruption to...

Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...

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