Walmart teams with Kenshoo to expand sponsored search offering to brands and suppliers

Industry Developments Walmart teams with Kenshoo to expand sponsored search offering to brands and suppliers

4y Jacqueline Dooley

Walmart teams with Kenshoo to expand sponsored sea...

Kenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com...

View article
Amazon Prime Day 2019: Key stats on consumer habits

Ecommerce Amazon Prime Day 2019: Key stats on consumer habits

5y Tereza Litsa

Amazon Prime Day 2019: Key stats on consumer habit...

More than 300 retailers joined Prime Day 2019, and stats show revenue increases both on and off Amazon. What do these insights show us on consumer beh...

View article
Personalization is powerful, but still not a priority for many marketers

Data & Analytics Personalization is powerful, but still not a priority for many marketers

5y Mike O'Brien

Personalization is powerful, but still not a prior...

40% of executives agree that personalization drives business results, yet 46% aren't where they'd like to be on implementation, finds new research fro...

View article
Get the latest analysis and reports delivered to your inbox daily
Smart Kroger stores, click-and-collect: The state of grocery retail, part 2

Retail Smart Kroger stores, click-and-collect: The state of grocery retail, part 2

5y Mike O'Brien

Smart Kroger stores, click-and-collect: The state ...

Curbside pickup and technologically-advanced stores could help traditional grocery retailers like Walmart and Kroger fend off Amazon. Read More...

View article
Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

Marketing Technology Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

5y Kimberly Collins

Martech news roundup: Salesforce acquires MapAnyth...

Roundup of top news in martech from the week of April 16-23, 2019. Read More...

View article
Martech news roundup: Pinterest hires former Walmart CTO, Instagram and Amazon launch new features

Marketing Technology Martech news roundup: Pinterest hires former Walmart CTO, Instagram and Amazon launch new features

5y Tessa Judge

Martech news roundup: Pinterest hires former Walma...

Roundup of top news in martech from the week of Mar 18-Mar 25, 2019. Read More...

View article
What makes retail mobile apps rock solid, according to Forrester Research

Mobile What makes retail mobile apps rock solid, according to Forrester Research

5y Mike O'Brien

What makes retail mobile apps rock solid, accordin...

Consumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...

View article
What does blockchain mean for the diamond industry?

Blockchain What does blockchain mean for the diamond industry?

5y Mike O'Brien

What does blockchain mean for the diamond industry...

The diamond industry is among the first to go all-in on blockchain, an emerging technology that mystifies many marketers. Read More...

View article
Ecommerce disruption 2019: Data and trends for what to expect this year

Ecommerce Ecommerce disruption 2019: Data and trends for what to expect this year

5y Kimberly Collins

Ecommerce disruption 2019: Data and trends for wha...

Current issues in ecommerce, how the customer journey is changing, what data analysis we should be doing for ecommerce, and trends for the rest of 201...

View article
How Walmart is going all in on artificial intelligence

AI & Automation How Walmart is going all in on artificial intelligence

5y Mike O'Brien

How Walmart is going all in on artificial intellig...

Walmart is experiencing its highest sales figures in nine years. Artificial intelligence is a huge part of the company's plan to keep them there. Read...

View article
Voice commerce 2019: Will this be the year it catches up to voice search?

Voice Voice commerce 2019: Will this be the year it catches up to voice search?

5y Mike O'Brien

Voice commerce 2019: Will this be the year it catc...

Amazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...

View article
The state of mobile payments going into 2019 and beyond

Mobile The state of mobile payments going into 2019 and beyond

5y Mike O'Brien

The state of mobile payments going into 2019 and b...

Adoption of mobile payments in the U.S. is slowly but steadily increasing, something that can be accelerated as more Amazon Go stores pop up. Read Mor...

View article
How important is Amazon compared to other retailers in the ecommerce landscape?

Ecommerce How important is Amazon compared to other retailers in the ecommerce landscape?

5y Kimberly Collins

How important is Amazon compared to other retailer...

Consumers today are spending a lot of time browsing and purchasing on ecommerce retail sites beyond just Amazon - and marketers need to meet them ther...

View article
Walmart is the world's largest retailer. Is it also one of the most innovative?

Strategy & Leadership Walmart is the world's largest retailer. Is it also one of the most innovative?

5y Mike O'Brien

Walmart is the world's largest retailer. Is it als...

Investments in technology such as blockchain, automation and personalization help Walmart stand up to its stiffest competition, Amazon. Read More...

View article
How Reese's, Walmart and Jagermeister nailed their Halloween marketing

Digital Advertising How Reese's, Walmart and Jagermeister nailed their Halloween marketing

5y Mike O'Brien

How Reese's, Walmart and Jagermeister nailed their...

With Black Friday and Cyber Monday right around the corner, it's easy to forget about Halloween. These four brands didn't. Read More...

View article
What makes Target so popular among Gen Z consumers?

Ecommerce & Sales What makes Target so popular among Gen Z consumers?

5y Mike O'Brien

What makes Target so popular among Gen Z consumers...

C+R Research analyzed Google search volume from major college towns and determined that Target is Gen Z's favorite brand. What about the retailer reso...

View article
Has the retail apocalypse come for grocery brands?

Retail Has the retail apocalypse come for grocery brands?

6y Mike O'Brien

Has the retail apocalypse come for grocery brands?

With Amazon investing heavily in the grocery space, brands like Kroger, and even Walmart and Target, have no choice but to embrace digital transformat...

View article
In a post GDPR world, first-party data is more important than ever

Industry Developments In a post GDPR world, first-party data is more important than ever

6y Emily Alford

In a post GDPR world, first-party data is more imp...

At the beginning of the summer, the General Data Protection Regulation went into effect, requiring marketers in the EU to obtain explicit consent from...

View article
How Sam's Club and Macy's are simplifying the mobile checkout experience

Mobile How Sam's Club and Macy's are simplifying the mobile checkout experience

6y Mike O'Brien

How Sam's Club and Macy's are simplifying the mobi...

As ecommerce conditions consumers to expect easier checkout experiences, Sam's Club and Macy's are bringing that frictionless-ness into their stores. ...

View article
How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experience

Retail How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experience

6y Mike O'Brien

How Starbucks, Sam's Club, and Sugarfina are enhan...

Though no consumers actually use the word "omnichannel," retailers strive to give them seamless shopping experiences, no matter where or how they shop...

View article
What's your Alexa strategy?: Smart speakers and their role in the customer journey

Customer journey What's your Alexa strategy?: Smart speakers and their role in the customer journey

6y Mike O'Brien

What's your Alexa strategy?: Smart speakers and th...

Voice commerce is projected to explode over the next few years, from $2 billion today to more than $40 billion by 2022. But marketers don't have four ...

View article
Decoding the product page with eye tracking research

Ecommerce Decoding the product page with eye tracking research

6y Olivier Tilleuil, Founder & CEO

Decoding the product page with eye tracking resear...

Product pages are one of the stop signs where online shoppers decide whether to go through with the purchase or not. Eye tracking research unveils how...

View article
Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

Blockchain Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

6y Mike O'Brien

Blockchain 101: AdLedger, IBM and Salon Media team...

Blockchain has tremendous power to be a catalyst in cleaning up the digital advertising landscape—but only if companies understand how it works. AdLed...

View article
Google, Amazon and the relationship between paid search and ecommerce

Search Marketing Google, Amazon and the relationship between paid search and ecommerce

6y Mike O'Brien

Google, Amazon and the relationship between paid s...

Amazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...

View article
How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

Strategy & Leadership How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

6y Mike O'Brien

How 3 retailers are looking ahead in the wake of T...

Earlier this month, Toys ‘R’ Us shut its doors for good, proving once and for all that retail is incredibly disruptable. Three brands that don’t plan ...

View article
Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Strategy & Leadership Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

6y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

View article
Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

Blockchain Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

6y Mike O'Brien

Brands and blockchain: How Walmart, Burger King an...

We often talk about blockchain in a speculative way, but brands like Walmart, Amazon and Burger King are already embracing the technology. Diamond pow...

View article
1 2 3