The importance of capturing data via forms (and 5 form options for startups)
Analyzing Customer Data

The importance of capturing data via forms (and 5 form options for startups...

7y Amanda DiSilvestro

The importance of capturing data via forms (and 5 ...

We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information d...

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Inclusive marketing: the need to remove binary data
Data insights

Inclusive marketing: the need to remove binary data

7y Janet Bastiman

Inclusive marketing: the need to remove binary dat...

Earlier this week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers. Read More...

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Are you asking for too much information on web forms?
Ecommerce

Are you asking for too much information on web forms?

8y Graham Charlton

Are you asking for too much information on web for...

Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand ...

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How to make longer web forms easier for users
Ecommerce

How to make longer web forms easier for users

8y Graham Charlton

How to make longer web forms easier for users

Some web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some...

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Nine great examples of web form design
Design

Nine great examples of web form design

8y Graham Charlton

Nine great examples of web form design

Filling in forms online can be a pain, but good design can make a lot of difference to the user experience.  To coincide with our new Marketer’s Guide...

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11 of the smoothest ecommerce checkouts on the web
Ecommerce

11 of the smoothest ecommerce checkouts on the web

8y Graham Charlton

11 of the smoothest ecommerce checkouts on the web

Ecommerce checkouts are where much of the action happens for retailers, so which sites do this well and which need to improve?  With contributions fro...

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