Introduction

Our universal content management platform lets you store any digital asset and transform those assets into powerful marketing content and connect with your audiences on any channel, in any language, locally or globally.

Through our platform, clients like Jaguar Land Rover, Dyson, Lufthansa and many more have discovered the freedom to create and deliver quality content with exceptional efficiency.

As the Vice President of North American Sales, I oversee our sales directors, solution consultants, partner channels, and US marketing team. I’ve been with censhare for over 2.5 years and during that time, I’ve had the opportunity to work with many clients who have faced challenges in their content marketing and omnichannel delivery methods.

Market problem

censhare makes this a reality. And was created with enterprise-level
workflows in mind.
Using censhare’s universal content management solution, you can

• Enable users to quickly find the content they need
• Produce graphics, video, or any other content you like while
  continuing to work in the design software you prefer, such as Adobe InDesign.
• Eliminate data silos
• Avoid using incorrect or outdated product information and legal disclaimers, where errors can quickly become costly

Many organizations today have a convoluted content management process. They’re relying on siloed solutions that aren’t scalable – especially when it comes to managing multiple brands as a creative agency. Or, as a global brand with hundreds – or even thousands – of employees.

This lack of centralization can take valuable time away from creative teams. Right now, employees spend much of their time on manual tasks, rather than powering the brand forward with buyer-centric experiences.

censhare opens up a world of possibilities for your company.

Imagine – not having to hunt for the most up-to-date assets. No worries around content rights or user permissions. And being able to significantly speed up the creative workflow and approval process.

Data showing market problem Introduce your technology
We recently conducted a study, alongside the London Research Institute, with over 700 brand marketers, business professionals, and agencies.

What we found is 74% of those surveyed believe they could add

‘significantly more value’ to their business if the amount of content-related admin work they carry out was reduced.

Nearly 3 in 5 in this study claimed they waste ‘a considerable amount of time and money’ on content-related tasks. Which, great news, could be automated within our system.

On the flip side, organizations with a centralized content hub are 3.5x more likely to consistently meet or exceed their communication goals.

Introduce Technology

censhare offers a universal content management system, which unifies digital asset management at its core – along with product information management, and content management for a seamless brand experience.

This technology simplifies the way you use your digital assets and enables you to create truly efficient omnichannel marketing campaigns.

As a whole, this allows you to automatically transform assets and create a ‘Single Source of Truth’ of product related information – in any language and any format.

censhare is uniquely positioned with advanced technology based on our patent pending graph database, which is incredibly fast at delivering contextualized, highly personalized content for your users.

Describe the history of the tech/company

censhare was founded back in 2001, with leading experts who specialize in solving complex client needs.

The company quickly expanded into an international organization which now has over 300 employees spread across 9 countries.

In 2017, we joined forces with DuMont – now a majority stakeholder and one of Germany’s largest media companies.

Today, censhare remains a privately held company and has grown by over 20% in the past year. We’ve helped more than 300 customers transform their digital assets into powerful marketing content.

Despite the pandemic, we continue to grow as more business leaders understand the importance of having their team be able to collaborate remotely, in an efficient and effective way.

Having a seamless workflow and approval process to produce your branded content – at scale – gives team members that ability within censhare.

Who do you best serve (your customers)

enshare is best suited for brand managers, individual marketing contributors, product managers, and creative team members tasked with handling large amounts of digital assets – typically in a mid-level to enterprise work environment.

Through ongoing communication with clients, we often find that workflow automation is crucial to speeding up their content delivery process. And we’re able to work with them to create custom solutions.

censhare’s platform is a fit for multiple industries; most notably, those in full-service marketing agencies, retailers, manufacturers, and media & entertainment.

A few of the clients we serve with our various offerings today include McDonald’s, GoPro, Toyota, and Dyson. Each uses censhare according to their unique digital asset management needs.

If you’re interested in hearing from censhare users, take a look at our G2 reviews – or see the case study section on our website.

How do you solve the market problem

With censhare, you can easily store, organize, and collaborate on all of your branded assets and content in one place. Many of our clients use the platform to manage their entire asset library, automate workflows, and quickly access reporting and analytics.

Once you’re onboard, you and any approved collaborators can quickly find, plan, and personalize assets for your target audience.

You can also see the contextual data from each asset – in other words, where it’s being used and how it performs.

Our platform also allows you to centralize your communication and track edits within the system.

Additionally, for global brands, you can easily create and transform your content for any region or language. This way, your brand is always represented appropriately for its intended audience.

What is your unique selling point (USP)

With censhare, you can unify your creative marketing process into one seamless system.

We provide a platform to combine all of your workflows, people and content together into a single, responsive space.

This way, teams can collaborate more efficiently – boosting creativity and productivity.

With censhare, it’s content first, channel last. In other words, instead of creating content in your social, in your website, in print production, what have you. You create the content one time, and push it out to whichever channels are most important to your business.

You’ll also avoid costly errors by ensuring you’re always using accurate, up to date content.

The streamlined processes and automation lets your team focus on the customer experience. So now, you can produce a brand that’s consistent, high quality, personalized, and most importantly convincing.

We do this by managing all digital assets, product information and content with one proprietary graph database built on a semantic network.

Yes, I know that sounds a bit like technical jargon. But what this means, is that the technology is used in artificial intelligence that mimics the human brain in how it makes connections.

Most digital asset management software is still based on an outdated file structure.

This makes storing and searching not only tedious, but next to impossible when you think about the number of versions that just a single asset sometimes requires.

Demo of your tech

Hi there, welcome to the screencast! Within this screencast, I want to give just a brief overview of some of the key functionalities we have within censhare.

Starting off, I want to go over the content of our stored searches. Opening up this right here [​ stored searches → latest layouts]​, you can see that we get a stored search where we can find information or digital assets that we’ve created or looked at within the past. You can see right here that we have a gallery view of all the different types of assets based off of that stored search.

Going from there, I also want to dive into the concept of how the quick search functionality works within censhare as well. I want to showcase just how we can look for assets. [​ Hovering over search] ​You can see we get some auto suggestions based on whether we’re looking for the asset type or the content within or the name of the asset. As you can see here, I’m looking for the type of asset, the article.

Now I do want to showcase one thing when it comes to different views that we have. [​ Clicks ‘relational view’] ​So right here within censhare, we can see all of those meaningful relationships when it comes to what’s essentially going on with this asset. Where is it being liked at, Where is being placed in, etc. This is where you can get a transparent view of what’s going on with that asset.

​Opening up that asset, you can see here we get more information about the traffic on this specific asset when we publish it to the online portal, who is working on this content and what part of the workflow process it’s in and how complete it is – as well as a preview of all the different content with the different translations as well.

​Going to the media tab, you can see these are all the different types of assets or images that we have attached to this piece of article content.

And within the content, you can see those different translations that we have as well. You can see we have a content editor when it comes to these different translations, when you’re creating this content that’s going to be published onto the online portal.

​You can see right here this is where we can publish the article. I’m going to configure that right now [​ clicks ‘go live’]​. I want to publish this to our multiple online sites or online portals. And you can see right here that action was successful.

Going to the next tab, you can see this is where we get more information about what’s going on with this article as it was published online. Who is liking it, who has disliked it, and what the history of that article is when it comes to the traffic. As well as anything when it comes to analysis, usage rights, or the communication about anything that’s going on when it comes to information about this asset with other users or collaborators.

So now that we’ve attached or published the article to the online site, this is what it looks like. If we refresh it [​ clicks ‘refresh’]​, we can see this is the article and the content which we’re able to see very quickly right here. We’re able to showcase information or assets that have been fully published to be shared with partners from within the system.

That’s it with the brief overview. Thank you so much and have a wonderful day!

Examples of customers helped

One notable case that comes to mind is Spark44 – the in-house creative agency tasked with increasing demand for Jaguar Land Rover. Their primary challenge was being able to personalize on a global scale. But they were managing a massive amount of digital assets and needed to get ahead of the game with an efficient strategy.

Spark44 used automation in censhare to cut out manual tasks and ultimately produce content 68% faster than they were able to previously.

This has saved Jaguar Land Rover not only a lot of time but over 67 million dollars over the past nine years, since implementing censhare’s digital asset management system.

They’re now using censhare to manage over 300,000 assets between 11,000 employees, and have seen car sales double since 2012.

What was the before and after (the impact)
Through the onboarding process, a typical censhare customer will quickly see their marketing team is able to save time and work more efficiently through workflow automation.

Over time, you may also come to find that siloed data was holding your organization back from making timely decisions to improve the customer experience. From here, you can build and maintain a powerful brand.

After censhare is fully implemented, your larger team as a whole can quickly find the assets they need, and operate with confidence that they’re using the most current product information, statistical graphics and data, and disclaimers.

Many of our clients’ legal and compliance teams also appreciate the notion that using censhare’s system can drastically mitigate risk.

Any quirks or limitations of your tech

Are there any integration limitations, areas where you do not specialize etc.

The censhare platform has a robust feature set however, there may be certain softwares that your company uses within your regular workflow, like a BI tool or high end video editing tool that it may be better to connect censhare to these tools in order to push and pull data in realtime.

censhare has strong and well documented API and we can integrate with any software with an open API.

This way, all of your censhare users can work within the programs they prefer and still create a single source of truth with current information and data.

Where does your tech sit in the MarTech stack

Graphic or visual examples encouraged.

censhare can handle everything from very straight forward DAM and content management use cases. As you can see in this graphic by independent analysis Real Story Group censhare can also handle the most complex enterprise needs. censhare is built on the latest technology and constantly innovating its features so many analysts consider it a future proof platform.

This is why we often work with companies who have outgrown an initial basic solution and require a platform that can meet their growing needs not only today but for years to come.