Hi, my name is Dhanush Paul. I am the VP of business development at rankingCoach and this is our Tech Talk. rankingCoach is a Do-It-Yourself Software-as-a-Service product which deals with the whole topic of online marketing solutions especially to the small to medium business sector. But we love the small businesses and that’s what we address.
rankingCoach presently has about 120 wonderful colleagues in the team and we’re of course always expanding as we go into new markets. rankingCoach is presently available in 14 languages and across 34 different countries.
Small businesses are left on their own without any kind of online marketing solutions. This we see as a big problem that they have because being online and being successful online rather is very very important nowadays.
Presently resellers and partners have a big competition in their own markets. They are dealing with different types of solutions in the market and this is something that they need to address immediately to be having a very unique place in their customer base. How do they do this is by reducing churn, by having a longer customer experience, that they stay with the brand that they have, and this is perfect because at rankingCoach we have the product that is exactly tailored for this problem.
The product that we’re here talking about today is called marketingRadar. The perfect customer for our rankingCoach marketingRadar and the whole rankingCoach 360 product is the small business owner. So we’re talking about a basic mom and dad store, a customer who’s just started out as a startup, the really small brick-and-mortar store at the very startup stage of their business. It shows the customers what they need to do online to be successful. It gives them relevant information day-to-day about their brand and how it is online. So it could be as simple as their daily rankings on Google, how is, if at all, an ad they placed running, how’s the competitor doing which is even more important, and also their local presence in the market. This is what marketingRadar does – showing them as simple as a feed every day how their brand is performing online. The functionality of marketingRadar is by providing instant messages about their brand whatever it is that they can be found online. It could be a simple review, a blog entry, or anything about their specific brand online. That’s what marketingRadar does in a nutshell and at a very affordable price.
Basically, any company which has a large number of small to medium business owners in their customer base is perfect for rankingCoach. By engaging their end-customers by using the product so that they can always come back to the reseller or partners for solutions. There’s really no other product which engages the customers immediately and keeps them on board for a long time.
marketingRadar is a feed where they get messages that are thrown across different elements: It could be from a review, a similar ad, or messages which are relevant to their brand. So the key features are a constant feed of messages with upselling triggers to bigger products which rankingCoach has. We believe that marketingRadar is the perfect entry-level product which then upsells to bigger products, like rankingCoach SEO, rankingCoach Ads, and the listing product which we know. It’s the beginning of the online marketing journey to the upselling of other bigger products.
Another core feature of rankingCoach is that resellers can promote their own products. A hosting company can in the feed of marketing radar already promote its own core products like a domain or own hosting products. It does not have to be uniquely rankingCoach products that are shown but also core products of said partner which can be shown on the feed and this is a big win for both partner and end-customer.
An interesting feature of rankingCoach marketingRadar is that it ensures customers log back into the ecosystem of said reseller and partner. It does this by simply sending them messages about their brand, how they’re performing every day, their ranking online, and with each message a call to action to log back into the ecosystem of the reseller. Immediately what they see is how their brand is placed but more importantly how are they performing in correlation to their competitors. This is what marketingRadar does immediately. marketingRadar also ensures customers get a snapshot of how their brand is performing but giving them the ability to look at other solutions within the rankingCoach space. This is, of course, the bigger suite that we’re talking about: rankingCoach 360 which has the SEO, the listing function, and the ad solution. Once a restaurant goes through starting with marketingRadar and employing all the different products we see the same restaurant having a full successful online presence with very good reviews, great ads that are employed, and having a wonderful online presence that is easy to be found. At the end of the day, more customers are coming to their business. This is the before and after using rankingCoach products.
One of the biggest partners in the German space, one of the biggest hosting companies that we work with before using marketingRadar and after using have seen a 60% more sales and engageability in using the product. We’re talking about the functionality of a company which is already successful in their core products and then introducing a small entry-level product because of its unique idea resulting in a 60% growth.
rankingCoach sits right at the start of the Martech stack. Why? Because it addresses the initial original idea of being successful online. It starts with answering the basic questions of why should I be present online. rankingCoach has a very attractive price model for the different products that we offer. Starting all the way from the low-priced entry-level product which is the marketingRadar, which is around $1 to 1€ and depending on what products you add with the biggest one being the 360.
What makes rankingCoach and specifically marketingRadar special is that it immediately engages the customer. With a very simple onboarding process, it gives a small business owner an immediate snapshot of how their business is doing. It’s also a very dynamic product by giving them every day immediate results by showing them how they are in correlation with their competitors performing online. Not just that but also encouraging them to do something about their online presence. Gone are the days where a small business has to rely on someone else to take care of their business’ online presence for them. We’re giving them the opportunity here to take control of their own marketing online with a simple, affordable product, but building on them, adding on the other rankingCoach products, and finally giving them that complete 360 journey and being successful online. This is what makes rankingCoach and marketingRadar very special.