StatsAd Industry MetricsTop 50 Advertisers by Media Value in June, 2007

Top 50 Advertisers by Media Value in June, 2007

Top 50 Internet Advertisers by Media Value in June, 2007

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
June 2007
Position Advertiser Media Value
($000)
Sector
1 LendingTree 24,851 Fin
2 E-Trade Financial 13,687 Fin
3 University of Phoenix Online 10,582 Edu
4 Classmates Online 10,071 Misc
5 Fidelity Brokerage Services: consumer services 9,755 Fin
6 Verizon Wireless 9,083 Tech
7 TD Ameritrade 8,876 Fin
8 Scottrade: consumer services 8,415 Fin
9 AT&T Wireless 7,712 Ret
10 LowerMyBills.com 6,780 Fin
11 eBay 6,429 Ret
12 Netflix 6,044 Ret
13 Monster 5,776 Class
14 Countrywide Home Loans: consumer services 5,761 Fin
15 Sprint Wireless 5,145 Tech
16 Verizon ISP 5,100 Tech
17 Southwest Airlines 4,930 Misc
18 ForexCaptial Markets LLC (FXCM.com) 4,457 Fin
19 Capital One: consumer services 4,215 Fin
20 Capital One: credit card 3,936 Fin
21 BestBuy.com 3,803 Ret
22 StubHub 3,463 Ret
23 Bank of America: consumer services 3,411 Fin
24 American Express 3,394 Fin
25 Ask.com 3,305 M/E
26 CircuitCity.com 3,179 Ret
27 Bacardi 3,165 Misc
28 Nationwide Homeowners Insurance 3,154 Fin
29 Charles Schwab: consumer services 2,894 Fin
30 Victoria’s Secret 2,874 Ret
31 Scottrade 2,847 Fin
32 Classes USA 2,813 Edu
33 Dice 2,660 Class
34 Dollar Rent-A-Car 2,628 Ret
35 Wendy’s 2,621 Misc
36 Levitra 2,584 H/F
37 Visa 2,521 Fin
38 Disneyland 2,467 M/E
39 Thrifty Car Rental 2,462 Ret
40 Windows Live Online Search 2,428 Tech
41 CyberTrader 2,390 Fin
42 Blockbuster Online 2,371 Ret
43 Vonage 2,369 Tech
44 E-Trade Financial 2,362 Fin
45 Nutrisystem Drugs 2,358 H/F
46 Mercury: Mariner 2,283 Auto
47 Chevrolet: Silverado 2,230 Auto
48 iTunes.com 2,213 M/E
49 Superpages.com 2,145 Class
50 Amazon.com 2,141 Ret
GRAND TOTAL $243,137
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
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View: Top 50 Internet Advertisers in May 2007

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, and the like.

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