Top U.S. Parent Companies and Stickiest Brands on the Web, May 2006

Internet users at home and at work ranked 25 of the top parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Microsoft registered the highest unique audience while Time Warner engaged users for an average of close to five hours. The number of unique users and time per person increased for most corporations holding the top 25 rank. Microsoft maintained the top position, but increased its number of unique visitors from 112.6 million in April to 114.3 million in May. In the same time period, hours spent increased from 2:00:15 to 2:06:28.


Top 25 Parent Companies at Home and Work, May 2006
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 114,330 2:06:28
Yahoo 105,504 3:26:55
Time Warner 102,247 4:40:22
Google 97,207 0:55:17
eBay 61,757 1:37:48
News Corp. 58,423 1:29:12
InterActiveCorp 57,717 0:27:51
Amazon.com 46,188 0:21:07
Walt Disney Internet Group 39,406 0:31:41
New York Times Company 39,279 0:14:52
RealNetworks 38,965 0:44:50
Landmark Communications 36,988 0:48:48
Apple Computer 35,123 1:02:52
Verizon Communications 30,081 0:22:00
E.W. Scripps Company 30,034 0:09:07
Wikipedia 29,653 0:12:19
United Online 28,900 0:56:02
CNET Networks 27,979 0:12:01
AT&T Inc. 27,697 0:27:54
Adobe 23,999 0:03:08
Viacom 23,878 0:42:45
Expedia 23,301 0:14:03
Daum Communications 23,147 0:05:28
Gannett 22,315 0:17:22
Wal-Mart stores 21,358 0:13:31
Source: Nielsen//NetRatings, 2006

Poker continues to be one of the stickiest activities, with PokerStars.com holding its top rank with over 10 hours spent on the site each month. FullTiltPoker.com, a new entry, registered in position 10 with over three hours spent on the site.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.


Top 10 Stickiest Brands at Home and Work, May 2006
Brand Unique Audience (000) Time Per Person (hr:min:sec)
PokerStars.com 1,358 10:42:06
FanFiction.Net 810 6:05:51
AOL 72,023 6:02:57
Juno Online Services 3,650 4:57:13
Electronic Arts 9,290 4:26:25
FNIS 731 4:06:53
RuneScape 3,367 4:02:11
Trillian 1,249 3:32:39
Yahoo 105,278 3:26:27
FullTiltPoker.com 617 3:22:14
Source: Nielsen//NetRatings, 2006

Related reading

alibaba
amp
google-changes
placement
<