Top U.S. Parent Companies and Stickiest Brands on the Web, May 2006
The most-visited corporations and brands on the Web.
Internet users at home and at work ranked 25 of the top parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.
Microsoft registered the highest unique audience while Time Warner engaged users for an average of close to five hours. The number of unique users and time per person increased for most corporations holding the top 25 rank. Microsoft maintained the top position, but increased its number of unique visitors from 112.6 million in April to 114.3 million in May. In the same time period, hours spent increased from 2:00:15 to 2:06:28.
| Top 25 Parent Companies at Home and Work, May 2006 | ||
|---|---|---|
| Parent | Unique Audience (000) | Time Per Person (hr:min:sec) |
| Microsoft | 114,330 | 2:06:28 |
| Yahoo | 105,504 | 3:26:55 |
| Time Warner | 102,247 | 4:40:22 |
| 97,207 | 0:55:17 | |
| eBay | 61,757 | 1:37:48 |
| News Corp. | 58,423 | 1:29:12 |
| InterActiveCorp | 57,717 | 0:27:51 |
| Amazon.com | 46,188 | 0:21:07 |
| Walt Disney Internet Group | 39,406 | 0:31:41 |
| New York Times Company | 39,279 | 0:14:52 |
| RealNetworks | 38,965 | 0:44:50 |
| Landmark Communications | 36,988 | 0:48:48 |
| Apple Computer | 35,123 | 1:02:52 |
| Verizon Communications | 30,081 | 0:22:00 |
| E.W. Scripps Company | 30,034 | 0:09:07 |
| Wikipedia | 29,653 | 0:12:19 |
| United Online | 28,900 | 0:56:02 |
| CNET Networks | 27,979 | 0:12:01 |
| AT&T Inc. | 27,697 | 0:27:54 |
| Adobe | 23,999 | 0:03:08 |
| Viacom | 23,878 | 0:42:45 |
| Expedia | 23,301 | 0:14:03 |
| Daum Communications | 23,147 | 0:05:28 |
| Gannett | 22,315 | 0:17:22 |
| Wal-Mart stores | 21,358 | 0:13:31 |
| Source: Nielsen//NetRatings, 2006 | ||
Poker continues to be one of the stickiest activities, with PokerStars.com holding its top rank with over 10 hours spent on the site each month. FullTiltPoker.com, a new entry, registered in position 10 with over three hours spent on the site.
Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.
| Top 10 Stickiest Brands at Home and Work, May 2006 | ||
|---|---|---|
| Brand | Unique Audience (000) | Time Per Person (hr:min:sec) |
| PokerStars.com | 1,358 | 10:42:06 |
| FanFiction.Net | 810 | 6:05:51 |
| AOL | 72,023 | 6:02:57 |
| Juno Online Services | 3,650 | 4:57:13 |
| Electronic Arts | 9,290 | 4:26:25 |
| FNIS | 731 | 4:06:53 |
| RuneScape | 3,367 | 4:02:11 |
| Trillian | 1,249 | 3:32:39 |
| Yahoo | 105,278 | 3:26:27 |
| FullTiltPoker.com | 617 | 3:22:14 |
| Source: Nielsen//NetRatings, 2006 | ||
