Tracking the Super Buzz
The Super Bowl battle is about to begin in earnest, but this time I’m not talking about the Bears and the Colts, or even the Tastes Great/Less Filling verses Anheuser-Busch ads... nope I'm talking about the battle for tracking Super Bowl advertising metrics online. Internet metrics firm comScore Networks is using this Sunday's big game, and the upcoming Oscars ceremony, to demonstrate its updated ability to segment consumer-focused categories through its Media Metrix service