More NewsTracking the Super Buzz

Tracking the Super Buzz

The Super Bowl battle is about to begin in earnest, but this time I’m not talking about the Bears and the Colts, or even the Tastes Great/Less Filling verses Anheuser-Busch ads... nope I'm talking about the battle for tracking Super Bowl advertising metrics online. Internet metrics firm comScore Networks is using this Sunday's big game, and the upcoming Oscars ceremony, to demonstrate its updated ability to segment consumer-focused categories through its Media Metrix service

SuperbowlTix.jpgThe Super Bowl battle is about to begin in earnest, but this time I’m not talking about the Bears and the Colts, or even the Tastes Great/Less Filling verses Anheuser-Busch ads… nope I’m talking about the battle for tracking Super Bowl advertising metrics online.

Internet metrics firm comScore Networks is using this Sunday’s big game, and the upcoming Oscars ceremony, to demonstrate its updated ability to segment consumer-focused categories through its Media Metrix service. The ability to track how much attention certain segments of content get online, especially with the Super Bowl, is also getting attention from companies like Akamai Technologies with its Akamai Net Usage Index for Advertising focused on online buzz leading up to the Super Bowl, and Nielsen BuzzMetrics, which has already started releasing its Buzz information about some ads that were previewed online.

It’s an all-out battle folks! No word yet on the point spread.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts