Cracking the Code of Buyer Psychology Through Categorization

Cracking the Code of Buyer Psychology Through Categorization

1m ClickZ News Staff

Cracking the Code of Buyer Psychology Through Cate...

Harnessing customer data can transform marketing strategies, enabling businesses to understand their customers, explore new markets, and optimize digi...

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You haven't switched to GA4? Better get a move on

Analytics You haven't switched to GA4? Better get a move on

1m ClickZ News Staff

You haven't switched to GA4? Better get a move on

In the rapidly evolving landscape of digital marketing, staying ahead of the curve is crucial. As technology advances and consumer behavior shifts, bu...

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Google re-brands chatbot to Gemini and launches new subscription

Google re-brands chatbot to Gemini and launches new subscription

1m ClickZ News Staff

Google re-brands chatbot to Gemini and launches ne...

Gemini is rolling out on Android and iOS phones in the US in English starting immediately, and will be fully available in the coming weeks, Read More...

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Words matter. Learning from BMW and MG's net-zero error

Words matter. Learning from BMW and MG's net-zero error

1m ClickZ News Staff

Words matter. Learning from BMW and MG's net-zero ...

When BMW and MG falsely advertised "zero emissions" cars, regulators roared "greenwashing," sounding an alarm for any hasty marketer missing key conte...

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Why SMS marketing should form a core part of your strategy

Mobile Why SMS marketing should form a core part of your strategy

1m ClickZ News Staff

Why SMS marketing should form a core part of your ...

Vibe's Mobile Insights Reports reveal the growing dominance of mobile devices, the importance of mobile apps, and the shift towards mobile-first strat...

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Why customer feedback should be any company's guiding compass

Customer experience Why customer feedback should be any company's guiding compass

1m ClickZ News Staff

Why customer feedback should be any company's guid...

Sourcing customer feedback is crucial for business growth, requiring careful planning, timing, audience selection, incentives, and a user-friendly pro...

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Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy

Email & Automation Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy

1m ClickZ News Staff

Marketo Filters Out the Bots: What Accurate Email ...

Marketo's January 2024 updates introduce email bot filters, a feature designed to identify bot activity, improving data accuracy for email marketing c...

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Brand 'I Dos': Unlocking Growth Through Partnerships

Brand 'I Dos': Unlocking Growth Through Partnerships

1m ClickZ News Staff

Brand 'I Dos': Unlocking Growth Through Partnershi...

Brand partnerships can amplify reach and drive growth, with success depending on strategic alignment, audience segmentation, and blending physical and...

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Snapchat doesn't want to be another form of social media

Advertising & Promotion Snapchat doesn't want to be another form of social media

1m ClickZ News Staff

Snapchat doesn't want to be another form of social...

Snapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...

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Marketers Pivot to Privacy-Minded Strategies Amid Google's Phase-Out of Third-Party Cookies

Third-party cookie Marketers Pivot to Privacy-Minded Strategies Amid Google's Phase-Out of Third-Party Cookies

1m ClickZ News Staff

Marketers Pivot to Privacy-Minded Strategies Amid ...

Google's phasing out of third-party cookies prompts marketers to adopt privacy-minded strategies, focusing on first-party data, contextual targeting, ...

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Collaboration between Dentsu and AWS to Expand GenAI Advancements for Brand Growth

AI Collaboration between Dentsu and AWS to Expand GenAI Advancements for Brand Growth

1m ClickZ News Staff

Collaboration between Dentsu and AWS to Expand Gen...

Dentsu is expanding its AI capabilities using Amazon Web Services tools, enhancing its ability to develop and deploy AI models. This move will provide...

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Unlocking Creativity and Connection: How Coca-Cola Harnessed Generative AI

AI Unlocking Creativity and Connection: How Coca-Cola Harnessed Generative AI

1m ClickZ News Staff

Unlocking Creativity and Connection: How Coca-Cola...

By embracing AI, empowering creatives, considering ethical implications, and democratizing creativity, marketers can harness the power of AI to enhanc...

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Why Accessibility Will be the Foundation of Marketing Strategies in 2024

Campaigns Why Accessibility Will be the Foundation of Marketing Strategies in 2024

1m ClickZ News Staff

Why Accessibility Will be the Foundation of Market...

How can we ensure our marketing strategies are accessible? It starts with understanding the basics of digital accessibility. Read More...

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The Surprising Success of YouTube Subscriptions: Driving $15 billion in Revenue for Google

Advertising & Promotion The Surprising Success of YouTube Subscriptions: Driving $15 billion in Revenue for Google

2m ClickZ News Staff

The Surprising Success of YouTube Subscriptions: D...

The platform continues to generate substantial revenue from advertisements, with $9.2 billion in ad revenue in the fourth quarter of 2023 alone. Read ...

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Publicis' Reinvention: Transforming the Future with Generative AI

AI Publicis' Reinvention: Transforming the Future with Generative AI

2m ClickZ News Staff

Publicis' Reinvention: Transforming the Future wit...

Through strategic acquisitions, Publicis has been able to leverage the wealth of consumer data at it's finger tips by using generative AI Read More...

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Fospha as TikTok’s New Measurement Partner

Marketing Fospha as TikTok’s New Measurement Partner

2m Fospha Team

Fospha as TikTok’s New Measurement Partner

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev...

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The Importance of Multi-Touch Attribution in eCommerce Marketing

Strategy The Importance of Multi-Touch Attribution in eCommerce Marketing

4m Fospha Team

The Importance of Multi-Touch Attribution in eComm...

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...

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The Power of Snapchat's 7/0 Optimisation Window

More News The Power of Snapchat's 7/0 Optimisation Window

4m Fospha Team

The Power of Snapchat's 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...

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GA4: The Game-Changer in Ecommerce Analytics

Marketing GA4: The Game-Changer in Ecommerce Analytics

4m Fospha Team

GA4: The Game-Changer in Ecommerce Analytics

Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digita...

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Harnessing the Power of Meta's Advantage+ Campaigns

More News Harnessing the Power of Meta's Advantage+ Campaigns

4m Fospha Team

Harnessing the Power of Meta's Advantage+ Campaign...

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...

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Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

More News Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

4m Fospha Team

Black Friday & Cyber Monday: A Goldmine for E-Comm...

Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the...

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New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

More News New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

5m Fospha Team

New Report Reveals Strategies for Maximising Perfo...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...

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How to use content to build authority in your niche

Marketing How to use content to build authority in your niche

5m Daniel Tannenbaum

How to use content to build authority in your nich...

As Google continues to update its algorithms, the use of content has never been more crucial, and this article explains how you can use it to build au...

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Identity-led media: the best path forward in a changing world

Digital Marketing Identity-led media: the best path forward in a changing world

6m Emily Anthony

Identity-led media: the best path forward in a cha...

Discover how embracing identity-driven media can pave the way for a brighter future in our ever-evolving global landscape Read More...

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From home to out-of-home, understanding the evolution of voice usage

Voice search From home to out-of-home, understanding the evolution of voice usage

8m Nitin Dhamelia

From home to out-of-home, understanding the evolut...

As voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences R...

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Seven latest marketplace updates you should know

Actionable Analysis Seven latest marketplace updates you should know

8m Team ClickZ

Seven latest marketplace updates you should know

A column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...

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Voice search consumer trends: D2C brands, are you listening?

Voice search Voice search consumer trends: D2C brands, are you listening?

8m Nitin Dhamelia

Voice search consumer trends: D2C brands, are you ...

Unpack insights and tap into the power of voice SEO (VSEO) for your digital marketing strategy with this roadmap Read More...

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