Of the five major or “core” search engines, Google held a substantial lead over its rivals in September 2007, according to comScore research.
Of the 9.4 billon searches performed at the five major engines, Google maintained a 57 percent share over competing search engines Yahoo (23.7 percent); Microsoft (10.3 percent); Ask (4.7 percent); and Time Warner including AOL (4.5 percent).
An analysis of search activity at the top 50 Internet properties worldwide shows Google’s sites lead the pack with 6.6 billion searches, followed by Yahoo (2.4 billion), and Microsoft (999 million). With the exception of Ask, activity at the other engines declined.
ComScore’s QSearch data are based on an opt-in global panel of over two million consumers. The panel is observed for browsing and transactional behavior and participates in survey research to capture attitudes.
|U.S. Core Search Engines by Search Share, September 2007|
|Core Search Entity||August 2007 (%)||September 2007 (%)||Point Change|
|Time Warner Network||4.5||4.3||-0.2|
|Total core search||100.0||100.0||0.0|
1. Locations include home, work, and universities.
2. Data are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
|Source: comScore, 2007|
|U.S. Expanded Search Entities by Search Queries, September 2007|
|Expanded Search Entity||August 2007 (M)||September 2007 (M)||Percent Change (%)|
|Time Warner Network||937||843||-10.0|
|Fox Interactive Media||571||492||-13.8|
|Total expanded search||13,703||13,018||-5.0|
|Note: locations include home, work, and universities.|
|Source: comScore, 2007|
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