More NewsUnicast Names Senior VP for Marketing

Unicast Names Senior VP for Marketing

Unicast Communications Corp. , aprovider of Internet advertising technologies (including AdController), saidEduardo G. Samame joined the company as senior vice president, clientrelations and product marketing.

Unicast Communications Corp., a provider of Internet advertising technologies (including AdController), said Eduardo G. Samame joined the company as senior vice president, client relations and product marketing.

Samame will be responsible for developing strategic and productive relationships with advertisers and publishers, and for leading Unicast’s product development efforts.

He most recently served as director of business development at NetGravity, where he led strategic alliances and product direction. Prior to joining NetGravity, he was a founder of Time Inc.’s Pathfinder site, Unicast said.

“His experience in developing client focused strategic alliances and his in-depth knowledge of the online advertising industry will have an immediate impact on our ability to help our clients, both publishers and advertisers, understand and enable richer, more effective advertising,” said Richard Hopple, CEO of Unicast.

Unicast is a joint venture between the MacManus Group, parent company of D’Arcy Masius Benton & Bowles, and BBN, now GTE Internetworking.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts