Marketing TechnologyDigital AdvertisingUsing psychology to improve online advertising with Jim Hodgkins, MD of VisualDNA

Using psychology to improve online advertising with Jim Hodgkins, MD of VisualDNA

Targeting online consumers can be a blunt science, but VisualDNA have pioneered a way to collect psychological profiles for individuals on line to create enhance profiles. These profiles can then be used to create segments of users in ad exchanges based on personality. This allows advertisers to tailor ad creative and target to individuals based upon their personality. Jim Hodgkins the UK MD for VisualDNA explains the importance of understanding audiences and how this is at the centre of the future of advertising.

Comments are closed.

Related Articles

Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

Digital Advertising Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

2m Mike O'Brien
ClickZ's Super Bowl LII winners, with a technology twist

Digital Advertising ClickZ's Super Bowl LII winners, with a technology twist

3m Mike O'Brien
Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser

Digital Advertising Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser

3m Mike O'Brien
5 reasons CMOs should get behind ads.txt

Digital Advertising 5 reasons CMOs should get behind ads.txt

3m Al Roberts
Five ad tech upstarts to keep an eye on

AI Five ad tech upstarts to keep an eye on

6m Al Roberts
Should brands bring their programmatic advertising in-house?

Digital Advertising Should brands bring their programmatic advertising in-house?

6m Luke Richards
In-app advertising vs mobile web advertising: Which is the better investment?

Digital Advertising In-app advertising vs mobile web advertising: Which is the better investment?

7m Al Roberts
New research: Brands missing out on Amazon marketing opportunity

Digital Advertising New research: Brands missing out on Amazon marketing opportunity

7m Linus Gregoriadis