Sex is a forbidden topic of discussion in Indonesia, but at ClickZ Live Jakarta, Pungkas Riandika, digital manager for RB, talked about the power of social media and targeted marketing to generate a conversation around Durex condoms.
In this video interview, Pungkas Riandika, digital manager for RB, talks to ClickZ about the rise of social performance marketing in Indonesia, and about how Durex is using social media to create an online discussion around the taboo subject of sex.
Using various social media channels, including Facebook for targeted marketing, Durex has developed a digital strategy around relationship updates and clever content to reach Indonesian couples.
“We see Facebook as the perfect advertising platform to reach our right audience,” says Riandika. “We can finally break the barrier of talking about sex in a subtle way to the right audience, at the right time.”
The targeted advertising strategy saw Durex raise people’s awareness of the brand in Indonesia by 25 percent, while brand recommendation increased 3 percent.
Watch the video below to learn more about effective ways to use social media platforms in Indonesia, how to create rich content, and using Facebook advertising for targeted marketing.
https://youtu.be/U41o7CMUv9k
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