MarketingData-Driven MarketingVIDEO: Lifecycle Marketing and Data Are at Core for HD Supply

VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply

In an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is so crucial to the company.

HD Supply is one of the largest industrial distributors in North America. While you wouldn’t be wrong in questioning the relationship it has with digital marketing, the company attributes 50 percent of its revenue to its e-commerce site. 

At the Adobe Summit held in Salt Lake City, Utah, this week, ClickZ spoke to Kevin Jacobson, marketing manager at HD Supply, to learn how the company facilitates maintenance via a digital strategy.  

Lifecycle marketing lies at the core, according to Jacobson, adding that HD Supply has reinvented itself to make sure that customers’ needs and requirements are addressed in a timely manner throughout the purchase funnel. 

Data, too, plays a key role and has empowered HD Supply to make the right decisions when it comes to achieving ROI. Through a streamlined data process, the company also now understands when to stop marketing to its consumers. 

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