HD Supply is one of the largest industrial distributors in North America. While you wouldn’t be wrong in questioning the relationship it has with digital marketing, the company attributes 50 percent of its revenue to its e-commerce site.
At the Adobe Summit held in Salt Lake City, Utah, this week, ClickZ spoke to Kevin Jacobson, marketing manager at HD Supply, to learn how the company facilitates maintenance via a digital strategy.
Lifecycle marketing lies at the core, according to Jacobson, adding that HD Supply has reinvented itself to make sure that customers’ needs and requirements are addressed in a timely manner throughout the purchase funnel.
Data, too, plays a key role and has empowered HD Supply to make the right decisions when it comes to achieving ROI. Through a streamlined data process, the company also now understands when to stop marketing to its consumers.
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more