From data to display, the rapid-fire updates to the AdWords platform can make it hard to keep up with all of the changes. The added challenge of maintaining a PPC campaign without knowing which tools best fit your needs can be overwhelming and frustrating for any search marketer. Fortunately, there are strategies to help you navigate the new offerings so that you can focus on what’s important – driving traffic and increasing ROI.
This interactive panel will help you up your AdWords game by sharing:
- Tactics for getting the most out of audience targeting features
- Best methods for optimizing your product feed
- How to create more personalized and dynamic ads in real-time
- The power of the Google Display Network to streamline multiple targeting
- How calls over clicks are transforming the mobile PPC space
Moderator: Mike O’Brien, Reporter, ClickZ
McKay Allen, Director of Content and Communications, Convirza
Jeffrey James, Performance Marketing, Pond5
Jon Kagan, Senior Director of Search and Biddable Media, MARC USA
Sponsored by Convirza.