According to a recent study, 68% of marketers reported that their organization uses 5 or more technology vendors to collect data. That’s a lot of data with a lot of potential. However, a lot of companies, both large and small, fail to tie it all together – there is often a lot of useful data being cast aside simply because the company doesn’t have the technology to properly organize and extract value from it.
This on-demand webinar looks at how one of the industry leading companies, Symantec, handled their big data integration to generate millions of dollars of untapped revenue.
Join us and learn how to extract the true value of your big data by:
- Capturing and passing data across various data vendors
- Properly segmenting and targeting your audience
- Building customer profiles to enrich user experience
- Efficiently implementing and integrating your data
- Using advanced optimization techniques
Jewells Chambers, Senior Conference Producer, ClickZ
Michael Bedard, Senior Web Marketing Technologies Manager, Symantec
Vu Hang, Senior Web Producer, Symantec
Karen Wood, Director of Product Marketing, Ensighten
Sponsored by Ensighten.