Living in the Information Age means marketers have access to more consumer and audience data than ever before. We have become skilled at collecting, but have we learned how to interpret? Can we ask our data to offer up more complex conclusions?
Data on its own is not the goal, but the means to draw insights about our networks, and, as Nate Silver said, “As the amount of information increases, the complexity of relationships between this information increases faster.”
With email as the cornerstone of your marketing campaign, are you using meaningful data to successfully propel your customer’s journey to conversion and purchase?
In this webinar, email marketing experts will cover:
- Utilize data to improve campaign effectiveness – the complexity factor
- Learn how to integrate real-time data with other data to make the most effective campaigns – high speed agility
- Discover how integrating email data can cut costs on other touch points – the business of a customer journey
Moderator: Mike O’Brien, Reporter, ClickZ
Christopher Lester, VP of Sales, Emma
Jamie Jean Schneider, Digital Marketing Specialist, The Smithsonian Associates
Parinda Joshi, Director, Datawarehousing & Analytics, AEG
Sponsored by Emma.