In today’s multichannel world, having a clearly defined mobile strategy is crucial to PPC success. With mobile having overtaken desktop search, and 70% of mobile searchers making a call, including calls as part of your PPC strategy is more important than ever. But how do you move beyond the traditional digital mindset, to also start optimizing for offline conversions?
Join this interactive webinar with senior experts from Rise Interactive and Invoca to learn:
- How to get full attribution for all types of conversions, including digital, mobile and offline
- Tips for improving mobile conversion quality and driving better ROI
- Best practices to optimize campaigns and ads for calls
Melanie White, Editor, ClickZ
Ashmita Chatterjee, Associate Director, Rise Interactive
Julia Stead, Director of Demand Generation, Invoca
Rohini Jatkar, Director of Integrated Marketing, Essex Property Trust
Sponsored by Invoca.