Webinar: Masterclass: Paid Search Optimization

Start:26th Oct 2017 11:00am ET
End:26th Oct 2017 12:00pm

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Today’s paid search marketers are facing unique challenges. As a result, they require unique solutions. That’s why this isn’t an ordinary paid search masterclass…

Focusing on the specific problems that paid search marketers encounter daily, multi-touch attribution experts Fospha, and bid management specialists Kenshoo, bring you a 25 minute master class on how to:

  • Identify the precise contribution of each individual keyword in every customer journey
  • Reallocate your paid search spend to optimize your marketing activities in this channel
  • Use this understanding to reallocate your budget between various paid channels
  • Automate this process to optimize at scale

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Speakers:

  • Moderator: Tim Flagg, ClickZ Podcast Host and Digital Marketing Consultant, ClickZ Intelligence
  • David Bowen, Director, Client Success, Kenshho
  • Darral Wilson, Director, Success, Kenshoo
  • Sam Carter, Director, Fospha