Webinar: Rethinking Mobile Measurement: A New Approach to Achieving Success

Start:01st Feb 2017 01:00pm ET
End:02nd Feb 2017 02:00pm

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How are you measuring the success of your mobile strategy? It’s often hard to know where to start. Especially when internal stakeholders each rightly have their own interests and interpretations of the data.

Solving for all those needs means you need to know what to look at, why and at the right point in the customer lifecycle to positively impact results for messaging, user experience, business ROI and beyond.

In this webinar, we will provide actionable advice and discuss how marketers and product teams can get the best start in mobile measurement with a particular focus on Apps, as well as tips for those looking to improve their existing efforts.

We’ll discuss:

  • Why you should care about mobile data – especially on Apps
  • If some data is more valuable than others
  • How signals, insights and triggers can lead to results
  • Plans for data you can act on immediately

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Speakers include:

  • Andrew Warren-Payne, Senior Consultant, ClickZ Intelligence
  • Alyssa Meritt, Head of Strategic Consulting, Urban Airship
  • Neel Banerjee, Senior Product Manager, Urban Airship

Brought to you in collaboration with Urban Airship:

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