Webinar: The Ultimate Guide to Conversion Rate Optimization (CRO): Online and Offline

Start:10th May 2017 01:00pm EST
End:10th May 2017 02:00pm

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Conversion rate optimization (CRO) is the process of optimizing your digital ad messaging, targeting, calls to action, and landing pages to increase the conversion rate without increasing your cost per lead.

In this webinar hosted by ClickZ Intelligence, DialogTech and other industry experts we will discuss everything you need to know to extract the maximum value from your search ads, Facebook ads, and display ads to drive online conversions and phone call conversions.

Join us to explore:

  • How to harness the power of ‘click to call’ to drive revenue
  • Tips for better ad messaging and targeting
  • Landing page optimization, A/B testing, and personalization
  • How to track and optimize the customer journey, online and over the phone

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Speakers:

  • Moderator: Linus Gregoriadis, Senior Consultant, ClickZ Intelligence
  • James Valentine, Conversion Rate Optimization Specialist, Vivint
  • Matt Owen, Global Social Media Manager, Shell
  • Blair Symes, Director of Content Marketing, DialogTech