ClickZ Intelligence Report: The State of Mobile Advertising 2016

Our latest ClickZ Intelligence report dives into The State of Mobile Advertising in 2016. Produced in partnership with Search Optics, this report is based on a global survey of more than 400 client-side advertisers and agencies and explores the challenges and opportunities facing those aiming to put mobile at the center of their integrated marketing activities.

Despite the familiarity with mobile we feel as consumers, for many brands the unprecedented opportunities to connect with customers and prospects still haven’t been fully realized.

The report covers in detail:

  • Maturity of the market
  • Budgets and alignment with mobile media consumption
  • Objectives and effectiveness at different stages of the marketing funnel
  • Use and effectiveness of different tactics, including social advertising and paid search
  • Measurement and attribution
  • Hyperlocal and uptake of geo-targeting tactics