Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
It’s time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective?
Black Friday 2016 saw an increased interest in online shopping, breaking last year’s record with a 21.6% growth.
The figures are in, and all in all, Brits spent £2.9 billion this Black Friday. But beyond the figures, what lessons can retailers learn from the busiest ecommerce shopping day of the year?