YouTube contributors in the U.K. now stand to earn a share of the ad revenue the site makes from their videos.
The ‘YouTube Partner Program’ was made available to U.K. users for the first time Thursday, and places targeted ads next to user content. The resulting revenue is then divvied up according to the number of views the video receives.
Contributors retain copyright and are not tied in to an exclusive agreement, meaning that videos can be uploaded and distributed elsewhere on the net. Although the U.K. is the first country to be granted access to the program outside of the U.S. and Canada, the rest of Europe looks likely to follow.
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