ppc-elements-to-test

5 PPC Iterations You Ignore at Your Peril

Oct 4 - Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running.

RECENT STORIES

Get Your Campaign in the Social Stream This Holiday Season

7-thumbs-up Oct 4 - There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks.

Total Cost of Ownership Needed to Grasp Relationship ROI

leverage-social-networking Oct 4 - As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI.

Personas: The Magic Behind the Mirror

persona-attributes2 Oct 4 - Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing and persuasive strategy.

The Annoying Consequences of an Awesome System

robots Oct 4 - Sure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old?

Website Analytics for SEO: Introduction for Beginners

google-analytics-adwords-link Oct 4 - Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business.

Twitter Pulls Trigger on $1B IPO Plans

Twitter Money Oct 4 - Twitter’s IPO is expected to be among the largest of tech firms this year, though its business is but a fraction the size of the Silicon Valley giants it competes against for eyeballs, timeshare and...

SEO in a Keyword Data-Less Landscape

keywordsimage Oct 3 - Consider these data sources that can be leveraged to fill the void.

Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords

google-logo-square Oct 3 - Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple devices to complete.

Google Web Designer for HTML5 Ads Launches in Public Beta

Google Web Designer Oct 3 - Google has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements.

Over 50 Percent of Unique Email Opens Now Mobile

tablets-in-school Oct 3 - The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones.

MARKETING STATS

Nielsen Study Shows Global Ad Spend Struggling in Q1

globalspend Aug 2 - Industry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pulse report.

Fandango Literally Wants to Make Fans Scream

fandango-scream-off Oct 3 - Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub.

Create Audience Experiences That Drive Recommendations

Digital Footprint Oct 3 - These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you.

With Website Optimization, There is No Such Thing as Perfect

Website Quality Oct 3 - Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity.

The New Online Advertising is Rich in Scientific Method

life-sciences Oct 3 - Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, science couldn't be more useful.

What Does Salesforce's ExactTarget Acquisition Mean for Marketers?

Two people shaking hands Oct 3 - Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers?

Can You Recognise a Customer When You See One?

Cultivating customers Oct 3 - Even the most sophisticated of technologies can be used in the dumbest ways. Get smart in a multi-screen world and learn to recognise customers across devices and platforms.

4 Must-Have Components of a Successful Conversion Optimization Program

conversion-funnel-strategies Oct 3 - Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components.

Facebook Aims to Grow PMD Program in Asia Pacific

facebook Oct 2 - The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office.

Seven Lessons from the World’s Greatest Marketer

gandhi Oct 2 - Today, we join citizens around the globe in the celebration of Gandhi Jayanti, the birthday of Mahatma Gandhi. See seven lessons from Gandhi, the world's greatest marketer.

Heineken Challenges More Consumers to Travel Beyond Their Comfort Zones

heineken-departure-roulette Oct 2 - A video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views.

OTHER COMMENTARY

Matt Cutts: Google Penguin 2.1 is Going Live Today

Oct 4 - Google Penguin 2.1 is launching today, according to Google's Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm...

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