Marketing News & Expert Advice
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5 PPC Iterations You Ignore at Your Peril
Oct 4 - Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running.
RECENT STORIES
Get Your Campaign in the Social Stream This Holiday Season
Oct 4 -
There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks.
Total Cost of Ownership Needed to Grasp Relationship ROI
Oct 4 -
As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI.
Personas: The Magic Behind the Mirror
Oct 4 -
Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing and persuasive strategy.
The Annoying Consequences of an Awesome System
Oct 4 -
Sure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old?
Website Analytics for SEO: Introduction for Beginners
Oct 4 -
Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business.
Twitter Pulls Trigger on $1B IPO Plans
Oct 4 -
Twitter’s IPO is expected to be among the largest of tech firms this year, though its business is but a fraction the size of the Silicon Valley giants it competes against for eyeballs, timeshare and...
SEO in a Keyword Data-Less Landscape
Oct 3 -
Consider these data sources that can be leveraged to fill the void.
Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords
Oct 3 -
Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple devices to complete.
Google Web Designer for HTML5 Ads Launches in Public Beta
Oct 3 -
Google has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements.
Over 50 Percent of Unique Email Opens Now Mobile
Oct 3 -
The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones.
MARKETING STATS
Nielsen Study Shows Global Ad Spend Struggling in Q1
Aug 2 -
Industry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pulse report.
Fandango Literally Wants to Make Fans Scream
Oct 3 -
Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub.
Create Audience Experiences That Drive Recommendations
Oct 3 -
These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you.
With Website Optimization, There is No Such Thing as Perfect
Oct 3 -
Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity.
The New Online Advertising is Rich in Scientific Method
Oct 3 -
Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, science couldn't be more useful.
What Does Salesforce's ExactTarget Acquisition Mean for Marketers?
Oct 3 -
Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers?
Can You Recognise a Customer When You See One?
Oct 3 -
Even the most sophisticated of technologies can be used in the dumbest ways. Get smart in a multi-screen world and learn to recognise customers across devices and platforms.
4 Must-Have Components of a Successful Conversion Optimization Program
Oct 3 -
Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components.
Facebook Aims to Grow PMD Program in Asia Pacific
Oct 2 -
The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office.
Seven Lessons from the World’s Greatest Marketer
Oct 2 -
Today, we join citizens around the globe in the celebration of Gandhi Jayanti, the birthday of Mahatma Gandhi. See seven lessons from Gandhi, the world's greatest marketer.
Heineken Challenges More Consumers to Travel Beyond Their Comfort Zones
Oct 2 -
A video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views.
OTHER COMMENTARY
Matt Cutts: Google Penguin 2.1 is Going Live Today
Oct 4 - Google Penguin 2.1 is launching today, according to Google's Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm...
MOST READ
COMMENTS
UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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