business-transformation

Marketers Must Understand Digital Transformation In a Modern World

Jul 24 - Marketers need to be on the forefront of the digital revolution, or else they risk becoming expendable and irrelevant in their industry.

Mobile Is the Message for Facebook Q2 Earnings

facebook-mobile-blue Jul 24 - Mobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017.

LinkedIn Unveils Direct Sponsored Content for Better Targeting and Testing

linkedin22 Jul 24 - The new feature will not only help marketers with A/B testing, but industry participants say it also indicates a big move for native advertising.

Facebook Claims More Than Half of Social Logins [Study]

social-login Jul 24 - Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 64 of social logins on mobile.

These 3 Brands Are Doing Twitter Marketing Right

Twitter Money Jul 24 - A look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same...

4 Advanced B2B Strategies for Hyper-Targeted Marketing Campaigns

Audience Targeting Jul 24 - There are many new ways to use social, mobile, and hyper-targeted marketing strategies. Consider using these channels to get email opt-ins, break into trade shows, and increase your appointment-setting...

Get Vertical-Specific With PPC Timing and Device Targeting

photo of a hand holding crosshairs Jul 24 - A one-size-fits-all approach to campaign timing and device targeting just won't work in this day and age. Marketers need to get specific and refine their PPC campaigns by vertical, device, and time...

Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season

spam Jul 24 - Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their email ROI?

Mobile and the Rise of Digital in China

China flag Jul 23 - There has been significant investment in mobile Internet access in China in recent years. What does this mean for marketers and how can they capitalize on the growing mobile population?

LinkedIn Acquires Bizo to Boost B2B Marketing

linkedinbizo Jul 23 - The business-oriented networking platform has inked a deal with marketing start-up Bizo in an effort to enhance its business-to-business (B2B) marketing capacity.

Target’s "In a Snap" App Makes Catalogs, Ads Shoppable

in-a-snap-shop-this-ad-target Jul 23 - In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catalog pages.

You Know Who the Consumer Is, Until You Don't

question-heads Jul 23 - As we continue to improve our skill levels as marketers, it's essential to recognize the areas where we might get caught by surprise. Here are some tips for how to spot and serve for the mobile data...

Analyzing Competitive SEO Placement and Identifying the Value of SEO Opportunity

SEO in 2014 Jul 23 - When searching for ways to improve your website or digital campaign, analyzing the effectiveness of your site's SEO can be a good place to start. Here are five attributes that are consistently important...

How to Use Digital Entertainment to Drive Content Engagement (Part 2)

comic-strip Jul 23 - In part two of this look into using digital entertainment for marketing purposes, we have advice on how to use the digital comics industry to provide compelling content marketing.

SEO Number Crunching – 5 Great Excel Features

spreadsheet-excel Jul 23 - Excel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site performance data.

Content Marketing, Native Advertising, and the Limits of Programmatic

programmatic Jul 23 - While native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digital advertising landscape as we know it.

Should You Still Care About Google Authorship?

googleauthorship-title Jul 23 - While Google has removed author photos from search results, they are still putting an emphasis on identifying the authoritative, credible, and popular identities on the Web and rewarding them with higher...

Finding Comparable Tools to Google’s in China

No Google Jul 22 - Google is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources.

Yahoo Looks to Catch Up in Mobile With Flurry Acquisition

yahoonewspaper Jul 22 - Through the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move that will empower the company to compete with Facebook...

Airbnb's Controversial Logo Draws Attention to Company Rebrand

airbnb3 Jul 22 - The home-sharing site's new logo has earned it a heap of scorn across the Internet for its sexual undertones - but the added publicity could help boost its new rebranding strategy.

Content Bubble: Does Anyone Know Whether Content Marketing Works?

shutterstock-153218306 Jul 22 - Brands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions?

MARKETING STATS

Facebook Claims More Than Half of Social Logins [Study]

social-login Jul 24 - Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 64 of social logins on mobile.

OTHER COMMENTARY

Foursquare Upgrades App, Transitions Check-Ins to Swarm

Jul 24 - Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has...

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