real-time-bidding-programmatic

How Is Data Changing Programmatic Buying?

Jan 28 - As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective for marketers.

Revenue Jump Reflects Facebook's Mobile Mojo

facebook-mobile-blue Jan 28 - Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement.

WeChat Launches Sponsored Moments

wechat-1000 Jan 28 - BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China.

Discover Gives New Advertising Opportunities to Brands on Snapchat

snapchat logo Jan 28 - With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fast-growing young user base.

Pinterest to Focus on "Intent" Data

pinterest-log-in Jan 28 - Pinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers.

VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

data-numbers-analysis-man Jan 28 - ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova.

Wearables: A Double-Edged Sword

wearables-fitness Jan 28 - Wearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will interrupt the consumer experience.

Data's Role in Music and Marketing

music-streaming Jan 28 - Platforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship between marketing and music?

IAB: Marketers Eager to Optimize Data Tools [Study]

shutterstock-116408224 Jan 28 - A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets would result in better data use.

Steal This: How Competitive Intelligence Can Help You Win More Customers

competitive-intelligence Jan 28 - These five key competitive intelligence metrics can help your business stay ahead of the curve.

ClickZ Is Not as Fun as Katy Perry

katy-perry-stage-costume Jan 28 - A company that turns language into data files, Relative Insight, analyzed ClickZ's Twitter feed and then compared it to that of the platform's most-followed person: Katy Perry.

Obama's Privacy Policy Might Be Bad for Marketers

shutterstock-133773500 Jan 28 - In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might come at the expense of brand marketing.

The Increasingly Big Game Around the Big Game

super bowl Jan 28 - As we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big game.

3 Ways to Advance Digital Marketing in Your Organization

digital-marketing-tips Jan 28 - These three tips can help you bring your company to the forefront of the digital marketing scene - are you ready?

For Brands With a gTLD, It’s Time to Rethink Your SEO Strategy

shutterstock-157139333 Jan 28 - Owning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search and navigate the Internet.

Twitter Adds Mobile Video Capability, Private Group Messaging

Twitter Zipdial logo Jan 27 - Twitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely help the platform catch up with Facebook-owned...

What Does Big Data Mean for the Internet of Things?

mobile-iot Jan 27 - As the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who believe marketers can utilize all of it.

How Can You Make Your Big Data "Smarter"?

intelligence Jan 27 - Data specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing decisions.

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

digitas-lbi-logo Jan 27 - We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marketers about search.

A Good Content Strategy Is Like a Healthy Diet

healthy-diet Jan 27 - Choose from each of the "food groups" for a balanced content strategy. Calories, for example, are similar to content data: quantifiable information about your strategy.

Are Consumers Gaming You? Let Them, Says Mindshare Study

consumer-gaming-system Jan 27 - A new study from Mindshare indicates that almost half of respondents have tried to get better deals and offers by walking away from shopping carts or carefully selecting online shopping days.

MARKETING STATS

IAB: Marketers Eager to Optimize Data Tools [Study]

shutterstock-116408224 Jan 28 - A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets would result in better data use.

OTHER COMMENTARY

Calling All Gentlemen! Pinterest Wants Your Business

Jan 28 - Pinterest is looking to change its female-oriented reputation by expanding its search functionality to include more topics that it thinks will appeal...

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