Advice and opinions, by and for marketers

The Three Most Important SEO Factors

More SEM SEM
Here are three tips on how to use your key phrase in your title, use your target key phrase in your body copy, and cross link your pages using the target key phrases.

Social Commerce 101: Leverage Word of Mouth to Boost Sales

More SOCIAL COMMERCE SOCIAL COMMERCE
Three best practices that marketers can implement right away to build a social commerce program.

Seven Signs of the Desktop Web Apocalypse

More DIGITAL MARKETING TRENDS DIGITAL MARKETING TRENDS
Has Web access migrated from desktop toward mobile? Here are seven signs that the end is near for Web on the desktop.

Media Planning for eCPA and Other Performance Metrics

More MEDIA PLANNING MEDIA PLANNING
How to calculate effective CPA and help your media plan.
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