How to analyze big data to enhance the purchase journey

Oct 8 - Big data can be overwhelming. Here is how to use predictive lead scoring and persona-based marketing to analyze big data to drive business.

How Will the IoT Affect CPG Brands?

mobile-iot Oct 8 - Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG brands will be impacted by the IoT?

Brand vs. Brand: Social Media Showdowns in World of Marketing

duel Oct 8 - Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge competitors and assert dominance.

The 3 Reasons Online Advertising Campaigns Fail

stamp-fail Oct 8 - There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding these mistakes in your next campaign.

Could Google AMP Be Better Than Facebook Instant Articles?

news-story Oct 7 - Google has initiated “Accelerated Mobile Pages (AMP)” to help articles load instantly. While it sounds just like Facebook Instant Articles, AMP will serve as an open source.

10 B2B Brands That Are Killing It on Social Media

social-media-success-shutterstock-94920202 Oct 7 - Here are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter, Facebook, and Instagram.

Welcome to the Next Generation of Rank Tracking

tracking-users Oct 7 - To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential.

Email Primetime: Connect with Customers on Their Schedules

time-target-shutterstock-185989004 Oct 7 - When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help you effectively target your audience.

Europe’s Highest Court: Safe Harbor Data Sharing Between EU, U.S. Invalid

eu-image Oct 6 - U.S. companies are not allowed to transfer the EU citizens' personal data to the U.S., a decision that will jeopardize both regions' digital advertising marketplaces, industry experts say.

Digital Marketing People on the Move: GE Has a New CMO

ge-image Oct 6 - This is a roundup of new hires and promotions in the digital marketing industry during September of 2015.

Personalization Helps Amazon Prevail

amazon Oct 6 - It's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to be the e-commerce giant's greatest strength.

The True Value of Social Listening

we-listen-shutterstock-188309225 Oct 6 - Can digital marketers collect valuable data by exclusively listening to social chatter? Here's why it's important to accumulate and analyze consumer insights from diverse sources.

Email Interaction: Tell It Like It Is

shutterstock-208347706-translation Oct 6 - One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be used to enhance the customer experience.

How Asia Leads Innovative Shopping Experiences

shutterstock-147642644 Oct 5 - Innovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultimately profitable user experiences.

No Single Channel Excels in China as Consumer Touchpoints Expand

touchpoints Oct 5 - Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience.

Innovation, Data Integral to a High Digital IQ

innovative-ideas Oct 5 - Digital leaders share common attributes that are driving stronger financial performance, according to business consulting company PwC. Is your digital IQ high enough? Sees Increased Engagement Despite Polarizing Redesign

thanksgiving-feast Oct 5 - launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen more search share and social activity.

What Is Your Client Really Asking?

client-question-shutterstock-249909052 Oct 5 - As advertising authorities, it's important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to find effective solutions.

Incorporating Social to Build Across Your Organization

leverage-social-networking Oct 5 - To correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built around modern social technology.

Mobile-First Marketing Tips for Asia's Mobile-Only Consumers

mobile-first-2 Oct 4 - Asian consumers are not only mobile-first audiences, but in some cases are mobile-only. Here are five tips for getting mobile marketing in Asia's emerging markets right.

NYC Is Still the Place to Be for Agencies, Despite Its Difficulties

nyc-skyline Oct 2 - During Advertising Week's first-ever Periscope-streamed session, three marketers discussed the importance of moving an agency to New York, and the inherent obstacles and benefits of doing so.


Connected TV Spend to Rise, While Priority Remains Low

connected-tv Sep 2 - A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still modest.


Elite SEM maintains perfect record at U.S. Search Awards

Oct 8 - Elite SEM was the big winner in Vegas, having won the "best large agency" award for the third straight year. But with 21 other...

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