netherlands-windmills

Expedia Turns to Twitter to Promote Netherlands Tourism

Mar 3 - To show there's more to the country than Amsterdam, the Netherlands Board of Tourism and Expedia are utilizing the social platform to reveal Van Gogh paintings - and chances to win - with retweets.

3 Ways You Can Improve Landing Page Testimonials

testimonial Mar 3 - Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasing their effectiveness.

How Agencies Buy Marketing Technology

buying-marketing-technology Mar 3 - The relationship between agencies, marketing software vendors, and the brands they serve is a complicated one. Let's try and break it down.

Are We Seeing an E-Newsletter Renaissance?

email-newsletter Mar 3 - Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful.

Email Marketers Are the New Keymasters of Digital Experience

email-keymasters-digital-experience Mar 3 - Email marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digital engagements and tracking their efficacy.

5 Questions to Ask About Mobile App Tracking

mobile-apps Mar 3 - More and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process.

Chinese Government Cracks Down on Fake Social Accounts

censorship-china Mar 2 - Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data.

Is There Still a Place for Content Marketers on Google+?

Google plus logo Mar 2 - As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked social media platform.

VIDEO: Why Does Gen Z Matter to Ford?

screenshot-interviewwithsheryl Mar 2 - In this video interview, Sheryl Connelly, manager of global consumer trends and futuring at Ford, shares her insights into Gen Z and talks about how to market to this new generation.

Digital Marketing People on the Move: February 2015 Roundup

group-shutterstock-101877301 Mar 2 - This is a roundup of new hires and promotions in the digital marketing industry during February of 2015.

Strategic Resends: Working Smarter, Not Harder

work-smarter-not-harder Mar 2 - Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment.

Programmatic Fact vs. Fiction

fact-vs-fiction Mar 2 - This column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world.

How to Use Social Media to Climb the Career Ladder

woman-career-ladder Mar 2 - Are you using social tools effectively enough that they could help you move forward in your digital marketing career?

Twitter Offers Conversion Tracking Tool to Measure ROI

Twitter Money Feb 27 - Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's ROI.

Social Media Week: Cult Brands Breed Community

Community Feb 27 - According to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maintain loyal fans, who also have the power to convert...

Best of #TheDress: How Brands Reacted on Twitter

twitter-the-dress-white-and-gold-black-and-blue-hashtag Feb 27 - A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many brands have taken to Twitter to join the fun.

5 Templates for Successful Social Web Content

social-content-template Feb 27 - These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO.

Breakthrough: Use Millennial Marketing to Reach Boomers

millennial-marketing Feb 27 - How can you use the same tactics to reach both Millennial consumers and Baby Boomers?

Take a Break for Goodness Sake

take-a-break-relax Feb 27 - For something a little different, here is a poem about big data. Sometimes when you step away from the problem, the answer will suddenly become clear.

Social Media Week: Digital Marketers Must Predict the Future to Succeed

social-media-week-mashable Feb 26 - In a New York Social Media Week panel called "10 Years of Digital," Mashable CEO Pete Cashmore unveiled a new marketing tool that will let brands scan the Web to predict trending news before it breaks...

Why Search Was Instrumental in the Growth of Taco Bell's App

taco-bell-store Feb 26 - Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads.

MARKETING STATS

Marketing and Sales to Merge in 3 Years

sales-marketing-aligned Feb 5 - A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future.

OTHER COMMENTARY

App Indexing - The New SEO Generation

Mar 3 - Google’s App Indexing API will change the conversation about what true app SEO is and how it will evolve.

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