havas-theheliagroup

New Havas Brand to Drive More Than $70M in Data-Related Revenue

Jan 29 - The ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia.

Dos and Don’ts of Becoming a Successful Data-Driven Marketer

dos-and-donts Jan 29 - Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world.

Burger King Fires Off Snarky Tweet at Former McDonald's CEO

mcdonalds460 Jan 29 - After today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines and promote the Whopper.

Nike Uses Wearable Data to Recreate "Your Year"

nike-your-year Jan 29 - Nike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable across social media.

Retailers Could Deploy Beacons in New Ways in 2015

retail-smallbusiness Jan 29 - Industry experts anticipate that beacon marketing will rise in popularity in 2015. So how can marketers leverage the rich amount of data beacons provide?

Spotlight On: Pandora's Jack Krawczyk

pandora-logo-two Jan 29 - The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it enhances the music-streaming platform.

ClickZ's Super Bowl XLIX Ad Preview

ClickZ Super Bowl XLIX coverage Jan 29 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and NOMORE.org.

4 Trends in Demand Generation for 2015

rising-revenue-arrow-data Jan 29 - In the coming year, marketing will continue to evolve, while data will be more important than ever.

Brands Increasingly Choose Data Ownership

ecommerce-conversions-clicks Jan 29 - By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total control over their user data.

The Internet of Things Could Wreak Havoc on Industry Standards

smart-home-internet-of-things Jan 29 - The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight into how to standardize and measure the new data.

Mobile Acquisitions and Ads to Shape the Future of Social Media

social-ads-facebook-twitter Jan 29 - A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed?

Marketing Resolutions – How to Build a Better Customer Experience

Customer Jan 29 - As you plan your marketing strategies for the rest of the year, make sure you begin by focusing on the customer experience.

Big Data: Simple as a Can of Soup

campbells-chicken-noodle-soup Jan 29 - Let's compare big data to a simple can of chicken noodle soup - but could data (or soup, for that matter) really be all that simple?

Podcast Content Ideas to Captivate Your Audience

podcast-engagement Jan 29 - Podcasts are experiencing new levels of popularity, so here are some ways your organization can utilize this digital format to promote your brand.

Revenue Jump Reflects Facebook's Mobile Mojo

facebook-mobile-blue Jan 28 - Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement.

WeChat Launches Sponsored Moments

wechat-1000 Jan 28 - BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China.

Discover Gives New Advertising Opportunities to Brands on Snapchat

snapchat logo Jan 28 - With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fast-growing young user base.

Pinterest to Focus on "Intent" Data

pinterest-log-in Jan 28 - Pinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers.

VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

data-numbers-analysis-man Jan 28 - ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova.

Wearables: A Double-Edged Sword

wearables-fitness Jan 28 - Wearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will interrupt the consumer experience.

Data's Role in Music and Marketing

music-streaming Jan 28 - Platforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship between marketing and music?

MARKETING STATS

IAB: Marketers Eager to Optimize Data Tools [Study]

shutterstock-116408224 Jan 28 - A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets would result in better data use.

OTHER COMMENTARY

OneDrive and Bing Add Search, Shareability to Photos

Jan 29 - Microsoft's cloud product, OneDrive, has partnered with the company's search engine Bing to automatically add searchable tags to user photos.

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