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Will Snapchat's Lack of Targeting in First Ad Do More Harm Than Good?

Oct 20 - Over the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of targeting hinder the ads’ effectiveness?

The First Month in Start-Up/SME Marketing (Part 4)

social-media-strategy Oct 20 - The fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a result contribute to lead generation and the business...

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

sharethislogoimage Oct 20 - A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events.

The Sudden Death of Cable?

tv-static Oct 20 - The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact on the world of digital video analytics.

The Convergence Assessment

convergence Oct 20 - Creating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first.

5 Entrepreneurs Told Me Why CRM Is So Darn Complicated

shutterstock-159960029 Oct 20 - Although CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively.

How to Win the Trust of a Skeptical Consumer

win-trust Oct 20 - Consumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust.

[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

linkedinnewlogo Oct 17 - Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential...

Frito-Lay Turns to Social Media to Pick New Chip Flavor

frito-lay-do-us-a-flavor Oct 17 - In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their favorite finalists.

Embracing Technology Leads to Business Success [Study]

Success Oct 17 - After surveying marketers and rating their businesses, Forrester Consulting found that those who qualify as modern marketers are more likely to exceed their revenue goals and become industry leaders.

[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

ses-denver-2014 Oct 17 - Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competitive will have to utilize better tools to predict...

Jerry Seinfeld’s Branding Punch Line

jerry-seinfeld Oct 17 - There can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your brand?

Looking at the Future of Data Analysis With Qlik Sense

data-numbers-analysis-man Oct 17 - Data analysis is becoming decentralized in many organizations, making them more intelligently nimble, and new tools are making analysis possible for non-data specialists.

To Affinity and Beyond

googleadwords Oct 17 - The addition of Google AdWords' custom affinity audiences allows marketers to target their audience even more specifically. Are you utilizing this tool?

How to Use Twitter for Business

twitter-bird-blue-on-white Oct 17 - A look at why some tweets catch on and why some business are killing it using Twitter.

Localization Is the Key to Going Global

globalization-localization-shutterstock-154841003 Oct 16 - As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media channels.

What Can Marketers Take Away From New Research on Movie Trailers?

movie-trailers Oct 16 - Using findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and boost sales.

Q&A: Cisco’s Brendan O’Brien

cisco-headquarters Oct 16 - In advance of his session at ClickZ Live Chicago, Cisco's Brendan O'Brien talks about how marketers should be thinking about location-based services as the world becomes more and more mobile.

How Social Media Is Reviving the Teaser Campaign

Social Media Sharing Oct 16 - Teaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest.

5 Reasons Why Content Marketing Should Elevate Your Email Program

content-shutterstock-153628586 Oct 16 - Email marketers have largely missed out on the opportunities presented by content marketing. Here are five ways to build a successful marriage between email and content.

What Does Ello Mean for Paid Social Advertising?

Social Data Oct 16 - Will Ello's closed, data-protected model mean changes for the social advertising landscape?

MARKETING STATS

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

sharethislogoimage Oct 20 - A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events.

OTHER COMMENTARY

[#SESDENVER] Could Google+ Be the Future of SEO?

Oct 20 - At SES Denver, Merry Morud and Cindy Krum explained that as Hummingbird places more importance on social signals for ranking, Google Plus could be the...

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