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Think Globally, Act Mobile-ly

Aug 27 - "Mobile Internet" isn't just one thing - it's really an umbrella term for many different devices, operating systems, media channels, and network technologies. But no matter how you define it, the "mobile...

4 Steps to Help B2B Marketers Become More Mobile

mobile-map-shutterstock-120085516 Aug 27 - A successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engaging and effective way.

Kill It With Fire! 5 Best Practices That Need to Go Away

angry-email Aug 27 - These five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die out.

Social Media and the Challenge Facing CIOs

chief-information-officer Aug 27 - Social media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the question "what’s next?"

How Will E-Commerce Evolve to Reflect Real-World Purchasing Behavior?

buy-now Aug 26 - Creating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy" option.

Pinterest Upgrades Analytics Tool

pinterest-logo Aug 26 - Pinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and repinning the most.

Savvy Seniors: Engaging the 65+ Online Shopper

senior-ecommerce-tablet Aug 26 - Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them into loyal, long-term customers.

The Content Is You!

content Aug 26 - Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more personal.

5 Things the Mobile Sharing Economy Can Teach the Enterprise

ride-request-small Aug 26 - The success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sharing economy?

What Does Net Neutrality Mean for Video Advertising?

online-video-1 Aug 26 - During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the video advertising market?

Things Are Looking Up, According to the CMO Council

marketing-game-plan Aug 25 - After several disappointing years, chief marketing officers (CMOs) are finally seeing marked improvement within the industry.

Facebook Remains Top Engagement Platform in Hong Kong

facebook-automation Aug 25 - A TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel.

Chocolate and Social Media: A Deliciously Perfect Marketing Mix

chocolate-social-media Aug 25 - In this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how important social media is to the mix.

Why Don't People Click on Mobile Advertisements?

mobileads Aug 25 - In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers do to change this?

Tinder Sparks Renewed Interest in Online Dating Category

online-dating Aug 25 - Tinder's massive growth, due largely to its mobile-first approach that appeals to Millennials, is bringing new life to the online dating industry.

Why MailChimp Is Killing Auto-Responders: The Rise of CRM

MailChimp Aug 25 - New features in MailChimp's services are making auto-responders things of the past. How? And what does this mean for digital marketers at small businesses?

Convergence Analytics and the 2014 Gartner Hype Cycle

A Gartner logo Aug 25 - A look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics.

Voice Search – and You Thought "Auto Correct" Was Bad

Buy side prefers voice trading to electronic execution Aug 25 - A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top?

Converting on Facebook: Why Losing Like-Gate Doesn’t Really Matter

facebook-mobile-blue Aug 22 - Marketers must remain user-centric in order to earn conversions on Facebook. Posts that generate the most interaction and engagement will be the ones that see the highest reach.

Show Us Your Briefs

creative-breifs Aug 22 - High-quality creative execution is rarely the direct result of a creative brief. But that can be changed! We want to see your briefs so we can help you improve them.

Want to Get More From Your Social Media? Be "Interestinger"

social-media-content-boring Aug 22 - Even if you're doing everything else right, like scheduling posts for the proper time, including images, and using the correct tools, if your content is boring, you won't see engagement.

MARKETING STATS

Things Are Looking Up, According to the CMO Council

marketing-game-plan Aug 25 - After several disappointing years, chief marketing officers (CMOs) are finally seeing marked improvement within the industry.

OTHER COMMENTARY

Hack or Glitch? Google Image Search Only Displays Car Crash

Aug 27 - On August 26, Google Image Search users were shown images of a Russian car crash rather than results related to the actual search terms they used...

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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