big-data-screen

The Future of Big Data – Big Data 2.0

Oct 23 - The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions they do.

What Do the Changes to Baidu Paid Search Mean for Marketers?

baidu-logo Oct 23 - China's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers.

Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

china-technology-shutterstock-189055118 Oct 23 - Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West.

Turning Dialect Into Data

keywords-seo-writing Oct 23 - U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber criminals, the technology has recently expanded into the...

Mobile Ad Revenues Soar as Search and Directories Flatten Out

new-iab-logo Oct 23 - The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.

Q&A: Tribune Publishing's Carolyn Shelby

SEO Tips Oct 23 - In advance of her session at ClickZ Live Chicago, Tribune Publishing's Carolyn Shelby talks about how marketers should be thinking about SEO in the coming year.

3 Brands, 3 Social Media Strategies for Halloween

A Jack o'lantern Oct 23 - The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three different strategies.

How Much for a New Customer?

old-calculator Oct 23 - At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified lead.

From Browsers to Buyers With Payment Technology

epayments-istock-000015237253medium Oct 23 - There are many payment technologies and functionalities that exist to make consumers' lives easy and encourage them to trust your brand. Make sure you are using these to increase your conversions.

Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player

shutterstock-131306483-japan-s-line Oct 22 - It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia.

Google Inbox Moves Email Into a Mobile World

google-logo-square Oct 22 - The new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providing supplementary information based on message content...

Leo Burnett Partners With The Huffington Post for a New Approach to Content Marketing

shutterstock-173706353 Oct 22 - Ad agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rather than impressions and clicks.

Uber Hong Kong Partners With Culinary Start-Up to Test On-Demand Services

uber-logo Oct 22 - In partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services promotion.

Pixability Announces Programmatic YouTube Media Buying Platform

trendinganalysisdeepdive-2 Oct 22 - The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget from TV to online video.

Investing in the Future With an Open Marketing Platform

cloud-apps-open Oct 22 - History has been shown to repeat itself, so openness and flexibility may very well define the best marketing solutions of the future.

Pandora Goes Ad-Free, for One Hour

pandora2014 Oct 22 - In exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening.

5 PPC Feature Releases in AdWords and Bing Ads to Watch Now

magnifying glass Oct 22 - There have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of.

The Rise of the Paid Social Network Business Model

hands-catching-money Oct 22 - There's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model?

Are Beacons Going to Make the Holidays Brighter?

iBeacon Oct 22 - The marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy concerns they bring?

True Viral Cannot Be Planned

shutterstock-107315543-viral Oct 21 - As a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by the masses.

Marketing Firms Aren't Stealing Selfies, Just Analyzing Them

shutterstock-191479139 Oct 21 - There have been privacy concerns surrounding photo analysis company Ditto Labs, but Ditto's CMO says that Ditto provides essential data insights for marketers.

MARKETING STATS

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

sharethislogoimage Oct 20 - A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events.

OTHER COMMENTARY

Disney Dominates Halloween Keyword Ad Spend

Oct 23 - Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.

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