interviewing

The Most Important Question I Ask Candidates: "What’s Your Crazy?"

Aug 1 - This interview question can truly show you what kind of digital marketer you might be getting ready to hire. Those who can embrace their "crazy" and turn it into a passion are the kind of digital marketers...

Pinterest Adds to Its Functionality With Icebergs Acquisition

pinterest-alt Aug 1 - Pinterest has purchased Icebergs, a company that allows creatives to collaborate on projects online. This acquisition, along with a number of new features Pinterest has launched lately, will change...

Digital Marketing Performance Increasingly Affects CMO Compensation [Study]

business-people Aug 1 - The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketing performance improves. More than one-third of...

Content Bubble II: What Metrics Matter?

content-shutterstock-153628586 Aug 1 - In part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of return on investment (ROI)?

Digital Marketing People on the Move: July 2014 Roundup

latin-business Aug 1 - This is a roundup of new hires and promotions in the digital marketing industry during July.

Creativity and Connection

shutterstock-157130189 Aug 1 - While automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digital marketing industry?

How One Pair of Shoes Can Drive Digital Publishing Success

cbanner-shoes Aug 1 - When you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nearly every site you visit. Publishers can learn a...

Pop Princess Defeats Pint-Sized Darth Vader in Video "Share Wars"

activa Jul 31 - Shakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marketers capitalize on this?

App Marketing Costs Continue to Rise

mobile-apps Jul 31 - According to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How should marketers deal with these rising costs?

How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

shutterstock-161305277 Jul 31 - Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating relatable content that isn't too long and tells a brand’s...

The Real World of Character Marketing and Brand Fan Fiction

onepanem Jul 31 - Brands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion. Here are some tips for getting started.

I Say It's "Daytah," You Say It's "Dahtah"

big-data-screen Jul 31 - A poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word in their industry?

Why Marketing Automation Is Driving a Bigger Role for the CMO

automation-shutterstock-136061006 Jul 31 - The newest technology available has led to the expansion of the scope of the chief marketing officer's role. But in some cases, the data-collection technology is outpacing the marketer's skill in knowing...

Digital in Asia: Changing Consumers Lives in Health Care

wearable-tech-china Jul 30 - The health care industry in Asia is being greatly impacted by the digital revolution, particularly due to growth in mobile, search, e-commerce, and wearable tech.

Twitter Boasts $312 Million Revenue for Q2 as User Base Soars

Twitter Money Jul 30 - Although Twitter's losses increased in Q2 as well, the platform's share price rocketed up more than 20 percent as investors were soothed by its growth.

Tweet-a-Coke Seeks to Engage Movie-Going Teens

tweet-a-coke Jul 30 - The soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to teens in a new way.

A Social Media Presence Isn’t Enough – Brands Need Engagement [Report]

Social Media Manager Jul 30 - A new report from Sprinklr finds that simply developing social media platforms isn't enough for brands — conversing with customers is to the key to avoiding alienating them.

Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

in-store-shopping Jul 30 - Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobile-savvy base.

Advanced Analytics: Coming Soon to a Marketing Department Near You!

advacned-analytics Jul 30 - Advanced analytics can help marketing teams better understand consumer behavior across channels, tailor marketing campaigns, and determine how best to optimize their marketing mix - and it's not as...

10 Paid Search Optimization Tactics to Improve ROI

search-marketing-1 Jul 30 - Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your return on investment.

CASL: The Sky Isn’t Falling

spam Jul 30 - The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "inept" legislation of our own.

MARKETING STATS

Digital Marketing Performance Increasingly Affects CMO Compensation [Study]

business-people Aug 1 - The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketing performance improves. More than one-third of CMOs who earn $350,000 a year or more responded that...

OTHER COMMENTARY

30% of Traffic to Insurance Sites Came from Search in June

Aug 1 - Data coming from Millward Brown Digital shows leading insurance brands received 30 percent on average of website traffic from search in June. Other...

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