Marketing News & Expert Advice
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Mobile Payments Company Payvia Acquires LA-Based Mogreet
May 21 - Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees.
RECENT STORIES
Social Success via Search
May 21 -
One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.
The Rush to Go Live With Mobile
May 21 -
Why is everyone rushing into mobile if very few seem confident about what they are doing?
Data Shows 'Big Data Marketing' Is a Growing Field
May 21 -
A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large.
Back to Basics: Email Marketing Metrics
May 21 -
With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results in relation to benchmarks and industry information...
How Will Yahoo's Purchase of Tumblr Affect Advertisers?
May 20 -
With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform.
4 Marketing Buzzwords That Shouldn't Scare You
May 20 -
Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on.
How to Create Actionable Insights From YouTube Search Data
May 20 -
It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content.
Putting the 'U' Back in Automation
May 20 -
We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs.
A 10-Point Strategy to Optimize Your Email Program
May 20 -
Need to improve your email marketing program's performance? Part one in a two-part series.
Marketo Shares Jump 57% in IPO
May 17 -
Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO).
MARKETING STATS
ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
May 13 -
The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.
What Social Fragmentation Means for Marketers
May 17 -
Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.
12 Hidden Pitfalls in PPC Campaign Automation
May 17 -
A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important.
7 Subreddits Online Marketers Should Follow
May 17 -
How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us.
Choose Not to Confuse
May 17 -
Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers.
ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns
May 16 -
ABC executives report that the program will help them see the overall success of their advertising efforts.
Jack Link's Beef Jerky Coming to a Gas Tank Near You
May 16 -
Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced...
Google's Future Focuses Around More Closely Aligned Services
May 16 -
Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference.
The Best New Ads Tell a Story
May 16 -
If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen.
Prediction: Was I Right?
May 16 -
Forecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertainty into our forecasting processes.
'The New Inbox': Mobile's Impact on Email Marketing and Social Media
May 16 -
A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns.
OTHER COMMENTARY
TMall – Gateway to China’s Growing E-Commerce Market
May 20 - Is it the digital sales channel for brands in China?
Google Analytics Language Report: What You Can Learn About Your Visitors
May 21 - The Google Analytics Language report is great for understanding your users and how activity might be different for various languages. Learn about how...
MOST READ
- Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
- 'The New Inbox': Mobile's Impact on Email Marketing and Social Media
- Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
- BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
- New Shopping Tool Poaches Deals for Online Checkout
COMMENTS
UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix
ClickZ Academy
May 16, 2013 -
Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo
ClickZ Academy
May 15, 2013 -
Enterprise SEO Technology Buyer's Guide
Conductor
May 06, 2013
Jobs
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ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
DIGITAL MARKETING ACCOUNT DIRECTOR
DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171 COMPANY DESCRIPTION... -
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter...
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