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Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

Sep 2 - The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you incorporate iBeacon technology into your marketing...

Best Practices for Turning Back-to-School Searches Into Purchases

fathers-day-mobile-shopping Sep 2 - A recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping process.

Your Customer’s Life Is Happening NOW - How Are You Responding?

everything-now-world Sep 2 - Consumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects everything to be taken care of "now"?

Compounding Challenges for the Digital Publisher

digital-publishing Sep 2 - As the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing right now.

5 Mobile Advertising Myths – and How to Bust Them

mobilephone77 Sep 2 - There are still many myths surrounding the world of mobile advertising. Here are five of the most common ones, and a look at what the truth really is.

What Makes an Expert – the Art and Science of PPC

eforum-expert Sep 1 - While the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon.

Do Not Reply to This Email

email-bomb Sep 1 - A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses.

Social Media in China Is Not Just About Facebook

socialmediaengagement1 Aug 31 - Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward.

AdWords' New HTML5 Feature Makes It Easier to Create Mobile Content

manytablets Aug 29 - Now, Google AdWords users can create HTML5 content for mobile using Google Web Designer and upload directly to Google Display Network campaigns.

Facebook Boosts Event Visibility With New Ad Format

facebook-homepage Aug 29 - The new format is designed to help brands bring awareness to their events within Facebook’s network. How can business marketers get the most out of this offering?

Digital Marketing People on the Move: August 2014 Roundup

self-promotion Aug 29 - This is a roundup of new hires and promotions in the digital marketing industry during August.

Wearable Publishing: Early Days Show Strong Opportunities

wearable-technology Aug 29 - Wearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to create a personal information exchange.

SlideShare Pro Features Go Free

slideshare Aug 29 - The availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some tips for how to use the software effectively.

Convergence Analytics in Action

convergence-analytics-graphic Aug 29 - As is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What does that mean for marketers?

Is the New Amazon Ad Platform the Next "Google Killer"?

No Google Aug 29 - Amazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marketers?

Storytelling for Brands: How Blockbuster Should I Be?

blockbuster-storytelling Aug 28 - Storytelling is an extremely important aspect of content marketing. This piece from ClickZ Training looks at what makes a good brand story and what effective storytelling will cost your business.

Mozilla Introduces Sponsored Tiles on Firefox Nightly

Mozilla Firefox web browser logo Aug 28 - As Mozilla prepares to launch Sponsored tiles across Firefox channels, the company also says it remains committed to trust and transparency.

Rovio Tests New Direct Programmatic Capabilities

angry-bird-icon Aug 28 - The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to place their ads against.

What’s Next for Twitter Marketing Real World Innovation?

Twitter Logo Aug 28 - Brands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive capabilities the platform presents.

The Beautiful Game...of Data

data2 Aug 28 - Instead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer.

True Detectives

sherlock-holmes Aug 28 - There are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisdom from Mr. Sherlock Holmes.

MARKETING STATS

Best Practices for Turning Back-to-School Searches Into Purchases

fathers-day-mobile-shopping Sep 2 - A recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping process.

OTHER COMMENTARY

Building Future Safe Links – 5 Questions to Ask Yourself

Sep 2 - Google has once again updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links...

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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