Marketing News & Expert Advice
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Conde Nast Expands Digital Network With Wired Video Series
May 21 - Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles.
RECENT STORIES
Visual Storytelling
May 22 -
How to use images to make your brand come alive.
What MarTech Means for All of Us Now
May 22 -
Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything.
'How to Win' Customer Relationships and 'Influence' Digital Performance
May 22 -
Take a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey.
Social Success via Search
May 21 -
One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.
The Rush to Go Live With Mobile
May 21 -
Why is everyone rushing into mobile if very few seem confident about what they are doing?
Data Shows 'Big Data Marketing' Is a Growing Field
May 21 -
A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large.
Back to Basics: Email Marketing Metrics
May 21 -
With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results.
4 Marketing Buzzwords That Shouldn't Scare You
May 20 -
Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on.
How to Create Actionable Insights From YouTube Search Data
May 20 -
It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content.
Putting the 'U' Back in Automation
May 20 -
We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs.
MARKETING STATS
ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
May 13 -
The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.
A 10-Point Strategy to Optimize Your Email Program
May 20 -
Need to improve your email marketing program's performance? Part one in a two-part series.
Marketo Shares Jump 57% in IPO
May 17 -
Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO).
Google Maps Gets a Brand New Look
May 17 -
Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive...
New Shopping Tool Poaches Deals for Online Checkout
May 17 -
PoachIt claims it can simplify the online shopping jungle with an intelligent tool designed to find the best deals.
What Social Fragmentation Means for Marketers
May 17 -
Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.
Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
May 17 -
The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest.
12 Hidden Pitfalls in PPC Campaign Automation
May 17 -
A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important.
7 Subreddits Online Marketers Should Follow
May 17 -
How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us.
Choose Not to Confuse
May 17 -
Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers.
ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns
May 16 -
ABC executives report that the program will help them see the overall success of their advertising efforts.
OTHER COMMENTARY
China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks
May 21 - Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president.
Google Analytics Lets Analytics Premium Users Join Big Data in Google Cloud
May 21 - At Google I/O, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium...
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UPCOMING EVENTS
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May 29-30, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
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e-Learning Courses
White Papers
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Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013 -
Six Things You Need To Know About Real-Time Advertising
Quantcast
May 20, 2013
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