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10 Worst Social Media Fails of 2014

Dec 18 - We've consulted with ClickZ's experts to pick the year's worst brand fails across social media. Did your choice for biggest misstep make the cut?

Common Mistakes When Translating a Website

shutterstock-208347706-translation Dec 18 - Website translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role.

Twitter/Foursquare Partnership Could Be Game Changer for Marketers

twitter-logo Dec 18 - Earlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services.

McDonald's Experiments With Geo-Marketing in Georgia

mcds1218 Dec 18 - As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon technology, with much success.

IKEA Spain's Christmas Ad Creates Buzz Without Being Pushy

shutterstock-203878525 Dec 18 - IKEA Spain has released a holiday ad that uses an emotional Christmas experiment to create engagement and goodwill without heavy branding.

Marketing With Emojis

emoji-thumbsup Dec 18 - Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business?

The Future of Online Advertising - Are We There Yet?

advertising-of-the-future Dec 18 - A look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like in "the future." Did his predictions come true?

Combining Web Analytics Behaviors With CRM Data in the Sitecore Experience Platform

sitecore8-analytics-report1 Dec 18 - A review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing customer data.

Is 2015 Going to Be the Year of the Robot?

year-of-the-robot Dec 17 - The advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year of the robot?

Buy Buttons to Soar in Asia in 2015

shutterstock-234409663-buy-buttons Dec 17 - Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia.

Programmatic Ads Can Now Be Served on Your Wearable Device

smartwatches Dec 17 - A new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists.

Bloomingdale's Focuses on Instagram Community With New Holiday Campaign

bloomies2 Dec 17 - The Zoomingdales campaign, named for the act of zooming in, features large Instagram photo mosaics made up of smaller photos, which link back to the Bloomingdale's website.

Pinterest Is Now Shoppable, But Will Google Be?

fathers-day-mobile-shopping Dec 17 - Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pinterest adopts something similar.

The Extra Mile: Customer Service and the Sharing Economy

customers Dec 17 - With the growth of the sharing economy, brands must be ready to respond to customers' grievances and issues in a timely manner, or face losing valuable market share.

It’s Time to Drop the Text Version

shutterstock-105905384 Dec 17 - That text-only version of your email is causing more harm than good and it's time to get rid of it once and for all.

Data Deconstruction: Understanding Complex Social Influences

big-data-action Dec 17 - When you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. What are you waiting for?

Digital Predictions for Thailand and Southeast Asia in 2015

shutterstock-179008973-thailand-sea-2015-predictions Dec 16 - Instagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into 2015.

IAB: 100% Viewability "Unreasonable"

viewability Dec 16 - The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So what measurement challenges do advertisers have?

Lowe's Uses Vine and Instagram to Showcase DIY

lowes1214 Dec 16 - In addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts on its Pinterest page.

4 Ways to Make an Immediate Impact Toward Omnichannel

omnichannel Dec 16 - Omnichannel marketing is all about being customer-centric. What are you doing to move your organization in this direction and stay in the game?

The Year in Content: 2015 Predictions for Content Marketing Domination

shutterstock-153218306 Dec 16 - What will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes?

MARKETING STATS

IAB: 100% Viewability "Unreasonable"

viewability Dec 16 - The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So what measurement challenges do advertisers have?

OTHER COMMENTARY

New Google Metric Reveals Which Products Drive Store Visits

Dec 18 - Now, with the help of a new metric called "store visit measurement," advertisers in the U.S. can decide which products to include in their search listings...

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