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YouTube's Mobile Growth Reaches 80 Percent

May 1 - YouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent.

Brands to Spend More on Original Digital Video But Worry About Its ROI

videoproduction May 1 - A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video content in 2015 and beyond, but cost, quality, and measurement...

Patrón Takes Viewers on a Virtual Tequila Tour

patron-bottle May 1 - The latest brand to use virtual reality, Patrón shows users the entire tequila-making process, from picking agave plants to boxing bottles, from the perspective of a bee.

YouTube Celebrates 10th Birthday With Memorable Ads With Animals

YouTube logo May 1 - In honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly, with animals.

Father of Spam, Mother of Invention: How Much Has Email Changed in 37 Years?

email-marketing-changes May 1 - Nearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the bar?

Lessons From a Recent Analysis

data-numbers-analysis-man May 1 - A recent client analysis taught columnist David Sprinkle that marketers must trust the data, not necessarily their instincts!

Yahoo Beefs Up Digital Content With New Video Channels

yahoo-logo-purple-1 Apr 30 - After a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to other original programming.

AOL Intersects New Video Offerings With Programmatic

new-aol-logo Apr 30 - At NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction with its new One by AOL ad platform.

Social Media and Data: The Emergency Rescue Duo of the Future

facebook-nepal-safetycheck-thumb Apr 30 - The tragic earthquake in Nepal showed how impactful social media can be in times of a disaster. But raising awareness is just one way social media can help, as platforms begin to use their data for...

Visual Storytelling Is Taking Over the Web – What Does It Mean for Your Brand?

data-visualization Apr 30 - Every brand has a unique story to tell, and more and more the visual Web is becoming the place to do it.

The State of Email Marketing Mergers and Acquisitions

Handshake in London Apr 30 - The email marketing world continues to be shaken up by multiple mergers and acquisitions. What does this mean for the industry?

B2B Companies Can Buck the Norm and Win Big in Marketing

outside-the-box-b2b Apr 30 - Even in industries where you might not expect humorous and outside-the-box campaigns to be successful, brands that take risks can see it pay off in a big way.

10 Steps to a Google Mobile-Friendly Site

shutterstock-152196302 Apr 29 - With Google now favoring mobile-friendly websites, Navneet Kaushal offers these 10 tips to make sure your website is up to speed.

Hulu Expands Ad Capabilities With Programmatic, AMC Partnership, 'Seinfeld' Reruns

execs-jj-huluupfront2015 Apr 29 - The online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is investing heavily in content.

BuzzFeed Unveils Two New Ad Products at NewFronts

buzzfeed-logo Apr 29 - At NewFronts 2015, BuzzFeed introduced POUND, which allows advertisers to track distribution across social media, and a new distribution analytics platform to show how videos perform over time.

7 Things We Learned From Twitter's Q1 Earnings Report

twitter-mobile-2015 Apr 29 - Twitter's Q1 earnings revealed some interesting facts about the company's status, including that leaks caused losses for the platform, its user base has grown, and Periscope has hit 1 million users.

The Mobile Change Nobody Is Talking About

shutterstock-160559990-mobile Apr 29 - Besides "Mobilegeddon," there's another mobile change from Google that no one is paying much attention to.

More Bang for Your Mobile Ad Buck

mobile-revenue Apr 29 - The key to getting the most out of your mobile dollars is in cross-device targeting and attribution.

7 Ways to Increase Engagement With Facebook Image Posts

7-ways-to-increase-facebook-image-engagement Apr 29 - It's widely known that images can increase engagement on social platforms, but these seven tips can help you boost your connections with consumers even more.

Twitter Partners With Google to Boost Attribution Capabilities

twitter-logo Apr 28 - To improve attribution, Twitter announced a new partnership with Google. The platform has also reached an agreement to acquire TellApart, a company that provides retargeting across devices.

Marvel Gives Superheroes Twitter Handles to Promote 'The Avengers'

superman-shirt Apr 28 - Captain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #NationalSuperheroDay on Twitter.

MARKETING STATS

Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019

shutterstock-160559990-mobile Apr 23 - A new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad revenue by 2019.

OTHER COMMENTARY

I’ll Take Online Marketing for $400, Alex: Jeopardy for SEO Success

May 1 - Much like Jeopardy, the understanding of questions and relevant answers are key components to the present and future of Google.

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