Marketing News & Expert Advice
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Nielsen: Second-Screens Are Changing Consumers' TV Habits
Jun 19 - Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new survey by Nielsen.
RECENT STORIES
Facebook Introduces the Clickable Hashtag: What Marketers Need to Know
Jun 19 -
The potential to learn about attitudes, opinions, and how information is being received will allow marketers to learn more about tailoring their message to different groups, and join in what is being...
How Email Is Finally Breaking Free and Crossing the Chasm
Jun 19 -
Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommended by advertising agencies.
Startups: Forget SEO, Play Lois Lane
Jun 19 -
Seven better ways to spend your marketing resources.
How to Effectively Leverage Social Media
Jun 18 -
Before you make any big decisions, be sure to find out what your goals and objectives are, and how your customers are using each social media channel.
Is Data-Driven Marketing Compatible With Agile Marketing?
Jun 18 -
It's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world setting.
BBQs, Swimming Pools, and…Holiday Planning?
Jun 18 -
What will it take to produce your most successful holiday marketing in order to capitalize on the reality of the huge spike in retail activity during the peak gift-giving season?
3 Things Great Social Marketers Do That the Rest of Us Don't
Jun 18 -
Becoming a great social marketer requires the perseverance to go beyond easy metrics, the relentlessness to uncover the value social delivers to your organization, and the pursuit of what motivates...
Yahoo Launches Listing Management Tool for Small Business
Jun 17 -
Yahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings.
ComScore: Consumers Watched Nearly 41 Billion Online Videos in May
Jun 17 -
Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore.
Burberry Delivers Letters Sealed With a Personal Kiss
Jun 17 -
If you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be the next best thing.
MARKETING STATS
Nielsen: Second-Screens Are Changing Consumers' TV Habits
Jun 19 -
Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new survey by Nielsen.
Demos Aren't Just for Rock Bands
Jun 17 -
How demonstrations can boost your ROI.
Digital Analytics Is Not Surveillance
Jun 17 -
And how I warned about this just before the NSA PRISM scandal broke.
To Coupon or Not to Coupon? That Is a Great Question!
Jun 17 -
Three things to consider before tossing another coupon code or discount into your email.
6 Social Media Marketing Tips for First-Time Entrepreneurs
Jun 14 -
Social media offers a cost-effective, user-friendly way to build your brand, expand your Internet presence, and ultimately increase business.
Caesars Entertainment Unifies Digital Properties and Business Practices
Jun 14 -
In a massive engagement that spanned close to 18 months, ROKKAN redesigned or launched 41 digital properties for Caesars Entertainment.
Twitter Offers Free Analytics for All Users
Jun 14 -
The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having...
Jeffrey Hayzlett: Here's How to Be an Agent for Change #SESTO
Jun 14 -
Best-selling author and marketer Jeffrey Hayzlett says businesses need clock changers. People who are change agents. People who don't mind making mistakes in order to offer solutions.
No More B2C Marketing Envy
Jun 14 -
Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers.
The Smarter Data Manifesto
Jun 14 -
You need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have important goals.
Programmatic Buying and Content Marketing: Strange Bedfellows?
Jun 14 -
It's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us as content marketers.
OTHER COMMENTARY
Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia
Jun 19 - The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR.
Google Officially Launches Local Results Carousel
Jun 19 - When a user searches for a local results on Google, such as a restaurant or hotel, there is now a horizontal carousel which features thumbnails, ratings...
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