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Digital Makes Brands Think About Back-to-School Shopping Sooner

Jul 30 - As the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand out this summer.

CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?

cbs-shutterstock-147256496 Jul 30 - Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble brands.

Optimize the Buyer Journey with Respectful Retargeting

new-retargeting Jul 30 - Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more consumer behaviors into consideration.

Domino's Urges Competitors to Make Basic Pizza with Online Classes

domino-s-pizza Jul 30 - Domino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off?

Emotion in Ads: Does Sentiment Sell?

emotional-marketing Jul 30 - Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment.

The Social Commerce Fantasy

social-commerce-image Jul 30 - Using organic posts to get people to click, explore and then buy is difficult to optimize and scale. The Holy Grail is to build full buying experiences within the post itself.

Our Smartphones, Ourselves

digital-evolution Jul 29 - Our smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. Just how much of that data do marketers have access...

Why the Mathematician Is the New Creative Genius

behavioral-data-targeting Jul 29 - Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than their demographics - are crucial for success.

Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

back-to-school-shopping Jul 28 - Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change?

4 Social Media Buzzwords You Should Not Stop Using

social-media-bubble Jul 28 - All digital marketers should keep the following four social media terms in their vocabulary.

How to Engage Your Audience with Native Advertising #CZLSF

lauri-baker Jul 28 - In San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and organic content.

4 Ways to Improve Audience Insights Through Collaboration

consuemr-insights Jul 28 - Today's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of the audience insights approach for your company.

Eyes Wide Open on Viewability

Computing Jul 27 - Viewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will improve.

Pandora's Sponsored Listening: How Less Interruption Could Create More Engagement

pandora-logo-two Jul 27 - Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to their ideal audience.

Standards Launch Our Rockets

advertising-words Jul 27 - While digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation.

Advertising is on Life Support: Content is About to Be King

content-marketing-new Jul 27 - Content is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a publisher.

Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical

line-ocean-park-merchandising Jul 26 - Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds.

David Jones Mixes Fashion With Music in a 100% Digital Push

david-jones-daniel-johns Jul 26 - Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its latest catalog in a music video.

VIDEO: Coca-Cola's Journey to Successful Content Marketing

interview-coke Jul 24 - In this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company has used this strategy to engage consumers, create...

Snapchat and Univision Partner for an Innovative Approach to Sponsored Content

snapchat-logo Jul 24 - Snapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising possibilities for the platform.

Tweets of the Week: Sharks Take Over Twitter

tweets-of-the-week-sharknado3 Jul 24 - #Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter.

MARKETING STATS

Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

back-to-school-shopping Jul 28 - Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change?

OTHER COMMENTARY

How Your Content Strategy Should Affect Your SEO Expectations

Jul 30 - Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience...

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