Jul 21 - Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories.
Jul 22 - When webinars are treated as nurture marketing campaigns, and managed inside of a marketing automation system, they can drive audience engagement better than any other type of B2B marketing campaign.
Jul 21 - Marketers need to plan against a human need instead of planning against a fleeting platform. They must build their strategies on human behavior and plan for what's possible instead of just reacting...
Jul 18 - Emotionally driven marketing can increase shares and engagement better than neutral content. So whether you create positive, shocking, scary, or helpful content, use it to bring out an emotional response...
Jul 18 - As the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what really is the best type of content to produce?
Jul 18 - Here are four tips for getting your foot in the door of the PPC world, whether you have any PPC-specific experience or not, including securing an internship, getting your Google AdWords certification...
Jul 17 - The introduction of ads into Instagram feeds in Australia may threaten the comfortable relationship many users have with the social media platform. How can brands make sure they get the basics right?
Jul 22 - Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who were...
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014