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VIDEO: Why Does Gen Z Matter to Ford?

Mar 2 - In this video interview, Sheryl Connelly, manager of global consumer trends and futuring at Ford, shares her insights into Gen Z and talks about how to market to this new generation.

Chinese Government Cracks Down on Fake Social Accounts

censorship-china Mar 2 - Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data.

Is There Still a Place for Content Marketers on Google+?

Google plus logo Mar 2 - As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked social media platform.

Digital Marketing People on the Move: February 2015 Roundup

group-shutterstock-101877301 Mar 2 - This is a roundup of new hires and promotions in the digital marketing industry during February of 2015.

Strategic Resends: Working Smarter, Not Harder

work-smarter-not-harder Mar 2 - Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment.

Programmatic Fact vs. Fiction

fact-vs-fiction Mar 2 - This column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world.

How to Use Social Media to Climb the Career Ladder

woman-career-ladder Mar 2 - Are you using social tools effectively enough that they could help you move forward in your digital marketing career?

Twitter Offers Conversion Tracking Tool to Measure ROI

Twitter Money Feb 27 - Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's ROI.

Social Media Week: Cult Brands Breed Community

Community Feb 27 - According to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maintain loyal fans, who also have the power to convert...

Best of #TheDress: How Brands Reacted on Twitter

twitter-the-dress-white-and-gold-black-and-blue-hashtag Feb 27 - A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many brands have taken to Twitter to join the fun.

5 Templates for Successful Social Web Content

social-content-template Feb 27 - These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO.

Breakthrough: Use Millennial Marketing to Reach Boomers

millennial-marketing Feb 27 - How can you use the same tactics to reach both Millennial consumers and Baby Boomers?

Take a Break for Goodness Sake

take-a-break-relax Feb 27 - For something a little different, here is a poem about big data. Sometimes when you step away from the problem, the answer will suddenly become clear.

Social Media Week: Digital Marketers Must Predict the Future to Succeed

social-media-week-mashable Feb 26 - In a New York Social Media Week panel called "10 Years of Digital," Mashable CEO Pete Cashmore unveiled a new marketing tool that will let brands scan the Web to predict trending news before it breaks...

Why Search Was Instrumental in the Growth of Taco Bell's App

taco-bell-store Feb 26 - Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads.

The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night

twitter-logo Feb 26 - Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows?

3 Little Changes That Will Make a Big Difference in Your Online Advertising

small-change-big-difference Feb 26 - These fixes can help small businesses get the most out of their digital advertising budgets.

4 Essential Elements to Building the Ultimate Data Cloud

Cloud computing Feb 26 - In this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud?

British Attractions Given Mandarin Makeovers to Lure Chinese Visitors

london-great-names-for-great-britain Feb 25 - The U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists.

Is Facebook Set to Become the Google of Social Media?

facebook-mobile-blue Feb 25 - Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company gearing up to completely dominate the social ad...

Are Your Subscribers "Swiping Left"?

subscribers-swiping-left Feb 25 - If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting solutions to help you connect with your email soulmates.

MARKETING STATS

Marketing and Sales to Merge in 3 Years

sales-marketing-aligned Feb 5 - A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future.

OTHER COMMENTARY

The 7 Habits of Highly Effective Search Marketers

Mar 2 - While some of the skills needed to succeed as a modern marketer are evolving, keeping in mind these tried-and true habits will make you a highly effective...

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