online-advertising-1

4 Reasons Online Ads Will Grow and 1 Reason They Will Shrink

Apr 18 - Here are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why it may not stay on top.

Airlines Embrace Storytelling and Social in New Campaigns

jetblue-twitter-pigeon Apr 18 - In the wake of US Airways' much-talk-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns.

Brand, Expert, and Social Content — Successful Content Marketing Needs All Three

content Apr 18 - The combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the decision-making process.

Programmatic Primer for Data-Savvy Publishers

digital-publishing Apr 18 - Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy.

Canada: A Vast, Unspoiled E-Commerce Frontier?

canadian-flag-1 Apr 18 - Our neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them.

Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach

cadbury-google Apr 17 - Cadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in organic reach.

Mitsubishi Plays Emotive Card in #FirstRide Videos

mitsubishi-first-ride Apr 17 - The brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video series.

5 Pervasive Email Challenges – and How to Fix Them

shutterstock-105905384 Apr 17 - There are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and simple steps to take to fix them.

Do You Actually Have an "Attribution" Problem Worth Solving?

attribution Apr 17 - Before deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution problem is that you're trying to solve.

7 Lead Nurturing Strategies for Modern Marketers

leads-shutterstock-165694019 Apr 17 - Depending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out of any lead nurturing campaign.

Improv Isn't Just for Comedy

Improv Apr 17 - Using the techniques of improvisational comedy can help you improve your business presentations, collaborations, and management skills.

Tried It, Doesn't Work!

content Apr 16 - Content marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" could be an incorrect analysis of the situation.

Twitter UK Creates Interactive Calendar to Assist Real-Time Marketers

calendar Apr 16 - Twitter UK has created a calendar to help marketers seize the moment.

Twitter Brings Data Back With Gnip Acquisition

twitterimage Apr 16 - Twitter's latest acquisition is Gnip, a Colorado-based start-up that has worked closely with the social network for several years.

Display Ad Revenue Modest in Yahoo Q1 2014 Earnings

Yahoo Apr 16 - Search revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent.

Smirnoff’s "The Party" Video Series Showcases Accessibility

smirnoff-party Apr 16 - A video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content.

Is Bitcoin the Future of E-Commerce?

bitcoin2-5 Apr 16 - These days, virtual currencies are the playthings of techies - do they have a mainstream future in e-commerce?

Technical SEO Still Matters During Hummingbird Era

google Apr 16 - Technical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that affect global SEO.

Why Content Is Not a Department

contentmarketing Apr 16 - To create good and effective content for your brand, there needs to be collaboration between people from many different departments with many different abilities. Is your organization set up for content...

What B2B Buyers Need

b2b Apr 16 - A look at typical B2B customer needs, broken down by phases of the buying journey, which include Explore, Evaluate, Purchase, and Experience.

Beyond Storytelling

001-storydoing-revenue Apr 15 - Storytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward.

MARKETING STATS

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion

internetmarketing Apr 14 - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013.

OTHER COMMENTARY

One Easy Trick to Convert Website Visitors Into Leads

Apr 18 - Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you're trying to increase your...

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