Automaker tells ClickZ it will continue advertising on the social site.
50K TV Viewers Shazam Ads for Pepsi, Cadbury in UKShazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM... |
Digital Co-op Ads Are Ignored by Some SMBs$450M in potential digital ads for SMBs from manufacturers will... |
Xerox Selectively Tests Emerging Marketing PlatformsA Twitter campaign increased followers by 50%. |
ESPN and Twitter Ad Program Links Social to TVNew partnership starts immediately with NBA playoffs. |
Paying attention to the experiences your customers actually have will give you precisely the information you need to succeed on the social web.
Tips to connect your email and social programs for maximum impact. Part one in a two-part series.
How can you make your consumers' visit more productive using data you already have?
Developing highly engaged email subscribers is a strategic process that emphasizes content quality over quantity.
FunnyOrDie and CollegeHumor artists say new campaigns from Butterfinger and Toyota are on the way.
When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers.
The role of social media is about listening and providing value that supports the constant consumer dichotomy.
Use these steps to build a landing page that will quickly communicate the key benefits of your offering and move people directly through to conversion.
Take a phased approach to growing your firm's big data analysis capabilities.
How the interest graph has shaped the Japanese social media landscape
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares...

May 17, 2012
1:00pm ET / 10:00am PT