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Happy Thanksgiving From the ClickZ Team

Nov 27 - Happy Thanksgiving from all of us here at ClickZ!

Tumblr Expands Sponsored Capabilities With Mobile App Install Ads

tumblrlogo1 Nov 26 - The social blogging platform has added an "install app" button to its sponsored posts. What other ad formats can we expect from Tumblr in the future?

What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

shutterstock-115174939 Nov 26 - This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and how marketers can prevent them.

UNICEF #IMAGINEs a Better World for Children

unicef-imagine-thumbnail Nov 26 - UNICEF has created an interactive holiday campaign that allows fans to edit themselves into a video of celebrities singing John Lennon's classic anthem "Imagine."

Nikon Gives Cameras to Consumers With #IAmGenerationImage

shutterstock-179811038 Nov 26 - Nikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute their pictures with a hashtag.

Twitter CFO Hints at Acquisition With Accidental Public Tweet

New Twitter logo Nov 26 - Direct message accidentally posted to public timeline by Twitter's CFO, may involve Snapchat.

Mobile Holiday Shopping by the Numbers

mobile-holidays Nov 26 - As Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before.

Is Facebook a Waste of Money for Marketers?

facebook-like-button-light-blue Nov 26 - There has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need to maintain a presence on social platforms.

Live Online Shopping Data: The Gift That Keeps Giving This Season

real-time Nov 26 - This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adjustments.

3 "Cs" for Building Successful Display Creative

c-is-for-creative Nov 26 - What are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change.

Search Marketing and Psychology: 4 Principles of Human Behavior to Leverage Today

data-vs-insights-image Nov 26 - There are several psychological principles that marketers can use to help improve their campaigns. Here is a look at four to get you started.

Mobile Ads Drive Differing In-Store Visits Depending On Sector

shutterstock-152196302 Nov 25 - A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry vertical.

Marketing to the Experience Generation

shutterstock-56809303-india-experience-generation Nov 25 - Mobile should be a key strategy for any brand hoping to reach the "Experience Generation" in India.

Benetton and United Nations Aim to UNHATE Women

unhate-screenshot Nov 25 - United Colors of Benetton has teamed up with the United Nations to combat violence against women through a new video and contest that aims to fund human rights projects from all over the world.

What Do We Mean When We Want "Insight"?

insight Nov 25 - What does the term "insight" really mean when it comes to marketing? Are we using it in the correct way?

Less Is More: 2 Areas Where PPC Campaign Segmentation Could Be Wasting Your Time

dd-segmentingcitrus Nov 25 - While segmentation can certainly be beneficial to your marketing strategy, make sure you're not just segmenting for the sake of segmenting.

The Power of Problems

solvingproblems Nov 25 - Although we most often spend our time focusing on solutions, it may sometimes be beneficial to instead think about the problems themselves.

The 5 Must-Have Emails for Marketing Automation

shutterstock-105905384 Nov 25 - By combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you use these strategies?

7 Marketing Best Practices I Picked Up in Amsterdam

amsterdam-at-dawn Nov 25 - A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year.

Google Contributor Lets Users Pay to Remove Ads From Websites

google logo search engine seo Nov 24 - Google is running an ad-free Internet experiment that could challenge its own ad-funded business model.

The Biggest Marketing Mistakes Start-Ups Make

oops-mistake-sign Nov 24 - These seven mistakes could keep you from building the best start-up possible, before you even launch your brand.

MARKETING STATS

Mobile Ads Drive Differing In-Store Visits Depending On Sector

shutterstock-152196302 Nov 25 - A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry vertical.

OTHER COMMENTARY

Happy Thanksgiving From the SEW Team

Nov 27 - On behalf of the entire team at Search Engine Watch, we wanted to wish all of our readers a happy Thanksgiving...

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