intelligence

How Can You Make Your Big Data "Smarter"?

Jan 27 - Data specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing decisions.

Twitter Adds Mobile Video Capability, Private Group Messaging

Twitter Zipdial logo Jan 27 - Twitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely help the platform catch up with Facebook-owned...

What Does Big Data Mean for the Internet of Things?

mobile-iot Jan 27 - As the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who believe marketers can utilize all of it.

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

digitas-lbi-logo Jan 27 - We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marketers about search.

A Good Content Strategy Is Like a Healthy Diet

healthy-diet Jan 27 - Choose from each of the "food groups" for a balanced content strategy. Calories, for example, are similar to content data: quantifiable information about your strategy.

Are Consumers Gaming You? Let Them, Says Mindshare Study

consumer-gaming-system Jan 27 - A new study from Mindshare indicates that almost half of respondents have tried to get better deals and offers by walking away from shopping carts or carefully selecting online shopping days.

The Home Depot Rocks Social Media [Study]

home-depot-social-media Jan 27 - Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating out brands like Macy's and Target.

YP Data Helps National Brands Go Local

yp Jan 27 - YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search on desktop and vice versa.

Big Data and the CMO: Only the Tech-Savvy Survive

cmo-purchase-funnel-big-data Jan 27 - As chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence officer (CIO) is beginning to blur.

ClickZ Content Takeover Day One: A Look at What's Coming Up

data-cloud Jan 27 - ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there!

20 Types of Selfies to Ask Your Audience to Share

selfie-social-media Jan 27 - There's no avoiding it - selfies are here to stay. Here's how to embrace the selfie and use it to boost your marketing efforts.

5 Ways to Turn Customer Obsession Into Marketing ROI

roi-increase Jan 27 - In order to boost your company's return on investment, make sure you are focused on your customers' satisfaction.

Black Box vs. Tool Box Analytics in Digital Media

tvshopper Jan 27 - As the digital TV industry continues to evolve, so must the metrics used to measure its success.

Is Facebook Pulling the Plug on FBX?

storyimage-facebook Jan 26 - It seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform.

4 Reasons Why You Hate Your Sales and Marketing CRM Software

crm-sales-marketing Jan 26 - Many marketers have issues with their CRM software. Here are four things that may be bothering you and what you can do to fix the problem.

Key Rules to Email Success (via Agent Gibbs From NCIS)

ncis-gibbs-rules-email Jan 26 - Agent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry.

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

leads-shutterstock-154962107 Jan 26 - By remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with leads.

The Evolution of the CPG Influencer Model: It’s Not the Parents

cpg-influencer-younger-generation Jan 26 - In today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and marketers should embrace that.

Fix Programmatic So It Solves Marketing Problems

programmatic Jan 26 - Programmatic platforms should help advertisers deliver performance at scale, but several proposed "fixes" are actually preventing the technology from doing its job.

Twitter Warns Its Users to Stop Sharing Instagram Links

Twitter Logo Jan 23 - The social platform is urging its high-profile users to ditch the Facebook-owned app and instead use its own photo service.

Mazda Ad Pops Off Page With Parallax Effects

mazda-3d-ad Jan 23 - Using three-dimensional advertising technology by Cxense, Mazda Motors Norway is attempting to engage customers by deploying an ad that appears to move.

MARKETING STATS

Facebook Dominates Social Sharing While Twitter Sees a Decline

social-sharing-group Jan 21 - ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year, garnering a whopping 81 percent of shares.

OTHER COMMENTARY

Google Trash Can Recovers Your Deleted Analytics

Jan 27 - A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash Can will safely save...

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