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Is Bitcoin the Future of E-Commerce?

Apr 16 - These days, virtual currencies are the playthings of techies - do they have a mainstream future in e-commerce?

Do You Actually Have an "Attribution" Problem Worth Solving?

attribution Apr 17 - Before deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution problem is that you're trying to solve.

7 Lead Nurturing Strategies for Modern Marketers

leads-shutterstock-165694019 Apr 17 - Depending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out of any lead nurturing campaign.

Improv Isn't Just for Comedy

Improv Apr 17 - Using the techniques of improvisational comedy can help you improve your business presentations, collaborations, and management skills.

Tried It, Doesn't Work!

content Apr 16 - Content marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" could be an incorrect analysis of the situation.

Twitter UK Creates Interactive Calendar to Assist Real-Time Marketers

calendar Apr 16 - Twitter UK has created a calendar to help marketers seize the moment.

Twitter Brings Data Back With Gnip Acquisition

twitterimage Apr 16 - Twitter's latest acquisition is Gnip, a Colorado-based start-up that has worked closely with the social network for several years.

Display Ad Revenue Modest in Yahoo Q1 2014 Earnings

Yahoo Apr 16 - Search revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent.

Smirnoff’s "The Party" Video Series Showcases Accessibility

smirnoff-party Apr 16 - A video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content.

Technical SEO Still Matters During Hummingbird Era

google Apr 16 - Technical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that affect global SEO.

Why Content Is Not a Department

contentmarketing Apr 16 - To create good and effective content for your brand, there needs to be collaboration between people from many different departments with many different abilities. Is your organization set up for content...

What B2B Buyers Need

b2b Apr 16 - A look at typical B2B customer needs, broken down by phases of the buying journey, which include Explore, Evaluate, Purchase, and Experience.

Beyond Storytelling

001-storydoing-revenue Apr 15 - Storytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward.

Facebook Prepping e-Money Transfer Service in Europe

facebook-like Apr 15 - Facebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network.

Twitter Faces User Interaction and Retention Problems

Twitter Logo Apr 15 - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet.

Reflecting on the Success of ClickZ Live New York and a Fond Farewell to Mike Grehan

Mike Grehan Apr 15 - Following the success of the first ever ClickZ Live New York, we bid a fond farewell to Mike Grehan, group publishing director.

Clorox Reenacts Parents' Posts in Real-Time Improv Ick Awards

clorox-ick-awards Apr 15 - Clorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, however, remain somewhat low, indicating the brand might...

5 Things You Can Do Today for Higher Conversions Tomorrow

leads-shutterstock-154962107 Apr 15 - Here are five tips you can utilize to boost your conversion rate, including featuring better photos on your website, improving call-to-action buttons, and building trust among consumers.

Should Addressable TV Be Part of Your Media Plan?

tv-static Apr 15 - With the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an addressable TV ad campaign is right for your media...

Is It Possible to Measure Social Media ROI?

shutterstock-159903269 Apr 15 - Spending on social media marketing continues to grow, but what are the metrics that could be measured and should they be benchmarked against return on investment (ROI)?

3 Actionable Ways for PR Pros to Measure Better

pr-measurement Apr 15 - PR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionable and give PR a seat at the strategy table.

MARKETING STATS

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion

internetmarketing Apr 14 - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013.

OTHER COMMENTARY

Yahoo Wants Google's Spot as the Default iOS Search Engine

Apr 17 - Will we see Apple switch its default search engine from Google to Yahoo? That's the scenario Yahoo CEO Marissa Mayer is looking to make a reality. Google...

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