Twitter Money

Twitter and IBM's Partnership Means Better Data Solutions for Marketers

Oct 30 - Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers overwhelmed by social data.

How Would a Subscription-Based Model Affect YouTube?

YouTube logo Oct 30 - YouTube may adopt a subscription-based model in the future, but industry experts don't expect it to change the platform in a significant way.

Q&A: Walgreens’ Seth Meisel

walgreens-clickzlive Oct 30 - In advance of his session at ClickZ Live Chicago, Walgreens’ Seth Meisel shares his best remarketing and prospecting strategies.

It’s Time for Brands to Capitalize on News Consumption Trends

digital-news-content-shutterstock-117984556 Oct 30 - As more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time.

Trick or Treat – Google’s Inbox and What It Means for Email Marketers

googleinbox Oct 30 - This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for marketers.

How Do You Make 2+2=5? Integrate!

integration-four-letter-word Oct 30 - Integrating your data can help you make it even more valuable. What is the best way to integrate?

5 Things You Need to Know About Data Management Platforms

data2 Oct 30 - The future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most out of your information.

Are You Afraid of the Dark? How to Start Your Start-Up and Leap Into the Unknown

afraid-of-the-dark Oct 30 - The decision to create a start-up can be a scary one. How can you conquer your uncertainty and take the plunge?

Mobile "Wake-Up Call" for Digital Marketers as Asia Leads Smartphone Use

mobilephone77 Oct 29 - Asia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical.

Tumblr Leaps Into Native Video With Auto-Play Ads

shutterstock-208578283 Oct 29 - As Tumblr continues to grow its audience, the blogging site also hopes to grow its advertising revenue by rolling out auto-playing video content to users' dashboards.

Facebook Touts Search in Q3 Earnings: Is Zuckerberg Aiming to Out-Google Google?

Mark Zuckerberg TechCrunch Disrupt 2013 Oct 29 - The platform's search initiative could increase usage and bring in more ad revenue.

Taco Bell's New App Lets You Order From Your Phone

shutterstock-216709294 Oct 29 - To draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked out its social media accounts.

Scoring With Gamified Content

gamified-content Oct 29 - Many marketers are seeing huge gains by producing gamified content. Are you utilizing this strategy?

How Social Is Your Business, Anyway?

social-deployment Oct 29 - Evolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up?

Yahoo’s Programmatic Presence: Can It Make a Dent in the Industry?

yahoo-logo-for-thumbnail Oct 29 - Yahoo is trying to compete with the established players in the programmatic marketplace, but can it make a splash in the space?

Global Search Marketing Myths and Best Practices

connectivity-global-network-2 Oct 29 - Many companies are missing out on huge success globally because their SEO practices don't take local technical and cultural components into consideration.

Facebook, Pinterest Drive Social Traffic, Clipping Twitter's Wings

Social Media Sharing Oct 28 - Facebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffic slip drastically in the past year.

Targeted International Content Marketing Key to Reaching Local Audiences

shutterstock-216001018-mount-fuji-jpg Oct 28 - For effective international content marketing, understanding local interests and audiences is key.

Can Social Media Save "Old, White, and Male" Baseball?

shutterstock-225279382 Oct 28 - As World Series viewership declines, SapientNitro's CMO Bill Kanarick urges baseball to go digital in order to stay relevant to a younger, plugged-in audience.

10 Best Practices for Global Launches and Localization

globechessboard Oct 28 - In an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat.

Beyond Responsive and Adaptive: Introducing "Adjustive" Web Design

adjustive-design Oct 28 - As technology continues to advance, we need to keep up by optimizing the way we display content. A new concept to help you do just that is "adjustive" Web design.

MARKETING STATS

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

sharethislogoimage Oct 20 - A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events.

OTHER COMMENTARY

Can Groupon Break Into the Search Market?

Oct 30 - Groupon's new search feature is a Yelp-like directory of business pages with contact info, user reviews, deals, and a goal of engaging you to spend...

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs