Marketing News & Expert Advice
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Marketo Shares Jump 57% in IPO
May 17 - Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO).
RECENT STORIES
Putting the 'U' Back in Automation
May 20 -
We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs.
A 10-Point Strategy to Optimize Your Email Program
May 20 -
Need to improve your email marketing program's performance? Part one in a two-part series.
What Social Fragmentation Means for Marketers
May 17 -
Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.
12 Hidden Pitfalls in PPC Campaign Automation
May 17 -
A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important.
7 Subreddits Online Marketers Should Follow
May 17 -
How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us.
Choose Not to Confuse
May 17 -
Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers.
Google's Future Focuses Around More Closely Aligned Services
May 16 -
Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference.
The Best New Ads Tell a Story
May 16 -
If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen.
Prediction: Was I Right?
May 16 -
Forecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertainty into our forecasting processes.
'The New Inbox': Mobile's Impact on Email Marketing and Social Media
May 16 -
A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns.
MARKETING STATS
ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
May 13 -
The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.
SEO Diagnostics With Google Analytics
May 16 -
Start your investigation without letting assumptions or biases affect your thoroughness.
Pandora Launches e-Business Ad Integration for Simpler Media Buying
May 15 -
Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers.
GE Celebrates Tech and Science Discovery With Wonderground App
May 15 -
GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial...
Hanes Uses Destruction to Send Soft Message
May 15 -
Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend...
VIDEO: SapientNitro Pushes Digital Into Physical Places
May 15 -
Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently.
Rich Media and Social Media: A Match Made in Marketing Heaven
May 15 -
By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI.
Start Listening: Why Testing Alone Isn't the Answer
May 15 -
While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening.
How Will the Digital Industry Survive Its Teen Years?
May 15 -
How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent?
Financial Services: The Mobile Vertical to Watch
May 15 -
Be smart, mobile marketer: watch and learn from finance, no matter what business you're in.
More Tactics to Grow Your B2B Email List
May 15 -
Three steps to building your email lists without jeopardizing your list quality or sender reputation.
OTHER COMMENTARY
7 Vine Tips for Marketers
May 19 - Since Vine launched in February, fashion and entertainment marketers have been experimenting different ways to produce their six-second stories and...
5 Pillars of a Successful Modern Web Design
May 19 - The SEO practices you implement in site design that optimize for search engines should be invisible. Modern day web design success requires a multi...
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May 29-30, 2013
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WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix
ClickZ Academy
May 16, 2013 -
Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo
ClickZ Academy
May 15, 2013 -
Enterprise SEO Technology Buyer's Guide
Conductor
May 06, 2013
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Account Manager` (Incisive Events) - Hong Kong Incisive Media is one of the world's fastest growing business-to-business information...
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