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Your Mobile-Only Customer Experience Guidebook

Sep 3 - Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy by improving the customer experience.

How Email Works, Part Four: Measurement and Tracking

email-marketing-stories Sep 3 - In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to take full advantage of their email data.

The Video of Small Things Rises in Asia

social-media-and-video Sep 2 - Mobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising.

Connected TV Spend to Rise, While Priority Remains Low

connected-tv Sep 2 - A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still modest.

How E-Commerce Sites Can Use Social Proof to Increase Conversions

basecamp-social-proof-2 Sep 2 - What is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action.

The Opportunity of Wearable Tech for Retail Marketers

wearable-tech-shutterstock-291164906 Sep 2 - Here's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving sales and increasing revenue.

3 Overlooked Holiday Planning Must-Haves

shutterstock-160880582 Sep 2 - Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into their marketing strategy.

The Role of the Modern Day Web Analyst

analyst Sep 1 - Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation.

Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?

concert-live-image Sep 1 - At MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. Is the move indicative of a forthcoming Instagram...

Twitter: The Next Customer Care Channel

twitter-customer-talk-from-shutterstock-110076977 Sep 1 - How will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer engagement on social media platforms?

Beating the Digital Trajectory Test

shutterstock-120646564 Sep 1 - Here is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their original trajectories.

Translating User Generated Content

online-endorsement Aug 31 - Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all customers.

Madison Avenue Needs Wall Street Wisdom

wall-street-bull Aug 31 - Eric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business.

When Good Shoppers Stray

left-shopping-cart-shutterstock-294431735 Aug 31 - Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abandoned carts and complete their transactions.

TV Isn’t Dead - It's Evolving and Evolving Quickly

internet-television Aug 31 - The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand strategy for consumer engagement?

Saying Goodbye to Click-Based Measurement

clicks-mouse Aug 30 - Using proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based measurements.

CMOs to Invest More in Brand Experience with Content Marketing

content-marketing-image-3 Aug 28 - New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure...

Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

Dogs Aug 28 - Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snarkily shut down peace offerings from competitors.

Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

analyst-analytics Aug 28 - When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effective plan prior to code implementation.

Mobile Advertising and Its Original Medium

mobile-music-listen-shutterstock-259943798 Aug 28 - The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts.

The Relentless March of Cloud Computing

cloud-hand Aug 27 - Alibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society.

MARKETING STATS

Connected TV Spend to Rise, While Priority Remains Low

connected-tv Sep 2 - A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still modest.

OTHER COMMENTARY

Bing Reveals a Frighteningly Delicious Recipe for PPC Success

Sep 3 - Fall is nearly here, marking the start of the annual holiday shopping season. In anticipation of Halloween, here are tips to...

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