angry-email

Kill It With Fire! 5 Best Practices That Need to Go Away

Aug 27 - These five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die out.

The Beautiful Game...of Data

data2 Aug 28 - Instead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer.

True Detectives

sherlock-holmes Aug 28 - There are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisdom from Mr. Sherlock Holmes.

How the World Cup Became a Mobile-First Marketing Event

world-cup-mobile Aug 27 - SY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into this, and what marketers can learn from it in the future...

Ritz-Carlton Strives to Improve Customer Stays With App Upgrade

ritzcarlton Aug 27 - The Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among other enhancements to its app.

Facebook Unveils New Bandwidth Targeting Capability

facebook-video Aug 27 - Advertisers can now target Facebook users based on mobile device and connection type.

Think Globally, Act Mobile-ly

mobilephone77 Aug 27 - "Mobile Internet" isn't just one thing - it's really an umbrella term for many different devices, operating systems, media channels, and network technologies. But no matter how you define it, the "mobile...

4 Steps to Help B2B Marketers Become More Mobile

mobile-map-shutterstock-120085516 Aug 27 - A successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engaging and effective way.

Social Media and the Challenge Facing CIOs

chief-information-officer Aug 27 - Social media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the question "what’s next?"

Facebook Cracks Down on Click-Baiting Posts in Favor of Quality Content

facebook-brand Aug 26 - The social media giant is looking to curtail posts with click-baiting headlines, and many in the industry say this update could have a huge impact on sites like Upworthy and BuzzFeed.

How Will E-Commerce Evolve to Reflect Real-World Purchasing Behavior?

buy-now Aug 26 - Creating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy" option.

Pinterest Upgrades Analytics Tool

pinterest-logo Aug 26 - Pinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and repinning the most.

Savvy Seniors: Engaging the 65+ Online Shopper

senior-ecommerce-tablet Aug 26 - Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them into loyal, long-term customers.

The Content Is You!

content Aug 26 - Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more personal.

5 Things the Mobile Sharing Economy Can Teach the Enterprise

ride-request-small Aug 26 - The success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sharing economy?

What Does Net Neutrality Mean for Video Advertising?

online-video-1 Aug 26 - During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the video advertising market?

Things Are Looking Up, According to the CMO Council

marketing-game-plan Aug 25 - After several disappointing years, chief marketing officers (CMOs) are finally seeing marked improvement within the industry.

Facebook Remains Top Engagement Platform in Hong Kong

facebook-automation Aug 25 - A TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel.

Chocolate and Social Media: A Deliciously Perfect Marketing Mix

chocolate-social-media Aug 25 - In this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how important social media is to the mix.

Why Don't People Click on Mobile Advertisements?

mobileads Aug 25 - In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers do to change this?

Tinder Sparks Renewed Interest in Online Dating Category

online-dating Aug 25 - Tinder's massive growth, due largely to its mobile-first approach that appeals to Millennials, is bringing new life to the online dating industry.

MARKETING STATS

Things Are Looking Up, According to the CMO Council

marketing-game-plan Aug 25 - After several disappointing years, chief marketing officers (CMOs) are finally seeing marked improvement within the industry.

OTHER COMMENTARY

Move Over Google Knowledge Graph, Here Comes Knowledge Vault

Aug 27 - Google has been talking about the Knowledge Vault, an upgraded Knowledge Graph that touts "automatic knowledge base construction" and doesn't rely on...

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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