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Email Newsletters: Work Smarter, Not Harder

Sep 15 - Email newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to produce an email newsletter.

Micro Moments: The Crown Jewel of the Customer Journey

locations-context Sep 15 - Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience.

What Marketers Can Learn From McDonald's "Millennial Problem"

mcdonalds460 Sep 15 - McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunication with millennials?

Bing Ads Enhances Geo-Targeting and Ad Scheduling

Bing Ads Sep 15 - Bing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads.

Crafting Your Analytics Story: 2 Guidelines to Keep in Mind

close up image of handwriting Sep 15 - Writing an effective and informative article about analytics can be tricky. Here are two things to keep in mind when crafting your next piece.

Publisher Tips for a Holiday Bonus

holiday-bonus Sep 15 - As you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet shopping, and utilize programmatic.

The Apple Watch: Why Size Matters

apple-watch-official Sep 15 - The introduction of the Apple Watch means marketers are going to have to start thinking small again. The size limitation of the watch means we must be open to a new wave of innovation - are you ready?

Preparing for the Internet of Things

fitbytes-wearabletech-jawboneup Sep 14 - Wearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is imperative to understanding future consumer trends.

EBay to Serve In-App Ads on Mobile Devices

shutterstock-186020420 Sep 12 - The e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year.

Social TV Tweeters = Greater Consumers

Twitter Logo Sep 12 - Twitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers.

5 Techniques for Fighting Writer's Block

writers-block Sep 12 - Even the best writers battle writer's block from time to time, and when you're writing about a niche subject, coming up with new ideas can be hard. Here are five tips for how to get the ideas flowing.

Your Employees: The Most Undervalued Asset in Your Company

employee-asset Sep 12 - In order to successfully engage consumers, employees need to be engaged themselves. How can you ensure your employees are working at their full potential in order to deliver the best marketing results...

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

fitbytes-wearabletech-jawboneup Sep 12 - Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables marketing strategy in place?

Facebook Asks for User Feedback On Ads

facebook-brand Sep 11 - Facebook will now ask users why they hid ads in an effort to deliver advertisements that are both relative to the user and appropriate for the platform.

The Mystique of Native Advertising

erika-wang-native-advertising-samsung-pic-8sep2014-edit Sep 11 - Native advertising is becoming increasingly important as consumers become more and more ambivalent to traditional online advertising strategies.

TotallyHer Launches as Native-Only Site for Brands

totallyher Sep 11 - Evolve Media launches TotallyHer.com, a display ad-free native-only platform that is dedicated to content discovery.

Fox Takes Leap Into Programmatic

foxtv Sep 11 - Fox has signed a programmatic partnership with Google’s DoubleClick Ad Exchange and Vindico to monetize both display and video impressions.

Native Ad Transparency – Are We Clear?

yahoomovies-ge Sep 11 - Native advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good, does that even matter?

Data Visualization, Big Data, and the Quest for Better Decisions - a Synopsis

data-visualization Sep 11 - A new book explores the value of visualizing your analytics data, using Netflix as a prime example of a company that is successfully employing this strategy.

What Is an ESP?

email-tricks Sep 11 - Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the marketing cloud?

10 Online Shopping Personality Traits

Bargain shopper Sep 11 - Dramatically increase sales and boost margins by discovering what drives your shoppers to buy.

MARKETING STATS

Nielsen: Older Adults Embracing Digital Video Viewing

nielsen18 Sep 9 - A new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV screens.

OTHER COMMENTARY

Bing Ads Enhances "Change History" Page

Sep 15 - Bing Ads has enhanced its Change History page to boost usability and reporting and Bing says more enhancements for the page will be coming soon...

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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