Advice and opinions, by and for marketers

NYC Mayor Bloomberg's Twitter Lesson for David Cameron

More CONFERENCE CALL CONFERENCE CALL
The rules for using Twitter in political campaigns are not yet written. Should the U.K.'s Conservative Leader get on board?

Best Practice Versus What Works: Let the Data Decide

More E-MAIL DELIVERY E-MAIL DELIVERY
Why you need to test every aspect of your e-mail program and use the data this testing generates when making decisions and assessing performance.

Just Because You Built It, Doesn't Mean They'll Come

More SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING
Take the time to understand the right kind of "field of dreams" to build for your target audience.

Predicting Future Behaviors

More BEHAVIORAL MARKETING BEHAVIORAL MARKETING
While predictive targeting is not an exact science, it still holds potential for marketers.
Latest headlines from Search Engine Watch

The Rise of Universal Paid Search
2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further.

Why Brand Building Isn't Enough

Universal Search Optimization 101

Managing Client PPC Campaigns on the Go

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Marin Software San Francisco, United States

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Marin Software San Francisco, United States

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Internet Broadcasting New York, United States

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Modern Postcard Carlsbad, United States

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