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Twitter Sharing Outpaces Other Platforms as Email Falls

Apr 19 - In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent.

Which Came First, Your Email Content or Your Segment?

emaillogo Apr 21 - The audience and content conundrum can be very chicken and egg for many brands, especially their email marketers.

Measurement Matters: How Advertisers Could Be Missing an Opportunity to Drive Big Dollars

measurement-tape Apr 21 - As the factors driving the success of online ad campaigns continue to evolve, it's important that we continue to similarly evolve the means and methods by which we are measuring effectiveness.

The Promise of True Digital Measurement — and Its Betrayal

analytics-shutterstock-139983946 Apr 21 - The concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement model, it is perhaps an even more potent indictment...

Beyond the Like – Using Post-Action Analytics to Create a Better ROI Formula

social-analytics Apr 21 - Measuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a consumer and the potential after-purchase leads they...

The Fear of Selling to One Person vs. the Danger of Selling to All

mattress-shop Apr 21 - By trying to serve everyone we often end up not serving anyone. If you keep a narrow focus in your marketing, you just might sell more and better products.

"The Leads Are Crap"

sales-marketing-tug-of-war Apr 21 - There can often be a strained relationship between the marketing and sales teams, but marketing automation software can help both sides work together for a common purpose.

Using the U.S. Census Data to Power Your Social PPC Efforts

us-census Apr 19 - Exploring the U.S. Census data can allow you to better target your ads right out of the gate, especially if you are trying to reach people outside of your immediate area.

LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking

video-shutterstock-92000435 Apr 18 - In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology provider.

Twitter Strengthens Ad Reach Through App-Install Ads

twitter-image-app-card-screenshots-5 Apr 18 - The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-Twitter advertising via the MoPub Marketplace.

Nielsen Launches Final Test in Mobile Ad Measurement

nielsen18 Apr 18 - Nielsen kicks off its final pre-launch test as it moves into mobile as measurement.

Airlines Embrace Storytelling and Social in New Campaigns

jetblue-twitter-pigeon Apr 18 - In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns.

Brand, Expert, and Social Content — Successful Content Marketing Needs All Three

content Apr 18 - The combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the decision-making process.

4 Reasons Online Ads Will Grow and 1 Reason They Will Shrink

online-advertising-1 Apr 18 - Here are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why it may not stay on top.

Programmatic Primer for Data-Savvy Publishers

digital-publishing Apr 18 - Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy.

Canada: A Vast, Unspoiled E-Commerce Frontier?

canadian-flag-1 Apr 18 - Our neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them.

Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach

cadbury-google Apr 17 - Cadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in organic reach.

Mitsubishi Plays Emotive Card in #FirstRide Videos

mitsubishi-first-ride Apr 17 - The brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video series.

5 Pervasive Email Challenges – and How to Fix Them

shutterstock-105905384 Apr 17 - There are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and simple steps to take to fix them.

Do You Actually Have an "Attribution" Problem Worth Solving?

attribution Apr 17 - Before deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution problem is that you're trying to solve.

7 Lead Nurturing Strategies for Modern Marketers

leads-shutterstock-165694019 Apr 17 - Depending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out of any lead nurturing campaign.

MARKETING STATS

Twitter Sharing Outpaces Other Platforms as Email Falls

sharethis-hi-res-logo Apr 19 - In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent.

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Title Tags & SEO: 3 Golden Rules

Apr 20 - Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each...

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