twitter-the-dress-white-and-gold-black-and-blue-hashtag

Best of #TheDress: How Brands Reacted on Twitter

Feb 27 - A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many brands have taken to Twitter to join the fun.

Twitter Offers Conversion Tracking Tool to Measure ROI

Twitter Money Feb 27 - Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's ROI.

Social Media Week: Cult Brands Breed Community

Community Feb 27 - According to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maintain loyal fans, who also have the power to convert...

5 Templates for Successful Social Web Content

social-content-template Feb 27 - These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO.

Breakthrough: Use Millennial Marketing to Reach Boomers

millennial-marketing Feb 27 - How can you use the same tactics to reach both Millennial consumers and Baby Boomers?

Take a Break for Goodness Sake

take-a-break-relax Feb 27 - For something a little different, here is a poem about big data. Sometimes when you step away from the problem, the answer will suddenly become clear.

Social Media Week: Digital Marketers Must Predict the Future to Succeed

social-media-week-mashable Feb 26 - In a New York Social Media Week panel called "10 Years of Digital," Mashable CEO Pete Cashmore unveiled a new marketing tool that will let brands scan the Web to predict trending news before it breaks...

Why Search Was Instrumental in the Growth of Taco Bell's App

taco-bell-store Feb 26 - Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads.

The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night

twitter-logo Feb 26 - Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows?

3 Little Changes That Will Make a Big Difference in Your Online Advertising

small-change-big-difference Feb 26 - These fixes can help small businesses get the most out of their digital advertising budgets.

4 Essential Elements to Building the Ultimate Data Cloud

Cloud computing Feb 26 - In this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud?

British Attractions Given Mandarin Makeovers to Lure Chinese Visitors

london-great-names-for-great-britain Feb 25 - The U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists.

Is Facebook Set to Become the Google of Social Media?

facebook-mobile-blue Feb 25 - Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company gearing up to completely dominate the social ad...

Are Your Subscribers "Swiping Left"?

subscribers-swiping-left Feb 25 - If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting solutions to help you connect with your email soulmates.

Will Hashtags Take Over the Internet?

hashtag Feb 25 - A look at what new domain names and hashtags have in common.

4 Ways to Rally Around a Marketing Program

A crowd cheering Feb 25 - Beyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd.

RIP Mass Marketing - Long Live 1:1 at Scale

personalization Feb 24 - Customers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly.

Social Media: 15 Ways You’re Doing It Wrong

social-media-wrong-way Feb 24 - Social media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes?

Brands Make the Most of the Oscars on Social

oscars-shutterstock-124201903 Feb 23 - Last night's Academy Awards gave many brands a reason to celebrate on Twitter. We've rounded up the best and worst of Oscar night social media campaigns.

Why You Should Include Your Technology Experts in the Creative Process

campaigns-technology-experts Feb 23 - In order to engage consumers, marketers need to come up with exciting and new campaigns. But to execute them properly, they need to rely on the knowledge of their technology experts.

Capitalizing on Behavioral Anomalies

behavioral-anomaly Feb 23 - Not every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt to that.

MARKETING STATS

Marketing and Sales to Merge in 3 Years

sales-marketing-aligned Feb 5 - A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future.

OTHER COMMENTARY

Google Adds Mobile-Friendliness and Indexed Apps as Ranking Factors

Feb 27 - The tech giant will surface mobile-friendly information and content from indexed apps more prominently in its search results.

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