Does an app exist if it is never used?

Oct 12 - Apps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps.

Spotlight on: Adam Tucker, president, Ogilvy NYC

ogilvy-logo Oct 12 - As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president Adam Tucker believes is the future of storytelling...

Beacons unlock real-time mobile research: are you ready to connect?

beacons-sports-media-smartphone Oct 12 - The efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for automated mobile technology.

10 ways online retailers can use urgency to increase conversions

booking Oct 12 - Creating a sense of urgency in the customer's mind can be a great way to increase conversions. There are a number of ways to do it: a cut-off time for free delivery, a message advising that stock levels...

4 ways to create personalized marketing messages

mobile-email Oct 12 - One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized email marketing campaigns.

Tweets of the week: from #AllDayBreakfast to #GreenPoop

mcdonald-s-alldaybreakfast-twitter Oct 9 - Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts.

People data and its impact on marketing: Q&A with Unilever’s Shawn O’Neal

shawn-oneal-unilever Oct 9 - In advance of his session at ClickZ Live Chicago, we spoke with Shawn O’Neal, vice president of marketing data and analytics at Unilever about the impact of data on marketing.

Email is eating mobile, part 2

mobilefirst Oct 9 - As the industry continues to foster a mobile-first reality, email marketers should continue to leverage the relationship between email's inherent structure and mobile devices.

Content marketing is being held back by a lack of strategy

content-attitudes Oct 9 - Content marketing is being widely adopted, but a lack of clear strategy and interference from senior management is holding content teams back.

Analytics agencies: what’s the right fit?

analytics-help-shutterstock-278678147 Oct 9 - Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions to narrow down the search.

How to analyze big data to enhance the purchase journey

data-persona Oct 8 - Big data can be overwhelming. Here is how to use predictive lead scoring and persona-based marketing to analyze big data to drive business.

How will the IoT affect CPG brands?

mobile-iot Oct 8 - Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG brands will be impacted by the IoT?

Brand vs. brand: social media showdowns in the world of marketing

duel Oct 8 - Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge competitors and assert dominance.

The 3 reasons online advertising campaigns fail

stamp-fail Oct 8 - There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding these mistakes in your next campaign.

Could Google AMP be better than Facebook Instant Articles?

news-story Oct 7 - Google has initiated “Accelerated Mobile Pages (AMP)” to help articles load instantly. While it sounds just like Facebook Instant Articles, AMP will serve as an open source.

10 B2B brands that are killing it on social media

social-media-success-shutterstock-94920202 Oct 7 - Here are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter, Facebook, and Instagram.

Welcome to the next generation of rank tracking

tracking-users Oct 7 - To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential.

Email primetime: connect with customers on their schedules

time-target-shutterstock-185989004 Oct 7 - When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help you effectively target your audience.

Europe’s highest court: safe harbor data sharing between EU, U.S. invalid

eu-image Oct 6 - U.S. companies are not allowed to transfer the EU citizens' personal data to the U.S., a decision that will jeopardize both regions' digital advertising marketplaces, industry experts say.

Digital marketing people on the move: GE has a new CMO

ge-image Oct 6 - This is a roundup of new hires and promotions in the digital marketing industry during September of 2015.

Personalization helps Amazon prevail

amazon Oct 6 - It's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to be the e-commerce giant's greatest strength.


Connected TV spend to rise, while priority remains low

connected-tv Sep 2 - A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still modest.


Google Shopping: three updates to be familiar with this holiday season

Oct 12 - In anticipation of the holidays, Google has made several enhancements to Shopping Campaigns and Product Listing Ads (PLA) to...

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