google-logo-square

Google Inbox Moves Email Into a Mobile World

Oct 22 - The new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providing supplementary information based on message content...

Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player

shutterstock-131306483-japan-s-line Oct 22 - It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia.

Leo Burnett Partners With The Huffington Post for a New Approach to Content Marketing

shutterstock-173706353 Oct 22 - Ad agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rather than impressions and clicks.

Uber Hong Kong Partners With Culinary Start-Up to Test On-Demand Services

uber-logo Oct 22 - In partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services promotion.

Pixability Announces Programmatic YouTube Media Buying Platform

trendinganalysisdeepdive-2 Oct 22 - The new programmatic YouTube media buying platform from Pixability means that many of the world's biggest brands will be shifting their budget from TV to online video.

Investing in the Future With an Open Marketing Platform

cloud-apps-open Oct 22 - History has been shown to repeat itself, so openness and flexibility may very well define the best marketing solutions of the future.

Pandora Goes Ad-Free, for One Hour

pandora2014 Oct 22 - In exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening.

5 PPC Feature Releases in AdWords and Bing Ads to Watch Now

magnifying glass Oct 22 - There have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of.

The Rise of the Paid Social Network Business Model

hands-catching-money Oct 22 - There's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model?

Are Beacons Going to Make the Holidays Brighter?

iBeacon Oct 22 - The marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy concerns they bring?

True Viral Cannot Be Planned

shutterstock-107315543-viral Oct 21 - As a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by the masses.

Marketing Firms Aren't Stealing Selfies, Just Analyzing Them

shutterstock-191479139 Oct 21 - There have been privacy concerns surrounding photo analysis company Ditto Labs, but Ditto's CMO says that Ditto provides essential data insights for marketers.

Canada Goose Campaign Embraces "Friluftsliv"

canada-goose Oct 21 - The Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" philosophy that represents a love of the outdoors.

Bing Ads Improves Speed, Bidding, and Targeting

Bing Ads Oct 21 - A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform.

Creativity and Data: Can’t We Just Be Friends?

business-friends Oct 21 - Marketing automation could be the link between creativity and our dependence on data with its ability to match creative assets to the right channel at the right time.

Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform Shopping

apple-pay-update Oct 21 - Apple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experiences.

3 Cyber Monday Mistakes to Avoid

cyber-monday-mistakes Oct 21 - When it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough.

Diversifying Beyond YouTube Is Not Enough to Boost Online Video Revenue

YouTube is the world's largest video-sharing website Oct 21 - There are huge opportunities for online video beyond YouTube, but you need to be careful with your strategy and make sure you're not flying blind.

7 Tips for Using Data to Maximize Content

data2 Oct 21 - In order to form an effective content strategy, marketers need to utilize a combination of data and insights. Here are tips for how to make the two work together.

The First Month in Start-Up/SME Marketing (Part 4)

social-media-strategy Oct 20 - The fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a result contribute to lead generation and the business...

Will Snapchat's Lack of Targeting in First Ad Do More Harm Than Good?

snapchat-logo Oct 20 - Over the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of targeting hinder the ads’ effectiveness?

MARKETING STATS

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

sharethislogoimage Oct 20 - A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events.

OTHER COMMENTARY

The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

Oct 22 - Bing has formed a partnership with Internet Explorer and CNN that could in fact be a game-changer for the 2014 elections.

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Executive Assistant
      Executive Assistant (Agora Inc. ) - BaltimoreAgora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD...
    • Paid Search Specialist
      Paid Search Specialist (Boathouse, Inc.) - Waltham  Boathouse is looking for a Paid Search Specialist to work as a part of the Digital Acquisition...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New YorkJOB TITLE:     Paid Search / Search Engine Marketing...