Marketing News & Expert Advice
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ComScore: Over 13 Billion Video Ads Viewed in April
May 23 - Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.
RECENT STORIES
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If managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions.
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Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another.
The New Ad Strategy: Be Polite
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Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite.
Mitch Joel Says Reboot, a Book Review
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Do not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot.
How Travel Brands Can Better Compete With OTAs
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Travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies.
3 Questions to Ask Your Local Search Optimization Specialist
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Visual Storytelling
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How to use images to make your brand come alive.
What MarTech Means for All of Us Now
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Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything.
'How to Win' Customer Relationships and 'Influence' Digital Performance
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Take a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey.
Conde Nast Expands Digital Network With Wired Video Series
May 21 -
Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles.
MARKETING STATS
ComScore: Over 13 Billion Video Ads Viewed in April
May 23 -
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.
Sports Marketer Van Wagner Moves Into Digital Video
May 21 -
Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at the increasingly lucrative digital video arena, the...
Mobile Payments Company Payvia Acquires LA-Based Mogreet
May 21 -
Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees.
Social Success via Search
May 21 -
One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.
The Rush to Go Live With Mobile
May 21 -
Why is everyone rushing into mobile if very few seem confident about what they are doing?
Data Shows 'Big Data Marketing' Is a Growing Field
May 21 -
A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large.
Back to Basics: Email Marketing Metrics
May 21 -
With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results.
How Will Yahoo's Purchase of Tumblr Affect Advertisers?
May 20 -
With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform.
Top 5 Most Socially Devoted Brands on Twitter [Survey]
May 20 -
Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles.
BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
May 20 - BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga.
4 Marketing Buzzwords That Shouldn't Scare You
May 20 -
Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on.
OTHER COMMENTARY
Retail Stores Must Embrace the Mobile Internet in Today’s Digital World
May 22 - With showrooming on the rise, here are three ways retailers can fight back.
Video Ad Views Reach Another All-Time High: 13.2 Billion in April
May 23 - The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013...
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