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Tweets of the Week: Farewell, Don Draper and David Letterman

May 22 - This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which aired their final episodes.

YouTube TrueView Ads To Become Shoppable

youtube-logo May 22 - Google is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within TrueView ads.

Social Media Marketing Beyond Twitter and Facebook

anastassia-boguslavskaya-185x114 May 22 - In advance of her session at ClickZ Live Toronto, Chief Marketing Officer of shopbake.com, Anastassia Boguslavskaya chats to us about how marketers should look beyond the social media giants to engage...

How Retailers Can Easily Step into Digital Business

happyemployees May 22 - Retailers can increase trust and engagement with consumers by having employees make company-approved posts on social media.

Popcorn Time: What I Learned While Traveling For Work

businesstravel May 22 - During a business trip, this columnist decided to keep her mouth closed, and her eyes and ears open. The importance of customer service and innovation were two of her main observations.

Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

mailbox May 22 - As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfalls like viewability and bots.

Delta's New Safety Video Stars The Entire Internet

delta May 21 - The new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th anniversary this month.

Content is King, But Context is Queen

king-queen-crown May 21 - Brands need to be "always on" to profit from the changing ways people consume content, writes LinkedIn's Nellie Chan.

Amazon Extends One-Hour Prime Delivery to Local Businesses

amazon May 21 - Starting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in the local delivery space.

[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

david-edelman-mckinsey May 21 - In the first installment of ClickZ's video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy shared his thoughts on how digital is changing brands' marketing...

Mozilla Dabbles in Commercial Advertising with Suggested Tiles

mozillaimage May 21 - The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the...

German KFC Debuts Smart Fast Food Trays

kfc-logo May 21 - Consumers can now text without getting their smartphones dirty, thanks to the Bluetooth-enabled trays KFC Germany premiered during the chain's new location openings.

Five Ways to Market to Millennials Online

millennials-social-media May 21 - Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $200 billion in buying power.

The Promising Features That Make The Apple Watch A Powerful Marketing Platform

applewatch May 21 - The long-awaited Apple Watch is head and shoulders above Pebble's smartwatch, due in part to features such as its beefed up app inventory and the integration of Apple Pay.

Making the Business Case for Digital Marketing in Asia

meeting-brainstorm May 20 - Andreas Krasser gives these three simple tips for convincing Asia’s C-suites of digital’s true value.

Spotify Transitions from Music App to Video Platform

shutterstock-200035424 May 20 - Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be available on the app.

Starbucks And Spotify Team Up To Create "Music Ecosystem"

Starbucks May 20 - The music in 7,000 Starbucks locations will be powered by Spotify, per letters of intent the two brands signed earlier this week, connecting them in a multi-year partnership.

Coming Soon To A Marketing Cloud Near You

A graphic of a jigsaw in the cloud emerging from a laptop May 20 - Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails.

Top Five Reasons Why Dot Brands Will Have a Data Edge

gtld-shutterstock-29471569 May 20 - Applying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer data in a more sophisticated way.

Top Eight Takeaways from IBM Amplify

sandiego-ibm-amplify May 20 - Customer journey, experience, personas and attribution were a few hot topics at IBM's Amplify conference in San Diego last week.

Why Do You Need Native Advertising?

digital-advertising May 20 - More transparent than print, more potential to go viral than banners and non-disruptive to users, "native advertising" is a term every marketers knows. But do they all understand? them?

MARKETING STATS

Mad Men Drives Coke’s Digital Consumption By 991%

hilltop-ad-image May 18 - The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 991 percent.

OTHER COMMENTARY

Google Apologizes For Racist Maps Listings

May 22 - The search giant is changing its algorithm to remedy recent offensive listings, such as the White House coming up during a query for the N-word...

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