Marketing News & Expert Advice

Retail Politics Comes to 2012 Web Fundraising

Candidate emails look more like ecommerce pitches from retailers.

LATEST HEADLINES

LinkedIn Plans Mobile Ads This Year Execs say mobile accounts for more than 15 percent of unique visits...	Shopping Site Fab.com Courts Mobile Customers E-commerce site says 25 percent of its orders coming from customers...
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CLICKZ EXPERTS

Online Form Optimization: 3 Simple Form Problems to Fix

Does your online form look like something from the Department of Motor Vehicles?

Bryan Eisenberg | ROI Marketing | February 10, 2012

6 Steps to Choosing Social Technologies

You must understand the bottom-line business goals for your social media marketing and connect those goals with a vision.

Nick Cifuentes | Social Media | February 10, 2012

How Google Could Have Improved Its Privacy Change Announcement

A lesson about how better to communicate sensitive changes.

Sarah Negugogor | Insights | February 10, 2012

Facebook, Google, and the Economics of Abundance

You don't actually think Facebook owes you any money, do you?

Gary Stein | What's the Buzz? | February 10, 2012

MARKETING STATS

Social Media

ComScore: Social Universe Still Quickly Expanding

Growth of newcomers Pinterest and Google+ show social category is still in flux.

CLICKZ EXPERTS

5 Factors of Mobile Application Success

Ensuring that your application meets more than one of the following factors will stack the odds of your application succeeding.

Paul Schoknecht | Mobile Marketing | February 10, 2012

Brands Take Super Risks With Social Media

Some of the approaches employed in this year's Super Bowl ads might be a little unorthodox, but the potential payoff stands to send the companies' exposure into overtime.

Tessa Wegert | Media Buying | February 9, 2012

5 Ways to Sell Your Email Program to the C-Suite

You must pitch your email marketing program properly to win support from senior management.

Simms Jenkins | Email Marketing Best Practices | February 9, 2012

10 Elements of a Compelling Story

Keep your consumers engaged by telling a compelling story so you can build and thrive on engagement.

Sundeep Kapur | Social Integration | February 9, 2012

OTHER COMMENTARY

Convergence of Database Marketing and Social Media for Retail Brands

Marketers in China have questioned if social media will replace email marketing.

ClickZ Asia | February 9, 2012

Google Readying Google Drive, Dropbox-Like Cloud Storage

Google is readying a Dropbox-like service and will soon enter the cloud computing storage market. The Google Drive is expected to allow users to store documents, photos and videos on the cloud and make...

Search Engine Watch | February 11, 2012