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Pandora "AMPs" Audience Analytics to Boost Musician-Listener Engagement

Oct 24 - Internet radio service Pandora is offering its listener data to its artists in an attempt to help struggling musicians better target audiences.

Twitter's Digits Ditches Passwords

Twitter Logo Oct 24 - Digits, a new app development tool from Twitter, makes it possible to sign in to an app with a phone number instead of a username and password, opening up global possibilities for app marketers.

Can Pinterest Make Your Small Business Bigger?

pinterest-alt Oct 24 - Pinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products.

Businesses Understand Value of Social Data But Few Know How to Use It

social-data-understand Oct 24 - A Hootsuite survey found that most businesses see the value in social media data but many struggle to organize that data into a successful social media strategy.

5 Ways to Make B2B Content Less Boring

boring-content Oct 24 - Just because your industry may not be the most "exciting" one out there doesn't mean you can't produce engaging, interesting content.

Has Digital Saved the Book Publishing Industry?

digital-publishing Oct 24 - In the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming?

The Importance of Identifying Friction and Innovating Against It

agency-innovation Oct 24 - The time it takes to go from start-up to an established company can be shorter than ever. How can you achieve this? Remove the points of friction to create minimal resistance.

What Do the Changes to Baidu Paid Search Mean for Marketers?

baidu-logo Oct 23 - China's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers.

Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

china-technology-shutterstock-189055118 Oct 23 - Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West.

Turning Dialect Into Data

keywords-seo-writing Oct 23 - U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber criminals, the technology has recently expanded into the...

Mobile Ad Revenues Soar as Search and Directories Flatten Out

new-iab-logo Oct 23 - The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.

Q&A: Tribune Publishing's Carolyn Shelby

SEO Tips Oct 23 - In advance of her session at ClickZ Live Chicago, Tribune Publishing's Carolyn Shelby talks about how marketers should be thinking about SEO in the coming year.

3 Brands, 3 Social Media Strategies for Halloween

A Jack o'lantern Oct 23 - The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three different strategies.

How Much for a New Customer?

old-calculator Oct 23 - At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified lead.

From Browsers to Buyers With Payment Technology

epayments-istock-000015237253medium Oct 23 - There are many payment technologies and functionalities that exist to make consumers' lives easy and encourage them to trust your brand. Make sure you are using these to increase your conversions.

The Future of Big Data – Big Data 2.0

big-data-screen Oct 23 - The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions they do.

Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player

shutterstock-131306483-japan-s-line Oct 22 - It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia.

Google Inbox Moves Email Into a Mobile World

google-logo-square Oct 22 - The new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providing supplementary information based on message content...

Leo Burnett Partners With The Huffington Post for a New Approach to Content Marketing

shutterstock-173706353 Oct 22 - Ad agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rather than impressions and clicks.

Uber Hong Kong Partners With Culinary Start-Up to Test On-Demand Services

uber-logo Oct 22 - In partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services promotion.

Pixability Announces Programmatic YouTube Media Buying Platform

trendinganalysisdeepdive-2 Oct 22 - The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget from TV to online video.

MARKETING STATS

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

sharethislogoimage Oct 20 - A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events.

OTHER COMMENTARY

Are You Avoiding These 3 Trouble Areas in International PPC?

Oct 24 - What are some of the most common problems international brands face in their paid search management?

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