Marketing News & Expert Advice

Facebook and Amex Tread on Groupon's Turf

Deals space still looks up for grabs.

LATEST HEADLINES

Study: Websites Managing Average of 14 Third Party Tags Survey measures tags from ads, analytics, email and social media...	J&J Exec Says Brands Need Social Marketing Goals Global marketing executive discusses challenges and opportunities...
Centro Throws Down Gauntlet to Ad Exchange Arbitragers Firm launches brand exchange, says other exchanges "failed on their...	Unlike GM, Ford Is Still Bullish on Facebook Ads Automaker tells ClickZ it will continue advertising on the social...
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CLICKZ EXPERTS

Better Targeting With Smarter, Not More, Content

An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to them.

Andrea Fishman | Behavioral Marketing | May 16, 2012

Don't Advertise, Just Deliver

Paying attention to the experiences your customers actually have will give you precisely the information you need to succeed on the social web.

Dave Evans | Social Media | May 16, 2012

The Magical Email-Social Combo

Tips to connect your email and social programs for maximum impact. Part one in a two-part series.

Robin Neifield | Strategies | May 16, 2012

On-Site SEO Still Works

How can you make your consumers' visit more productive using data you already have?

Marios Alexandrou | SEO | May 16, 2012

MARKETING STATS

Video

Toyota and Others Get Laughs with Branded Content

FunnyOrDie and CollegeHumor artists say new campaigns from Butterfinger and Toyota are on the way.

CLICKZ EXPERTS

Are You Harnessing the Power of the Email Channel?

Developing highly engaged email subscribers is a strategic process that emphasizes content quality over quantity.

Mike Hotz | B2B Email Marketing | May 16, 2012

Obama's May Surprise

When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers.

Giovanni Rodriguez | Marketing to Latinos | May 15, 2012

Awaiting the Invitation

The role of social media is about listening and providing value that supports the constant consumer dichotomy.

Jessica Richards | Media Planning | May 15, 2012

8 Steps to a Better Direct Response Landing Page

Use these steps to build a landing page that will quickly communicate the key benefits of your offering and move people directly through to conversion.

Tim Ash | Conversion & ROI | May 15, 2012

OTHER COMMENTARY

Interest vs. Social in Japan

How the interest graph has shaped the Japanese social media landscape

ClickZ Asia | May 15, 2012

Ford Retains Confidence in Facebook Ads as GM Quits

Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude...

Search Engine Watch | May 16, 2012