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Amazon and Google: Friends, Enemies or Frenemies?

Sep 18 - Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.

SMBs Allocate More Budget to Social Than Other Channels

facebook-like Sep 18 - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes.

Twitter Updates Tailored Audiences for New Targeting Capabilities

Twitter logo Sep 18 - Twitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers.

4 Simple Ways Smart Companies Track and Nurture Crazy-Happy Customers

Customer service Sep 18 - Marketing automation systems can help you harness the power of excited customers and turn them into brand ambassadors.

Words That Work for the Holiday Travel Season

Travel Sep 18 - Here are some ad copy tips that will help drive searchers to click this winter holiday season.

Does Video + Social = Digital Marketing's Sweet Spot?

online-video-1 Sep 18 - Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two.

What Makes B2B Event Marketing Work?

avcjaus Sep 18 - Event marketing can provide content generation and engagement outside of the event itself. Here are some of the best tactics to make sure your event strategy works.

The Anatomy of a Retail App

elisa-harca-red-ant-mobile-commerce Sep 17 - Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile presence.

Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

games Sep 17 - The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided.

Mobile Payments Take a Bold New Place In Equation

Mastercard is introducing a raft of new mobile payment technologies edit Sep 17 - The mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system?

The 5 Most Common Misconceptions on Attribution

attribution Sep 17 - Marketing attribution is vital to any company looking to understand the sales cycle. But before marketers dive in, they should be aware of these five misconceptions.

Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

complaints66 Sep 17 - Successful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement metrics.

Data Must Drive Your 2015 Digital Marketing Planning

imd-datafeeds-report-april2014 Sep 17 - Data gathering, analysis, activation and benchmarking are key to making sure that your email programs are as strong as they can be.

How to Manage Facebook Pages as a Multi-Unit Brand

facebook-parent-child-photo-1 Sep 17 - If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence.

A Beginner’s Guide to Mobile SEO

navneet-kaushal-long-post-mobile-seo-12sept2014-mobile-seo-guide Sep 16 - SEO site optimization starts with understanding the need for a tailored mobile site. Here are nine essential tips.

YouTube Drives More Sales Than Other Social Media Platforms [Study]

youtube-logo Sep 16 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform.

Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

mobilesmartphones Sep 16 - Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance.

Conversion Rate Optimization: The Biggest Failure on the Web?

conversion-optimization Sep 16 - Conversion rate optimization can significantly increase the sales and effectiveness of an online campaign. So why are so many marketers getting it wrong?

Breathing New Life Into Events With Marketing Automation

automation-shutterstock-136061006 Sep 16 - While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewarding opportunity.

Develop Content Around Intent

choices4 Sep 16 - As marketers continue to guess what consumers want, understanding the 'intention economy' could ensure less monetary waste on ads, more relevant content, and greater customer loyalty.

Who's Driving Your Content Strategy?

Content Sep 16 - Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance.

MARKETING STATS

SMBs Allocate More Budget to Social Than Other Channels

facebook-like Sep 18 - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes.

OTHER COMMENTARY

Search Agency Covario Acquired, but its Saas Tools Remain Independent

Sep 18 - Covario will be acquired by Dentsu Aegis Network and will transition toward operating as iProspect. Meanwhile, Covario's SaaS platform, Rio SEO, will...

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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