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Mazda Ad Pops Off Page With Parallax Effects

Jan 23 - Using three-dimensional advertising technology by Cxense, Mazda Motors Norway is attempting to engage customers by deploying an ad that appears to move.

Twitter Warns Its Users to Stop Sharing Instagram Links

Twitter Logo Jan 23 - The social platform is urging its high-profile users to ditch the Facebook-owned app and instead use its own photo service.

4 Key Performance Metrics for the Profitable Publisher

metrics-that-matter Jan 23 - These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts.

2015 Will Be the Year of the Brand Community - Here’s Why

brand-community Jan 23 - Traditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social community.

What a Used Car Salesman Can Teach You About Empathy

Fleet cars Jan 23 - There's a big difference between selling and helping customers buy what you sell. Do you know what it is?

4 Steps to Measuring What Matters Most

pr-measurement Jan 23 - Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets.

Bud Light Offering Delivery Service Just in Time for the Super Bowl

bud-light-button-anheuser-busch Jan 22 - Beer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows users to order drinks on their smartphones.

Lessons in Content Creation From 5 Brand Tumblrs

itunes-hello-tumblr Jan 22 - These five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels.

Email Predictions: Revisiting 5 Years Ago & Looking Ahead to 2020

crystal-ball-future Jan 22 - How far has the email marketing industry come in the last five years, and where will be five years from now? Industry experts weigh in.

The Things I Look for in an Analyst

analyst-analytics Jan 22 - What should marketers looks for in a digital analyst? This checklist of five characteristics will set you on the right track.

3 Easy Ways to Put Mobile First in B2B Marketing

mobilephone77 Jan 22 - The world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first.

What’s Ahead for the Emerging Tech Industry in 2015?

future-baby Jan 22 - As we near the end of 2015's first month, here's a look at what the rest of the year may have in store, including leaps in the mobile, wearable technology, and visual content worlds.

Twitter Acquires ZipDial in Emerging Market Push

twitter-zipdial-logo Jan 21 - Twitter’s purchase of Indian mobile start-up ZipDial will offer marketers access to untapped consumers.

YouTube Takes on NBC With Own Super Bowl Halftime Show

YouTube is the world's largest video-sharing website Jan 21 - For the first time, YouTube will compete with NBC's halftime show. Do its stars like Freddie Wong and Tobuscus have enough draw to compete with the likes of Katy Perry and Lenny Kravitz?

Facebook Dominates Social Sharing While Twitter Sees a Decline

social-sharing-group Jan 21 - ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year, garnering a whopping 81 percent of shares.

Big Things Come in Small Packages

big-things-small-packages Jan 21 - Two companies that stood out at this year's CES are bringing major innovation to the world of data-driven marketing, in both the mobile and automotive markets.

Measure Twice, Cut Once

measure-twice-cut-once-strategy Jan 21 - When it comes to your marketing strategy, it pays to invest time and effort into planning before you start a big project. Trust us - you'll be glad you did.

Sustainable SEO Strategies for 2015

sustainable-seo Jan 21 - These tactics rely more on boosting the customer experience, determined by the influx of available data, instead of search engine algorithms to bolster SEO.

Twitter’s Foray Into Video and the Visual Web

social-media-and-video Jan 20 - As Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers.

Data, Data, Data: January 27-29 - Editorial Schedule Revealed

czct14logo-ddm-horiz Jan 20 - Over the course of three days, ClickZ will bring you in-depth analysis, exclusive interviews, and expert commentary on the current state and future outlook of data-driven marketing.

The Internet of Things Starts With Agility Everywhere

internet-of-things-web Jan 20 - The Internet of Things is taking over, but driving the devices are mobile apps, which move at a much different speed than marketers may be used to.

MARKETING STATS

Facebook Dominates Social Sharing While Twitter Sees a Decline

social-sharing-group Jan 21 - ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year, garnering a whopping 81 percent of shares.

OTHER COMMENTARY

Google CEO Predicts the Internet Will "Disappear"

Jan 23 - Google CEO Eric Schmidt has predicted that the Internet as we know it today will disappear in the future, thanks to the Internet of Things.

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