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CMOs Value Visual Content, While Industry Remains Unprepared [Study]

Aug 4 - A new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organize and distribute that content.

Cross-Device Data Analytics for Chinese Websites

cross-device-mobile-tablet Aug 4 - It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics tools for overcoming this issue.

LinkedIn is Sending Less Email – Should You?

email-testing Aug 4 - LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? Let the subscribers decide.

4 Industry Lessons From Youth Baseball

baseball-kids-shutterstock503982 Aug 4 - Fundamental principles and practices that are conducive to industry success can be illustrated via basic life lessons learned while participating in youth baseball.

Marketing and Innovation: Made for Each Other

quicksilver-true-wetsuit Aug 3 - Burying the hatchet once and for all to bring marketers and innovators closer together.

4 Marketing Trends to Watch for in 2016

2015-2016 Aug 3 - A few things this columnists expects to see take off more next year include search branching out, Snapchat becoming a standard marketing platform, and Oculus Rift reshaping e-commerce.

4 Red Flags When Hearing a PPC Agency Pitch

redflag-ppc Aug 3 - Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise red flags as you try to find the right agency.

How to Make Data Sexy and Why Our Future Depends on It

sexy-data Aug 2 - Understanding the needs, wants and opportunities data presents is commercially critical to all of us.

Could Microsoft and AOL Take on Google and Facebook?

battleroyale Jul 31 - To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.

Tweets of the Week: #CecilTheLion Inspires Outrage, Activism

shutterstock-171498323 Jul 31 - This week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay.

Instagram In and Twitter Out? Not So Fast, Say Experts

shutterstock-189356840 Jul 31 - After an eMarketer forecast predicted Instagram's revenue soon outpacing Twitter, and Twitter's disappointing Q2 reports, many marketers may shy away, which could be a big mistake.

The New Media Meritocracy

search-shutterstock-149015609 Jul 31 - Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.

How Email Works, Part Three: Anatomy of an Email

how-email-works-image Jul 31 - In the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication failures and incorrect DNS.

Translation APIs for Online Businesses in Asia

api-translation Jul 30 - Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base.

China's Ping An Leverages Social Data to Personalize Travel Insurance

chinese-girl-hiking Jul 30 - Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance market.

What Produced Such Huge Gains for Facebook's Mobile Growth?

infographic-q2-2015 Jul 30 - In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts.

Digital Makes Brands Think About Back-to-School Shopping Sooner

shutterstock-201634802-china-shopping Jul 30 - As the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand out this summer.

CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?

cbs-shutterstock-147256496 Jul 30 - Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble brands.

Optimize the Buyer Journey with Respectful Retargeting

new-retargeting Jul 30 - Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more consumer behaviors into consideration.

Domino's Urges Competitors to Make Basic Pizza with Online Classes

domino-s-pizza Jul 30 - Domino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off?

Emotion in Ads: Does Sentiment Sell?

emotional-marketing Jul 30 - Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment.

MARKETING STATS

CMOs Value Visual Content, While Industry Remains Unprepared [Study]

social-content-template Aug 4 - A new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organize and distribute that content.

OTHER COMMENTARY

3 Simple Ways to Ensure Your SEO Strategy Isn’t Going Stale

Aug 4 - The next time you have some extra time, reviewing your key landing pages and revisiting your long-tail keyword strategy are productive...

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