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How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

Jul 31 - Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating relatable content that isn't too long and tells a brand’s...

App Marketing Costs Continue to Rise

mobile-apps Jul 31 - According to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How should marketers deal with these rising costs?

The Real World of Character Marketing and Brand Fan Fiction

onepanem Jul 31 - Brands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion. Here are some tips for getting started.

I Say It's "Daytah," You Say It's "Dahtah"

big-data-screen Jul 31 - A poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word in their industry?

Why Marketing Automation Is Driving a Bigger Role for the CMO

automation-shutterstock-136061006 Jul 31 - The newest technology available has led to the expansion of the scope of the chief marketing officer's role. But in some cases, the data-collection technology is outpacing the marketer's skill in knowing...

Digital in Asia: Changing Consumers Lives in Health Care

wearable-tech-china Jul 30 - The health care industry in Asia is being greatly impacted by the digital revolution, particularly due to growth in mobile, search, e-commerce, and wearable tech.

Twitter Boasts $312 Million Revenue for Q2 as User Base Soars

Twitter Money Jul 30 - Although Twitter's losses increased in Q2 as well, the platform's share price rocketed up more than 20 percent as investors were soothed by its growth.

Tweet-a-Coke Seeks to Engage Movie-Going Teens

tweet-a-coke Jul 30 - The soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to teens in a new way.

A Social Media Presence Isn’t Enough – Brands Need Engagement [Report]

Social Media Manager Jul 30 - A new report from Sprinklr finds that simply developing social media platforms isn't enough for brands — conversing with customers is to the key to avoiding alienating them.

Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

in-store-shopping Jul 30 - Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobile-savvy base.

Advanced Analytics: Coming Soon to a Marketing Department Near You!

advacned-analytics Jul 30 - Advanced analytics can help marketing teams better understand consumer behavior across channels, tailor marketing campaigns, and determine how best to optimize their marketing mix - and it's not as...

10 Paid Search Optimization Tactics to Improve ROI

search-marketing-1 Jul 30 - Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your return on investment.

CASL: The Sky Isn’t Falling

spam Jul 30 - The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "inept" legislation of our own.

Building Effective Measurement Models

pr-measurement Jul 30 - When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that may challenge your thinking on the critical drivers...

The Eyes Have It: Looking Ahead to Visual Web 2.0

all-seing-eye Jul 30 - The next phase of the visual Web, "Visual Web 2.0," will see images shifting from being units of communication to user interfaces - with the help of easy, useful image recognition technology.

Online Reviews – Even the Bad Ones Are Good for Brands

customer-review Jul 30 - For all its convenience, online shopping comes with one major drawback: uncertainty. The consumer’s inability to try on an item or sit on a couch can mean the difference between completing a transaction...

Clash of the Titans: Tencent, Alibaba, and the Battle for Digital Dominance in China

battle Jul 29 - While Tencent and Alibaba duke it out to become the dominant digital platform in China, it's really the user that benefits from their creative advances, technical innovation, and new initiatives.

Top Tweets From the 2014 Video Marketing Summit

tweet-twitter-question-bubble Jul 29 - Sometimes the best way to recap an event is through attendees' tweets that highlight some of the best insights gleaned from the keynote speakers. Here's a look at what speakers from Google, YouTube...

Verizon Smart Rewards Is a Sign of Things to Come

shutterstock-75943606 Jul 29 - Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a benefit such as coupons or offers.

The 4 Cs of Customer Engagement: The People Want Content!

four-cs-customer-engagement Jul 29 - When your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become these "four Cs": choice, customization, connect, and...

To Trigger or Target; That Is the Question

triggered-email Jul 29 - A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a greater impact over time, that is where marketers...

MARKETING STATS

App Marketing Costs Continue to Rise

mobile-apps Jul 31 - According to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How should marketers deal with these rising costs?

OTHER COMMENTARY

Defining Local SEO KPIs & How to Measure Them for Maximum ROI

Jul 31 - With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure...

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