Aug 29 - Wearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to create a personal information exchange.
Aug 29 - The availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some tips for how to use the software effectively.
Aug 28 - Storytelling is an extremely important aspect of content marketing. This piece from ClickZ Training looks at what makes a good brand story and what effective storytelling will cost your business.
Aug 27 - SY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into this, and what marketers can learn from it in the future...
Aug 27 - "Mobile Internet" isn't just one thing - it's really an umbrella term for many different devices, operating systems, media channels, and network technologies. But no matter how you define it, the "mobile...
Aug 29 - Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to ensure that your PPC search network campaigns...
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
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