Experts
Advice and opinions, by and for marketers

Advertising vs. Editorial: Can This Marriage Be Saved? by Anna Maria Virzi

More WHAT'S THE BUZZ? WHAT'S THE BUZZ?
Blending advertising and editorial is the latest twist on an age-old debate.

A 10-Step Guide to Evaluating Demand-Side Platforms by Mike Baker

More REAL-TIME BIDDING REAL-TIME BIDDING
DSP technology is all about making more intelligent decisions, so here are some factors to consider.

Alice in the Land of Missed PPC Advertising Opportunity by Kevin Lee

More PAID SEARCH STRATEGIES PAID SEARCH STRATEGIES
The Internet is not a fantasy world where the rules of marketing don't apply. Online marketing and paid search play a far greater role in sales than you think.

Steps for a Successful Relaunch by Jack Aaronson

More ROI MARKETING ROI MARKETING
Rev up your relaunch by involving the community and getting them excited with sneak-peek campaigns and beta testing.

1-2-3 Buy-In for Social Commerce - From the C-Suite and Beyond by Sam Decker

More SOCIAL COMMERCE SOCIAL COMMERCE
To get buy-in for your social program, don't overlook any of these three constituencies and their perspectives.
Stats
Trends & statistics: the Web's richest source

U.S. Users Don't Mind Ads, Don't Click On Them Either
Eighty percent of users claim they do not click on online ads.

B2B Spending on Mobile to Fall Nearly 40 Percent

Searches for Major Media Brands Dip in February

MTV, Microsoft, and ABC Grew Web Video Streams in January

Two Thirds of U.S. Users Have Broadband, Says FCC

Google Android Gains on Apple in Smartphone Ad Share

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Search Engine Watch
Latest headlines from Search Engine Watch

Mobile & Location: Checking in on the Latest
Local "check-ins" (a form of opt-in) are a new form of social communication worth paying attention to, but more importantly, a new form of currency in mobile local search.

Boost PPC Performance With Google Conversion Optimizer

Paid Search Freakonomics: Finding and Ostracizing Losers

Managing Global Web Sites

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Top Jobs
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White Papers
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