customer-relationship

Connect, Engage, Collaborate: People-Centric Engagement in a Digital World

Jul 11 - New innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized experience?

IHOP’s #SongsSecretlyAboutPancakes Showcases Shazam as a Marketing Tool

ihop Jul 11 - IHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a draw than Facebook or Twitter logos.

4 of the 10 Most Shared Video Ads of 2014 Are From World Cup

activa Jul 11 - The latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this year's Super Bowl cracked the top 10.

Why Are CPM Rates for Ads Falling?

cpm-rate Jul 11 - This column answers this important marketing question and others publishers may have about making money, such as how to handle "alternative" revenue sources.

Using Qualitative and Quantitative Social Proof to Build Credibility: A Brief Guide

trusted-brand Jul 11 - Social proof can be an extremely effective way to increase conversions and build trust with consumers - but what are the best ways to establish social proof in the marketing space?

Is Your Organization a Winning Team?

handing-baton Jul 11 - In order to make sure your organization is running as best it can, you must make sure the marketing, sales, client services, and product development teams all work together as one.

5 Engagement App Strategies for Converting Fans & Followers into Content Marketers

shutterstock-131691863 Jul 11 - Social engagement apps are shareable digital experiences that invite consumers (and their friends) into a social relationship with a brand. Done right, engagement apps can also create snackable, sharable...

Brands Must Embrace Mobile Applications to Build Equity

mobile-apps Jul 10 - In today's mobile-first and increasingly mobile-only world, marketers must develop mobile applications that are relevant to their businesses and their customers in order to drive conversions.

Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines

sharethislogo Jul 10 - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing...

Pinterest Adds New Follow Button to Boost Brand Discovery

pinterest-log-in Jul 10 - An upgraded Follow button with a pop-up window makes it easier for customers to keep track of their favorite companies' Pinterest activity.

Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

yo Jul 10 - While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool.

The World Cup’s Gone Mobile

world-cup-mobile Jul 10 - The growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup.

6 Reasons Why Your Customers Love Your Email Program

email-love Jul 10 - This week, we have a love letter with straightforward instructions on how to deliver - and receive - more love in the inbox.

Is Everything We’ve Ever Learned About Attribution Really Wrong?

attribution Jul 10 - While there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three important questions.

The ABCs of the VC World: What Marketers Need to Know

abc-alphabet-simplicity Jul 10 - It's important for marketers to be aware of the details of the venture capital world before they consider taking a job at a start-up, so here is a primer on VC funding for marketers.

APAC Journalists Embracing Digital Brand-Created Content

content Jul 9 - Journalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage of these trends and create objective, relevant...

Tablet Magazine Advertising Adds Impact to Print Campaigns

digitalmagazine Jul 9 - A new study shows that ads in digital magazines are just as effective as print magazine ads, with household products earning the highest average reader recall scores in both formats.

Mobile Retail Traffic Spiking, Sales Not So Much

mobile commerce Jul 9 - While mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers.

GoPro - Combining the Perfect Blend of 'Vint'Age and New Age

gopro-prospectus-1 Jul 9 - GoPro's mix of high-quality footage with a first-person aesthetic makes its videos irresistible to the Millennial audience. How can marketers take advantage of this new tool?

Video Marketing + Marketing Automation = 3 to 5 Times More Leads

online-video-1 Jul 9 - Incorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and increase your lead generation.

Starting With the Fundamentals - Why Small Marketing Has to Precede BIG Marketing

small-fish-big-fish Jul 9 - Although it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make that leap.

MARKETING STATS

Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines

sharethislogo Jul 10 - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth.

OTHER COMMENTARY

YP Adds Social Sharing, Curated Collections to Mybook

Jul 11 - YP, the local search site that says its apps and website are used by more than 70 million visitors each month, has updated its mybook experience to...

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