Marketing News & Expert Advice
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Yahoo Launches Listing Management Tool for Small Business
Jun 17 - Yahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings.
RECENT STORIES
Demos Aren't Just for Rock Bands
Jun 17 -
How demonstrations can boost your ROI.
Digital Analytics Is Not Surveillance
Jun 17 -
And how I warned about this just before the NSA PRISM scandal broke.
To Coupon or Not to Coupon? That Is a Great Question!
Jun 17 -
Three things to consider before tossing another coupon code or discount into your email.
6 Social Media Marketing Tips for First-Time Entrepreneurs
Jun 14 -
Social media offers a cost-effective, user-friendly way to build your brand, expand your Internet presence, and ultimately increase business.
Jeffrey Hayzlett: Here's How to Be an Agent for Change #SESTO
Jun 14 -
Best-selling author and marketer Jeffrey Hayzlett says businesses need clock changers. People who are change agents. People who don't mind making mistakes in order to offer solutions.
No More B2C Marketing Envy
Jun 14 -
Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers.
The Smarter Data Manifesto
Jun 14 -
You need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have important goals.
Programmatic Buying and Content Marketing: Strange Bedfellows?
Jun 14 -
It's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us as content marketers.
IMW2013: Context, Not Platform, Key to Reaching Consumers
Jun 13 -
Marketers are increasingly recognizing the importance of context in helping guide consumers to the right purchasing decisions.
Tweets Worth $20.37 on Average
Jun 13 -
While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to the bottom line.
MARKETING STATS
ComScore: Consumers Watched Nearly 41 Billion Online Videos in May
Jun 17 -
Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore.
Facebook Faces the Music From Investors
Jun 13 -
Barely a year after its disastrous IPO, the time finally came for Facebook's executives and board of directors to face the music at an annual shareholder's meeting.
Let's Go Surfing Now…
Jun 13 -
Online video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption.
Digital Leaders React to the Salesforce/ExactTarget Monster Deal
Jun 13 -
Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry.
Google Buys Navigation App Waze for $1 Billion
Jun 13 -
Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Facebook and Apple, which were also rumored to be mulling...
Big Data or Big Insights?
Jun 13 -
It's time to understand how the various data are going to help support your various marketing objectives.
Mobile's Slow Transition to Adulthood
Jun 13 -
Even as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant.
What Does Your Cube Say About Your Company?
Jun 13 -
Not you, not your colleague, but your corporate culture.
Branded Videos Shared More Than 500,000 Times Every 24 Hours
Jun 12 -
New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel...
Mobility and User Intent: Clear Pathways
Jun 12 -
Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for.
Barclaycard UK Rivals Groupon With New ‘Bespoke Offers’ Service
Jun 12 -
New personalised shopping service from Barclaycard could save Britons up to £2,100 per household
OTHER COMMENTARY
Just Passing Through? A Look at LINE vs Facebook
Jun 17 - That Japanese are simply "replacing" Facebook with LINE is a flawed hypothesis. Here's why.
Google Analytics Admin Panel Gets a Redesign
Jun 17 - Google Analytics announced a redesign of the administration panel. Not only does the new design have a more consistent look and feel, but it should...
MOST READ
COMMENTS
UPCOMING EVENTS
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July 18, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Sweet Leads are Made of This: Integrating Social Media with Marketing Automation
June 18, 2013
1:00pm ET / 10:00am PT
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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Beyond Engagement: Harnessing the Power of B2B Video Marketing, Greg Jarboe
SES Conference & Expo
June 13, 2013 -
Putting Your Business on the Map: Effective Local Search Strategies, Steve Sherfy
SES Conference & Expo
June 13, 2013 -
SEO Driving Impactful Content, Sean McDonald
SES Conference & Expo
June 13, 2013
Jobs
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SEO Manager, HotPads
SEO Manager, HotPads (Zillow) - San Francisco HotPads is a map-based housing search engine on a mission to make the internet a better place... -
Digital Media Director
Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who... -
Editorial Intern, Digital Marketing
Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
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