Marketing News & Expert Advice
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Walmart Taps Mobile to 'Reinvent Capabilities With Mass Appeal'
May 24 - Walmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and checkout process.
RECENT STORIES
Video CPE Ads in the SERP?
May 24 -
Video ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited?
It's Time to Put on the 'Big Boy' Pants in Social Media Marketing
May 24 -
Why so many fail and the three "A's" of mature social strategies to succeed today.
gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies
May 24 -
The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub rather than fragmented across brands.
Vine and You
May 24 -
Why businesses should really jump on the Vine bandwagon.
Where Are Your Readers Really Coming From?
May 24 -
It's time to revisit your SEO strategies and think like a mobile user, think about how you evolve your SEO to optimize for smartphones, and look at the pages that get high degrees of "direct" traffic...
Machinima Reaches Record Download Levels With New Xbox 360 App
May 23 -
When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima app that was launched in April earlier this year...
8 Ways to Make Banners More Powerful and Effective
May 23 -
If managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions.
10 Ways to Turn Your App Into a Power Community Using Push
May 23 -
Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another.
The New Ad Strategy: Be Polite
May 23 -
Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite.
Mitch Joel Says Reboot, a Book Review
May 23 -
Do not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot.
MARKETING STATS
ComScore: Over 13 Billion Video Ads Viewed in April
May 23 -
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.
How Travel Brands Can Better Compete With OTAs
May 23 -
Travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies.
Pinterest Introduces Rich Pins for Better Brand Collaboration
May 22 -
Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands...
3 Questions to Ask Your Local Search Optimization Specialist
May 22 -
How do you make sure that your business shows up when people run searches based on their location?
Visual Storytelling
May 22 -
How to use images to make your brand come alive.
What MarTech Means for All of Us Now
May 22 -
Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything.
'How to Win' Customer Relationships and 'Influence' Digital Performance
May 22 -
Take a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey.
Conde Nast Expands Digital Network With Wired Video Series
May 21 -
Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles.
Sports Marketer Van Wagner Moves Into Digital Video
May 21 -
Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at the increasingly lucrative digital video arena, the...
Mobile Payments Company Payvia Acquires LA-Based Mogreet
May 21 -
Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees.
Social Success via Search
May 21 -
One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.
OTHER COMMENTARY
Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires
May 23 - VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires.
5 Content Lessons & SEO Opportunities From Bloomingdale's
May 24 - Bloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world...
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May 29-30, 2013
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WEBINARS
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
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June 20, 2013
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e-Learning Courses
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Webinar: Reach More Customers - Expanding your campaigns and optimizing for Canada, Bing
ClickZ Academy
May 23, 2013 -
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013
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ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
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Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter...
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