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Twitter Sharing Outpaces Other Platforms as Email Falls

Apr 19 - In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent.

LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking

video-shutterstock-92000435 Apr 18 - In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology provider.

Twitter Strengthens Ad Reach Through App-Install Ads

twitter-image-app-card-screenshots-5 Apr 18 - The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-Twitter advertising via the MoPub Marketplace.

Nielsen Launches Final Test in Mobile Ad Measurement

nielsen18 Apr 18 - Nielsen kicks off its final pre-launch test as it moves into mobile as measurement.

Airlines Embrace Storytelling and Social in New Campaigns

jetblue-twitter-pigeon Apr 18 - In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns.

Brand, Expert, and Social Content — Successful Content Marketing Needs All Three

content Apr 18 - The combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the decision-making process.

4 Reasons Online Ads Will Grow and 1 Reason They Will Shrink

online-advertising-1 Apr 18 - Here are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why it may not stay on top.

Programmatic Primer for Data-Savvy Publishers

digital-publishing Apr 18 - Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy.

Canada: A Vast, Unspoiled E-Commerce Frontier?

canadian-flag-1 Apr 18 - Our neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them.

Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach

cadbury-google Apr 17 - Cadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in organic reach.

Mitsubishi Plays Emotive Card in #FirstRide Videos

mitsubishi-first-ride Apr 17 - The brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video series.

5 Pervasive Email Challenges – and How to Fix Them

shutterstock-105905384 Apr 17 - There are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and simple steps to take to fix them.

Do You Actually Have an "Attribution" Problem Worth Solving?

attribution Apr 17 - Before deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution problem is that you're trying to solve.

7 Lead Nurturing Strategies for Modern Marketers

leads-shutterstock-165694019 Apr 17 - Depending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out of any lead nurturing campaign.

Improv Isn't Just for Comedy

Improv Apr 17 - Using the techniques of improvisational comedy can help you improve your business presentations, collaborations, and management skills.

Tried It, Doesn't Work!

content Apr 16 - Content marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" could be an incorrect analysis of the situation.

Twitter UK Creates Interactive Calendar to Assist Real-Time Marketers

calendar Apr 16 - Twitter UK has created a calendar to help marketers seize the moment.

Twitter Brings Data Back With Gnip Acquisition

twitterimage Apr 16 - Twitter's latest acquisition is Gnip, a Colorado-based start-up that has worked closely with the social network for several years.

Display Ad Revenue Modest in Yahoo Q1 2014 Earnings

Yahoo Apr 16 - Search revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent.

Smirnoff’s "The Party" Video Series Showcases Accessibility

smirnoff-party Apr 16 - A video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content.

Is Bitcoin the Future of E-Commerce?

bitcoin2-5 Apr 16 - These days, virtual currencies are the playthings of techies - do they have a mainstream future in e-commerce?

MARKETING STATS

Twitter Sharing Outpaces Other Platforms as Email Falls

sharethis-hi-res-logo Apr 19 - In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent.

OTHER COMMENTARY

Guest Blog Network PostJoint Confirms Google Penalty

Apr 18 - Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that...

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