starwood-spg-app-glass

Starwood Hotels Testing Google Glass App, but Is It Too Early?

Apr 23 - Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the first of its kind for the device.

Android Overtakes iOS for Mobile Ad Traffic

Google Android logo Apr 23 - Data shows more impressions from devices that are running from the Google Android operating system.

#NYPDFail - Social Media Marketing Goes Terribly Wrong

nypd Apr 23 - An New York Police Department social media campaign that asked New Yorkers to tweet photos of themselves with officers has backfired.

Twitter's Redesigned Web Profiles Are Here and Ready to Go

twitter-web-profile Apr 23 - Twitter's new Web profile design is here and now available to all.

6 Ways to Supercharge Your Content Marketing Offers

content Apr 23 - These tactics, which include incorporating in-PDF social sharing and making marketing mobile-friendly, can help you maximize the results you see from your content marketing offers.

Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs

brandgtldoptions Apr 23 - The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertising and marketing can we expect to see?

Scoring: The Overlooked Marketing Automation Tool

black-friday-checklist Apr 23 - Scoring, or "dynamic segmentation," allows you to constantly assess your prospects and customers with the goal of ultimately increasing your return on investment.

Would You Rather Be a DMP or an ESP?

4-question-marks Apr 23 - Recent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions world.

WeChat and Its Mobile Commerce Potential

wechat Apr 22 - Tencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples.

Facebook to Launch Mobile Ad Network

facebook-mobile-blue Apr 22 - According to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month.

Facebook Still Tops for Advertisers, Adobe Says

Facebook thumbs up Apr 22 - Facebook remains dominant, as click-through rates and impressions increase yet again, according to a new report from Adobe.

WWF’s #LastSelfie Reaches Millennials, Underscores Snapchat Constraints

lastselfie-big-dk-gorilla-better-web Apr 22 - The World Wildlife Fund (WWF) is capitalizing upon the popularity of Snapchat and selfies to raise awareness of its conservation efforts among Millennials, but the execution of a branded effort on the...

10 Types of Visuals to Boost Your Social Media Engagement

social-mediaw Apr 22 - Photos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand's next post.

Upgrade Your Analytics Insights With Fractional Attribution

multi-channel-attribution Apr 22 - The insights that can be gleaned from effective attribution analysis can be very powerful for marketers - so why aren't we all doing it?

"Location" Is the New Adjacency – But Not a Complete Strategy

map-location-mobile Apr 22 - While ads that target viewers based on location can be very effective, some verticals have shown much more success with this tactic than others.

Welcome to the Year of Wearables. Maybe.

fitbytes-wearabletech-jawboneup Apr 22 - As technology continues to evolve and innovate, the focus is shifting from mobile and what's in our hands to what we're wearing on our bodies.

LinkedIn Reaches 300 Million Members Amid Mobile Push

linkedin-logo Apr 21 - The professional social network has reached more than 300 million users worldwide, as mobile remains a key focus.

Lancôme Gives Points for Social Media in New Loyalty Program

lancome-lipsticks-phone Apr 21 - Lancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media.

Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

pepsi-football Apr 21 - Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows viewers to click through for additional content...

Which Came First, Your Email Content or Your Segment?

emaillogo Apr 21 - The audience and content conundrum can be very chicken and egg for many brands, especially their email marketers.

Measurement Matters: How Advertisers Could Be Missing an Opportunity to Drive Big Dollars

measurement-tape Apr 21 - As the factors driving the success of online ad campaigns continue to evolve, it's important that we continue to similarly evolve the means and methods by which we are measuring effectiveness.

MARKETING STATS

Twitter Sharing Outpaces Other Platforms as Email Falls

sharethis-hi-res-logo Apr 19 - In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent.

OTHER COMMENTARY

How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

Apr 23 - Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help...

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ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
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eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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