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Mountain Dew and Spotify Among First to Experiment With Twitter's Periscope

Mar 30 - As most brands plan ahead for Twitter's new livestreaming app, Mountain Dew and Spotify tried Periscope on its first day and say initial response was primarily positive.

Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2

strategy Mar 30 - In part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list.

The Key to Mobile Revenue for Publishers: Less Is More

mobile-revenue Mar 30 - To be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience.

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

purple-cow-marketing Mar 27 - In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your...

U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

facebookandtwitter Mar 27 - New research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by 2017, while Google and Yahoo’s share will decline...

Twitter Opens Jakarta Office to Grow User Base and Engagement

twitter-logo Mar 27 - The launch of a new Twitter office in Jakarta will give brands and advertisers in the area better access to product offerings.

VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZLJKT]

sophie-ari-interview Mar 27 - In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Indonesia and the need to use mobile.

How to Write an Article That Moves People on Social Media

social-sharing Mar 27 - These three tips will help you connect with your audience on social media. Are you putting these guidelines to use?

5 Great Ways to Engage Your Employees With Content Marketing

hiring-talented-employees Mar 27 - Use these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribute their feedback and critiques.

Are Brands Robbing Publishers for Profits?

publisher-thief Mar 27 - Are publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit?

"Tell Us Your Story" Ribs Brands for Nonsensical Tweets

tell-us-your-story-header Mar 26 - Advertising copywriter Brian Eden's humorous Tumblr, "Tell Us Your Story," mocks brands that invite ill-advised user-generated content on Twitter.

Twitter Debuts Periscope to Rival Meerkat

twitter-logo Mar 26 - Immediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are these major social media platforms looking to win...

What’s New in Mobile Video?

mobile-video-view Mar 26 - In this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies.

The Power of Real-Time, Predictive Decisioning in a Mobile-First World

shutterstock-160559990-mobile Mar 26 - The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive decisioning can help them do just that.

Facebook Messenger Adds E-Commerce Capabilities

facebook-messenger-mobile-image Mar 25 - One of the Messenger features introduced on the first day of Facebook’s F8 conference in San Francisco is specially designed for commerce and shopping. How can brand marketers leverage it to improve...

Facebook Offers Free Analytics for Apps Tool

facebook-app-analytics Mar 25 - At today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consumer path to purchase and in-app pain points.

Unruly Launches Emotional Targeting for Programmatic Video Advertising

emotional-marketing Mar 25 - The platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad.

Acura Targets Millennials With Musical Tumblr Campaign

acura-logo Mar 25 - Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car that's popular among Millennials.

In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust

Malware cyber criminal Mar 25 - Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies.

Are You Smart Enough to Test Your Own Subject Lines?

email-subject-line-test Mar 25 - Although the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever be.

Buyer Personas and Segmentation: One Is Not Like the Other

digital-personas Mar 25 - Creating buyer personas and developing segments do not necessarily require the same processes. So what are the steps for identifying buyer personas?

MARKETING STATS

Instagram Followers Don't Equal Engagement [Study]

instagram-icon-large Mar 13 - A new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbucks maintain strong engagement.

OTHER COMMENTARY

Natural Links – What Are They, Really?

Mar 30 - Good links are always a subject of some contention among SEOs. They’re often referred to as real, organic, or "natural," but the question is how can...

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