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Converting on Facebook: Why Losing Like-Gate Doesn’t Really Matter

Aug 22 - Marketers must remain user-centric in order to earn conversions on Facebook. Posts that generate the most interaction and engagement will be the ones that see the highest reach.

Show Us Your Briefs

creative-breifs Aug 22 - High-quality creative execution is rarely the direct result of a creative brief. But that can be changed! We want to see your briefs so we can help you improve them.

Want to Get More From Your Social Media? Be "Interestinger"

social-media-content-boring Aug 22 - Even if you're doing everything else right, like scheduling posts for the proper time, including images, and using the correct tools, if your content is boring, you won't see engagement.

The Trifecta of Digital Ad Success: Direct Response, Big Data, and Mobile

Success Aug 22 - By utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return on investment.

4 Ways Predictive Technology Makes Your Life Easier

advertising-words Aug 22 - Advancements in technology are giving marketers the ability to attribute revenue to specific parts of their advertising efforts. Here are four ways in which predictive technology can make a marketer...

What the Ice Bucket Challenge Can Teach Us About Engagement

ice-bucket Aug 21 - The ALS Ice Bucket Challenge has been the viral event of the summer, but what can it teach social media marketers about engagement?

4 Ways to Keep Your Email Marketing Alive

emailcampaign Aug 21 - Although many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing campaigns fresh and effective.

Dos and Don’ts of Email Remarketing

email-marketing2 Aug 21 - By using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effective. Here are some best practices for email remarketing...

Marketing Automation Tools for Smaller Tasks

automation-shutterstock-136061006 Aug 21 - While they may not be looking for advanced solutions, small businesses can benefit from many simple, free marketing automation tools. Here's a look at several of the options available.

10 Tips for Winning With Bing Product Ads

Bing Ads Aug 21 - The Bing Product Ads marketplace is still developing, so here are 10 tips to help you succeed, including advice on setting up for success, optimization, and a look at what's coming.

3 Ways to Shorten Your B2B Sales Cycle Through Personal Branding

shortened-sales-cycle Aug 21 - Creating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results.

The Death of the iPad?

iPad Mini with Retina display 1 Aug 20 - With the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the device as a true replacement for the PC.

Fanta Creates All-Vine Comedy Show to Engage Teens

twitter-cast Aug 20 - The Coca-Cola brand has partnered with influential young Vine comedians to co-create a series of comedic Vine videos for teens and will release one new episode every Friday for six weeks on CollegeHumor...

Channel Integration or Channel Maximization?

Concept image of integration Aug 20 - While cross-channel integration is popular, it often still makes sense to ask yourself the question, should I be trying to integrate my efforts in this channel or maximize my efforts in this channel?

Change Management: The Missing Link in Your Demand Generation Strategy

change11 Aug 20 - The rate of change in the digital marketing world today is so fast that keeping up doesn't just mean using new tools anymore - you must fully understand change management in order to succeed.

Evaluating Web Content in the Complex Sales Cycles of the B2B World

sales-cycle Aug 20 - Although it can be tricky, content reporting needs to be customized to the complicated B2B sales cycle. Here is a look at three different products and their different sales cycles.

Google’s HTTPS Ranking Signal Change – What Does It Mean for You?

https-google Aug 20 - Google will now use HTTPS as a ranking signal, but what does this mean for digital marketers and do you need to make any changes to your site to adapt to this change?

Everything You Need to Know About Finding and Nurturing Leads

shutterstock-154962107 Aug 20 - A comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase your lead generation significantly.

4 Steps for Localizing Your Social Media Approach

localizing-social-media Aug 20 - Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to use social media to localize your company.

5 Tips for Winning Triggered Email Product Review Campaigns

mobile-email Aug 20 - Implementing product review campaigns may be more challenging than other types of triggered messages, which you can mostly set and forget. Columnist Margaret Farmakis shares 5 tips for effective triggered...

Starwood’s New Robotic Butler Accepts #MeetBotlr Tweets as Tips

botlr-upclose-lr Aug 19 - Starting on August 20, a robotic butler will serve guests at Starwood’s Aloft hotel in Cupertino, California. Different from a human bellhop, the robot will accept tweets as tips.

MARKETING STATS

Facebook Leads Way In In-store Sales for SMBs [Study]

facebook-homepage Aug 14 - A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for small businesses, with 84 percent of respondents saying that local deals or offers on Facebook heavily...

OTHER COMMENTARY

Close Variant Matching – 3 Important Points to Keep in Mind

Aug 22 - Here are three changes about the close variant change that you should keep in mind, and what you need to know in order to prepare ahead of time...

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