social-media-week-mashable

Social Media Week: Digital Marketers Must Predict the Future to Succeed

Feb 26 - In a New York Social Media Week panel called "10 Years of Digital," Mashable CEO Pete Cashmore unveiled a new marketing tool that will let brands scan the Web to predict trending news before it breaks...

Why Search Was Instrumental in the Growth of Taco Bell's App

taco-bell-store Feb 26 - Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads.

The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night

twitter-logo Feb 26 - Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows?

3 Little Changes That Will Make a Big Difference in Your Online Advertising

small-change-big-difference Feb 26 - These fixes can help small businesses get the most out of their digital advertising budgets.

4 Essential Elements to Building the Ultimate Data Cloud

Cloud computing Feb 26 - In this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud?

British Attractions Given Mandarin Makeovers to Lure Chinese Visitors

london-great-names-for-great-britain Feb 25 - The U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists.

Is Facebook Set to Become the Google of Social Media?

facebook-mobile-blue Feb 25 - Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company gearing up to completely dominate the social ad...

Are Your Subscribers "Swiping Left"?

subscribers-swiping-left Feb 25 - If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting solutions to help you connect with your email soulmates.

Will Hashtags Take Over the Internet?

hashtag Feb 25 - A look at what new domain names and hashtags have in common.

4 Ways to Rally Around a Marketing Program

A crowd cheering Feb 25 - Beyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd.

RIP Mass Marketing - Long Live 1:1 at Scale

personalization Feb 24 - Customers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly.

Social Media: 15 Ways You’re Doing It Wrong

social-media-wrong-way Feb 24 - Social media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes?

Brands Make the Most of the Oscars on Social

oscars-shutterstock-124201903 Feb 23 - Last night's Academy Awards gave many brands a reason to celebrate on Twitter. We've rounded up the best and worst of Oscar night social media campaigns.

Why You Should Include Your Technology Experts in the Creative Process

campaigns-technology-experts Feb 23 - In order to engage consumers, marketers need to come up with exciting and new campaigns. But to execute them properly, they need to rely on the knowledge of their technology experts.

Capitalizing on Behavioral Anomalies

behavioral-anomaly Feb 23 - Not every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt to that.

4 Key Steps to Developing an Effective Lead Management Process

leads-shutterstock-165694019 Feb 23 - Lead management can be a tricky thing, so making sure you pick the right marketing automation technology is crucial.

3 Challenges in Multichannel Analytics

analytics-measurement Feb 23 - There are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems.

How Digital Marketers Can Win an Academy Award at the Oscars

oscars-2015 Feb 20 - Digital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz?

(Social) Engagement Shouldn’t Just Happen on Valentine’s Day

social-sharing Feb 20 - Devising ways to engage with your social media audience shouldn't be a seasonal occurrence. These tips can help you work it into your editorial calendar year-round.

Measurement Frameworks: Focus on the Metrics That Matter

metrics-measurement Feb 20 - There is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it.

Bad Ads Range From Annoying to Dangerous

Malware cyber criminal Feb 20 - Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and users alike.

MARKETING STATS

Marketing and Sales to Merge in 3 Years

sales-marketing-aligned Feb 5 - A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future.

OTHER COMMENTARY

Mobile Search Spend Share to Reach 83% by 2018

Feb 26 - Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported...

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