social-mediaw

10 Types of Visuals to Boost Your Social Media Engagement

Apr 22 - Photos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand's next post.

WeChat and Its Mobile Commerce Potential

wechat Apr 22 - Tencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples.

Facebook to Launch Mobile Ad Network

facebook-mobile-blue Apr 22 - According to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month.

Facebook Still Tops for Advertisers, Adobe Says

Facebook thumbs up Apr 22 - Facebook remains dominant, as click-through rates and impressions increase yet again, according to a new report from Adobe.

WWF’s #LastSelfie Reaches Millennials, Underscores Snapchat Constraints

lastselfie-big-dk-gorilla-better-web Apr 22 - The World Wildlife Fund (WWF) is capitalizing upon the popularity of Snapchat and selfies to raise awareness of its conservation efforts among Millennials, but the execution of a branded effort on the...

Upgrade Your Analytics Insights With Fractional Attribution

multi-channel-attribution Apr 22 - The insights that can be gleaned from effective attribution analysis can be very powerful for marketers - so why aren't we all doing it?

"Location" Is the New Adjacency – But Not a Complete Strategy

map-location-mobile Apr 22 - While ads that target viewers based on location can be very effective, some verticals have shown much more success with this tactic than others.

Welcome to the Year of Wearables. Maybe.

fitbytes-wearabletech-jawboneup Apr 22 - As technology continues to evolve and innovate, the focus is shifting from mobile and what's in our hands to what we're wearing on our bodies.

LinkedIn Reaches 300 Million Members Amid Mobile Push

linkedin-logo Apr 21 - The professional social network has reached more than 300 million users worldwide, as mobile remains a key focus.

Lancôme Gives Points for Social Media in New Loyalty Program

lancome-lipsticks-phone Apr 21 - Lancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media.

Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

pepsi-football Apr 21 - Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows viewers to click through for additional content...

Which Came First, Your Email Content or Your Segment?

emaillogo Apr 21 - The audience and content conundrum can be very chicken and egg for many brands, especially their email marketers.

Measurement Matters: How Advertisers Could Be Missing an Opportunity to Drive Big Dollars

measurement-tape Apr 21 - As the factors driving the success of online ad campaigns continue to evolve, it's important that we continue to similarly evolve the means and methods by which we are measuring effectiveness.

The Promise of True Digital Measurement — and Its Betrayal

analytics-shutterstock-139983946 Apr 21 - The concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement model, it is perhaps an even more potent indictment...

Beyond the Like – Using Post-Action Analytics to Create a Better ROI Formula

social-analytics Apr 21 - Measuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a consumer and the potential after-purchase leads they...

The Fear of Selling to One Person vs. the Danger of Selling to All

mattress-shop Apr 21 - By trying to serve everyone we often end up not serving anyone. If you keep a narrow focus in your marketing, you just might sell more and better products.

"The Leads Are Crap"

sales-marketing-tug-of-war Apr 21 - There can often be a strained relationship between the marketing and sales teams, but marketing automation software can help both sides work together for a common purpose.

Using the U.S. Census Data to Power Your Social PPC Efforts

us-census Apr 19 - Exploring the U.S. Census data can allow you to better target your ads right out of the gate, especially if you are trying to reach people outside of your immediate area.

Twitter Sharing Outpaces Other Platforms as Email Falls

sharethis-hi-res-logo Apr 19 - In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent.

LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking

video-shutterstock-92000435 Apr 18 - In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology provider.

Twitter Strengthens Ad Reach Through App-Install Ads

twitter-image-app-card-screenshots-5 Apr 18 - The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-Twitter advertising via the MoPub Marketplace.

MARKETING STATS

Twitter Sharing Outpaces Other Platforms as Email Falls

sharethis-hi-res-logo Apr 19 - In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent.

OTHER COMMENTARY

Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

Apr 22 - Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin...

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