Marketing News & Expert Advice
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Jaguar Jumpstarts Multi-Channel Campaign for F-Type
May 22 - Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in about 50 years.
RECENT STORIES
8 Ways to Make Banners More Powerful and Effective
May 23 -
If managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions.
10 Ways to Turn Your App Into a Power Community Using Push
May 23 -
Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another.
The New Ad Strategy: Be Polite
May 23 -
It used to be that brands wanted to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite...
Mitch Joel Says Reboot, a Book Review
May 23 - Do not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot.
How Travel Brands Can Better Compete With OTAs
May 23 -
Travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies.
3 Questions to Ask Your Local Search Optimization Specialist
May 22 -
How do you make sure that your business shows up when people run searches based on their location?
Visual Storytelling
May 22 -
How to use images to make your brand come alive.
What MarTech Means for All of Us Now
May 22 -
Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything.
'How to Win' Customer Relationships and 'Influence' Digital Performance
May 22 -
Take a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey.
Social Success via Search
May 21 -
One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.
MARKETING STATS
ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
May 13 -
The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.
The Rush to Go Live With Mobile
May 21 -
Why is everyone rushing into mobile if very few seem confident about what they are doing?
Data Shows 'Big Data Marketing' Is a Growing Field
May 21 -
A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large.
Back to Basics: Email Marketing Metrics
May 21 -
With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results.
How Will Yahoo's Purchase of Tumblr Affect Advertisers?
May 20 -
With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform.
Top 5 Most Socially Devoted Brands on Twitter [Survey]
May 20 -
Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles.
BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
May 20 - BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga.
4 Marketing Buzzwords That Shouldn't Scare You
May 20 -
Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on.
How to Create Actionable Insights From YouTube Search Data
May 20 -
It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content.
Putting the 'U' Back in Automation
May 20 -
We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs.
A 10-Point Strategy to Optimize Your Email Program
May 20 -
Need to improve your email marketing program's performance? Part one in a two-part series.
OTHER COMMENTARY
Retail Stores Must Embrace the Mobile Internet in Today’s Digital World
May 22 - With showrooming on the rise, here are three ways retailers can fight back.
Google Penguin 2013: How to Evolve Link Building into Real SEO
May 23 - SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here...
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May 20, 2013 -
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May 20, 2013
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