amazon

Holiday Deals Start Early for Amazon

Nov 21 - To get a running start on dominating holiday shopping dollars, Amazon will be counting down to Thanksgiving and Black Friday next week with steep discounts on electronics and tech gadgets.

A Single-Minded Approach to Online Sales in China

shutterstock-201634802-china-shopping Nov 23 - Alibaba's Singles Day on November 11 was a boon for brands and retailers in China – but what are the long-term benefits for the rest of the year?

Wearables Market Up 40% Globally in Q3

smartwatch1 Nov 21 - The wearables market increased 40 percent globally in the third quarter of this year, compared to the same period a year prior.

VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]

20nov14-czlbkk-starwood-pic Nov 21 - In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media.

5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

online-contest Nov 21 - Creating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? Read on to find out.

4 Ways to Ramp Up Mid-Funnel Content Creation

Funnel Nov 21 - Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who have already opted into your messaging in some way?

Marketing in 2014: Crisis or Breakthrough?

4-question-marks Nov 21 - This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation?

The 3 AdWords Scripts You Want Right Now for the Holidays

googleadwords Nov 21 - If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that can help save the day.

It’s OVER, the Internet IS Broken

broken-internet Nov 21 - No, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how.

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

20nov14-czlbkk-crispin-sheridan-pic Nov 20 - In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising.

Millennials: The Next Generation of Creative Digital Content

4nov14-yahootumblr-erika-wang-lucy-tumblr-square-2 Nov 20 - Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compelling and visual content on the right platforms.

VIDEO: The Importance of Content Around Intent [#CZLBKK]

20nov14-czlbkk-mike-grehan-pic Nov 20 - In this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes to content.

Salesforce Bolsters Social Studio for Integration Across Departments

Social Media Sharing Nov 20 - Sales, marketing, and customer service teams will be able to make use of social data from more than 1 billion sources.

What Are the Most Shared Ads of 2014?

online-video-advertising Nov 20 - A new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack.

Mobile 2015: 4 Trends to Watch

2015-firework Nov 20 - The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015?

HarperCollins Campaign Streams New Book One Word at a Time

spritz harpercollins Nov 20 - To increase engagement around a new thriller, HarperCollins "spritzed" it one word at a time on a digital billboard at one of London's busiest train stations.

Data Variety - The Spice of Life

spice-of-life Nov 20 - Marketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies.

3 Opportunities for Marketing Automation Providers in 2015

marketing-automation-graphic Nov 20 - If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology.

4 B2B Tips You Can’t Afford to Ignore This Holiday Season

holiday-season-at-work Nov 20 - Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be.

Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory

shutterstock-177029327-mouse Nov 19 - Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies.

The Good, the Bad, and the Leaky Bucket of Digital Marketing

shutterstock-160355549-leaking-bucket Nov 19 - It's easy to make excuses for being a bad digital marketer - here are some ways you can turn that around and be a good one.

MARKETING STATS

Wearables Market Up 40% Globally in Q3

smartwatch1 Nov 21 - The wearables market increased 40 percent globally in the third quarter of this year, compared to the same period a year prior.

OTHER COMMENTARY

Bing Strives Toward Mobile Friendliness

Nov 21 - To keep up with the growing number of mobile Web users, Bing ranks pages optimized for mobile higher in its search results.

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