Mike Grehan

Reflecting on the Success of ClickZ Live New York and a Fond Farewell to Mike Grehan

Apr 15 - Following the success of the first ever ClickZ Live New York, we bid a fond farewell to Mike Grehan, group publishing director.

Technical SEO Still Matters During Hummingbird Era

google Apr 16 - Technical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that affect global SEO.

Why Content Is Not a Department

contentmarketing Apr 16 - To create good and effective content for your brand, there needs to be collaboration between people from many different departments with many different abilities. Is your organization set up for content...

What B2B Buyers Need

b2b Apr 16 - A look at typical B2B customer needs, broken down by phases of the buying journey, which include Explore, Evaluate, Purchase, and Experience.

Beyond Storytelling

001-storydoing-revenue Apr 15 - Storytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward.

Facebook Prepping e-Money Transfer Service in Europe

facebook-like Apr 15 - Facebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network.

Twitter Faces User Interaction and Retention Problems

Twitter Logo Apr 15 - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet.

Clorox Reenacts Parents' Posts in Real-Time Improv Ick Awards

clorox-ick-awards Apr 15 - Clorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, however, remain somewhat low, indicating the brand might...

5 Things You Can Do Today for Higher Conversions Tomorrow

leads-shutterstock-154962107 Apr 15 - Here are five tips you can utilize to boost your conversion rate, including featuring better photos on your website, improving call-to-action buttons, and building trust among consumers.

Should Addressable TV Be Part of Your Media Plan?

tv-static Apr 15 - With the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an addressable TV ad campaign is right for your media...

Is It Possible to Measure Social Media ROI?

shutterstock-159903269 Apr 15 - Spending on social media marketing continues to grow, but what are the metrics that could be measured and should they be benchmarked against return on investment (ROI)?

3 Actionable Ways for PR Pros to Measure Better

pr-measurement Apr 15 - PR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionable and give PR a seat at the strategy table.

Building and Maintaining Customer Loyalty With Today’s Consumer

customer-loyalty Apr 15 - There are three keys to securing consumer loyalty in today's market: know your customers, coordinate online and offline customer experiences, and anticipate service opportunities.

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion

internetmarketing Apr 14 - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013.

Americans Spent Almost 18 Hours in February Watching Online Video

video-shutterstock-92000435 Apr 14 - While the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of online content videos viewed each month and the...

HowAboutWe Campaign Shows Twitter Maturity

Twitter Logo Apr 14 - Online dating site HowAboutWe's geo- and interest-targeting on Twitter has been shown to improve results, while a great offer doesn't hurt, either.

Bumbled PPC News, Conspiracy Theories, and the Future of PPC

pay-per-click Apr 14 - Although the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes are coming to the pay-per-click marketing world.

Triggered Email Messages: Keys to Success

triggered-email Apr 14 - Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through rates.

Creativity Without Conversion Equals Zero

conversion-funnel-strategies Apr 14 - Students must learn to combine creative and analytic skills to succeed in the digital marketing world, and some universities are making it easier for them to graduate prepared to enter the professional...

Marketing Platforms: The Time Is Now

marketing-platform Apr 14 - Marketing practices will continue to change in the next few years, and marketers need to be prepared with the right foundation. Every marketer needs to be thinking about their core marketing platform.

Understanding Real Value in RTB: The Importance of Transparency

programmatic Apr 13 - The display ad tech ecosystem has evolved into a complex web of tech offerings and jargon to confuse any marketer, with transparency and margin points hidden away. This column explains why you should...

MARKETING STATS

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion

internetmarketing Apr 14 - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013.

OTHER COMMENTARY

Will Google Reward Secure Websites With Better Search Rankings?

Apr 16 - Is Google considering giving websites that use strong encryption preferential placement in its search results? Google's Distinguished Engineer Matt...

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