battle

Clash of the Titans: Tencent, Alibaba, and the Battle for Digital Dominance in China

Jul 29 - While Tencent and Alibaba duke it out to become the dominant digital platform in China, it's really the user that benefits from their creative advances, technical innovation, and new initiatives.

Top Tweets From the 2014 Video Marketing Summit

tweet-twitter-question-bubble Jul 29 - Sometimes the best way to recap an event is through attendees' tweets that highlight some of the best insights gleaned from the keynote speakers. Here's a look at what speakers from Google, YouTube...

Verizon Smart Rewards Is a Sign of Things to Come

shutterstock-75943606 Jul 29 - Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a benefit such as coupons or offers.

The 4 Cs of Customer Engagement: The People Want Content!

four-cs-customer-engagement Jul 29 - When your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become these "four Cs": choice, customization, connect, and...

To Trigger or Target; That Is the Question

triggered-email Jul 29 - A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a greater impact over time, that is where marketers...

Get It Right: Cart Utilization Is Not Cart Abandonment

fathers-day-mobile-shopping Jul 29 - Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonment - it's shopping cart utilization.

Can Social Help Solve Video Advertising Ad Fraud?

online-video-1 Jul 29 - By measuring the social activity taking place around a video and using that data in combination with raw viewing statistics, marketers can gain a better picture of how their video ad is performing.

Will Facebook Launch Another Snapchat Clone Within Instagram?

instagram-icon-large Jul 28 - Facebook-owned Instagram seems set to release a new "one-tap photo messaging" app called Bolt, a product that sounds just like Snapchat.

L'Oreal's Viral Model Experiment - A Sign of the Future of Digital Marketing or a Warning Sign?

l-oreal-world-cup Jul 28 - When L'Oreal discovered and hired a beautiful unknown teenager whose photo went viral during the World Cup, they may have gotten more than they bargained for. Is this grassroots way of casting unknowns...

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

A view of the Golden Gate Bridge in San Francisco Jul 28 - This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social innovation and next-generation search.

Microsoft and Salesforce Union: Does It Hurt Small Businesses?

small-business-crm Jul 28 - While the partnership between Microsoft and Salesforce provides options for marketers, there are other offerings available that may be better suited for small-business marketers.

Connecting Data With the Analytics Selfie

selfie-1 Jul 28 - Introducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this technique in your marketing efforts.

Connected TV: The Death of Online Video or the Future of TV?

tvshopper Jul 28 - Connected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them in order to drive more client success.

Tap Into the "Big Data" Power of Search

search-marketing-1 Jul 28 - Search can be a marketer's best friend. Here are three ways to tap into search's vast wealth of data to improve your content marketing strategy, offline planning, and other marketing efforts.

Microsoft: Who Cares?

Microsoft Jul 28 - Microsoft's recent announcement that it will lay off 18,000 employees further shows the company's missteps in today's technology world, but it seems no matter what the numbers say, Microsoft is here...

13 Metrics to Watch If Your Business Depends on Network Effects (Part 2)

metrics-that-matter Jul 27 - This is part two in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models.

Amazon’s Fire Phone May Add Another Layer to Mobile Marketing

amazon Jul 25 - Whether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new technology to work with.

Don’t Hold Your Breath Just Yet for Snapchat Monetization

snapchat-geofilters Jul 25 - The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim a seat at the social network ad table.

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

Tested Jul 25 - Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth the extra time and effort to test.

Is Facebook the New King of Traffic?

Facebook thumbs up Jul 25 - Facebook is reportedly driving nearly a quarter of all sharing traffic to sites across the Web. With the introduction of Facebook's new "save" feature, how can marketers best utilize the social platform...

A Very Short Guide to How to Get Your Content Seen on Facebook

facebook-automation Jul 25 - A quick look at how to demystify the Facebook reach and ranking process, with simple tips for marketers to put into action with their content marketing.

MARKETING STATS

Facebook Claims More Than Half of Social Logins [Study]

social-login Jul 24 - Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 64 of social logins on mobile.

OTHER COMMENTARY

5 Most Important Takeaways From the Link Building Survey 2014

Jul 29 - A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics...

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