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Social Media in China Is Not Just About Facebook

Aug 31 - Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward.

AdWords' New HTML5 Feature Makes It Easier to Create Mobile Content

manytablets Aug 29 - Now, Google AdWords users can create HTML5 content for mobile using Google Web Designer and upload directly to Google Display Network campaigns.

Facebook Boosts Event Visibility With New Ad Format

facebook-homepage Aug 29 - The new format is designed to help brands bring awareness to their events within Facebook’s network. How can business marketers get the most out of this offering?

Digital Marketing People on the Move: August 2014 Roundup

self-promotion Aug 29 - This is a roundup of new hires and promotions in the digital marketing industry during August.

Wearable Publishing: Early Days Show Strong Opportunities

wearable-technology Aug 29 - Wearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to create a personal information exchange.

SlideShare Pro Features Go Free

slideshare Aug 29 - The availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some tips for how to use the software effectively.

Convergence Analytics in Action

convergence-analytics-graphic Aug 29 - As is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What does that mean for marketers?

Is the New Amazon Ad Platform the Next "Google Killer"?

No Google Aug 29 - Amazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marketers?

Storytelling for Brands: How Blockbuster Should I Be?

blockbuster-storytelling Aug 28 - Storytelling is an extremely important aspect of content marketing. This piece from ClickZ Training looks at what makes a good brand story and what effective storytelling will cost your business.

Mozilla Introduces Sponsored Tiles on Firefox Nightly

Mozilla Firefox web browser logo Aug 28 - As Mozilla prepares to launch Sponsored tiles across Firefox channels, the company also says it remains committed to trust and transparency.

Rovio Tests New Direct Programmatic Capabilities

angry-bird-icon Aug 28 - The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to place their ads against.

What’s Next for Twitter Marketing Real World Innovation?

Twitter Logo Aug 28 - Brands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive capabilities the platform presents.

The Beautiful Game...of Data

data2 Aug 28 - Instead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer.

True Detectives

sherlock-holmes Aug 28 - There are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisdom from Mr. Sherlock Holmes.

How the World Cup Became a Mobile-First Marketing Event

world-cup-mobile Aug 27 - SY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into this, and what marketers can learn from it in the future...

Ritz-Carlton Strives to Improve Customer Stays With App Upgrade

ritzcarlton Aug 27 - The Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among other enhancements to its app.

Facebook Unveils New Bandwidth Targeting Capability

facebook-video Aug 27 - Advertisers can now target Facebook users based on mobile device and connection type.

Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

shutterstock-185427179 Aug 27 - Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for.

Think Globally, Act Mobile-ly

mobilephone77 Aug 27 - "Mobile Internet" isn't just one thing - it's really an umbrella term for many different devices, operating systems, media channels, and network technologies. But no matter how you define it, the "mobile...

4 Steps to Help B2B Marketers Become More Mobile

mobile-map-shutterstock-120085516 Aug 27 - A successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engaging and effective way.

Kill It With Fire! 5 Best Practices That Need to Go Away

angry-email Aug 27 - These five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die out.

MARKETING STATS

Things Are Looking Up, According to the CMO Council

marketing-game-plan Aug 25 - After several disappointing years, chief marketing officers (CMOs) are finally seeing marked improvement within the industry.

OTHER COMMENTARY

Google Drops Authorship From Search Results

Aug 29 - Google’s John Mueller says Google will stop showing authorship in its search results because "this information isn’t as useful to our users as we’d...

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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