Marketing News & Expert Advice
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Cannes Lions 2013: Q&A: MailOnline's Sean O'Neal Helps Write New Rules for Content
Jun 20 - MailOnline aims to take advantage of the surge of interest in content marketing, aka native advertising, helping brands reach consumers on its own addictive site.
RECENT STORIES
5 Tips to Building a Better Customer Experience and Community
Jun 20 -
The top five things marketers can do to create a sophisticated customer initiative within their organizations that will have customers raving and the competition scathing.
YouTube Paid Advertising - a Beginner's Guide
Jun 20 -
There's an enormous opportunity for brands to promote their goods and services to a worldwide audience through video advertising on the world's second largest search engine.
3 Low-Risk Ways to Do Digital Media
Jun 20 -
Much of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quietest voice that has the most to say.
The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage
Jun 20 -
Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment?
How Do You Measure Transmedia?
Jun 20 -
Whoever has the definition wins a prize.
Nielsen: Second-Screens Are Changing Consumers' TV Habits
Jun 19 -
Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new survey by Nielsen.
Facebook Introduces the Clickable Hashtag: What Marketers Need to Know
Jun 19 -
The potential to learn about attitudes, opinions, and how information is being received will allow marketers to learn more about tailoring their message to different groups, and join in what is being...
How Email Is Finally Breaking Free and Crossing the Chasm
Jun 19 -
Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommended by advertising agencies.
Startups: Forget SEO, Play Lois Lane
Jun 19 -
Seven better ways to spend your marketing resources.
How to Effectively Leverage Social Media
Jun 18 -
Before you make any big decisions, be sure to find out what your goals and objectives are, and how your customers are using each social media channel.
MARKETING STATS
Nielsen: Second-Screens Are Changing Consumers' TV Habits
Jun 19 -
Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new survey by Nielsen.
Is Data-Driven Marketing Compatible With Agile Marketing?
Jun 18 -
It's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world setting.
BBQs, Swimming Pools, and…Holiday Planning?
Jun 18 -
What will it take to produce your most successful holiday marketing in order to capitalize on the reality of the huge spike in retail activity during the peak gift-giving season?
3 Things Great Social Marketers Do That the Rest of Us Don't
Jun 18 -
Becoming a great social marketer requires the perseverance to go beyond easy metrics, the relentlessness to uncover the value social delivers to your organization, and the pursuit of what motivates...
Yahoo Launches Listing Management Tool for Small Business
Jun 17 -
Yahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings.
ComScore: Consumers Watched Nearly 41 Billion Online Videos in May
Jun 17 -
Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore.
Burberry Delivers Letters Sealed With a Personal Kiss
Jun 17 -
If you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be the next best thing.
Demos Aren't Just for Rock Bands
Jun 17 -
How demonstrations can boost your ROI.
Digital Analytics Is Not Surveillance
Jun 17 -
And how I warned about this just before the NSA PRISM scandal broke.
To Coupon or Not to Coupon? That Is a Great Question!
Jun 17 -
Three things to consider before tossing another coupon code or discount into your email.
6 Social Media Marketing Tips for First-Time Entrepreneurs
Jun 14 -
Social media offers a cost-effective, user-friendly way to build your brand, expand your Internet presence, and ultimately increase business.
OTHER COMMENTARY
Pre-Rolling in the Deep
Jun 19 - Just because YouTube pre-roll advertising costs significantly less than TV commercials, should the quality and relevance of that content suffer as a...
SEO Game Change: Are You Setting the Right Expectations?
Jun 20 - In SEO, like sports, there will be wins and losses, stagnation and growth. If you've had success with bad SEO practices, then you've been playing on...
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