Marketing News & Expert Advice

Coke Partners for Summer Foursquare Sweeps

Consumers can win a year's supply of Diet Coke.

LATEST HEADLINES

P&G's Swiffer Cleans Up Facebook Logout Page TV spot for the floor cleaning brand is seen when people logout...	Microsoft Do Not Track Move Stuns Privacy Partners Conspiracy theories rise, Firefox browser maker dislikes default...
Google Commercializes Retail Product Feeds New "Shopping" platform will charge for listings that were once...	56% Plan to Use Social Media Analytics in 2012 Adobe optimization survey, ClickZ experts identify approaches to...
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CLICKZ EXPERTS

The New Knowledge Graph

A look at what Google's new knowledge Graph means for marketers.

Gary Stein | What's the Buzz? | June 1, 2012

Is Content the Catalyst for Social Media?

The real social experience is not happening on Facebook, but rather on premium content sites.

Brian Fitzgerald | Publishing | June 1, 2012

Brands Must Develop Content Creation Mindsets

Content is the fuel we all need to engage our target audiences.

Paul Schoknecht | Mobile Marketing | June 1, 2012

Online Advertising in the Age of Agility

Test and tweak.

Bryan Eisenberg | ROI Marketing | June 1, 2012

MARKETING STATS

Politics & Advocacy

Hispanic-Heavy Swing States Drive High Mobile Ad Prices

Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states.

CLICKZ EXPERTS

10 Rich Media Do's and Don'ts

How to keep your web-based rich media ads on the right track.

Tessa Wegert | Media Buying | May 31, 2012

The New Email Marketing Essentials for Small and Medium Business

How to ensure your company is using the right channels to deliver the right messages and keep your business profitable and thriving. Part one in a two-part series.

Simms Jenkins | Email Marketing Best Practices | May 31, 2012

Klever Facebook Strategies

How one company took to Facebook to promote its music festival and the lessons it learned along the way.

Sundeep Kapur | Social Integration | May 31, 2012

4 Ways to Humanize a Retargeting Campaign

A retargeting campaign must account for consumers as people - and not just data points.

Aubrey Beck | Behavioral Marketing | May 30, 2012

OTHER COMMENTARY

Baidu: We Do Semantic Search Better Than Google

Google unveiled its Knowledge Graph recently, which it called the "first step in the next generation of search." Baidu isn't impressed, saying Google's semantic search isn't new, and Baidu has been...

ClickZ Asia | May 31, 2012

Google Failing on Piracy, Claims RIAA, Hollywood Agent

The Recording Industry Association of America says Google's current process isn't working and urges the company to make some changes to their copyright infringement report system. In the past month...

Search Engine Watch | June 2, 2012