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"Tell Us Your Story" Ribs Brands for Nonsensical Tweets

Mar 26 - Advertising copywriter Brian Eden's humorous Tumblr, "Tell Us Your Story," mocks brands that invite ill-advised user-generated content on Twitter.

Twitter Debuts Periscope to Rival Meerkat

twitter-logo Mar 26 - Immediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are these major social media platforms looking to win...

What’s New in Mobile Video?

mobile-video-view Mar 26 - In this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies.

The Power of Real-Time, Predictive Decisioning in a Mobile-First World

shutterstock-160559990-mobile Mar 26 - The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive decisioning can help them do just that.

Facebook Messenger Adds E-Commerce Capabilities

facebook-messenger-mobile-image Mar 25 - One of the Messenger features introduced on the first day of Facebook’s F8 conference in San Francisco is specially designed for commerce and shopping. How can brand marketers leverage it to improve...

Facebook Offers Free Analytics for Apps Tool

facebook-app-analytics Mar 25 - At today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consumer path to purchase and in-app pain points.

Unruly Launches Emotional Targeting for Programmatic Video Advertising

emotional-marketing Mar 25 - The platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad.

Acura Targets Millennials With Musical Tumblr Campaign

acura-logo Mar 25 - Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car that's popular among Millennials.

In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust

Malware cyber criminal Mar 25 - Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies.

Are You Smart Enough to Test Your Own Subject Lines?

email-subject-line-test Mar 25 - Although the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever be.

Buyer Personas and Segmentation: One Is Not Like the Other

digital-personas Mar 25 - Creating buyer personas and developing segments do not necessarily require the same processes. So what are the steps for identifying buyer personas?

Air Wick Leverages QR Codes in New Way

air-wick-new-logo Mar 24 - As marketers become more visually conscientious, QR codes are becoming a less desirable mobile tool. But Air Wick is using the technology in a smart way to engage with its target audience.

New Facebook Features Provide Training for Marketers

Facebook Like button on a keyboard Mar 24 - Because training resources are Facebook's top request from its advertisers, the social media giant launched a series of courses on everything from how to create an ad to digital buying.

Century 21 and Hootsuite Partner to Simplify Social

century-twenty-one-logo Mar 24 - Two new products from Century 21 and Hootsuite will train Century 21 brokers and agents in best practices for social selling and give individual realtors access to exclusive branded content.

12 Social Media Posts That Are Funnier Than Yours

funny-social-media Mar 24 - Brands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doing it right.

Email Tales From the Trenches

email-marketing-stories Mar 24 - Two savvy email marketers share some of the tips, tricks, and war stories that come with the territory.

How "Automated Personalization" Is Curing Our Creativity Crisis

automated-personalization Mar 24 - How can automated personalization improve the placement of your content marketing and ultimately increase conversions?

Little Fanfare as Yahoo Leaves China

yahoo-logo-purple-1 Mar 23 - The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China.

Twitter-Foursquare Partnership Will Allow for Better Location Targeting

twitter-mobile-image Mar 23 - Twitter is partnering with local search and discovery service Foursquare to integrate precise locations into tweets. How can this partnership benefit marketers?

Why the #TwizzlerChallenge Won't Become Another #IceBucketChallenge

twizzlers Mar 23 - The cause marketing "Twizzler Challenge" is sweet and fun, but what’s holding it back from becoming as successful as last year’s "Ice Bucket Challenge"?

Tostitos Gives Free Dip to Everyone Named Chip

tostitos-logo Mar 23 - With National Chips and Dip Day in mind, Tostitos is sending coupons for free dips to anyone named Chip, a clever way to get consumers in-store.

MARKETING STATS

Instagram Followers Don't Equal Engagement [Study]

instagram-icon-large Mar 13 - A new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbucks maintain strong engagement.

OTHER COMMENTARY

Google’s Mobile Algorithm Puts Customers First [#SESMiami]

Mar 26 - Google will begin prioritizing mobile-friendly sites because that's what users have grown to expect, said developer programs tech lead Maile Ohye in...

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