Marketing News & Expert Advice
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Sports Marketer Van Wagner Moves into Digital Video
May 21 - Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at the increasingly lucrative digital video arena, the...
RECENT STORIES
Social Success via Search
May 21 -
One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.
The Rush to Go Live With Mobile
May 21 -
Why is everyone rushing into mobile if very few seem confident about what they are doing?
Data Shows 'Big Data Marketing' Is a Growing Field
May 21 -
A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large.
Back to Basics: Email Marketing Metrics
May 21 -
With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results.
4 Marketing Buzzwords That Shouldn't Scare You
May 20 -
Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on.
How to Create Actionable Insights From YouTube Search Data
May 20 -
It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content.
Putting the 'U' Back in Automation
May 20 -
We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs.
A 10-Point Strategy to Optimize Your Email Program
May 20 -
Need to improve your email marketing program's performance? Part one in a two-part series.
Marketo Shares Jump 57% in IPO
May 17 -
Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO).
Google Maps Gets a Brand New Look
May 17 -
Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive...
MARKETING STATS
ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
May 13 -
The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.
What Social Fragmentation Means for Marketers
May 17 -
Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.
Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
May 17 -
The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest.
12 Hidden Pitfalls in PPC Campaign Automation
May 17 -
A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important.
7 Subreddits Online Marketers Should Follow
May 17 -
How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us.
Choose Not to Confuse
May 17 -
Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers.
ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns
May 16 -
ABC executives report that the program will help them see the overall success of their advertising efforts.
Jack Link's Beef Jerky Coming to a Gas Tank Near You
May 16 -
Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced...
Google's Future Focuses Around More Closely Aligned Services
May 16 -
Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference.
The Best New Ads Tell a Story
May 16 -
If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen.
Prediction: Was I Right?
May 16 -
Forecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertainty into our forecasting processes.
OTHER COMMENTARY
TMall – Gateway to China’s Growing E-Commerce Market
May 20 - Is it the digital sales channel for brands in China?
Designing a Content Strategy to Destroy Your SEO Nemesis
May 21 - Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with...
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