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35 Tools to Enhance Your Content Marketing Efforts

Jul 21 - Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories.

Pinterest Ramps Up E-Commerce Features

pinterest-log-in Jul 21 - The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can marketers best use Pinterest for e-commerce?

Facebook Experiments With Buy Button

facebook-brand Jul 21 - The new feature will allow users to purchase items without ever leaving Facebook, and perhaps alludes to the broader future of e-commerce.

Emirates Airline Asks Social Shutterbugs to Say #HelloChicago

hellochicago-landing Jul 21 - The brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been received, according to an agency rep.

Media Optimizations Made Easy

easy-button Jul 21 - A look at how Google Analytics made it easier than ever for marketers to quickly and effectively gain insights into their marketing campaigns.

Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

email-testing Jul 21 - If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email addresses?

Do You Remember Friendster?

friendster Jul 21 - Marketers need to plan against a human need instead of planning against a fleeting platform. They must build their strategies on human behavior and plan for what's possible instead of just reacting...

Retention vs. Acquisition - and the Winner Is…

customer-relationship Jul 20 - Marketers need to decide which is more important to them - acquiring new leads and potential customers, or retaining and nurturing the current customer base.

New Adap.tv Patent Ties Sales to Specific TV Ads

television-ad-money Jul 18 - With a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising.

Twitter Dives Deeper Into E-Commerce With CardSpring Acquisition

Twitter Money Jul 18 - The micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses deliver relevant deals.

Car Wars: Uber, Lyft, Hailo Compete for a Spot in the Driver's Seat

slot-cars-race Jul 18 - A look at the different marketing tactics employed by these car services in New York City, and how their strategies are helping them to win customers.

Study Finds Marketers Can't Measure Business Value of Content Marketing

content Jul 18 - A new study shows marketers can't tie business value back to their content marketing tactics. So how can marketers better measure the success of their content marketing campaigns?

Emotional Contagion and Content Marketing

emotional-marketing Jul 18 - Emotionally driven marketing can increase shares and engagement better than neutral content. So whether you create positive, shocking, scary, or helpful content, use it to bring out an emotional response...

Digital Publishing: Having a Powerful Impact on the Next Generation

next-generation-publishing Jul 18 - As the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what really is the best type of content to produce?

Get Hired in PPC: Tips to Get Your Foot in the Door

ppc Jul 18 - Here are four tips for getting your foot in the door of the PPC world, whether you have any PPC-specific experience or not, including securing an internship, getting your Google AdWords certification...

Employee Advocacy Drives Real Results in B2B Tech Sector

employee-advocacy-1 Jul 18 - Investing in employee advocacy can be an extremely smart decision for B2B technology businesses, as it has been shown to increase reach and generate more shares.

6 Reasons to Consider Local Marketing as Part of Your Advertising Campaign

local Jul 18 - When used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences.

I’m an Instagram Lover and a Fighter – Are Ads Going to Ruin My Relationship?

instagram-collage Jul 17 - The introduction of ads into Instagram feeds in Australia may threaten the comfortable relationship many users have with the social media platform. How can brands make sure they get the basics right?

Mobile Wallets Drive 40 Percent of Payment Activity

mobilesmartphones Jul 17 - Studies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which they do so.

What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

howard Jul 17 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have?

Interactive Native Ads Deliver the Best of the Web

interactive-shutterstock-132876065 Jul 17 - Between interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital marketing space.

MARKETING STATS

Mobile Wallets Drive 40 Percent of Payment Activity

mobilesmartphones Jul 17 - Studies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which they do so.

OTHER COMMENTARY

Blogger Fined for Top-Ranked Restaurant Review

Jul 21 - French blogger Caroline Doudet was forced to amend her post title and pay damages after a negative restaurant review that was appearing too prominently...

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