localizing-social-media

4 Steps for Localizing Your Social Media Approach

Aug 20 - Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to use social media to localize your company.

Google’s HTTPS Ranking Signal Change – What Does It Mean for You?

https-google Aug 20 - Google will now use HTTPS as a ranking signal, but what does this mean for digital marketers and do you need to make any changes to your site to adapt to this change?

Everything You Need to Know About Finding and Nurturing Leads

shutterstock-154962107 Aug 20 - A comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase your lead generation significantly.

5 Tips for Winning Triggered Email Product Review Campaigns

mobile-email Aug 20 - Implementing product review campaigns may be more challenging than other types of triggered messages, which you can mostly set and forget. Columnist Margaret Farmakis shares 5 tips for effective triggered...

Starwood’s New Robotic Butler Accepts #MeetBotlr Tweets as Tips

botlr-upclose-lr Aug 19 - Starting on August 20, a robotic butler will serve guests at Starwood’s Aloft hotel in Cupertino, California. Different from a human bellhop, the robot will accept tweets as tips.

ClickZ Live Demonstrates Feverish Pace of Digital Marketing

ClickZ Live Mobile App Aug 19 - A look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many aspects of digital marketing.

Are You Reaching AND Converting Mobile Consumers?

mobileads Aug 19 - While social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile consumers, so it's worth assessing if it's right for...

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

uphill-roi Aug 19 - B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead information isn't properly tracked. Here are some tips...

Email Marketing’s Day in the Sun

emails-day-in-the-sun Aug 19 - As indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovations to optimize their email messaging impact?

5 Content Marketing FAILS! You’re Probably Making

stamp-fail Aug 19 - There are hundreds of content marketing "fails" that could occur in your program, but these are five of the top offenders. If you address these, you will be able to vastly improve your content marketing...

10 Tips for Designing a Web Page That Looks Great and Ranks High

top-ten-seo-tips-design Aug 18 - These 10 SEO tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for more.

TV Is Not Dead - It Has Moved to Different Platforms

As Seen on TV Aug 18 - Two speakers at ClickZ Live San Francisco discuss the inherent differences between mobile and television content, and how understanding apps is the way for the U.S. broadcasting market to catch up with...

New Balance Connects Online and Offline Sales With Live Interactive Video

880v4-collection-01-1-1 Aug 18 - Through a partnership with real-time product communication platform Brandlive, New Balance is looking to convert interested online consumers into offline, in-store buyers.

Uber and Lay’s Deliver On-Demand Picnics to Drive Goodwill

uber-and-lays-flavorrush Aug 18 - The ride-sharing and potato chip brands united for two days to deliver on-demand picnics in a surprise-and-delight effort that used mobile as the facilitator.

Winning Consumer Attention: Amazing Content + True Native Distribution

content-marketing-megaphone Aug 18 - According to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a true native distribution strategy.

Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation

experiment Aug 18 - There is nothing wrong with experimenting and testing - in fact, it's extremely valuable. But remember to think about how and when you go about experimenting with your consumers.

Locating Your Customers in the Multi-Channel Maze

A maze Aug 18 - As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track of them. How can we maintain personalization in...

Enhanced E-Commerce, Enhanced Actions

ecommerce Aug 18 - A new feature, Enhanced E-Commerce, allows Universal Analytics users to dig deeper into their e-commerce data in order to better their marketing efforts.

The Best and Worst Words to Use in Subject Lines – New Research

emailcampaign Aug 18 - This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx.

Beyond Banners: Two Steps Forward, Two Steps Back

Advertising word cloud Aug 18 - This column, guest authored by Steven Stein, senior vice president of sales and strategy at 33Across, explores the new formats of display advertising, and the challenges and concerns that come along...

How to Write a Winning Marketing Plan

strategy Aug 17 - As summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you write a winning plan.

MARKETING STATS

Facebook Leads Way In In-store Sales for SMBs [Study]

facebook-homepage Aug 14 - A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for small businesses, with 84 percent of respondents saying that local deals or offers on Facebook heavily...

OTHER COMMENTARY

Google Wages War on European Link Scheme Networks

Aug 19 - Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe.

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