Marketing News & Expert Advice
|
|
|
Jennifer Lopez Launches Viva Movil for Latino Audience
May 24 - Jennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment in wireless.
RECENT STORIES
Video CPE Ads in the SERP?
May 24 -
Video ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited?
It's Time to Put on the 'Big Boy' Pants in Social Media Marketing
May 24 -
Why so many fail and the three "A's" of mature social strategies to succeed today.
gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies
May 24 -
The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub rather than fragmented across brands.
Vine and You
May 24 -
Why businesses should really jump on the Vine bandwagon.
Where Are Your Readers Really Coming From?
May 24 -
It's time to revisit your SEO strategies and think like a mobile user, think about how you evolve your SEO to optimize for smartphones, and look at the pages that get high degrees of direct traffic.
ComScore: Over 13 Billion Video Ads Viewed in April
May 23 -
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.
Social Media a Meh for E-Commerce Traffic
May 23 -
Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions.
IWNY: Creative Alive and Kicking in Era of Native Ads
May 23 -
With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in...
8 Ways to Make Banners More Powerful and Effective
May 23 -
If managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions.
10 Ways to Turn Your App Into a Power Community Using Push
May 23 -
Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another.
MARKETING STATS
ComScore: Over 13 Billion Video Ads Viewed in April
May 23 -
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.
The New Ad Strategy: Be Polite
May 23 -
Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite.
Mitch Joel Says Reboot, a Book Review
May 23 -
Do not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot.
How Travel Brands Can Better Compete With OTAs
May 23 -
Travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies.
Jaguar Jumpstarts Multi-Channel Campaign for F-Type
May 22 -
Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in about 50 years.
IWNY: Nielsen Study to Show How Tweets Boost TV Ratings
May 22 -
Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do.
Pinterest Introduces Rich Pins for Better Brand Collaboration
May 22 -
Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands...
3 Questions to Ask Your Local Search Optimization Specialist
May 22 -
How do you make sure that your business shows up when people run searches based on their location?
Visual Storytelling
May 22 -
How to use images to make your brand come alive.
What MarTech Means for All of Us Now
May 22 -
Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything.
'How to Win' Customer Relationships and 'Influence' Digital Performance
May 22 -
Take a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey.
OTHER COMMENTARY
Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires
May 23 - VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires.
Ecommerce Title Tags: Top 5 Ways to Increase Clicks
May 24 - The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing...
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Webinar: Reach More Customers - Expanding your campaigns and optimizing for Canada, Bing
ClickZ Academy
May 23, 2013 -
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013
Jobs
-
ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
DIGITAL MARKETING ACCOUNT DIRECTOR
DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171 COMPANY DESCRIPTION... -
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
