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Content Bubble: Does Anyone Know Whether Content Marketing Works?

Jul 22 - Brands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions?

5 Ways to Move the Needle: What I Learned During the World Cup

move-the-needle Jul 22 - The World Cup had much to teach marketers about how to accelerate growth and popularity - aka how to move the needle. Read on to see what the world's biggest sporting event can teach you.

When It Comes to Audience Engagement, Webinars Still Reign Supreme

webinarboard Jul 22 - When webinars are treated as nurture marketing campaigns, and managed inside of a marketing automation system, they can drive audience engagement better than any other type of B2B marketing campaign.

Connecting the Dots to Deliver Context

connect-the-dots Jul 22 - The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email marketing experience.

35 Tools to Enhance Your Content Marketing Efforts

content-marketing-megaphone Jul 21 - Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories.

Pinterest Ramps Up E-Commerce Features

pinterest-log-in Jul 21 - The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can marketers best use Pinterest for e-commerce?

Facebook Experiments With Buy Button

facebook-brand Jul 21 - The new feature will allow users to purchase items without ever leaving Facebook, and perhaps alludes to the broader future of e-commerce.

Emirates Airline Asks Social Shutterbugs to Say #HelloChicago

hellochicago-landing Jul 21 - The brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been received, according to an agency rep.

Media Optimizations Made Easy

easy-button Jul 21 - A look at how Google Analytics made it easier than ever for marketers to quickly and effectively gain insights into their marketing campaigns.

Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

email-testing Jul 21 - If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email addresses?

Do You Remember Friendster?

friendster Jul 21 - Marketers need to plan against a human need instead of planning against a fleeting platform. They must build their strategies on human behavior and plan for what's possible instead of just reacting...

Retention vs. Acquisition - and the Winner Is…

customer-relationship Jul 20 - Marketers need to decide which is more important to them - acquiring new leads and potential customers, or retaining and nurturing the current customer base.

New Adap.tv Patent Ties Sales to Specific TV Ads

television-ad-money Jul 18 - With a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising.

Twitter Dives Deeper Into E-Commerce With CardSpring Acquisition

Twitter Money Jul 18 - The micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses deliver relevant deals.

Car Wars: Uber, Lyft, Hailo Compete for a Spot in the Driver's Seat

slot-cars-race Jul 18 - A look at the different marketing tactics employed by these car services in New York City, and how their strategies are helping them to win customers.

Study Finds Marketers Can't Measure Business Value of Content Marketing

content Jul 18 - A new study shows marketers can't tie business value back to their content marketing tactics. So how can marketers better measure the success of their content marketing campaigns?

Emotional Contagion and Content Marketing

emotional-marketing Jul 18 - Emotionally driven marketing can increase shares and engagement better than neutral content. So whether you create positive, shocking, scary, or helpful content, use it to bring out an emotional response...

Digital Publishing: Having a Powerful Impact on the Next Generation

next-generation-publishing Jul 18 - As the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what really is the best type of content to produce?

Get Hired in PPC: Tips to Get Your Foot in the Door

ppc Jul 18 - Here are four tips for getting your foot in the door of the PPC world, whether you have any PPC-specific experience or not, including securing an internship, getting your Google AdWords certification...

Employee Advocacy Drives Real Results in B2B Tech Sector

employee-advocacy-1 Jul 18 - Investing in employee advocacy can be an extremely smart decision for B2B technology businesses, as it has been shown to increase reach and generate more shares.

6 Reasons to Consider Local Marketing as Part of Your Advertising Campaign

local Jul 18 - When used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences.

MARKETING STATS

Mobile Wallets Drive 40 Percent of Payment Activity

mobilesmartphones Jul 17 - Studies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which they do so.

OTHER COMMENTARY

4 Amazing Things You Simply Must Know About Sensational Headlines

Jul 22 - If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when...

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