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Why Weibo Still has a Role to Play for Brands

Jul 7 - Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands.

Siam Commercial Bank Turns to Stickers for Brand Engagement

line-stickers-nong-easy-set-4-yeah Jul 7 - A cute purple monkey has little to do with a major financial institution. However, Siam Commercial Bank has seen success on Line with its playful Nong Easy stickers.

Doritos Moves From 'Mobile-First" to "Mobile-Only"

bowlofdoritos Jul 7 - Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion requires a purchase to participate.

Instant Messaging to Overtake Email as Biggest Digital Communication Platform

Instant messaging apps Jul 7 - Over 160 trillion instant messages will be sent by 2019, according to research from Juniper.

Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winners

canneslions Jul 7 - Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did in Cannes.

The Moving Middle

programmatic-visual-media Jul 7 - As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher.

Nike Takes the Women’s World Cup with #NoMaybes

nike-soccer Jul 6 - Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success?

The Four Keys to Power in Email

email-newsletter Jul 6 - By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all.

Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song

music-image Jul 6 - Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by.

The Asian Invasion: Creating New Standards

east-meets-west Jul 5 - It's game on as big Asian brands pursue their globalization strategies.

Digital Marketing People on the Move: June 2015 Roundup

image-business-professionals Jul 3 - A roundup of new hires and promotions in the digital marketing industry during June.

Tweets of the Week: #CanadaDay Win and #UrbanOutfittersBeLike Fail

twitter-logo Jul 3 - This week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton's scored a major emoji win on #CanadaDay.

The Next Generation of Leaders

young-leaders Jul 3 - If you want to see the future of business, you have to watch the people who follow -- not just follow the industry, but also individuals.

Intelligent Content Recycling

content-recycling Jul 3 - Many marketers use recycled content to keep consumers happy. But there's a plenty of wrong ways to do "content recycling."

The Idiot’s Guide to Running a Digital Strategy

digital-marketing-checklist Jul 2 - Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business.

Pandora on the Power of Music in a Connected World

heidi-browning-pandora Jul 2 - In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build brands.

Spotlight on Matt Britton: How I Built a Youth Marketing Empire

mry-color-logo Jul 2 - Known in the industry as pioneer of youth culture and marketing, Matt Britton has rapidly grown his ad businesses by marketing to Millennials.

PacSun and The Hunt Engage Consumers Using Intent Data

global-strategy-e-commerce Jul 2 - Shopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was increased intent to buy.

A Portrait of American Mobile Video Viewing

china-mobile-commerce Jul 2 - IAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos that are easily accessible via social.

Marketers Who Ignore Connected TV May Be Left in the Dust

tv-everywhere Jul 2 - Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided hyper-targeted TV advertising.

Toyota Partners with Google Places for Local Targeting

toyota-logo Jul 2 - Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers.

MARKETING STATS

Lack of Premium Inventory Inhibits Video Ad Spend [Study]

video-image-2015 Jun 9 - Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester.

OTHER COMMENTARY

Bing Redesigns Maps for Better User Experience

Jul 7 - Based on user feedback, Bing has developed fresh updates for Maps.

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