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Saying Goodbye to Click-Based Measurement

Aug 30 - Using proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based measurements.

CMOs to Invest More in Brand Experience with Content Marketing

content-marketing-image-3 Aug 28 - New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure...

Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

Dogs Aug 28 - Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snarkily shut down peace offerings from competitors.

Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

analyst-analytics Aug 28 - When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effective plan prior to code implementation.

Mobile Advertising and Its Original Medium

mobile-music-listen-shutterstock-259943798 Aug 28 - The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts.

The Relentless March of Cloud Computing

cloud-hand Aug 27 - Alibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society.

Tencent Opens WeChat Moments to All Advertisers

wechat-1000 Aug 27 - Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations.

GroupM to Be Another Agency Partnering with BuzzFeed

buzzfeed-image Aug 27 - The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time.

Hulu to Test Programmatic with Facebook and Oracle

hulu-image Aug 27 - Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time.

3 Auto Brand Films, 3 Vital Lessons in Storytelling

brand-storytelling-shutterstock-248402137 Aug 27 - Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills.

Google Local Pack Is 233 Percent More Important

local-mobile-seo-shutterstock-121286026 Aug 27 - Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will this impact your local strategy?

Tumblr Helps Mobile Developers Distribute Content with In-App Sharing

yahoo-tumblr-annoucement Aug 26 - At Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, to help app developers distribute content.

Why an Intent Strategy Can Solve the Ad Blocking Problem

shutterstock-125872154-problem-solving Aug 26 - One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing.

Is The Focus on Viewability Making Us Blind?

blind-spot-banner-ads Aug 26 - Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is viewability a reliable measurement of KPI?

Tommee Tippee Turns Parenting Advice Into Baby Wipes With #ParentOn

tommee-tippee Aug 25 - In its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful.

Amazon Text Ads: To Do or Not To Do?

amazon Aug 25 - Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities.

Real-Time Analytics: What Is It Good For?

shutterstock-169085528-trends Aug 25 - Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effectively utilize real-time analytics.

Multicultural Marketing to Become Mainstream in a Millennial World

multicultural-marketing Aug 24 - As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out from the competition.

Google's Alphabet: A Welcome Move in Asia

android-one-device-lava-pixel Aug 24 - For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region.

8 Social Media Tips to Prep for 2015 Holiday Shopping Season

holiday-shopping Aug 24 - Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, and spread brand awareness.

2015’s Fastest-Growing and Most Valuable Email Marketing Companies

email-marketing-changes Aug 24 - In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success.

MARKETING STATS

CMOs to Invest More in Brand Experience with Content Marketing

content-marketing-image-3 Aug 28 - New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure.

OTHER COMMENTARY

6 Quick Tips to Prevent SEO Annotations from Becoming a Chore

Aug 28 - Too busy to do SEO annotations? Determining what warrants being annotated in the first place, writing everything down, and evaluating...

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