online-video-advertising

What Are the Most Shared Ads of 2014?

Nov 20 - A new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack.

The 3 AdWords Scripts You Want Right Now for the Holidays

googleadwords Nov 21 - If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that can help save the day.

It’s OVER, the Internet IS Broken

broken-internet Nov 21 - No, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how.

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

20nov14-czlbkk-crispin-sheridan-pic Nov 20 - In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising.

Millennials: The Next Generation of Creative Digital Content

4nov14-yahootumblr-erika-wang-lucy-tumblr-square-2 Nov 20 - Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compelling and visual content on the right platforms.

VIDEO: The Importance of Content Around Intent [#CZLBKK]

20nov14-czlbkk-mike-grehan-pic Nov 20 - In this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes to content.

Salesforce Bolsters Social Studio for Integration Across Departments

Social Media Sharing Nov 20 - Sales, marketing, and customer service teams will be able to make use of social data from more than 1 billion sources.

Mobile 2015: 4 Trends to Watch

2015-firework Nov 20 - The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015?

HarperCollins Campaign Streams New Book One Word at a Time

spritz harpercollins Nov 20 - To increase engagement around a new thriller, HarperCollins "spritzed" it one word at a time on a digital billboard at one of London's busiest train stations.

Data Variety - The Spice of Life

spice-of-life Nov 20 - Marketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies.

3 Opportunities for Marketing Automation Providers in 2015

marketing-automation-graphic Nov 20 - If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology.

4 B2B Tips You Can’t Afford to Ignore This Holiday Season

holiday-season-at-work Nov 20 - Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be.

Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory

shutterstock-177029327-mouse Nov 19 - Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies.

The Good, the Bad, and the Leaky Bucket of Digital Marketing

shutterstock-160355549-leaking-bucket Nov 19 - It's easy to make excuses for being a bad digital marketer - here are some ways you can turn that around and be a good one.

Twitter Lets Users Search for Every Public Tweet Ever Sent

New Twitter logo Nov 19 - Twitter's new search engine means that you can now search for any tweet ever sent. And there are half a trillion of them now available to view.

[VIDEO] Spotlight On: Dana Anderson, "Ad Person of the Year 2014"

mondelez Nov 19 - In an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked about innovation and shared the snack and candy...

In Pursuit of the Universal Customer Experience: Omnichannel vs. Multichannel Marketing

customer-relationship Nov 19 - What's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for?

Could a Company See a 15 Percent Drop in Stock Value Due to Email?

Big losses see Amazons shares hit 12-month low Nov 19 - Major brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happening?

How to Drive Conversions and Traffic on Twitter? Website Cards

twitter-logo Nov 19 - SMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively.

Building Customer Loyalty With Social Media

customer-loyalty Nov 19 - Beyond awareness and acquisition, you can measurably build your business using social media.

Mobile by the Numbers: Some Fresh Stats and Implications

shutterstock-152196302 Nov 19 - A new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers on mobile and what devices are top for video views...

MARKETING STATS

User Motivation Is Key to Social Engagement for Brands in China [Study]

engagement-consideration-seo Nov 17 - OMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China.

OTHER COMMENTARY

Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine

Nov 20 - Yahoo has inked a deal to replace Google as the U.S. default search option in Mozilla’s Firefox browser.

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