Marketing News & Expert Advice
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Virgin America's Geo-Social Loss Leader Gets Huge Response
Four-hour event marked the airline's fifth-best revenue day ever. Loopt says the response was the best yet on its geo-social platform.
LATEST HEADLINES
Boring Product, Great Ad: Tipp-Ex Channels Subservient ChickenStationary brand invites users to dictate the outcome of a YouTube... |
Google Introduces Branded Map IconsThe paid feature is in beta with companies like HSBC, and will... |
Rep. Bachmann Treats Minnesota Fairgoers to Mobile Attack AdsRepublican Michele Bachmann, running for reelection in Minnesota... |
Google Holds on to AOL's Search BusinessGoogle will supply search results and search ads across AOL properties... |
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CLICKZ EXPERTS
Corporate Blogs in a Social World
Google, Adobe, and Intuit's Mint.com demonstrate that corporate blogs can thrive.
Setting Expectations With Your Copy
Are the marketing messages on your website as clear as they can be? Consider these examples.
Best Sites, Best Advertising Opportunities
The best websites of 2010 all offer a unique take on their respective content category and the ability to attract millions of engaged Internet users.
3 Things That Will Jumpstart Mobile Advertising
Before marketers allocate bigger budgets for mobile advertising, there are lessons to learn from "traditional" online advertising.
MARKETING STATS
Facebook Accounts for 1 in 6 U.K. Page Views
The social network accounted for almost 17 percent of page views served to U.K. users in June.
CLICKZ EXPERTS
Click-to-Open Ratio and Its Shortcomings
Is click-through rate a better success metric for e-mail marketing campaigns?
Personally Personalized Ads
Mass customization does not spell certain death for analytics. Quite the opposite.
How to Help Your Business Prosper: 3 Questions to Ask
Digital marketers have access to insights that can help their business weather tough economic times.
Moving Beyond Behavioral Ads
Ad networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways.
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2:00pm EDT | 11:00am PDT
JOBS
Director of Marketing
University of California - San Francisco, San Francisco, United States
Marketing Specialist
University of California - San Francisco, San Francisco, United States
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New York, United States
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