unhate-screenshot

Benetton and United Nations Aim to UNHATE Women

Nov 25 - United Colors of Benetton has teamed up with the United Nations to combat violence against women through a new video and contest that aims to fund human rights projects from all over the world.

What Do We Mean When We Want "Insight"?

insight Nov 25 - What does the term "insight" really mean when it comes to marketing? Are we using it in the correct way?

Less Is More: 2 Areas Where PPC Campaign Segmentation Could Be Wasting Your Time

dd-segmentingcitrus Nov 25 - While segmentation can certainly be beneficial to your marketing strategy, make sure you're not just segmenting for the sake of segmenting.

The Power of Problems

solvingproblems Nov 25 - Although we most often spend our time focusing on solutions, it may sometimes be beneficial to instead think about the problems themselves.

The 5 Must-Have Emails for Marketing Automation

shutterstock-105905384 Nov 25 - By combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you use these strategies?

7 Marketing Best Practices I Picked Up in Amsterdam

amsterdam-at-dawn Nov 25 - A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year.

Google Contributor Lets Users Pay to Remove Ads From Websites

google logo search engine seo Nov 24 - Google is running an ad-free Internet experiment that could challenge its own ad-funded business model.

The Biggest Marketing Mistakes Start-Ups Make

oops-mistake-sign Nov 24 - These seven mistakes could keep you from building the best start-up possible, before you even launch your brand.

University Education: Convergence Analytics and the Internet of Everything

stanford-university Nov 24 - There's a growing imbalance between the skills taught in university classrooms and the skills needed and looked for in real-world jobs. What can we do to fix this problem?

Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

tj-maxx-landing-page-1 Nov 24 - TJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program.

A Single-Minded Approach to Online Sales in China

shutterstock-201634802-china-shopping Nov 23 - Alibaba's Singles Day on November 11 was a boon for brands and retailers in China – but what are the long-term benefits for the rest of the year?

Wearables Market Up 40% Globally in Q3

smartwatch1 Nov 21 - The wearables market increased 40 percent globally in the third quarter of this year, compared to the same period a year prior.

VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]

20nov14-czlbkk-starwood-pic Nov 21 - In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media.

Holiday Deals Start Early for Amazon

amazon Nov 21 - To get a running start on dominating holiday shopping dollars, Amazon will be counting down to Thanksgiving and Black Friday next week with steep discounts on electronics and tech gadgets.

5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

online-contest Nov 21 - Creating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? Read on to find out.

4 Ways to Ramp Up Mid-Funnel Content Creation

Funnel Nov 21 - Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who have already opted into your messaging in some way?

Marketing in 2014: Crisis or Breakthrough?

4-question-marks Nov 21 - This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation?

The 3 AdWords Scripts You Want Right Now for the Holidays

googleadwords Nov 21 - If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that can help save the day.

It’s OVER, the Internet IS Broken

broken-internet Nov 21 - No, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how.

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

20nov14-czlbkk-crispin-sheridan-pic Nov 20 - In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising.

Millennials: The Next Generation of Creative Digital Content

4nov14-yahootumblr-erika-wang-lucy-tumblr-square-2 Nov 20 - Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compelling and visual content on the right platforms.

MARKETING STATS

Wearables Market Up 40% Globally in Q3

smartwatch1 Nov 21 - The wearables market increased 40 percent globally in the third quarter of this year, compared to the same period a year prior.

OTHER COMMENTARY

Ask.com's Top Searches of 2014 & Predictions for 2015

Nov 25 - The year may not be over yet, but Ask.com is pulling out all the stops and has already released its top searches of 2014, as well as its predictions...

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