business-fight

4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

Sep 22 - Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'marketing heavyweight' to your business.

Could the "Analytics Oracle" Be the Next Evolution of Convergence Analytics?

convergence-analytics-graphic Sep 22 - A new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscape as we know it.

Common China Market Entry Mistakes

chinalumascape Sep 21 - Western ad tech companies make some common mistakes when entering the Chinese market – here are some of the most common ones.

Macy's Brings Location-Based Deals Nationwide With Expansion of iBeacon

shutterstock-77841820 Sep 19 - Implementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced apps.

Proximity Marketing With Beacons

Mobile Targeting Sep 19 - Beacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of companies utilizing the technology to influence purchasing...

Is That a Gap in Your Brand Story?

storybooks Sep 19 - Successful businesses not only tell a good story, they also 'do' a good story. Here are some examples of 'storydoers' and how you can spot them.

Fans vs. Customers: Which Do You Strive For?

fans-vs-customers Sep 19 - While customers may buy your product, fans think of themselves as extensions of your business. Does your marketing focus on attracting customers or fans?

Mobile Commerce in Asia Continues to Zig as the World Zags

shutterstock-169338014-mobile-commerce Sep 18 - The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role.

Amazon and Google: Friends, Enemies or Frenemies?

shutterstock-140244619-1 Sep 18 - Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.

SMBs Allocate More Budget to Social Than Other Channels

facebook-like Sep 18 - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes.

Twitter Updates Tailored Audiences for New Targeting Capabilities

Twitter logo Sep 18 - Twitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers.

4 Simple Ways Smart Companies Track and Nurture Crazy-Happy Customers

Customer service Sep 18 - Marketing automation systems can help you harness the power of excited customers and turn them into brand ambassadors.

Words That Work for the Holiday Travel Season

Travel Sep 18 - Here are some ad copy tips that will help drive searchers to click this winter holiday season.

Does Video + Social = Digital Marketing's Sweet Spot?

online-video-1 Sep 18 - Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two.

What Makes B2B Event Marketing Work?

avcjaus Sep 18 - Event marketing can provide content generation and engagement outside of the event itself. Here are some of the best tactics to make sure your event strategy works.

The Anatomy of a Retail App

elisa-harca-red-ant-mobile-commerce Sep 17 - Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile presence.

Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

games Sep 17 - The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided.

Mobile Payments Take a Bold New Place In Equation

Mastercard is introducing a raft of new mobile payment technologies edit Sep 17 - The mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system?

The 5 Most Common Misconceptions on Attribution

attribution Sep 17 - Marketing attribution is vital to any company looking to understand the sales cycle. But before marketers dive in, they should be aware of these five misconceptions.

Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

complaints66 Sep 17 - Successful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement metrics.

Data Must Drive Your 2015 Digital Marketing Planning

imd-datafeeds-report-april2014 Sep 17 - Data gathering, analysis, activation and benchmarking are key to making sure that your email programs are as strong as they can be.

MARKETING STATS

SMBs Allocate More Budget to Social Than Other Channels

facebook-like Sep 18 - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes.

OTHER COMMENTARY

Centralizing Location Data: 3 Steps to Local SEO Success

Sep 22 - National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure...

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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