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Toyota Gets Personal Using Twitter's Tailored Audiences

Dec 22 - Toyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads.

AOL's Erika Nardini: Premium and Programmatic Can Coexist

aol-logo-eraser-red Dec 22 - In this video interview, Erika Nardini, chief marketing officer of AOL, shares why "barbell strategy" is so important to AOL, and how the media company unifies programmatic products.

Acting at the Speed of Consumers

consumer-speed Dec 22 - If brands don't figure out how to respond to consumers at their ever-increasing speed, they will be eventually be left behind.

Big Changes to Improve Your Year-Over-Year Performance

year-over-year-performance Dec 22 - These strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC performance.

Is Living Social Overly Dependent on Email?

email-marketing2 Dec 22 - Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of the email channel?

Getting the Most Out of WeChat for Travel Marketing

shutterstock-214783084-chinese-travellers Dec 21 - WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence in China.

10 Best Social Media Wins of 2014

shutterstock-201617177 Dec 19 - From ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social media.

63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018

shutterstock-152196302 Dec 19 - eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend will reach $159 billion, or 63 percent of global...

Does Your Content Connect?

content-marketing-megaphone Dec 19 - While it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results.

PPC Marketers Prepare: "All of the Things" Are Coming

PPC Dec 19 - What can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things."

Welcome to 2015 – The Year of Proficiency

no-excuses Dec 19 - The coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in our industry.

The Last Mobile Holiday?

mobile-holidays Dec 19 - In our increasingly mobile-focused world, it's becoming unnecessary to label a holiday "mobile," as going forward, all holidays will intrinsically be centered on the mobile space.

The Smart Home: The Last Frontier

shutterstock-186320450-smart-home Dec 18 - Just what exactly is a "smart" home? Columnist Stephen Hay explains the relationship between a house and the Internet, and how marketers stand to benefit.

Common Mistakes When Translating a Website

shutterstock-208347706-translation Dec 18 - Website translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role.

Twitter/Foursquare Partnership Could Be Game Changer for Marketers

twitter-logo Dec 18 - Earlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services.

McDonald's Experiments With Geo-Marketing in Georgia

mcds1218 Dec 18 - As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon technology, with much success.

IKEA Spain's Christmas Ad Creates Buzz Without Being Pushy

shutterstock-203878525 Dec 18 - IKEA Spain has released a holiday ad that uses an emotional Christmas experiment to create engagement and goodwill without heavy branding.

10 Worst Social Media Fails of 2014

shutterstock-156456158 Dec 18 - We've consulted with ClickZ's experts to pick the year's worst brand fails across social media. Did your choice for biggest misstep make the cut?

Marketing With Emojis

emoji-thumbsup Dec 18 - Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business?

The Future of Online Advertising - Are We There Yet?

advertising-of-the-future Dec 18 - A look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like in "the future." Did his predictions come true?

Combining Web Analytics Behaviors With CRM Data in the Sitecore Experience Platform

sitecore8-analytics-report1 Dec 18 - A review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing customer data.

MARKETING STATS

63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018

shutterstock-152196302 Dec 19 - eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend will reach $159 billion, or 63 percent of global digital ad spend.

OTHER COMMENTARY

Advanced SEO for JavaScript Sites: Snapshot Pages

Dec 22 - We covered some basic approaches to SEO for JavaScript in an earlier post, but a complex subject deserves an in-depth treatment. So let's take a deeper...

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