Marketing News & Expert Advice

Armstrong: AOL Ads Are Not 'Laser-Focused on Social'

CEO talks about ads, innovation, and Facebook.

LATEST HEADLINES

Taco Bell, BK and Others Eat Up Social Currency On the heels of the Amex-Zynga partnership, Plink reveals aggregated...	Facebook Shows Fast Growth in Brand Value Millward Brown's BrandZ finds other social platforms are "social...
AdTruth Wants to Be Standard for Mobile Tracking The company held workgroup meetings with agencies, ad tech firms...	Barclay Crowdsourced Card Builds User Engagement Digital-only campaign still producing relatively small impact...
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CLICKZ EXPERTS

14 Social Media ROI Metrics You Can Use Right Now!

The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.

Harry Gold | Social Commerce | May 22, 2012

Latinos Are Fighting for Content

Univision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers.

Gustavo Razzetti | Marketing to Latinos | May 22, 2012

Fraud Protection: A Must for Performance Marketing

Companies that fail to protect against fraud can end up destroying business relationships.

Pace Lattin | Insights | May 22, 2012

Moving Away From Clicks

It's time to focus on metrics that matter.

Larry Allen | Networks & Exchanges | May 22, 2012

MARKETING STATS

Marketing

Facebook Shows Fast Growth in Brand Value

Millward Brown's BrandZ finds other social platforms are "social climbers" too.

CLICKZ EXPERTS

Links Are Effects, Not Causes

Quit obsessing over backlinks. Instead focus on how you can provide something of value to your consumers.

Adam Audette | SEO | May 22, 2012

Negotiating the Best Deal for Online Ad Inventory

How should advertisers react to this new entrant in an already crowded display advertising space?

Darren Yan | Media Planning | May 22, 2012

Small Business and Social Media - Don't Be Late to the Party

How small businesses can realistically and practically get started with meaningful social media marketing.

Lee Odden | Social Media Smarts | May 21, 2012

Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel

The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network.

Andrew Edwards | Actionable Analysis | May 21, 2012

OTHER COMMENTARY

Mobile Marketing in Emerging Markets – What You Need to Know

Five things every marketer should know about mobile in emerging markets.

ClickZ Asia | May 22, 2012

5 Common SMB Online Marketing Optimization Issues Solved: Q&A with Lee Odden

SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to big business Goliaths. Industry vet and “Optimize” author Lee Odden offers...

Search Engine Watch | May 22, 2012