Marketing News & Expert Advice
|
|
|
#Facebook #Hashtags #FTW?
Jun 19 - Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook status update. What was once unnecessary is now helpful...
RECENT STORIES
Facebook Introduces the Clickable Hashtag: What Marketers Need to Know
Jun 19 -
The potential to learn about attitudes, opinions, and how information is being received will allow marketers to learn more about tailoring their message to different groups, and join in what is being...
How Email Is Finally Breaking Free and Crossing the Chasm
Jun 19 -
Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommended by advertising agencies.
Startups: Forget SEO, Play Lois Lane
Jun 19 -
Seven better ways to spend your marketing resources.
How to Effectively Leverage Social Media
Jun 18 -
Before you make any big decisions, be sure to find out what your goals and objectives are, and how your customers are using each social media channel.
Is Data-Driven Marketing Compatible With Agile Marketing?
Jun 18 -
It's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world setting.
BBQs, Swimming Pools, and…Holiday Planning?
Jun 18 -
What will it take to produce your most successful holiday marketing in order to capitalize on the reality of the huge spike in retail activity during the peak gift-giving season?
3 Things Great Social Marketers Do That the Rest of Us Don't
Jun 18 -
Becoming a great social marketer requires the perseverance to go beyond easy metrics, the relentlessness to uncover the value social delivers to your organization, and the pursuit of what motivates...
ComScore: Consumers Watched Nearly 41 Billion Online Videos in May
Jun 17 -
Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore.
Burberry Delivers Letters Sealed With a Personal Kiss
Jun 17 -
If you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be the next best thing.
Demos Aren't Just for Rock Bands
Jun 17 -
How demonstrations can boost your ROI.
MARKETING STATS
ComScore: Consumers Watched Nearly 41 Billion Online Videos in May
Jun 17 -
Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore.
Digital Analytics Is Not Surveillance
Jun 17 -
And how I warned about this just before the NSA PRISM scandal broke.
To Coupon or Not to Coupon? That Is a Great Question!
Jun 17 -
Three things to consider before tossing another coupon code or discount into your email.
6 Social Media Marketing Tips for First-Time Entrepreneurs
Jun 14 -
Social media offers a cost-effective, user-friendly way to build your brand, expand your Internet presence, and ultimately increase business.
Caesars Entertainment Unifies Digital Properties and Business Practices
Jun 14 -
In a massive engagement that spanned close to 18 months, ROKKAN redesigned or launched 41 digital properties for Caesars Entertainment.
Twitter Offers Free Analytics for All Users
Jun 14 -
The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having...
Jeffrey Hayzlett: Here's How to Be an Agent for Change #SESTO
Jun 14 -
Best-selling author and marketer Jeffrey Hayzlett says businesses need clock changers. People who are change agents. People who don't mind making mistakes in order to offer solutions.
No More B2C Marketing Envy
Jun 14 -
Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers.
The Smarter Data Manifesto
Jun 14 -
You need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have important goals.
Programmatic Buying and Content Marketing: Strange Bedfellows?
Jun 14 -
It's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us as content marketers.
IMW2013: Context, Not Platform, Key to Reaching Consumers
Jun 13 -
Marketers are increasingly recognizing the importance of context in helping guide consumers to the right purchasing decisions.
OTHER COMMENTARY
Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia
Jun 19 - The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR.
Google’s Project Loon: It's Balloon-Powered Internet Access
Jun 19 - Google plans to give Internet access to the entire world by sending network-enabled balloons into the stratosphere. Dubbed Project Loon, the new Google...
MOST READ
COMMENTS
UPCOMING EVENTS
-
July 18, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Beyond Engagement: Harnessing the Power of B2B Video Marketing, Greg Jarboe
SES Conference & Expo
June 13, 2013 -
Putting Your Business on the Map: Effective Local Search Strategies, Steve Sherfy
SES Conference & Expo
June 13, 2013 -
SEO Driving Impactful Content, Sean McDonald
SES Conference & Expo
June 13, 2013
Jobs
-
SEO Manager, HotPads
SEO Manager, HotPads (Zillow) - San Francisco HotPads is a map-based housing search engine on a mission to make the internet a better place... -
Digital Media Director
Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who... -
Editorial Intern, Digital Marketing
Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
