Marketing News & Expert Advice

J&J Exec Says Brands Need Social Marketing Goals

Global marketing executive discusses challenges and opportunities for $24 billion business.

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Centro Throws Down Gauntlet to Ad Exchange Arbitragers Firm launches brand exchange, says other exchanges "failed on their...	Unlike GM, Ford Is Still Bullish on Facebook Ads Automaker tells ClickZ it will continue advertising on the social...
50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM...	Digital Co-op Ads Are Ignored by Some SMBs $450M in potential digital ads for SMBs from manufacturers will...
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CLICKZ EXPERTS

Better Targeting With Smarter, Not More, Content

An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to them.

Andrea Fishman | Behavioral Marketing | May 16, 2012

Don't Advertise, Just Deliver

Paying attention to the experiences your customers actually have will give you precisely the information you need to succeed on the social web.

Dave Evans | Social Media | May 16, 2012

The Magical Email-Social Combo

Tips to connect your email and social programs for maximum impact. Part one in a two-part series.

Robin Neifield | Strategies | May 16, 2012

On-Site SEO Still Works

How can you make your consumers' visit more productive using data you already have?

Marios Alexandrou | SEO | May 16, 2012

MARKETING STATS

Video

Toyota and Others Get Laughs with Branded Content

FunnyOrDie and CollegeHumor artists say new campaigns from Butterfinger and Toyota are on the way.

CLICKZ EXPERTS

Are You Harnessing the Power of the Email Channel?

Developing highly engaged email subscribers is a strategic process that emphasizes content quality over quantity.

Mike Hotz | B2B Email Marketing | May 16, 2012

Obama's May Surprise

When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers.

Giovanni Rodriguez | Marketing to Latinos | May 15, 2012

Awaiting the Invitation

The role of social media is about listening and providing value that supports the constant consumer dichotomy.

Jessica Richards | Media Planning | May 15, 2012

8 Steps to a Better Direct Response Landing Page

Use these steps to build a landing page that will quickly communicate the key benefits of your offering and move people directly through to conversion.

Tim Ash | Conversion & ROI | May 15, 2012

OTHER COMMENTARY

Interest vs. Social in Japan

How the interest graph has shaped the Japanese social media landscape

ClickZ Asia | May 15, 2012

Life After Google Penguin – Going Beyond the Name

Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking...

Search Engine Watch | May 16, 2012