fathers-day-mobile-shopping

Pinterest Is Now Shoppable, But Will Google Be?

Dec 17 - Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pinterest adopts something similar.

Is 2015 Going to Be the Year of the Robot?

year-of-the-robot Dec 17 - The advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year of the robot?

Buy Buttons to Soar in Asia in 2015

shutterstock-234409663-buy-buttons Dec 17 - Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia.

Programmatic Ads Can Now Be Served on Your Wearable Device

smartwatches Dec 17 - A new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists.

Bloomingdale's Focuses on Instagram Community With New Holiday Campaign

bloomies2 Dec 17 - The Zoomingdales campaign, named for the act of zooming in, features large Instagram photo mosaics made up of smaller photos, which link back to the Bloomingdale's website.

The Extra Mile: Customer Service and the Sharing Economy

customers Dec 17 - With the growth of the sharing economy, brands must be ready to respond to customers' grievances and issues in a timely manner, or face losing valuable market share.

It’s Time to Drop the Text Version

shutterstock-105905384 Dec 17 - That text-only version of your email is causing more harm than good and it's time to get rid of it once and for all.

Data Deconstruction: Understanding Complex Social Influences

big-data-action Dec 17 - When you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. What are you waiting for?

Digital Predictions for Thailand and Southeast Asia in 2015

shutterstock-179008973-thailand-sea-2015-predictions Dec 16 - Instagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into 2015.

IAB: 100% Viewability "Unreasonable"

viewability Dec 16 - The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So what measurement challenges do advertisers have?

Lowe's Uses Vine and Instagram to Showcase DIY

lowes1214 Dec 16 - In addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts on its Pinterest page.

4 Ways to Make an Immediate Impact Toward Omnichannel

omnichannel Dec 16 - Omnichannel marketing is all about being customer-centric. What are you doing to move your organization in this direction and stay in the game?

The Year in Content: 2015 Predictions for Content Marketing Domination

shutterstock-153218306 Dec 16 - What will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes?

Auld Lang Sigh! 3 New Year's E-Commerce To-Dos

Clock close to midnight at new year Dec 16 - As we head into 2015, here are three things your team should do during January to ready your e-commerce efforts for the rest of the year.

The Changing Definition of TV

tvshopper Dec 16 - This year has seen big changes in the world of TV, including the rise of mobile and the "appification" of the television space. What's next for 2015?

Looking Back on Lessons From China's Singles Day

03oct14-andy-radovic-shutterstock-149807798 Dec 15 - Alibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management process to benefit from e-commerce in China.

Facebook Drops Microsoft's Bing to Do Its Own Search Thing

facebook-f-2013 Dec 15 - Facebook's relationship status with Microsoft's Bing has changed to "it's complicated."

YouTube-Style Analytics Make Their Way to AdWords for Video

online-video-advertising Dec 15 - The new additions to AdWords for video will help marketers create ads that people choose to watch.

Looking Good While Doing Good: Cause Marketing and the Holidays

shutterstock-230887741 Dec 15 - Many brands give back to their favorite causes during the holidays. WestJet and UPS explain how companies can generate goodwill while sharing their good deeds.

Enter the New Year With Convergence Analytics

convergence Dec 15 - There will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers.

Tectonic Shift - When Robots Attack

Robot office worker Dec 15 - A recent study shows that a large chunk of impressions are caused by bots - what are you doing to ensure your clients are only buying real human viewers?

MARKETING STATS

IAB: 100% Viewability "Unreasonable"

viewability Dec 16 - The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So what measurement challenges do advertisers have?

OTHER COMMENTARY

Conductor E-Book: Marketer's Guide to Video SEO

Dec 17 - Conductor and Invodo have just released the first of three e-books in their series "The Marketer’s Guide to Video SEO." This first e-book focuses on...

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