Experts
Advice and opinions, by and for marketers

Advertising vs. Editorial: Can This Marriage Be Saved? by Anna Maria Virzi

More WHAT'S THE BUZZ? WHAT'S THE BUZZ?
Intel and Verizon are blending advertising and editorial content. Can it be done right?

A 10-Step Guide to Evaluating Demand-Side Platforms by Mike Baker

More REAL-TIME BIDDING REAL-TIME BIDDING
DSP technology is all about making more intelligent decisions, so here are some factors to consider.

Alice in the Land of Missed PPC Advertising Opportunity by Kevin Lee

More PAID SEARCH STRATEGIES PAID SEARCH STRATEGIES
The Internet is not a fantasy world where the rules of marketing don't apply. Online marketing and paid search play a far greater role in sales than you think.

Steps for a Successful Relaunch by Jack Aaronson

More ROI MARKETING ROI MARKETING
Rev up your relaunch by involving the community and getting them excited with sneak-peek campaigns and beta testing.

1-2-3 Buy-In for Social Commerce - From the C-Suite and Beyond by Sam Decker

More SOCIAL COMMERCE SOCIAL COMMERCE
To get buy-in for your social program, don't overlook any of these three constituencies and their perspectives.
Stats
Trends & statistics: the Web's richest source

Average Search CPC Data by Category for February 2010
Average cost-per-click rates in February for Auto, Finance, Retail, and Travel categories.

Average Search CPC Data by Category for January 2010

Average Search CPC Data by Category for December 2009

Average Search CPC Data by Category for November 2009

Average Search CPC Data by Category for October 2009

Average Search CPC Data by Category for September 2009

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Search Engine Watch
Latest headlines from Search Engine Watch

Mobile & Location: Checking in on the Latest
Local "check-ins" (a form of opt-in) are a new form of social communication worth paying attention to, but more importantly, a new form of currency in mobile local search.

Boost PPC Performance With Google Conversion Optimizer

Paid Search Freakonomics: Finding and Ostracizing Losers

Managing Global Web Sites

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White Papers
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