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Google’s HTTPS Ranking Signal Change – What Does It Mean for You?

Aug 20 - Google will now use HTTPS as a ranking signal, but what does this mean for digital marketers and do you need to make any changes to your site to adapt to this change?

3 Ways to Shorten Your B2B Sales Cycle Through Personal Branding

shortened-sales-cycle Aug 21 - Creating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results.

The Death of the iPad?

iPad Mini with Retina display 1 Aug 20 - With the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the device as a true replacement for the PC.

Fanta Creates All-Vine Comedy Show to Engage Teens

twitter-cast Aug 20 - The Coca-Cola brand has partnered with influential young Vine comedians to co-create a series of comedic Vine videos for teens and will release one new episode every Friday for six weeks on CollegeHumor...

Channel Integration or Channel Maximization?

Concept image of integration Aug 20 - While cross-channel integration is popular, it often still makes sense to ask yourself the question, should I be trying to integrate my efforts in this channel or maximize my efforts in this channel?

Change Management: The Missing Link in Your Demand Generation Strategy

change11 Aug 20 - The rate of change in the digital marketing world today is so fast that keeping up doesn't just mean using new tools anymore - you must fully understand change management in order to succeed.

Evaluating Web Content in the Complex Sales Cycles of the B2B World

sales-cycle Aug 20 - Although it can be tricky, content reporting needs to be customized to the complicated B2B sales cycle. Here is a look at three different products and their different sales cycles.

Everything You Need to Know About Finding and Nurturing Leads

shutterstock-154962107 Aug 20 - A comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase your lead generation significantly.

4 Steps for Localizing Your Social Media Approach

localizing-social-media Aug 20 - Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to use social media to localize your company.

5 Tips for Winning Triggered Email Product Review Campaigns

mobile-email Aug 20 - Implementing product review campaigns may be more challenging than other types of triggered messages, which you can mostly set and forget. Columnist Margaret Farmakis shares 5 tips for effective triggered...

Starwood’s New Robotic Butler Accepts #MeetBotlr Tweets as Tips

botlr-upclose-lr Aug 19 - Starting on August 20, a robotic butler will serve guests at Starwood’s Aloft hotel in Cupertino, California. Different from a human bellhop, the robot will accept tweets as tips.

ClickZ Live Demonstrates Feverish Pace of Digital Marketing

ClickZ Live Mobile App Aug 19 - A look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many aspects of digital marketing.

Are You Reaching AND Converting Mobile Consumers?

mobileads Aug 19 - While social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile consumers, so it's worth assessing if it's right for...

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

uphill-roi Aug 19 - B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead information isn't properly tracked. Here are some tips...

Email Marketing’s Day in the Sun

emails-day-in-the-sun Aug 19 - As indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovations to optimize their email messaging impact?

5 Content Marketing FAILS! You’re Probably Making

stamp-fail Aug 19 - There are hundreds of content marketing "fails" that could occur in your program, but these are five of the top offenders. If you address these, you will be able to vastly improve your content marketing...

10 Tips for Designing a Web Page That Looks Great and Ranks High

top-ten-seo-tips-design Aug 18 - These 10 SEO tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for more.

TV Is Not Dead - It Has Moved to Different Platforms

As Seen on TV Aug 18 - Two speakers at ClickZ Live San Francisco discuss the inherent differences between mobile and television content, and how understanding apps is the way for the U.S. broadcasting market to catch up with...

New Balance Connects Online and Offline Sales With Live Interactive Video

880v4-collection-01-1-1 Aug 18 - Through a partnership with real-time product communication platform Brandlive, New Balance is looking to convert interested online consumers into offline, in-store buyers.

Uber and Lay’s Deliver On-Demand Picnics to Drive Goodwill

uber-and-lays-flavorrush Aug 18 - The ride-sharing and potato chip brands united for two days to deliver on-demand picnics in a surprise-and-delight effort that used mobile as the facilitator.

Winning Consumer Attention: Amazing Content + True Native Distribution

content-marketing-megaphone Aug 18 - According to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a true native distribution strategy.

MARKETING STATS

Facebook Leads Way In In-store Sales for SMBs [Study]

facebook-homepage Aug 14 - A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for small businesses, with 84 percent of respondents saying that local deals or offers on Facebook heavily...

OTHER COMMENTARY

Google Tests Search Results Format Minus Carousel

Aug 20 - Google is testing an updated format for search results that does away with the carousel and instead more closely mimics its mobile results.

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