Marketing News & Expert Advice
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VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed
Apr 5 - ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on...
RECENT STORIES
More Essentials of Marketing
Apr 5 -
Three more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two-part series.
Adopting a Culture of Experimentation
Apr 5 -
To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards risk.
Can Quality Score Be Gamed?
Apr 5 -
We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on rank and CPC.
Stop, Collaborate, and Listen…Authenticity Is Key!
Apr 5 -
How do you, as a brand, manage your way through all the noise and clutter to make your name matter?
VivaKi Study Highlights Best Ad Models for Tablets
Apr 4 -
A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising.
WWE Makes Heavyweight Social Push for WrestleMania 29
Apr 4 -
The promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed.
Applying Big Data Insights to Ad Copy Strategy: Travel Edition
Apr 4 -
What makes an ad engaging or compelling? What combinations of messages drive the best performance and quality?
Pranking Consumers While Preserving Your Brand - Learnings From April Fools' Day
Apr 4 -
Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns.
What Marketers Expect From Facebook's 'New Home on Android'
Apr 4 -
Facebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of sorts forked onto Google's Android operating system...
Congratulations! You're a Product Owner!
Apr 4 -
Successful products are a company's best marketing tool.
MARKETING STATS
GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013
Mar 28 -
GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads.
Postal Fail and the Value of Email Messaging
Apr 4 -
The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital channel.
Gigya and Janrain Partner With Google+ for Social Sign-In
Apr 3 -
Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems.
Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage
Apr 3 -
In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo.
VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrends
Apr 3 -
#Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever.
Head and Shoulders Asks Baseball Fans to Tweet Whiffs
Apr 3 -
The campaign coincides with the launch of the Head and Shoulders with Old Spice.
8 Tips on How to Utilize YouTube and the New 'YouTube One' for Your Business
Apr 3 -
Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines.
Build Your Brand Online: Leveraging Facebook and Twitter
Apr 3 -
Learn to see the social web with your online presence at the core.
The Second Screen Boosts Engagement Levels
Apr 3 -
A standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are being received.
5 Mistakes Killing Your Marketing
Apr 3 -
For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes.
We Are Not All Created Equal
Apr 3 -
We need to first have a solid understanding of who our audience is and then decide how to treat them.
OTHER COMMENTARY
Social and Digital in Japan: What’s Next?
Apr 4 - Japanese prosumers provide insights to how the country's social digital landscape will pan out in 2013 and beyond.
Penguin 2.0 Forewarning: The Google Perspective on Links
Apr 7 - If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your...
MOST READ
COMMENTS
UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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