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Why Brands Need Video

Oct 2 - Although original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers.

Q&A: Expedia's Noah Tratt

ClickZ Live Mobile App Oct 2 - In advance of his session at ClickZ Live Chicago, Expedia's Noah Tratt shares how his global brand is tackling the challenges of cross-platform, multi-screen marketing.

The 13 Steps to Content Marketing Success

content Oct 2 - Content marketing is one of the best ways to create engagement, draw attention to your company, and boost sales. Here's how to master the art of content marketing in 13 steps.

5 Ingredients for an Analytical Organization

advanced-analytics Oct 2 - What makes an analytics-empowered company? There are five key factors that allow an organization to take advantage of all that analytics have to offer.

7 Keys to a Successful Sales Culture

customer-relationship Oct 2 - What makes a successful sales culture? These seven tactics, including feedback and coaching, transparency, and healthy competition, can produce great results if you implement them correctly.

Behind the Technology of Hong Kong’s #UmbrellaRevolution

peter-dingle-technology-behind-oclp-shutterstock Oct 1 - A look at the technologies and social media channels being used in the war for communications in Hong Kong’s pro-democracy demonstrations.

VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads

facebook-mobile-blue Oct 1 - In this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revolutionary addition to the mobile marketing world...

The Economist Sells Attention Instead of Clicks With New Ad Guarantees

shutterstock-177669779 Oct 1 - TimeGuarantee and ViewGuarantee promise advertisers more audience engagement by disregarding click-though rates in favor of measuring time spent with ads.

Making Your List and Checking It Twice

holiday-planning-checklist Oct 1 - This extensive holiday checklist will give you an idea of what you need to focus on to ensure you have a successful holiday marketing season.

Data Tidal Wave: Opportunity and Responsibility

sea-wave Oct 1 - As marketers, we need to think carefully about how we can maintain a balance of using data to improve the customer experience while also allowing for visibility and control for individuals who want...

Growth of the Private Marketplace

private-marketplace Oct 1 - Programmatic deals in the private marketplace have been growing significantly in popularity. How do they benefit both publishers and advertisers?

Get in the Halloween Spirit With These Marketing Tricks and Treats

halloween Oct 1 - Hallowed Halloween traditions can teach marketers a thing or two about best practices for email marketing campaigns. Read on to find out what you can learn from the spooky holiday.

MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation

visa-mastercard Sep 30 - The global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off.

6 Tips for Sequencing Your Marketing Content

content-sequencing Sep 30 - Sequencing your digital marketing content allows you to lead the consumer through a highly engaged experience with progressively branded messaging, ultimately leading to a purchase or conversion.

5 Best Practices to Steal for Your Holiday Marketing Campaign

elf-yourself Sep 30 - Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app, and HubSpot and its valuable gift to clients.

Beyond Tweets: How Social and CRM Are Joining Forces

shutterstock-159960029 Sep 30 - By combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together for you?

Does Facebook’s Atlas Solve the "Cookie Problem"?

Facebook Logo Sep 29 - Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach.

British Newspapers Embrace Native Advertising

advertising-words Sep 29 - Following on the heels of the Guardian and Metro UK, News UK has developed a Creative Content Unit to focus on native advertising for the digital versions of three of its publications.

Is an Analytics Cloud for Salesforce Enough?

salesforcecloud Sep 29 - As rumors swirl about a Salesforce Analytics Cloud product, what will this mean for the digital marketing ecosystem? What analytics players will be affected and will the product really be beneficial?

3 PPC Fails That Can Hurt Your Brand

ppc-icon Sep 29 - While best practices are often viewed as simply ways to maximize performance and profit, if ignored they can also seriously harm your brand, especially when it comes to PPC.

The Illusion of Change

illusion-of-change Sep 29 - Most businesses must adapt and change in order to succeed, but only the ones that realize that big changes might be necessary will truly be successful in this fluid industry.

MARKETING STATS

Millennials More Likely to Purchase What They Share on Social

sharethis Sep 24 - A new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior.

OTHER COMMENTARY

There's a Good Chance Google Is Rejecting Some of Your Products Right Now

Oct 2 - A simple guide for how to prevent your products from getting rejected on Google.

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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