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How Will Yahoo's Purchase of Tumblr Affect Advertisers?

Mary Lisbeth D'Amico  |  Strategies

May 20 - With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform.

RECENT STORIES

Top 5 Most Socially Devoted Brands on Twitter [Survey]

BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

New Shopping Tool Poaches Deals for Online Checkout

Google Maps Gets a Brand New Look

Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign

Adria Saracino  |  Data-Driven Marketing

Data Shows 'Big Data Marketing' Is a Growing Field

big-data May 21 - A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large.

Andrew Edwards  |  Actionable Analysis

4 Marketing Buzzwords That Shouldn't Scare You

keywordsimage May 20 - Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on.

Benjamin Spiegel  |  Search Marketing

How to Create Actionable Insights From YouTube Search Data

youtube-logo May 20 - It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content.

Stacie Levy  |  Marketing Automation

Putting the 'U' Back in Automation

u May 20 - We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs.

David Daniels  |  Email Marketing

A 10-Point Strategy to Optimize Your Email Program

email-images May 20 - Need to improve your email marketing program's performance? Part one in a two-part series.

Melanie White  |  Strategies

Marketo Shares Jump 57% in IPO

Screen full of share prices May 17 - Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO).

Roger Katz  |  Social Media Smarts

What Social Fragmentation Means for Marketers

fragmentation May 17 - Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.

Andrew Goodman  |  Paid Search

12 Hidden Pitfalls in PPC Campaign Automation

ppc-icon May 17 - A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important.

Gary Stein  |  Strategies

7 Subreddits Online Marketers Should Follow

subreddit May 17 - How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us.

Bryan Eisenberg  |  ROI Marketing

Choose Not to Confuse

confusedwoman May 17 - Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers.

MARKETING STATS

James Dohnert  |  Ad Industry Metrics

ComScore: E-Commerce Sales Up 13 Percent for Q1 2013

ecommerce May 13 - The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.

James Dohnert  |  Mobile

ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns

mobile-video May 16 - ABC executives report that the program will help them see the overall success of their advertising efforts.

Mary Lisbeth D'Amico  |  Video

Jack Link's Beef Jerky Coming to a Gas Tank Near You

gaspump May 16 - Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced...

Matt Kapko  |  Strategies

Google's Future Focuses Around More Closely Aligned Services

largenewgooglelogofinalflat-a May 16 - Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference.

Tessa Wegert  |  Media Buying

The Best New Ads Tell a Story

wonder-oreo May 16 - If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen.

Neil Mason  |  Verifying Business Value

Prediction: Was I Right?

future-predictions May 16 - Forecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertainty into our forecasting processes.

Sundeep Kapur  |  Social Integration

'The New Inbox': Mobile's Impact on Email Marketing and Social Media

new-inboxbook May 16 - A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns.

Marios Alexandrou  |  SEO

SEO Diagnostics With Google Analytics

seo-analytics May 16 - Start your investigation without letting assumptions or biases affect your thoroughness.

Melanie White  |  Media Buying

Pandora Launches e-Business Ad Integration for Simpler Media Buying

pandora1 May 15 - Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers.

Matt Kapko  |  Mobile

GE Celebrates Tech and Science Discovery With Wonderground App

ge-mural May 15 - GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial...

Susan Kuchinskas  |  Strategies

Hanes Uses Destruction to Send Soft Message

hanessoftenblow May 15 - Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend...

OTHER COMMENTARY

ClickZ Asia

TMall – Gateway to China’s Growing E-Commerce Market

May 20 - Is it the digital sales channel for brands in China?

Search Engine Watch

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

May 21 - Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we...

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MOST READ

  1. Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
  2. 'The New Inbox': Mobile's Impact on Email Marketing and Social Media
  3. Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
  4. The Hidden Factors That Drive Social Media Behavior and Success
  5. BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

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