Computing

Eyes Wide Open on Viewability

Jul 27 - Viewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will improve.

Pandora's Sponsored Listening: How Less Interruption Could Create More Engagement

pandora-logo-two Jul 27 - Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to their ideal audience.

Standards Launch Our Rockets

advertising-words Jul 27 - While digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation.

Advertising is on Life Support: Content is About to Be King

content-marketing-new Jul 27 - Content is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a publisher.

Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical

line-ocean-park-merchandising Jul 26 - Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds.

David Jones Mixes Fashion With Music in a 100% Digital Push

david-jones-daniel-johns Jul 26 - Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its latest catalog in a music video.

VIDEO: Coca-Cola's Journey to Successful Content Marketing

interview-coke Jul 24 - In this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company has used this strategy to engage consumers, create...

Snapchat and Univision Partner for an Innovative Approach to Sponsored Content

snapchat-logo Jul 24 - Snapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising possibilities for the platform.

Tweets of the Week: Sharks Take Over Twitter

tweets-of-the-week-sharknado3 Jul 24 - #Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter.

Are Playbuzz Flip Cards a Listicle Killer?

share Jul 24 - "Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile and social media.

Local Marketing - Formula for Success

local-marketing-image Jul 24 - There is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation.

Why B2B Marketers Need to Start Watching Star Trek

Star Trek The Next Generation Jul 24 - As marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick.

Back to the Future With Email

email-mobile Jul 23 - Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content.

AOL Extends Premium Ad Solutions Into Video

new-aol-logo Jul 23 - Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence.

Shell and PayPal Offer Mobile Payments at The Pump

shell-gas Jul 23 - Today, the gasoline conglomerate is rolling out its “Fill Up & Go” mobile payment service across hundreds of retail stations in the U.K.

Will Twitter's Backgrounds Contain Ads?

Twitter Money Jul 23 - On Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white space will eventually be ad space.

Periscope Marketing 101: Lessons from 3 New Campaigns

periscopelogo Jul 23 - According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three brands doing it right.

The Micro-Moments of B2B

customerjourney Jul 23 - The proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consumers then leads to more conversions.

The Customer’s Keeper: The Modern Digital Marketer

young-leaders Jul 23 - It's no longer enough to simply drive in leads and nurture them along their path to purchase. Marketers must strive to build relationships with customers.

The Practical Guide to Programmatic Planning in China: Part 2

bad-programmatic-traffic Jul 22 - Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know.

Forever 21 Recreates Instagram Snaps via a Giant Thread Screen

forever21manchine Jul 22 - Forever 21 has collaborated with Brooklyn-based agency Breakfast to build a thread screen that displays consumers’ Instagram images in real time.

MARKETING STATS

Only 2% of Marketers Have 'Very Effective' Content Strategy [Study]

cmo-council-logo Jul 22 - According to a new study by the CMO Council, content marketing is on the rise - but less than half of B2B marketers think their strategies are at least somewhat effective.

OTHER COMMENTARY

Google to Stop Unofficial Autocomplete API

Jul 27 - Google is pulling its unofficial Autocomplete API from August 10, 2015 due to it not providing a meaningful user benefit...

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