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Unilever Hunts for Top 50 Marketing Startups at Cannes

Jul 1 - In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry.

Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

super bowl Jul 1 - The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to recent research.

Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]

data-breach-shutterstock-135704429 Jul 1 - A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data to hurt them.

SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

interview-sapient Jul 1 - In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality.

Social Data Boosts Brands, Even If Marketers Ignore It

social-data-understand Jul 1 - While 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way to measure campaign success.

What Can Data Do to Stop Cybercrime?

shutterstock-115174939 Jul 1 - The people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater chance to head them off.

VIDEO: The Science Behind the CMO: Actionable Analytics = More $$$

video-angela-zener-radius Jul 1 - CMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability.

How OpenTable Leverages Data to Create a Holistic Dining Experience

opentable-logo Jul 1 - In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restaurateurs.

IBM Watson Analytics Helps Grind Big Data in Unmanned Coffee Shops

Honest Cafe vending machines Jul 1 - The UK's Honest Café automated shops tap into cloud-powered cognitive computing to analyze Big Data.

The Real-Time Opportunity in Native Apps

whatsapp Jul 1 - Customers crave rich experiences within mobile apps. But marketers can’t deliver these experiences without real-time app agility and optimization.

Consistency Matters in Social Customer Care: Three Things to Help Get it Right

customer-review Jul 1 - Social capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy.

How Email Works: Part Two

email-targeting-display-ads Jul 1 - In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as it reaches its recipient.

KFC Offers Alipay Mobile Payments to Chinese Customers

kfc-alipay-small Jun 30 - KFC China has partnered with Alipay to offer mobile payment options for in-store purchases in China, following Walmart's move in May.

Pinterest Rolls Out Buyable Pins for iPhone and iPad

pinterest-alt Jun 30 - Pinterest has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins.

Digital Meets TV with Dr. Phil and DailyMail Partnership

interview-phil Jun 30 - In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewers consume TV content.

Denny's, Walmart and Goodwill Score With Location Data [Study]

locations-context Jun 30 - Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, according to new research from the MMA.

Is Virtual Reality the Next Big Wearable?

virtual-reality Jun 30 - Shortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technologies ultimately too different?

China's Great Data Paradox

china-big-data Jun 30 - The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment.

CMOs: Read This Before Choosing Your Predictive Marketing Solution

analytics-framework Jun 30 - Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytics tools. It's this same wealth of information, however...

How Data is Changing the Role of the CMO

cmo-image Jun 30 - In this roundup, senior marketing executives from Assurant Solutions, Host Analytics, OpenTable and WeCareCard, talk about the way data is changing their approach to leadership.

Win Over the Consumer With Data Transparency

consumer-data Jun 30 - Companies that are honest about their data practices are more likely to build trust with consumers.

MARKETING STATS

Lack of Premium Inventory Inhibits Video Ad Spend [Study]

video-image-2015 Jun 9 - Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester.

OTHER COMMENTARY

Want to Combine Sites in Search Console? Google Wants to Know.

Jul 1 - Google posted a survey today asking for user preferences about grouping sites in order to compare them in a combined report...

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