video-nielsen

Why Mobile Is Content Marketing's Missing Link

May 28 - It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year.

Are You Ready For the Marriage of Google and Twitter?

google-twitter May 28 - Location-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now.

Business Intelligence Tools: The Good and the Less Good

enterprise-software May 28 - As marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it.

Programmatic Video: China Versus the West

programmatic-video May 27 - Following a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big players in Europe.

eBay's Promoted Listings Disrupts Traditional Ad Model

shutterstock-209983411 May 27 - The e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads to a sale.

Apple Is The World's Most Valuable Brand [Study]

silver-apple-logo-apple-picture May 27 - Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth.

4 Reasons to Use Humor in Your Social Media Content

humor-in-social-media May 27 - Brands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience.

Email: This Summer's Action-Packed Blockbuster

Superhero May 27 - Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live content to create dynamic emails.

Telling Stories or Delivering Messages: What Inspires You Most?

storybooks May 26 - Marketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centered on sharing.

Facebook's "Yelp Alternative" Blurs Lines Between Social and Search

facebook-restaurant-review May 26 - Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival Yelp's crowdsourced reviews.

Recasting Business Communications in Today’s Omnichannel World

omnichannel-subway May 26 - With rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions.

How To Optimize Buyer Journeys with Nurture Programs

customerjourney May 26 - Casting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many marketers fail to understand.

Seven Mistakes Killing Your Content Marketing

content May 25 - Creating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkContent summit.

What Every Brand Marketer Needs to Know About Digital Personalization

customer-relationship May 25 - Consumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across every channel.

YouTube TrueView Ads To Become Shoppable

youtube-logo May 22 - Google is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within TrueView ads.

Tweets of the Week: Farewell, Don Draper and David Letterman

twitter-logo May 22 - This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which aired their final episodes.

Social Media Marketing Beyond Twitter and Facebook

anastassia-boguslavskaya-185x114 May 22 - In advance of her session at ClickZ Live Toronto, Chief Marketing Officer of shopbake.com, Anastassia Boguslavskaya chats to us about how marketers should look beyond the social media giants to engage...

How Retailers Can Easily Step into Digital Business

happyemployees May 22 - Retailers can increase trust and engagement with consumers by having employees make company-approved posts on social media.

Popcorn Time: What I Learned While Traveling For Work

businesstravel May 22 - During a business trip, this columnist decided to keep her mouth closed, and her eyes and ears open. The importance of customer service and innovation were two of her main observations.

Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

mailbox May 22 - As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfalls like viewability and bots.

Delta's New Safety Video Stars The Entire Internet

delta May 21 - The new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th anniversary this month.

MARKETING STATS

Mad Men Drives Coke’s Digital Consumption By 991%

hilltop-ad-image May 18 - The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 991 percent.

OTHER COMMENTARY

Google Adds Unified Search to Calendar and Drive

May 28 - Now users can see relevant emails, events and files when they search in Google Calendar and Google Drive...

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Gartner Magic Quadrant for Digital Commerce

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Paid Search in the Mobile Era

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