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Beyond Tweets: How Social and CRM Are Joining Forces

Sep 30 - By combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together for you?

MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation

visa-mastercard Sep 30 - The global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off.

6 Tips for Sequencing Your Marketing Content

content-sequencing Sep 30 - Sequencing your digital marketing content allows you to lead the consumer through a highly engaged experience with progressively branded messaging, ultimately leading to a purchase or conversion.

5 Best Practices to Steal for Your Holiday Marketing Campaign

elf-yourself Sep 30 - Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app, and HubSpot and its valuable gift to clients.

Does Facebook’s Atlas Solve the "Cookie Problem"?

Facebook Logo Sep 29 - Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach.

British Newspapers Embrace Native Advertising

advertising-words Sep 29 - Following on the heels of the Guardian and Metro UK, News UK has developed a Creative Content Unit to focus on native advertising for the digital versions of three of its publications.

Is an Analytics Cloud for Salesforce Enough?

salesforcecloud Sep 29 - As rumors swirl about a Salesforce Analytics Cloud product, what will this mean for the digital marketing ecosystem? What analytics players will be affected and will the product really be beneficial?

3 PPC Fails That Can Hurt Your Brand

ppc-icon Sep 29 - While best practices are often viewed as simply ways to maximize performance and profit, if ignored they can also seriously harm your brand, especially when it comes to PPC.

The Illusion of Change

illusion-of-change Sep 29 - Most businesses must adapt and change in order to succeed, but only the ones that realize that big changes might be necessary will truly be successful in this fluid industry.

Search Is No Longer a Destination - It’s an Activity

search-look-binoculars Sep 29 - As search engines adapt and become even more integrated into users' digital activities, consumers are expecting more from their search experiences. How can marketers take advantage of this?

Baidu's New Logo Offering Will Enhance SEO

eddie-choi-baidu-new-snippet Sep 28 - A new logo feature from Baidu will enhance searches, but restricts priority to the homepage only. What will this mean for marketers in China?

Budweiser Serves Up Digital Drinks Through Facebook

shutterstock-195244577 Sep 26 - Until mid-October, Facebook users will be able to send Bud and Bud Light beers to friends in Chicago or Denver using Facebook, email, or text messages.

Adobe EchoSign Campaign Goes Retro to Attract Print-Reliant Businesses

es-social-paper Sep 26 - The new Goodby Silverstein campaign is taking over business media with spooky graphics in an effort to attract businesses to its e-signature software EchoSign.

Using the "Yearbook" Approach to Content Marketing

yearbook-approach Sep 26 - A "Yearbook Approach" piece of content marketing elevates the status of the subject, therefore giving it a high likelihood of being shared among their network.

Warning: Your Smartphone May Cause Career Limitations

Warning sign Sep 26 - Even though you may feel the need to be constantly connected, replying to emails early in the morning or late at night could lead to costly career mistakes.

"Come Back!" - The Abandoned Customer Basket

eshopping-cart Sep 26 - Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase conversion rates and drive sales.

Important Facets of Social Selling

Social Media Sharing Sep 26 - If you're not utilizing social media to help your company grow its brand and generate leads - wake up! Here are some tips for how to take full advantage of social selling and examples of brands that...

Innovation in Business: The API Economy

uber Sep 25 - In today's "sharing economy," understanding the importance of an application programming interface (API) for your business is essential.

Brands Adopt Programmatic Buying While Agencies Lag Behind

adaptv-cover Sep 25 - Brands are allocating 60 percent of their video spend to programmatic buying, while agencies spend more than 20 percent less, leaving brands to purchase programmatic in-house.

BitTorrent Seeks to Revamp Its Image With Bundle

bittorrent-bundle Sep 25 - BitTorrent has long been associated with Internet piracy, but the company hopes to rehabilitate its image and lure advertisers with Bundle, its new publishing platform.

Land Rover Hits 15% in Digital Sales With Cross-Channel Marketing

land-rover-multichannel Sep 25 - By utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost its digital sales significantly.

MARKETING STATS

Millennials More Likely to Purchase What They Share on Social

sharethis Sep 24 - A new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior.

OTHER COMMENTARY

Privacy-Savvy Search Engine DuckDuckGo Blocked in China

Sep 30 - Search engine users in China got a rude awakening when they realized last week that DuckDuckGo had been blocked or was temporarily unavailable.

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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