social-sharing

How to Simultaneously Build and Protect Your Social Brand

Apr 27 - These three tips can help you build, while at the same time protect, your personal or corporate social brand.

The Brand Value of Running

running Apr 27 - Brands across Asia could be capitalizing off the region's new fitness fad.

Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

pinterest-log-in Apr 27 - The visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to help brands buy ads on the platform.

The Etymology of Function

etymology Apr 27 - What perpetuates a shift in behavior online? How do certain social habits come to be common in the digital space?

Is Monetization the Next Step for Virtual Reality?

virtual-reality-image Apr 24 - A number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating with ad agencies to envision a role for VR in e-commerce...

Uber Lets Consumers Fly High in Shanghai With #UberChopper

uberchopper-shanghai-image Apr 24 - Uber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China.

Facebook 'Hello' Brings Local Search to Calls

facebook-f-2013 Apr 24 - Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts.

How to Develop Genuine Loyalty With Retail Customers

customer-loyalty Apr 24 - These days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following?

Let's Not Be Nostalgic for the 'Mad Men' Era

mad-men-era-advertising Apr 24 - While "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s.

Secrets of the Successful CMO

jesus-twitter Apr 24 - Follow these seven tips to emulate the characteristics of the most successful chief marketing officers in the industry.

Could Facebook's Video Growth Steal YouTube's Limelight?

facebook-f-2013 Apr 23 - Not even a year after Facebook made its algorithm more video-friendly, the social media giant has 4 billion daily views, posing the biggest threat to YouTube's dominance to date.

YouTube Unveils New Research and Insights Before NewFronts 2015

YouTube logo Apr 23 - Ahead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers.

Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019

shutterstock-160559990-mobile Apr 23 - A new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad revenue by 2019.

Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty & Super Users

user-generated-content Apr 23 - User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to leverage its users' enthusiasm to grow its company.

How Brands Are Borrowing a Film Format to Inspire Customers

Film reel Apr 23 - Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content campaigns.

Managing the Mobile Customer Journey

mobile-first-search Apr 23 - Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire engagement process.

IAB: Mobile Ad Revenues Soared 76% in 2014

new-iab-logo Apr 22 - The digital advertising space grew 16 percent last year to a total of $49.5 billion in sales, driven by a surge in mobile ad revenues.

Twitter Launches Self-Serve Ads for Indonesian SMBs

twitter-mobile-2015 Apr 22 - Indonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digital marketing industry.

Toyota Celebrates Earth Day by Harnessing the Power of Marketing Manure

toyota-fueled-by-everything-logo Apr 22 - In order to celebrate Earth Day and promote the fall launch of the hydrogen-powered Mirai, Toyota and Droga5 released a "Fueled by Bulls**t" video directed by Morgan Spurlock.

Facebook's News Feed Changes Could Hurt Brands

facebookvspinterest Apr 22 - Traffic referrals could decrease as the platform plans more News Feed changes.

Getting Closer to Your Customers With Real-Time Marketing

real-time Apr 22 - Real-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right.

MARKETING STATS

Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019

shutterstock-160559990-mobile Apr 23 - A new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad revenue by 2019.

OTHER COMMENTARY

YP Launches Lookalike Tool for Audience Retargeting

Apr 27 - Today, YP rolled out its Audience Extension tool, which helps brands to both target campaigns across users' Web searches and find new customers based...

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