native-ses

VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed

Apr 5 - ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on...

RECENT STORIES

More Essentials of Marketing

essentials-block Apr 5 - Three more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two-part series.

Adopting a Culture of Experimentation

robots Apr 5 - To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards risk.

Can Quality Score Be Gamed?

largenewgooglelogofinalflat-a Apr 5 - We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on rank and CPC.

Stop, Collaborate, and Listen…Authenticity Is Key!

stop-sign2 Apr 5 - How do you, as a brand, manage your way through all the noise and clutter to make your name matter?

VivaKi Study Highlights Best Ad Models for Tablets

vivaki-tablets Apr 4 - A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising.

WWE Makes Heavyweight Social Push for WrestleMania 29

wrestlemania Apr 4 - The promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed.

Applying Big Data Insights to Ad Copy Strategy: Travel Edition

top-performers-bing-ads-ad-copy Apr 4 - What makes an ad engaging or compelling? What combinations of messages drive the best performance and quality?

Pranking Consumers While Preserving Your Brand - Learnings From April Fools' Day

scope-bacon Apr 4 - Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns.

What Marketers Expect From Facebook's 'New Home on Android'

facebook-homepage Apr 4 - Facebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of sorts forked onto Google's Android operating system...

Congratulations! You're a Product Owner!

hype-people Apr 4 - Successful products are a company's best marketing tool.

MARKETING STATS

GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

counting-money Mar 28 - GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads.

Postal Fail and the Value of Email Messaging

mailbox Apr 4 - The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital channel.

Gigya and Janrain Partner With Google+ for Social Sign-In

gigyajan Apr 3 - Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems.

Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage

rad-campaign Apr 3 - In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo.

VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrends

webtrends Apr 3 - #Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever.

Head and Shoulders Asks Baseball Fans to Tweet Whiffs

head-and-shoulders-whiff Apr 3 - The campaign coincides with the launch of the Head and Shoulders with Old Spice.

8 Tips on How to Utilize YouTube and the New 'YouTube One' for Your Business

youtube-one Apr 3 - Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines.

Build Your Brand Online: Leveraging Facebook and Twitter

facebookvstwitter Apr 3 - Learn to see the social web with your online presence at the core.

The Second Screen Boosts Engagement Levels

touchscreen Apr 3 - A standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are being received.

5 Mistakes Killing Your Marketing

bad-email Apr 3 - For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes.

We Are Not All Created Equal

audience Apr 3 - We need to first have a solid understanding of who our audience is and then decide how to treat them.

OTHER COMMENTARY

Social and Digital in Japan: What’s Next?

Apr 4 - Japanese prosumers provide insights to how the country's social digital landscape will pan out in 2013 and beyond.

Penguin 2.0 Forewarning: The Google Perspective on Links

Apr 7 - If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your...

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