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IAB’s Definition of "Illegitimate Activity" in "Anti-Fraud Principles" Needs Clarification

Sep 23 - The principles could help form an industry-wide standard of what illegitimate traffic is, but experts say the definition of "illegitimate activity" requires further explanation.

The iPhone 6 Announcement Through the Eyes of an E-Commerce Veteran

iPhone 6 queue Apple's Regents Street store London Sep 23 - When Apple made its big announcement earlier this month, the big wireless providers failed to take advantage of the news in an immediate fashion. If marketers aren't nimble, they face losing many valuable...

Content and Analytics: A Strategic Combination

advanced-analytics Sep 23 - To improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic.

A Shining Start: Early Holiday Season Strategies

shutterstock-160880582 Sep 23 - Before the holiday email marketing season gets into full swing, here are some tips for gently welcoming your customers to the festive time of year with engaging and strategic emails.

Enterprise Software Can Be "Sexy," Too - If You Know How to Frame It

enterprise-software Sep 23 - With the increasing focus on visual appeal in the technology sector, how can enterprise software marketers showcase their products in an intriguing way?

Apple’s New Product Line Proves It’s a Mobile World

Apple Watch will come in three different designs Sep 23 - Apple's iPhone 6 and the Apple Watch give marketers yet another compelling reason to improve their mobile video strategy and embrace the new technology.

Game-Changer – From Weibo to WeChat

chris-baker-weibo-v-wechat-chess-shutterstock-155760236 Sep 22 - Will the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape?

Digital Tops Marketing Priorities for Retailers This Holiday Season [Study]

in-store-retail Sep 22 - Only 32 percent of retailers plan to invest in mobile commerce this holiday season, despite it being defined as a "competitive weakness."

Viewability Counts In Europe

magnifying glass Sep 22 - Media buyers and sellers discussed issues around viewability at an industry conference in Europe. While the region seems to be ahead in the area, there were still some questions raised. Here are the...

4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

business-fight Sep 22 - Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'marketing heavyweight' to your business.

Could the "Analytics Oracle" Be the Next Evolution of Convergence Analytics?

convergence-analytics-graphic Sep 22 - A new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscape as we know it.

Common China Market Entry Mistakes

chinalumascape Sep 21 - Western ad tech companies make some common mistakes when entering the Chinese market – here are some of the most common ones.

Macy's Brings Location-Based Deals Nationwide With Expansion of iBeacon

shutterstock-77841820 Sep 19 - Implementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced apps.

Proximity Marketing With Beacons

Mobile Targeting Sep 19 - Beacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of companies utilizing the technology to influence purchasing...

Is That a Gap in Your Brand Story?

storybooks Sep 19 - Successful businesses not only tell a good story, they also 'do' a good story. Here are some examples of 'storydoers' and how you can spot them.

Fans vs. Customers: Which Do You Strive For?

fans-vs-customers Sep 19 - While customers may buy your product, fans think of themselves as extensions of your business. Does your marketing focus on attracting customers or fans?

Mobile Commerce in Asia Continues to Zig as the World Zags

shutterstock-169338014-mobile-commerce Sep 18 - The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role.

Amazon and Google: Friends, Enemies or Frenemies?

shutterstock-140244619-1 Sep 18 - Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.

SMBs Allocate More Budget to Social Than Other Channels

facebook-like Sep 18 - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes.

Twitter Updates Tailored Audiences for New Targeting Capabilities

Twitter logo Sep 18 - Twitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers.

4 Simple Ways Smart Companies Track and Nurture Crazy-Happy Customers

Customer service Sep 18 - Marketing automation systems can help you harness the power of excited customers and turn them into brand ambassadors.

MARKETING STATS

SMBs Allocate More Budget to Social Than Other Channels

facebook-like Sep 18 - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes.

OTHER COMMENTARY

Bing Announces Responsive Design for Image Search

Sep 23 - Bing has announced a new additions to improve its image search, including tablet optimization, responsive design, and "mini-headers."

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IBM: Social Analytics - The Science Behind Social Media Marketing

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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