Industry Groups Agree on Strict Guidelines for Behavioral Targeting - Jul 2, 2009 An industry-wide task force gets serious about self-regulation of behavioral ad targeting, with new principles requiring monitoring of company practices and public disclosure of non-compliance.
E-MAIL MARKETING TRENDS
E-mail marketers will need to change their approach to ensure inbox deliverability in the next five years. Here are some ways to begin.
Agencies Outsource More Work to Ad Tech Firms - Jun 8, 2009 Agencies are increasingly subbing out production work for rich media ads to tech firms, but agency layoffs are just one of the factors behind this trend.
Is Twitter Killing Other Online Activities? - Jul 3, 2009 The world may be all a-Twitter, but it seems the inordinate amount of time now spent there is costing other places traffic. Given the social aspect of Twitter, it could be a forum killer long before it becomes a serious threat to Google.