Marketing News & Expert Advice
|
|
|
Machinima Reaches Record Download Levels With New Xbox 360 App
May 23 - When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima app that was launched in April earlier this year...
RECENT STORIES
Vine and You
May 24 -
Why businesses should really jump on the Vine bandwagon.
Where Are Your Readers Really Coming From?
May 24 -
It's time to revisit your SEO strategies and think like a mobile user, think about how you evolve your SEO to optimize for smartphones, and look at the pages that get high degrees of "direct" traffic...
8 Ways to Make Banners More Powerful and Effective
May 23 -
If managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions.
10 Ways to Turn Your App Into a Power Community Using Push
May 23 -
Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another.
The New Ad Strategy: Be Polite
May 23 -
Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite.
Mitch Joel Says Reboot, a Book Review
May 23 -
Do not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot.
How Travel Brands Can Better Compete With OTAs
May 23 -
Travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies.
Pinterest Introduces Rich Pins for Better Brand Collaboration
May 22 -
Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands...
3 Questions to Ask Your Local Search Optimization Specialist
May 22 -
How do you make sure that your business shows up when people run searches based on their location?
Visual Storytelling
May 22 -
How to use images to make your brand come alive.
MARKETING STATS
ComScore: Over 13 Billion Video Ads Viewed in April
May 23 -
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.
What MarTech Means for All of Us Now
May 22 -
Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything.
'How to Win' Customer Relationships and 'Influence' Digital Performance
May 22 -
Take a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey.
Conde Nast Expands Digital Network With Wired Video Series
May 21 -
Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles.
Sports Marketer Van Wagner Moves Into Digital Video
May 21 -
Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at the increasingly lucrative digital video arena, the...
Mobile Payments Company Payvia Acquires LA-Based Mogreet
May 21 -
Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees.
Social Success via Search
May 21 -
One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.
The Rush to Go Live With Mobile
May 21 -
Why is everyone rushing into mobile if very few seem confident about what they are doing?
Data Shows 'Big Data Marketing' Is a Growing Field
May 21 -
A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large.
Back to Basics: Email Marketing Metrics
May 21 -
With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results.
How Will Yahoo's Purchase of Tumblr Affect Advertisers?
May 20 -
With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform.
OTHER COMMENTARY
Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires
May 23 - VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires.
Google Talks Back: Conversational Search Available on New Version of Chrome
May 23 - Google conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about at the I/O event...
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Webinar: Reach More Customers - Expanding your campaigns and optimizing for Canada, Bing
ClickZ Academy
May 23, 2013 -
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013
Jobs
-
ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
DIGITAL MARKETING ACCOUNT DIRECTOR
DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171 COMPANY DESCRIPTION... -
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
