Marketing News & Expert Advice
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Jaguar Jumpstarts Multi-Channel Campaign for F-Type
May 22 - Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in about 50 years.
RECENT STORIES
3 Questions to Ask Your Local Search Optimization Specialist
May 22 -
How do you make sure that your business shows up when people run searches based on their location?
Visual Storytelling
May 22 -
How to use images to make your brand come alive.
What MarTech Means for All of Us Now
May 22 -
Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything.
'How to Win' Customer Relationships and 'Influence' Digital Performance
May 22 -
Take a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey.
Social Success via Search
May 21 -
One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.
The Rush to Go Live With Mobile
May 21 -
Why is everyone rushing into mobile if very few seem confident about what they are doing?
Data Shows 'Big Data Marketing' Is a Growing Field
May 21 -
A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large.
Back to Basics: Email Marketing Metrics
May 21 -
With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results.
How Will Yahoo's Purchase of Tumblr Affect Advertisers?
May 20 -
With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform.
Top 5 Most Socially Devoted Brands on Twitter [Survey]
May 20 -
Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles.
MARKETING STATS
ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
May 13 -
The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.
BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
May 20 - BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga.
4 Marketing Buzzwords That Shouldn't Scare You
May 20 -
Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on.
How to Create Actionable Insights From YouTube Search Data
May 20 -
It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content.
Putting the 'U' Back in Automation
May 20 -
We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs.
A 10-Point Strategy to Optimize Your Email Program
May 20 -
Need to improve your email marketing program's performance? Part one in a two-part series.
Marketo Shares Jump 57% in IPO
May 17 -
Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO).
Google Maps Gets a Brand New Look
May 17 -
Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive...
New Shopping Tool Poaches Deals for Online Checkout
May 17 -
PoachIt claims it can simplify the online shopping jungle with an intelligent tool designed to find the best deals.
What Social Fragmentation Means for Marketers
May 17 -
Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.
Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
May 17 -
The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest.
OTHER COMMENTARY
China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks
May 21 - Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president.
Google Checkout Going Out of Business in 6 Months
May 22 - Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as an alternative to PayPal...
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WEBINARS
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May 22, 2013
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June 5, 2013
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e-Learning Courses
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Beyond Last Touch: Understanding Campaign Effectiveness
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May 20, 2013 -
Display Ad Clickers Are Not Your Customers
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May 20, 2013
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