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YouTube Drives More Sales Than Other Social Media Platforms [Study]

Sep 16 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform.

Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

mobilesmartphones Sep 16 - Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance.

Conversion Rate Optimization: The Biggest Failure on the Web?

conversion-optimization Sep 16 - Conversion rate optimization can significantly increase the sales and effectiveness of an online campaign. So why are so many marketers getting it wrong?

Breathing New Life Into Events With Marketing Automation

automation-shutterstock-136061006 Sep 16 - While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewarding opportunity.

Develop Content Around Intent

choices4 Sep 16 - As marketers continue to guess what consumers want, understanding the 'intention economy' could ensure less monetary waste on ads, more relevant content, and greater customer loyalty.

Who's Driving Your Content Strategy?

Content Sep 16 - Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance.

Micro Moments: The Crown Jewel of the Customer Journey

locations-context Sep 15 - Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience.

What Marketers Can Learn From McDonald's "Millennial Problem"

mcdonalds460 Sep 15 - McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunication with millennials?

Bing Ads Enhances Geo-Targeting and Ad Scheduling

Bing Ads Sep 15 - Bing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads.

Email Newsletters: Work Smarter, Not Harder

emailcampaign Sep 15 - Email newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to produce an email newsletter.

Crafting Your Analytics Story: 2 Guidelines to Keep in Mind

close up image of handwriting Sep 15 - Writing an effective and informative article about analytics can be tricky. Here are two things to keep in mind when crafting your next piece.

Publisher Tips for a Holiday Bonus

holiday-bonus Sep 15 - As you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet shopping, and utilize programmatic.

The Apple Watch: Why Size Matters

apple-watch-official Sep 15 - The introduction of the Apple Watch means marketers are going to have to start thinking small again. The size limitation of the watch means we must be open to a new wave of innovation - are you ready?

Preparing for the Internet of Things

fitbytes-wearabletech-jawboneup Sep 14 - Wearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is imperative to understanding future consumer trends.

EBay to Serve In-App Ads on Mobile Devices

shutterstock-186020420 Sep 12 - The e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year.

Social TV Tweeters = Greater Consumers

Twitter Logo Sep 12 - Twitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers.

5 Techniques for Fighting Writer's Block

writers-block Sep 12 - Even the best writers battle writer's block from time to time, and when you're writing about a niche subject, coming up with new ideas can be hard. Here are five tips for how to get the ideas flowing.

Your Employees: The Most Undervalued Asset in Your Company

employee-asset Sep 12 - In order to successfully engage consumers, employees need to be engaged themselves. How can you ensure your employees are working at their full potential in order to deliver the best marketing results...

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

fitbytes-wearabletech-jawboneup Sep 12 - Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables marketing strategy in place?

Facebook Asks for User Feedback On Ads

facebook-brand Sep 11 - Facebook will now ask users why they hid ads in an effort to deliver advertisements that are both relative to the user and appropriate for the platform.

The Mystique of Native Advertising

erika-wang-native-advertising-samsung-pic-8sep2014-edit Sep 11 - Native advertising is becoming increasingly important as consumers become more and more ambivalent to traditional online advertising strategies.

MARKETING STATS

Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

mobilesmartphones Sep 16 - Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance.

OTHER COMMENTARY

Top Paid Search Keywords for Health Insurance Revealed [Study]

Sep 16 - AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and...

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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