Marketing News & Expert Advice

Unlike GM, Ford Is Still Bullish on Facebook Ads

Automaker tells ClickZ it will continue advertising on the social site.

LATEST HEADLINES

50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM...	Digital Co-op Ads Are Ignored by Some SMBs $450M in potential digital ads for SMBs from manufacturers will...
Xerox Selectively Tests Emerging Marketing Platforms A Twitter campaign increased followers by 50%.	ESPN and Twitter Ad Program Links Social to TV New partnership starts immediately with NBA playoffs.
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CLICKZ EXPERTS

Don't Advertise, Just Deliver

Paying attention to the experiences your customers actually have will give you precisely the information you need to succeed on the social web.

Dave Evans | Social Media | May 16, 2012

The Magical Email-Social Combo

Tips to connect your email and social programs for maximum impact. Part one in a two-part series.

Robin Neifield | Strategies | May 16, 2012

On-Site SEO Still Works

How can you make your consumers' visit more productive using data you already have?

Marios Alexandrou | SEO | May 16, 2012

Are You Harnessing the Power of the Email Channel?

Developing highly engaged email subscribers is a strategic process that emphasizes content quality over quantity.

Mike Hotz | B2B Email Marketing | May 16, 2012

MARKETING STATS

Video

Toyota and Others Get Laughs with Branded Content

FunnyOrDie and CollegeHumor artists say new campaigns from Butterfinger and Toyota are on the way.

CLICKZ EXPERTS

Obama's May Surprise

When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers.

Giovanni Rodriguez | Marketing to Latinos | May 15, 2012

Awaiting the Invitation

The role of social media is about listening and providing value that supports the constant consumer dichotomy.

Jessica Richards | Media Planning | May 15, 2012

8 Steps to a Better Direct Response Landing Page

Use these steps to build a landing page that will quickly communicate the key benefits of your offering and move people directly through to conversion.

Tim Ash | Conversion & ROI | May 15, 2012

Aligning Marketing Data Strategy With Talent

Take a phased approach to growing your firm's big data analysis capabilities.

Brad Terrell | Insights | May 15, 2012

OTHER COMMENTARY

Interest vs. Social in Japan

How the interest graph has shaped the Japanese social media landscape

ClickZ Asia | May 15, 2012

Piwik Open Source Analytics: A Primer

With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares...

Search Engine Watch | May 16, 2012