LinkedIn Launches Partner Programs to Enhance Content Marketing Efforts

Apr 24 - LinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audiences.

Mobile and Measurement Give Facebook a Winning Q1

facebook-icon Apr 24 - Facebook plans premium video ads and gives views on monetization of Instagram and WhatsApp.

AOL Strikes Premium Motion Picture Deal With Miramax

aol-logo-eraser-red Apr 24 - A new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge.

IBM's Watson Invests in Fluid for E-Commerce Play

ecommerce2 Apr 24 - IBM's Watson and Fluid's first application for North Face will create a virtual shopping assistant.

The Social-TV Connection That’s Redefining Content Partnerships Online

social-media-tv Apr 24 - As traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web - without social media, TV is stuck in the past.

Brand Twilight

branding soap box Apr 24 - If the power of your brand was declining and you could no longer rely on your reputation or your logo to drive marketing and sales, what would you do?

A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

Pebble Steel smartwatch at CES 2014 Apr 24 - A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay.

The Difference Between Truth and Facts Is Vocabulary

vocabulary Apr 24 - In order to satisfy insights consumers, shift your vocabulary and draw them into the conversation with you.

Are Digital Dead Ends Sabotaging Your Conversion Rates?

digital-dead-end Apr 24 - By conducting a site audit as if you were an outside user, you can identify the dead ends in your website, fix them, and improve your conversion rates.

Data Targeting in Markets Without Third-Party Data

customerdata Apr 23 - Asia's data market is still quite nascent, as third-party data sets are not yet widely traded in the region. Given the limited availability, here are three ways marketers can make the most of it.

Android Overtakes iOS for Mobile Ad Traffic

Google Android logo Apr 23 - Data shows more impressions from devices that are running from the Google Android operating system.

#NYPDFail - Social Media Marketing Goes Terribly Wrong

nypd Apr 23 - An New York Police Department social media campaign that asked New Yorkers to tweet photos of themselves with officers has backfired.

Twitter's Redesigned Web Profiles Are Here and Ready to Go

twitter-web-profile Apr 23 - Twitter's new Web profile design is here and now available to all.

Starwood Hotels Testing Google Glass App, but Is It Too Early?

starwood-spg-app-glass Apr 23 - Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the first of its kind for the device.

6 Ways to Supercharge Your Content Marketing Offers

content Apr 23 - These tactics, which include incorporating in-PDF social sharing and making marketing mobile-friendly, can help you maximize the results you see from your content marketing offers.

Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs

brandgtldoptions Apr 23 - The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertising and marketing can we expect to see?

Scoring: The Overlooked Marketing Automation Tool

black-friday-checklist Apr 23 - Scoring, or "dynamic segmentation," allows you to constantly assess your prospects and customers with the goal of ultimately increasing your return on investment.

Would You Rather Be a DMP or an ESP?

4-question-marks Apr 23 - Recent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions world.

WeChat and Its Mobile Commerce Potential

wechat Apr 22 - Tencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples.

Facebook to Launch Mobile Ad Network

facebook-mobile-blue Apr 22 - According to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month.

Facebook Still Tops for Advertisers, Adobe Says

Facebook thumbs up Apr 22 - Facebook remains dominant, as click-through rates and impressions increase yet again, according to a new report from Adobe.


Twitter Sharing Outpaces Other Platforms as Email Falls

sharethis-hi-res-logo Apr 19 - In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent.


5 Ways You Can Avoid FOMO When Developing a Website

Apr 24 - Nothing can compare to launching a new website. There's a lot to get done and all the checklists in the world probably won't prevent you from missing...

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