digital-evolution

Our Smartphones, Ourselves

Jul 29 - Our smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. Just how much of that data do marketers have access...

Why the Mathematician Is the New Creative Genius

behavioral-data-targeting Jul 29 - Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than their demographics - are crucial for success.

Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

back-to-school-shopping Jul 28 - Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change?

4 Social Media Buzzwords You Should Not Stop Using

social-media-bubble Jul 28 - All digital marketers should keep the following four social media terms in their vocabulary.

How to Engage Your Audience with Native Advertising #CZLSF

lauri-baker Jul 28 - In San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and organic content.

4 Ways to Improve Audience Insights Through Collaboration

consuemr-insights Jul 28 - Today's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of the audience insights approach for your company.

Eyes Wide Open on Viewability

Computing Jul 27 - Viewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will improve.

Pandora's Sponsored Listening: How Less Interruption Could Create More Engagement

pandora-logo-two Jul 27 - Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to their ideal audience.

Standards Launch Our Rockets

advertising-words Jul 27 - While digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation.

Advertising is on Life Support: Content is About to Be King

content-marketing-new Jul 27 - Content is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a publisher.

Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical

line-ocean-park-merchandising Jul 26 - Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds.

David Jones Mixes Fashion With Music in a 100% Digital Push

david-jones-daniel-johns Jul 26 - Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its latest catalog in a music video.

VIDEO: Coca-Cola's Journey to Successful Content Marketing

interview-coke Jul 24 - In this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company has used this strategy to engage consumers, create...

Snapchat and Univision Partner for an Innovative Approach to Sponsored Content

snapchat-logo Jul 24 - Snapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising possibilities for the platform.

Tweets of the Week: Sharks Take Over Twitter

tweets-of-the-week-sharknado3 Jul 24 - #Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter.

Are Playbuzz Flip Cards a Listicle Killer?

share Jul 24 - "Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile and social media.

Local Marketing - Formula for Success

local-marketing-image Jul 24 - There is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation.

Why B2B Marketers Need to Start Watching Star Trek

Star Trek The Next Generation Jul 24 - As marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick.

Back to the Future With Email

email-mobile Jul 23 - Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content.

AOL Extends Premium Ad Solutions Into Video

new-aol-logo Jul 23 - Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence.

Shell and PayPal Offer Mobile Payments at The Pump

shell-gas Jul 23 - Today, the gasoline conglomerate is rolling out its “Fill Up & Go” mobile payment service across hundreds of retail stations in the U.K.

MARKETING STATS

Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

back-to-school-shopping Jul 28 - Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change?

OTHER COMMENTARY

Yelp Earnings Report Shows Strength In Mobile Search

Jul 29 - Though the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated...

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