advacned-analytics

Advanced Analytics: Coming Soon to a Marketing Department Near You!

Jul 30 - Advanced analytics can help marketing teams better understand consumer behavior across channels, tailor marketing campaigns, and determine how best to optimize their marketing mix - and it's not as...

Twitter Boasts $312 Million Revenue for Q2 as User Base Soars

Twitter Money Jul 30 - Although Twitter's losses increased in Q2 as well, the platform's share price rocketed up more than 20 percent as investors were soothed by its growth.

Tweet-a-Coke Seeks to Engage Movie-Going Teens

tweet-a-coke Jul 30 - The soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to teens in a new way.

A Social Media Presence Isn’t Enough – Brands Need Engagement [Report]

Social Media Manager Jul 30 - A new report from Sprinklr finds that simply developing social media platforms isn't enough for brands — conversing with customers is to the key to avoiding alienating them.

Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

in-store-shopping Jul 30 - Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobile-savvy base.

10 Paid Search Optimization Tactics to Improve ROI

search-marketing-1 Jul 30 - Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your return on investment.

CASL: The Sky Isn’t Falling

spam Jul 30 - The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "inept" legislation of our own.

Building Effective Measurement Models

pr-measurement Jul 30 - When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that may challenge your thinking on the critical drivers...

The Eyes Have It: Looking Ahead to Visual Web 2.0

all-seing-eye Jul 30 - The next phase of the visual Web, "Visual Web 2.0," will see images shifting from being units of communication to user interfaces - with the help of easy, useful image recognition technology.

Online Reviews – Even the Bad Ones Are Good for Brands

customer-review Jul 30 - For all its convenience, online shopping comes with one major drawback: uncertainty. The consumer’s inability to try on an item or sit on a couch can mean the difference between completing a transaction...

Clash of the Titans: Tencent, Alibaba, and the Battle for Digital Dominance in China

battle Jul 29 - While Tencent and Alibaba duke it out to become the dominant digital platform in China, it's really the user that benefits from their creative advances, technical innovation, and new initiatives.

Top Tweets From the 2014 Video Marketing Summit

tweet-twitter-question-bubble Jul 29 - Sometimes the best way to recap an event is through attendees' tweets that highlight some of the best insights gleaned from the keynote speakers. Here's a look at what speakers from Google, YouTube...

Verizon Smart Rewards Is a Sign of Things to Come

shutterstock-75943606 Jul 29 - Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a benefit such as coupons or offers.

The 4 Cs of Customer Engagement: The People Want Content!

four-cs-customer-engagement Jul 29 - When your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become these "four Cs": choice, customization, connect, and...

To Trigger or Target; That Is the Question

triggered-email Jul 29 - A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a greater impact over time, that is where marketers...

Get It Right: Cart Utilization Is Not Cart Abandonment

fathers-day-mobile-shopping Jul 29 - Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonment - it's shopping cart utilization.

Can Social Help Solve Video Advertising Ad Fraud?

online-video-1 Jul 29 - By measuring the social activity taking place around a video and using that data in combination with raw viewing statistics, marketers can gain a better picture of how their video ad is performing.

Will Facebook Launch Another Snapchat Clone Within Instagram?

instagram-icon-large Jul 28 - Facebook-owned Instagram seems set to release a new "one-tap photo messaging" app called Bolt, a product that sounds just like Snapchat.

L'Oreal's Viral Model Experiment - A Sign of the Future of Digital Marketing or a Warning Sign?

l-oreal-world-cup Jul 28 - When L'Oreal discovered and hired a beautiful unknown teenager whose photo went viral during the World Cup, they may have gotten more than they bargained for. Is this grassroots way of casting unknowns...

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

A view of the Golden Gate Bridge in San Francisco Jul 28 - This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social innovation and next-generation search.

Microsoft and Salesforce Union: Does It Hurt Small Businesses?

small-business-crm Jul 28 - While the partnership between Microsoft and Salesforce provides options for marketers, there are other offerings available that may be better suited for small-business marketers.

MARKETING STATS

Facebook Claims More Than Half of Social Logins [Study]

social-login Jul 24 - Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 64 of social logins on mobile.

OTHER COMMENTARY

Google Still Shows Max Mosley S&M Party Pictures, So He Sues Again

Jul 30 - The former Formula One president is suing Google because its search results still include images of him from an infamous sex orgy that included multiple...

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