ncis-gibbs-rules-email

Key Rules to Email Success (via Agent Gibbs From NCIS)

Jan 26 - Agent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry.

Is Facebook Pulling the Plug on FBX?

storyimage-facebook Jan 26 - It seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform.

4 Reasons Why You Hate Your Sales and Marketing CRM Software

crm-sales-marketing Jan 26 - Many marketers have issues with their CRM software. Here are four things that may be bothering you and what you can do to fix the problem.

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

leads-shutterstock-154962107 Jan 26 - By remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with leads.

The Evolution of the CPG Influencer Model: It’s Not the Parents

cpg-influencer-younger-generation Jan 26 - In today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and marketers should embrace that.

Fix Programmatic So It Solves Marketing Problems

programmatic Jan 26 - Programmatic platforms should help advertisers deliver performance at scale, but several proposed "fixes" are actually preventing the technology from doing its job.

Twitter Warns Its Users to Stop Sharing Instagram Links

Twitter Logo Jan 23 - The social platform is urging its high-profile users to ditch the Facebook-owned app and instead use its own photo service.

Mazda Ad Pops Off Page With Parallax Effects

mazda-3d-ad Jan 23 - Using three-dimensional advertising technology by Cxense, Mazda Motors Norway is attempting to engage customers by deploying an ad that appears to move.

4 Key Performance Metrics for the Profitable Publisher

metrics-that-matter Jan 23 - These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts.

2015 Will Be the Year of the Brand Community - Here’s Why

brand-community Jan 23 - Traditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social community.

What a Used Car Salesman Can Teach You About Empathy

Fleet cars Jan 23 - There's a big difference between selling and helping customers buy what you sell. Do you know what it is?

4 Steps to Measuring What Matters Most

pr-measurement Jan 23 - Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets.

Bud Light Offering Delivery Service Just in Time for the Super Bowl

bud-light-button-anheuser-busch Jan 22 - Beer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows users to order drinks on their smartphones.

Lessons in Content Creation From 5 Brand Tumblrs

itunes-hello-tumblr Jan 22 - These five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels.

Email Predictions: Revisiting 5 Years Ago & Looking Ahead to 2020

crystal-ball-future Jan 22 - How far has the email marketing industry come in the last five years, and where will be five years from now? Industry experts weigh in.

The Things I Look for in an Analyst

analyst-analytics Jan 22 - What should marketers looks for in a digital analyst? This checklist of five characteristics will set you on the right track.

3 Easy Ways to Put Mobile First in B2B Marketing

mobilephone77 Jan 22 - The world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first.

What’s Ahead for the Emerging Tech Industry in 2015?

future-baby Jan 22 - As we near the end of 2015's first month, here's a look at what the rest of the year may have in store, including leaps in the mobile, wearable technology, and visual content worlds.

Twitter Acquires ZipDial in Emerging Market Push

twitter-zipdial-logo Jan 21 - Twitter’s purchase of Indian mobile start-up ZipDial will offer marketers access to untapped consumers.

YouTube Takes on NBC With Own Super Bowl Halftime Show

YouTube is the world's largest video-sharing website Jan 21 - For the first time, YouTube will compete with NBC's halftime show. Do its stars like Freddie Wong and Tobuscus have enough draw to compete with the likes of Katy Perry and Lenny Kravitz?

Facebook Dominates Social Sharing While Twitter Sees a Decline

social-sharing-group Jan 21 - ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year, garnering a whopping 81 percent of shares.

MARKETING STATS

Facebook Dominates Social Sharing While Twitter Sees a Decline

social-sharing-group Jan 21 - ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year, garnering a whopping 81 percent of shares.

OTHER COMMENTARY

3 Underused Insights From AdWords’ Dimensions Tab

Jan 26 - These three pieces of data that can be found in the Dimensions tab often go unnoticed, but they can be extremely useful for search marketers.

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