Marketing News & Expert Advice

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Super Bowl Ads Online: To Seed or Not to Seed?

Marketers use digital to get most out of big game spends. But is it effective?

LATEST HEADLINES

Obama Sticks to Jobs Message in Florida Web Ads Also in Florida, Mitt Romney is attacking Newt Gingrich online.	Google Responds to Lawmakers' Privacy Policy Concerns Legislators asked Google to respond to detailed questions about...
Coke's Super Bowl Ads Will Change With the Game Coca-Cola's polar bears will react to game action in real-time...	Facebook IPO Will Be Lucky Win for IPG, But What About WPP? A look at the uneven venture investments of ad holding companies.
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CLICKZ EXPERTS

Geo-Personalization: Your Opportunity

A look at how some companies are using their consumers' locations to their advantage.

Bryan Eisenberg | ROI Marketing | January 27, 2012

Understanding the Importance of Social Media ROI

Only one in four marketers say they can effectively measure the ROI for social media. Don't tell that to the boss.

Nick Cifuentes | Social Media | January 27, 2012

The Future of Digital Messaging

Push notifications, QR codes, augmented reality, and good old email.

Melinda Krueger | Mobile Marketing | January 27, 2012

The Real Story of Online Advertising Spending

Marketers must face the fact that media types have begun flowing into each other in such amazing ways that it's hard to figure out if you're online or offline.

Gary Stein | What's the Buzz? | January 27, 2012

MARKETING STATS

Marketing Channels

Study Shows Rapid Evolution of QR Marketing

Researchers scanned every QR Code, Microsoft Tag, BEE Tag, JagTag, and the like in the top 100 magazines last year.

CLICKZ EXPERTS

11 Deadly Social Media Sins

Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction.

Sundeep Kapur | Social Integration | January 26, 2012

What Will 2012 Bring to TV? The Over The Top Upstarts

Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations.

Andrew Solmssen | App Economy | January 26, 2012

25 Things Email Marketers Must Avoid in 2012

Don't succumb to these traps.

Simms Jenkins | Email Marketing Best Practices | January 26, 2012

The Mobile Male

Targeting female mobile users at the expense of male users could be a big mistake.

Tessa Wegert | Media Buying | January 26, 2012

OTHER COMMENTARY

Baidu and Google Celebrate Chinese New Year

Search engines celebrate the year of the dragon with dancing dragons, word games, an animated video, and more.

ClickZ Asia | January 26, 2012

Google Maps Adds Emergency Alerts

If a major storm is headed you way, Google wants to be your information guide. The Google Crisis Response team is looking to be your go to information source on when a storm will strike, how bad will...

Search Engine Watch | January 27, 2012