Advice and opinions, by and for marketers

Social Media Checklist for Small and Medium Size Businesses

More ACTIONABLE ANALYSIS ACTIONABLE ANALYSIS
Nine ways that SMBs can develop a viable social media marketing strategy.

Testing: Lost Revenue That Is Priceless

More E-MAIL MARKETING E-MAIL MARKETING
Testing may seem pointless at times. But it's a long-term investment in your e-mail marketing program.

What Demand-Side Platforms Can Mean for a Media Plan

More REAL-TIME BIDDING REAL-TIME BIDDING
A look at an approach that's designed to remove inefficiencies from the traditional display ad media buying model.

Social and Search Marketing: It's Complicated

More WHAT'S THE BUZZ? WHAT'S THE BUZZ?
As you prepare for 2010, there's one thing you can count on: your job is not going to get easier.

Web Analytics Consultant
Humana Louisville, United States

INTERACTIVE MEDIA BUYER /E-MAIL SPECIALIST
AIG San Diego, United States

Online Marketing Manager for ReStockIt.com- SFBJ Business of the Year
ReStockIt.com Hollywood, United States

Marketing Intern
Variety Los Angeles, United States

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