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DTC MarketingDTC Marketing
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Sell What Made You Famous — And Prove It Moves the Needle

Sell What Made You Famous — And Prove It Moves the Needle

Why Calvin Klein’s return to product clarity demands smarter measurement

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ClickZ
DTC MarketingDTC Marketing
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The Cost of Momentum: Inside Adidas’s Bold Marketing & E-commerce Strategy

The Cost of Momentum: Inside Adidas’s Bold Marketing & E-commerce Strategy

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ClickZ
DTC MarketingDTC Marketing
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Vuori Turns 10 — But the Hardest Marketing Decisions May Still Lie Ahead

Vuori Turns 10 — But the Hardest Marketing Decisions May Still Lie Ahead

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